Friday, August 30, 2013

The latest article on ’Marketing Land’ is titled “Facebook Updates Policies On How User Data Is Used In Advertising”. Matt McGee says, “Following this week’s “sponsored stories” legal settlement, Facebook is following court orders by updating the documentsthat explain how the company collects and uses data —... [Read more]

Rosalind Gardner’s latest blog post is titled “5 Ways to Know Your Site Has Been Penalized By Google”. Gardner says, “Have you noticed the amount of traffic for your site dropping unexpectedly over the past week or so? Maybe your sales have suddenly seemed to have frozen and stopped coming in completely? If so, one possibility could be that... [Read more]

Jeremy Schoemaker’s latest blog post is titled “Killing It With Lead Gen – A Step By Step Guide”. Schoemaker says, “If you are not familiar with the guys over at IMGRIND its run by a super affiliate and the owner of one of the successful affiliate networks out there. They have a paid forum that contains step by step walk throughs and... [Read more]

No more boring fonts with G-font Plugin. Face it: the default WordPress font is dull (adj.: boring, bland, blah, vanilla, same ol’- same ol’). It does nothing to enhance the excitement of your message. But Google has free fonts that can dazzle your visitors. Google fonts can be three-dimensional, or have a drop-shadow, or have outline only,... [Read more]

The latest post on ‘ReadWrite’ is titled “The Current YouTube Economy Is In Peril”. Fruzsina Eördögh says, “When you ask the average net citizen what they think will happen to YouTube in the next couple of years, the response is optimistic. And why wouldn’t it be? At face value, the YouTube ecosphere—with its growing sectors... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “Using Google Analytics for Lead-generation Tracking”. Kevin Webster says, “If your lead-generation website is supported by paid advertising, it’s important to attach a value to each lead. In other words, to turn web analytics into a decision-making machine, as opposed to simply a visitor... [Read more]

The latest article on ‘Website Magazine’ is titled “Making the Strategic Social Leap”. Richard Pasewark says, “For years, marketing directors have asked themselves the same three burning questions: How can we make our next product leapfrog the competition? How can we innovate product development cycles to quickly leverage the latest consumer-driven... [Read more]

Video is the greatest marketing tool ever invented. But for small businesses, without the funds to hire a professional video creator, using the power of video can be beyond reach. Now, Chris Dolan has created Slide 2 Video Pro, software that will turn your marketing slide deck (it includes a built-in slide maker; you don’t need PowerPoint) into... [Read more]

The latest post on ‘Mashable’ is titled “Twitter Expands Lead Generation Cards to All Businesses”. Todd Wasserman says, “After a limited test in May, Twitter on Thursday announced it is opening up its Lead Generation Cards to all businesses. The Cards let businesses register users and their emails for promotions or memberships directly... [Read more]

The latest ‘Econsultancy’ blog post is titled “CPCs for Google Shopping ads have increased 53% year-on-year: report”. David Moth says, “The cost per click (CPC) of Google’s Product Listing Ads(PLAs) has increased by 53% year-on-year, reaching an all time high in June as the search engine finally completed the transition... [Read more]

The latest article on HubSpot blog is titled ”6 Essential Components of Top Notch Nonprofit Blogs”. Taylor Corrado says, “One of the most effective ways to tell the story of your nonprofit, its constituents, and staff members is through a blog. Storytelling about your nonprofit allows you to leveraging these human stories to connect... [Read more]

Romance books have always been big sellers, at least ever since Jane Austen. On Kindle. they sell more than ever. Now, you can get a slice of that pie. You may think you’re not creative enough to think up a new plot for a book. But Charity Cason is, and she is now offering you 10 Complete Romance Plots. You can use these to give your writing a... [Read more]

The latest MOZ blog post is titled “The Web Developer’s SEO Cheat Sheet 2.0”. Danny Dover says, “It is my honor and privilege today to introduce the brand new version of The Web Developer’s SEO Cheat Sheet. This free and downloadable cheat sheet covers all of the important SEO code and best practices that are needed by online marketers... [Read more]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “New Research: Do Pictures of People Increase Facebook Engagement??. Baer says, “Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “When it Comes to Content, Who Cares if there’s an App for That?”. Brian Clark says, “One of the more satisfying aspects of the nearly 8 years of publishing Copyblogger has been the renewed praise for email marketing. Misguided pundits had proclaimed it dead for years. Email, of course,... [Read more]

Maumana Malik has a new theme, flexible and customizable for most any purpose. He calls it OverPress. Need a Sales Page? a corporate image page? a page to brand yourself? a blog? That’s just the beginning of what this new theme can do. Of course, it supports easy addition of photos and graphics throughout your site, embedded Google Maps and many... [Read more]

John Chow’s latest blog post is titled “How To Build Custom Audiences For Facebook Ads”. Chow says, “Even though Facebook released their ‘Power Editor’ back in 2011, many marketers have yet to harness its power. There’s a whole new trend of marketers on Facebook that are dialing down to specific people by creating custom audiences. How... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “Display Advertising: 4 common mistakes marketers make with banner ads”. Selena Blue says, “Display advertising can be a great channel to target and even retarget customers on the Web. However, as banner blindness increases, marketers must be cognizant of more than when and where they’ll... [Read more]

