Jerry Low says, “As any marketer knows, there’s no point in creating something if it doesn’t have a purpose, and that purpose should aim to garner a response, and to garner that response, you a CTA (call to action). But not all CTAs are created equal—and inferior CTAs are bound to get inferior responses. Think of it this way: if you go... [Read more]

Ann Smarty says, “Visual marketing is a primary source for customer engagement in the modern age. A necessary component for competing online, visual content is the best way to distinguish yourself from the crowd. The question is, how do you make your content the best when so many others are pushing to do the same thing? Quality and consistency... [Read more]

Bryson Meunier says, “So you’ve checked the box and now have a mobile-friendly site. “Mobilegeddon” convinced you that mobile searchers are worth paying attention to, so you made your site responsive or at least gave mobile searchers content they don’t have to pinch and zoom to view. Mission accomplished. On to the next thing. Right? Maybe... [Read more]

Austin Anthony has created new Video-Maker/Video-Ranking Software, called Profits Play, that could lead to lots of people watching those videos without extra time or work spent generating traffic. The early adopters are already doing it. We all know that video is taking the net by storm. It can be a powerful persuader to take action. The problem is... [Read more]

Sezgin Hergul says, “For some people, the worlds of marketing and user experience (UX) design seem to be at war because of the old misconception that marketing necessarily means attempting to sell at any cost, and therefore dishonesty, whereas UX means caring about your users and doing what’s best for them. But Marketing, like a movie villain... [Read more]

Christopher Ratcliff says, “Help us build an understanding of the practices and capabilities needed to deliver sustainable customer-driven growth by filling in this short Growth Drivers Study. In return for 10 minutes of your time, you can help uncover the inside track on how growth companies deliver change with quantified evidence and practical... [Read more]

Rainmaker team says, “Jon Loomer has been using Facebook for business since 2007. And despite the ever-changing landscape, Jon has continued to thrive by marketing on the platform. Jon is now a leading Facebook marketing expert, and in this episode of Technology Translated, it’ll be clear why. When host Scott Ellis asked Jon to come on his... [Read more]

You were probably taught to do affiliate marketing by sending people from your email list to a sales page for the product you are promoting. That's the standard process. Kevin Fahey has a new training product, called IM Affiliate Funnel. And in it he shows a better method for affiliate marketing... [Read more]

Rand Fishkin says, “Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about a problem that many of you have mentioned in comments, in tweets, in questions, and emails to me and to other folks here at Moz when we talk about content marketing and specifically content amplification like, “Okay,... [Read more]

Jeetu Mahtani says, “As a salesperson, it’s natural that your primary focus is hitting quota each month. But you also have to look ahead and set yourself up for success in the next month, and the month after that. Maintaining a 30, 60, and 90-day pipeline is important for all salespeople, but especially so for reps who sell to small and medium... [Read more]

Anjali Lai says, “In chaos theory, the butterfly effect posits that seemingly small changes at one moment in time can result in large, dramatic changes at another. The subtle flap of a butterfly’s wing can trigger a violent hurricane that occurs miles away or days later. Rationally, the idea may seem like a stretch, but in a digital sense,... [Read more]

Omar and Melinda Martin have been using a system they call 'Content Nitrous' to enhance their websites so they can earn more money through improving the experience for the website visitors... [Read more]

Derek Newton says, “Making your business stand out is absurdly difficult — and competitive. Everyone is vying for the top spot, but not everyone has a seven- or ten-figure marketing and PR budget. So, how exactly does a business, especially a startup, break through? The answer is with a bit of clever thought, strategic planning and effort.... [Read more]

Martin Beck says, “Facebook’s meteoric growth in video — from afterthought to more than 4 billion daily views in less than a year — has come with some controversy. There’s been grousing that a three-second glimpse of autoplay video in the News Feed isn’t enough time to register a significant view. More damningly, there have been accusations... [Read more]

Damon Waldron says, “Is your company spending thousands of dollars on demand generation? Are you continuing to spend handsomely without seeing the ROI you expected? Are Sales and Marketing at each other’s throat, pointing fingers and blaming one another for the breakdown that they can’t quite identify somewhere between demand gen... [Read more]

Now, you can have your own product, without the  product creation cost or delay. Edmund Loh has created 'IM How To Videos' and is offering to let you sell these videos as your own, replacing his name on the cover with yours, then  replacing the product name he selected with one that you select, and  then keeping all the income from every sale... [Read more]

Patricio Robles says, “Ashley Madison, which proudly bills itself as “the most famous name in infidelity and married dating” is at the center of what might become one of the most talked-about hacking incidents ever. The hack and subsequent release of the identities and personal information of tens of millions of people seeking extramarital... [Read more]

Tyler Rhodes says, “If you’ve been noticing that you’re just not getting any click-throughs on your banner ads, you’re not alone. People have grown weary of ads that don’t speak to them or interrupt their reading activities. But there’s hope. Along with outlining some of the most common reasons why banner ads are ignored, we’ve... [Read more]

Rand Fishkin says, “Today, it’s my pleasure to announce some exciting news. First, if you haven’t already seen it via his blog post, I’m thrilled to welcome Russ Jones, a longtime community member and great contributor to the SEO world, to Moz. He’ll be joining our team as a Principal Search Scientist, joining the likes... [Read more]

Unique YouTube software was announced a few days ago by Cyril Gupta and Andre Stoelinga. It's called 'Tube Engage Pro'. Over the last few years there have been many software announcements by people hoping to help you improve your marketing success with YouTube... [Read more]

Brian Hughes says, “Do your clients secretly hate the content you produce for their brands? Or worse, do you secretly hate the content you’re producing for your own brand? According to a recent survey from Chief Marketing Officer Council and Content ROI Center, only 12 percent of marketers are satisfied with their branded content. The... [Read more]

Martin Beck says, “Were you one in a billion? More than one billion people used Facebook on Monday, surpassing the 10-figure mark for the first time, founder and CEO Mark Zuckerberg reported in a Facebook post today. “On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family,” Zuckerberg wrote. “When we talk... [Read more]

Jeff Foster says, “Influencer marketing is one of the most effective ways to drive sales and grow your brand online. That’s because people tend to trust bloggers they follow more than they trust you or your marketing. So, bloggers and other influencers can have a huge impact on your potential customers. However, getting bloggers to become... [Read more]

Sam Slaughter says, “Sports leagues understand media better than most. Here’s how they’re using that knowledge in their content marketing. I’m going to do my best to avoid littering this article with content-related sports metaphors. There won’t be a single comparison of a piece of content to a touchdown. I will NOT... [Read more]

Rainmaker team says, “Online courses are a great way to build a business. They’re also a great way to get better-qualified clients, or build an additional revenue stream by providing an alternative to your services. But sometimes, things don’t go as planned. Your course isn’t selling as much as you’d like, or worse, it’s not selling... [Read more]

Jami Oetting says, “Between meetings, managing feedback, communicating with clients, finding inspiration for their next project, and delivering projects on time, designers have a lot on their plate. It can be challenging to find the time to actually sit down and do the work. In addition, many marketers need to be able to mockup an idea, create... [Read more]

Aaron Agius says, “With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today’s savvy brands are doing everything they can to measure up. If you don’t connect with your customers in a personal way, you’ll fall behind competitors that do. That’s just the way business works... [Read more]

Since Napoleon Hill interviewed 500 wealthy men nearly 100 years ago and documented his findings in his iconic book, Think and Grow Rich, we have had an inkling of what personality traits, mental traits and psychological traits are demonstrated by those who become wealthy. Rich people think and act differently from those who are “just getting... [Read more]