Mike Volpe says, “Remember when social media was a new, unchartered territory for brands? Consumers flocked to platforms like Twitter, Facebook and LinkedIn overnight and marketers knew that, in order to stay relevant, they had to follow suit. Fast forward to today: 97% of marketers use social media to connect with buyers. The problem is,... [Read more]

Colleen Corkery says, “Recently, I had a music journalist and friend conduct an interview with one of our favorite artists. The day the interview went live, I was beaming with pride for my writer pal and couldn’t wait to share his article with the rest of the world. When I finished reading the interview, I enthusiastically searched the bottom of... [Read more]

Barry Schwartz says, “Google has officially dropped authorship bylines from within the search results. In addition, Google will stop tracking content written by authors as tied by the author’s authorship profile. John Mueller of Google said on Google+: I’ve been involved since we first started testing authorship markup and displaying it... [Read more]

Veteran marketer Shawn Casey (he’s been in this business over 10 years) has been involved in all kinds of online marketing, from software development to webinars to “you name it”. Now, he has something new and potentially game-changing. Casey has just announced Tsunami Sites, and through the weekend, it’s on a grand opening sale.... [Read more]

Roy Chomko says, “When a business approaches a development firm looking for a new website or mobile application, the first thing they typically want to know is the end cost. But, providing a fixed price is more challenging than one might think. Even with similar technology and end-goals, no two projects are exactly alike. There are always unforeseen... [Read more]

Adam Steinberg says, “While most marketers today are measuring actions such as clicks, opens and shares, it’s also critical to understand the key metrics related to revenue and profitability. Without incorporating these metrics, it’s impossible to understand if your clicks and opens are creating profitable, long-term customers. Understanding... [Read more]

Bryson Meunier says, “A recent study from Kenshoo on Enhanced Campaigns might explain why paid and organic search marketers still aren’t spending the resources they need to on mobile SEO and paid search, in spite of this being the year that mobile search eclipses desktop search in Google and Bing. According to the study, it’s not performing... [Read more]

Dr. Amit Pareek builds products for other marketers to use in their own business as aids and tools (and, what’s more, he always allows you to sell his tools, too.) He calls what he offers a “Business in a Box”. His latest business in a box helps you build a business selling to local merchants: Local Marketing Biz in a Box Monster PLR... [Read more]

Melanie Davis says, “When I’m talking to other marketing people about my job, one of the things I hear over and over again is, “You’re so lucky! You get to have fun with your marketing. “I wish we could have fun in our jobs.” That’s because I work at a company with an irreverent brand, where it’s perfectly... [Read more]

Patrick DePuy says, “Some are blatantly self-inflating, some are too vague for their own good, and others just sound downright disgusting. We’re all familiar with those wrung out, miserably overused industry terms that have been leeched of their original potency. They’re the ones repeatedly (and often inaccurately) applied to such a broad... [Read more]

Jeff Rajeck says, “LinkedIn ad targeting is great. But when you have to duplicate a campaign, you may run into trouble. Here’s how you can avoid it. The merits of advertising on LinkedIn have been debated to a great extent with widely varying opinions about its effectiveness. One thing everyone agrees on, though, is that LinkedIn probably... [Read more]

Jeremy Kennedy just announced Half-A-Brain Profit Machine. He chose the name to emphasize that you don’t have to be super smart to build a business online this way. This video training outlines the process to create easy, “one problem one solution” information products that solve a person’s problem at a cost they are happy to... [Read more]

Casey Meraz says, “The recent Google Pigeon update that affected local search was just another example of why marketer’s should never put all of their eggs in one basket. Online marketing has been rapidly evolving over the years and a major paradigm shift has happened which has caused marketers to stop building links and start thinking of how... [Read more]

Brandon Olson says, “There’s been a lot of news lately in the worlds of Pinterest and Instagram. To help you get a better grasp of these two powerful social media platforms, we’ve prepared another great#AWeberHour Twitter chat for you. You’re invited to join us Wednesday, September 3, from 2-3 p.m. ET, as we host three visual social media... [Read more]

Jon Powell says, “About a year ago, I remember a conversation I had with Arkadi, a fellow reader of the MarketingExperiments Journal. We were talking about the potential of doing some research together on one of his websites, Ecolinewindows.ca. As part of that conversation, we were working on an ROI scenario, and we came to a point where it was... [Read more]

If you have created a product (or if you ever plan to) you want that product to earn you as much profit as it honestly can. It only makes sense to get the most return you can from the effort you invest in building your product. But are aware that you can take steps in the marketing for your product that can make a big difference in your return on investment? Caterina... [Read more]

Courtney Eckerle says, “Writing for your audience, and not your product, is easier said than done in the marketing world. As tempting as it is, Post Planner decided not to laud its product and instead chose to focus on content that would teach customers marketing principles. See how this startup developed a how-to and tutorial-focused content... [Read more]

Michael Linthorst says, “Gmail clips HTML emails that are larger than 102 KB. And while this in itself of course isn’t good news, it gets worse because it also hurts your email reputation. Are your emails too large? Time to put them on a diet! Gmail users might have noticed that the email provider sometimes clips emailings, and inserts the... [Read more]

Lisa Toner says, “When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. But never forget that behind every ebook download form and every demo request, thereare real... [Read more]

Mike Cowles shares his affiliate marketing (with list building) techniques in a free video here: Mike Cowles’ Affiliate Marketing Training In his video, he takes you through the whole affiliate marketing process, but with an important advanced feature, building your mailing list of buyers. Most affiliates fail to capture the mailing information... [Read more]

Lee W. Frederiksen says, “We’ve seen so many transformations in the world of SEO over the last few years that those three letters seem like an unsatisfactory way to describe what really goes on in thoughtful, effective optimization work. (This feeling has naturally led to some well-intentioned but not quite practical alternative acronym... [Read more]

Alison Zeringue says, “In my last post, I went over some tips for identifying and finding your target audience on social media. For beginners entering the social media or online marketing space, it’s a crucial step that determines success or failure of all following decisions you make in your marketing plan! Now that we’ve got the audience... [Read more]

Martin Beck says, “More than 400 million people interact with Facebook events every month, the social network says. And today, the company announced that it’s giving Page owners another avenue to reach those people. Facebook has enabled ads for events to be placed in mobile and desktop News Feeds. Previously, event ads only were available... [Read more]

Richard Newton has just released a documentary on the remarkable story of a mechanic (who had moved into Newton’s old apartment) named Jonathan Murphy. Newton trains Murphy in marketing and changes his life in just 30 days. Newton wanted to prove his own success wasn’t a coincidence. Anyone, he believed, coming from a novice background,... [Read more]