Loren McDonald says, “In the email marketing world, the unsubscribe process gets the short end of the attention stick. Compared with the lavish greeting of an onboarding program (or at least a welcome message), many marketers give their “unsubscribers” a virtual bum’s rush out the door with a one-click, no-questions-asked unsubscribe. Naturally,... [Read more]

Ayaz Nanji says, “Some 30% of consumers in the United States already own or plan to purchase an in-home network-connected appliance—such as a smart thermostat or refrigerator—in the next two years, according to a recent report from Acquity Group. Moreover, 69% of US consumers surveyed say they expect to own an in-home “Internet of... [Read more]

Amy Gesenhues says, “Marketers who fail to incorporate videos into their content marketing strategy may be overlooking a potential goldmine. According to a video benchmark report from video marketing and analytics platform Vidyard, 71 percent of marketers said their video content’s conversion performance was either somewhat or much better... [Read more]

Jeremy Kennedy just announced Half-A-Brain Profit Machine. He chose the name to emphasize that you don’t have to be super smart to build a business online this way. This video training outlines the process to create easy, “one problem one solution” information products that solve a person’s problem at a cost they are happy to... [Read more]

Janette Speyer says, “Are you using Instagram for your company? If not, it’s time to jump on the bandwagon. Not only will your business enjoy showcasing your products, but you will also be able to use it as a tool for media outreach. Instagram continues to be one of the hottest social media tools and it’s growing daily. The platform now has... [Read more]

Peterd says, “In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The motivation to withold this data, according to Google, was privacy concerns: SSL encryption on the web has been... [Read more]

Ginny Soskey says, “Congrats! You’ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout look fabulous! Now comes the time you’ve been waiting for: Finally whipping up that first blog post and publishing it for the world to see. … But don’t... [Read more]

If you have created a product (or if you ever plan to) you want that product to earn you as much profit as it honestly can. It only makes sense to get the most return you can from the effort you invest in building your product. But are aware that you can take steps in the marketing for your product that can make a big difference in your return on investment? Caterina... [Read more]

Stephanie Chan says, “Cloud storage platform Dropbox announced today that it is offering a terabyte of storage for $9.99 a month, the same terabyte storage price set by competitors Google Drive and Microsoft’s One Drive. This is just the latest move in the great cloud computing war of 2014, as these three heavy hitters engage in a race to the... [Read more]

Jason Abbruzzese says, “Facebook wants to bring emerging market mobile advertising up to speed — by making speed less of a factor. Facebook has launched a new option that allows marketers to target certain types of smartphone network connections, a move aimed at improving its advertising offerings in emerging markets. “Optimizing the creative... [Read more]

Ben Davis says, “The Festival of Marketing (London’s answer to Cannes Lions) will be upon us in November. I’ve been rounding up some content to whet your appetite, including this collection of content and strategy slideshows relating to some of our speakers. Check out the Festival website for more information, including a full lineup... [Read more]

Lina Trivedi has just released new software (called WordBotic) that will help you write articles and posts in only 10% of the time it used to take. You create the outline of the article (or even of a book) by simply filling in blanks in the questionnaire this web-based software presents. Then it fills in the content for you. Then you simply review... [Read more]

Peter Bray says, “What factors go into determining how many Twitter followers you gain (and lose) each day? I was driven in part by Rand Fishkin’s recent “mad scientist” experimentation that he touched on at MozCon. There, he noted that his tweets with images resulted in significant follower losses. Do they? And what other behaviors... [Read more]

Linda Formichelli says, “How sweet it would be to earn $250 per hour — as a writer, no less. Sounds like a crazy dream, right? It’s kind of like your dream to win America’s Got Talent with your nose whistling routine: Fun to think about, but it ain’t gonna happen. Well, I’m going to risk your snorts of disbelief by telling you $250 per... [Read more]

Allison Banko says, ““Content marketing is like wrapping your sales pitch in bacon,” said Lauren Patrick, Marketing Content Manager, Urjanet. “It’s not an advertisement. It’s not, ‘Buy me now! Here’s why.’ It’s, ‘Here’s a really interesting problem, and here’s a way to solve... [Read more]

In the first day it was available, over 500 people invested in Joshua Zamora‘s Zamurai PBN Blueprint, an impressive accomplishment for Zamora. The basic training, itself, is mostly responsible for that success. It shows us how to improve our rank in the search engine results by building a PBN (Private Blog Network) that leads people and search... [Read more]

Pete Prestipino says, “Search engine marketing software WordStream recently introduced a tool for grading landing pages designed for Google AdWords campaigns. The tool is designed to help advertisers identify missed opportunities on their landing pages and discover ways they can improve page performance. WordStream’s AdWords Landing Page... [Read more]

Martin Beck says, “The marriage between social media and e-commerce still isn’t official, but it seems like every week they take a least a few steps closer to the altar. And while the major social networks in the space — Twitter, Facebook and Pinterest — continue treading cautiously, one company has created a solution that works today... [Read more]

Jesse Mawhinney says, “In this post we’ll teach you 35 ways to generate more inbound leads. These tactics have helped us grow one client’s website traffic sixfold, increase online revenue by 33% and consistently improve their online marketing results month-over-month. As you’ll come to learn, there’s no silver bullet to our inbound marketing... [Read more]

Mike Cowles shares his affiliate marketing (with list building) techniques in a free video here: Mike Cowles’ Affiliate Marketing Training In his video, he takes you through the whole affiliate marketing process, but with an important advanced feature, building your mailing list of buyers. Most affiliates fail to capture the mailing information... [Read more]

Derek S. says, “Considering WordPress accounts for 23 percent of all websites on the Net, when a new version is released it tends to be a big deal. With the first release candidate of WordPress 4.0, the popular content management system (CMS) has updated its platform with several revamped features for its users with one of the largest updates... [Read more]

Christina Warren says, “Twitter analytics are now available to all users. In June, Twitter began experimenting with opening its analytics dashboard to users outside of its advertisers. Then, last month, Twitter rolled out an updated analytic dashboard to marketers, verified users and Twitter Card publishers. The dashboard lets users see how... [Read more]

Chris Lake says, “A few months ago I created the Periodic Table of Content Marketing, to provide a handy – and hopefully helpful – cut-out-and-keep guide for content professionals. The table was both practical and tactical, which resulted in more than tens of thousands of shares, and hundreds of thousands of views. I remain humbled by its... [Read more]

Richard Newton has just released a documentary on the remarkable story of a mechanic (who had moved into Newton’s old apartment) named Jonathan Murphy. Newton trains Murphy in marketing and changes his life in just 30 days. Newton wanted to prove his own success wasn’t a coincidence. Anyone, he believed, coming from a novice background,... [Read more]