MarketingSherpa has released a case study titled “Search Engine Optimization: E-commerce site sees 400% traffic increase with generic SEO keyword effort”. Allison Banko says, “Marketers are masterminds at formulating the best brand names to set their products apart from the pack. However, company-specific brand names, no matter how... [Read more]

John Paul Richards has organized an event through the end of this week that is offering 16 gifts for marketers, all at no charge. The premise is that a marketer will give you a training product the he normally sells. In return, he asks you to opt in to his mailing list. From your perspective, the idea is that if you like what he is giving away, you... [Read more]

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “Private Label Rights Articles: Best Practices for 2013”. Gail says, “As I consider the past Google algorithm changes with a variety of interesting names, I realize that the best practices for using private label rights articles and content has not really changed all that much... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Fan Pages Spam Is a $200 Million Business”. Lorenzo Franceschi-Bicchierai says, “Spreading spam on Facebook Pages is a booming business of at least $200 million a year. And a single post that contains a spam link is worth from $13 to $58, depending on how many likes the Facebook... [Read more]

The latest ‘Econsultancy’ blog post is titled “The hashtag: understand customers and remain in control”. Tom Whitny says, “Hashtags in social media marketing are overused and under-appreciated, but it also can be hard to measure the success of hashtag campaigns. Marketers need to do more than count likes and followers.... [Read more]

As far as I know, this is the only Kindle training course created by a “top 100″ Kindle author. Brock specializes in writing fiction and publishing it on Kindle, and he is at the top of the game. He sold over 4000 books the week of August 17, 2013. He sold 200,000 in just two months. That’s a record anyone would be happy with. In... [Read more]

The latest article on HubSpot blog is titled ”Creating Compelling Content in a Snoozeworthy Industry”. Dan Moyle says, “My name is Dan, and I’m addicted to inbound marketing. This works well for me because it happens to be my job. You see, I’m the marketing specialist for a mortgage bank based in southwest Michigan. Bored yet? Yes,... [Read more]

The latest article on ’Marketing Land’ is titled “10 Holiday Gift Guide Ideas For Email”. Cara Olson says, “Planning your holiday email campaigns? You should be. There are any number of tried and true approaches to engaging your subscribers over the holiday season. Gift guides, in particular, tend to be high performers.... [Read more]

The latest post on ‘Mashable’ is titled “Amazon Takes Tax Fight to Supreme Court”. Brad Stone says, “It is perhaps the one remaining venue where Jeff Bezos has yet to emerge victorious: the Supreme Court. Now, he could even prove dominant there. Amazon petitioned the nation’s highest court on Wednesday to hear its challenge against... [Read more]

There are keywords that can bring in good sales that other marketers are ignoring, Taylor Rizer says that focusing on these existing, searched for, but ignored keywords is the method for finding a lot of good, targeted traffic. He has proven it in his own marketing. Now he has created a new training guide (with bonuses), called Untapped Keyword Research,... [Read more]

The latest article on ‘Website Magazine’ is titled “Facebook Quality Checklist”. Matt Hensler says, “We all know the saying, “Content is King”, but what about quality vs. quantity? Quality is Queen and Facebook is onto it. Facebook recently announced its new algorithm would focus on “high quality content”. Just as search engines... [Read more]

The latest article on HubSpot blog is titled ”How to Create an Infographic in an Hour or Less [5 Free PPT Templates]“. Pamela Vaughan says, “Wouldn’t it be great if you could create an infographic as quickly as a regular ole text-based blog post? Unfortunately, the reality is that visual content like this usually takes a... [Read more]

The latest post on ‘Mashable’ is titled “Can Twitter Make ‘T-Commerce’ a Thing?”. Lauren Indvik says, “On Tuesday, Twitter announced that it has hired its first head of commerce, former Ticketmaster President Nathan Hubbard, a sign that the microblogging network is looking to lure more retailers to its advertising platform... [Read more]

James Lufton is releasing No Hassle Commissions this morning. It’s a guide to earning Amazon commissions without the usual work involved in building an affiliate website. Lufton says that you can earn Amazon commissions without having to spend any money, without having a website and without having to sell any products to anybody. He says No Hassle... [Read more]

The latest article on ’Marketing Land’ is titled “Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017″. Kelsey Jones says, “Data aggregator eMarketer has published a revised set of ad-revenue forecasts with anemphasis on mobile. The firm projects that mobile advertising will account for an increasing share... [Read more]

The latest article on Business Insider is titled ”Google Already Takes A Majority Of All Mobile Ad Dollars — Everyone Else Gets Crumbs”. Jim Edwards says, “Google will again take a majority – 53% — of all mobile ad dollars this year, according to eMarketer, the research company. It’s the second year in a row that Google... [Read more]

The latest article on ‘Business 2 Community’ is titled “Google Now: What Does Predictive Search Mean for You?”. Sarah Beth Wiltse says, “You’ve undoubtedly heard of Google Now by now. Although Google’s latest search innovation has been around for over a year, it managed to fly a little under the radar until the release of... [Read more]

Ben Shaffer has found that choosing the right title for your book can increase sales significantly. Some title cause people to stop and click; others just bore them and send them on to browse something else. To help you create better titles for your books, Shaffer has created Killer Kindle Titles. It shows you how to choose the best title for your book... [Read more]

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