Ayaz Nanji says, “Nearly two-thirds (65%) of senior marketing executives say visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated, according to a recent report from the CMO Council and Libris. The report was based on data from a survey of 177 North America-based senior marketers (52%... [Read more]

Andrew King says, “Email is one of the most popular channels for distributing a survey. But for some reason, most of the emails I receive that include a survey look like they were thrown together as an afterthought. Many have boring subject lines and uninspiring copy and creative, so I rarely feel compelled to participate. If your emails with... [Read more]

Bryan Orr says, “Small businesses have always lived and died by word of mouth. Even before the Internet, a business was in trouble if too many people said bad things about it. Fast-forward to today, when any customer can say almost anything about your business, and all the world can read it. One negative review can cripple a new business. Even... [Read more]

You were probably taught to do affiliate marketing by sending people from your email list to a sales page for the product you are promoting. That’s the standard process. Kevin Fahey has a new training product, called IM Affiliate Funnel. And in it he shows a better method for affiliate marketing. In this training, Fahey breaks down his entire... [Read more]

Brian Stutter says, “Facebook is the big kahuna of social media. It’s also one of the must-do marketing strategies for local businesses, considering 73 percent of consumers believe Facebook is the most important social media platform for local businesses. Businesses have gotten the message. According to a recent survey of 1,000 small business... [Read more]

Steven Macdonald says, “Have you ever suffered a sales drought? If you have, don’t worry. They’re inevitable for every business and every salesperson. Even when you’re working hard every day, reaching out to prospects and chasing up your attempts, you might still miss your targets. When you’re going through a sales slump, you not only... [Read more]

Jurgen Appelo says, “Scrum and Lean Startup are right to say we should design products iteratively and faster. But they’re wrong to suggest that we should deliver them faster. Jeff Sutherland, the inventor of Scrum, the most popular software development framework in the world, spells it out quite clearly: “If you don’t have... [Read more]

Want a source of traffic that is picture-oriented and intended for mobile users?  Did you know this kind of service can be used by marketers to sell products; their own products, affiliate products or CPA offers?... [Read more]

JP Gownder says, “I’ve just released a significant new report, How To Build The Device Innovation Lab That Differentiates Your Digital Business. Innovation is a huge topic – just ask my colleague Martin Gill, who leads Forrester’s digital business transformation research. But I&O leaders have their own role to play in innovation:... [Read more]

Pini Yakuel says, “Marketers have a veritable arsenal of tools to help them understand and manage their customer relationships. One that has become de rigueur these days is the customer journey map, which is essentially a flowchart that lays out the customer’s experience of dealing with your company. They can be very helpful, acting like visual... [Read more]

Chris Sheen says, “Picture the scene. You type your company’s name into Google and the top two results are competitors who have taken ads out in your name. What would you do next? This is exactly the scenario I was faced with recently and I was pretty shocked. I mean yes, we all had a good chuckle when Samsung took out its cheeky ‘Awkward... [Read more]

Omar and Melinda Martin have been using a system they call 'Content Nitrous' to enhance their websites so they can earn more money through improving the experience for the website visitors... [Read more]

Billy Hoffman says, “As we know well by now, the speed of a web page is very important from an SEO and user experience perspective. Faster pages have higher search engine ranks, and users will visit more pages and convert higher on a fast performing website. In short, the smart SEO professional needs to also think about optimizing for performance... [Read more]

Pamela Wilson says, “That is the question. It’s the question I’m asked as soon as someone discovers that I manage the editorial team for Copyblogger. You see back in March, there was a sudden influx of audio content here on the pages of Copyblogger. We launched our podcast network — Rainmaker.FM — and (of course) wanted to share the new... [Read more]

Stacy DeBroff says, “One of the challenges growth companies face—whether they look to raise a round of investment capital or still need to assess the viability of the market space—proves to be determining the percentage of market share the business could reasonably obtain based on their marketing spend and the competitiveness of their vertical. The... [Read more]

Now, you can have your own product, without the  product creation cost or delay. Edmund Loh has created 'IM How To Videos' and is offering to let you sell these videos as your own, replacing his name on the cover with yours, then  replacing the product name he selected with one that you select, and  then keeping all the income from every sale... [Read more]

Rob Rasco says, “Our industry is on a journey. Digital media is growing up, and as mobile becomes the predominant way people consume content, marketers are learning the best ways to incorporate it into a broader offering. Mobile’s ascent to market dominance has been one of our industry’s fastest shifts to date. According to eMarketer’s... [Read more]

Carly Stec says, “When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we’re being honest, it can get a little confusing. With more than 1.4 billion people using Facebook and over 900 million visits every... [Read more]

David Nield says, “At the Yahoo Mobile Developer Conference in New York Wednesday, the company announced the arrival of in-app sharing. The new framework aims to make it easier to share photos, videos, links and other media to Tumblr with one tap. The update, integrated into the Flurry software development kit, follows reports earlier this year... [Read more]

Unique YouTube software was announced a few days ago by Cyril Gupta and Andre Stoelinga. It's called 'Tube Engage Pro'. Over the last few years there have been many software announcements by people hoping to help you improve your marketing success with YouTube... [Read more]

Jack Simpson says, “Consumers are constantly bombarded with invitations, whether it’s to like, share, click or view a piece of content. It’s therefore easy to see why many simply tune out. The first report in our Masters of CX series, Winning hearts in real time written by New York Times bestselling author Jay Baer, explores how brands... [Read more]

Rainmaker team says, “If you’re using social media channels such as Twitter to promote your content, then this show is for you. This week, Hit Publish host Amy Harrison is looking at different ways you can ‘beef up your tweets’ and write multiple updates to promote just one post (without sounding boring or repetitive). When you’re posting... [Read more]

Entrepreneur staff says, “Thanks to technology, there’s no limit to the ways that a company can engage its customers. Understanding how your customers interact with branding and technology at home or while they’re out on the town is the first step to ensuring that you understand the opportunities available for your marketing message. This... [Read more]

Kristi Hines says, “If you’re a local business owner, you’ve likely heard that you should submit your business to local business directories like Yelp, Merchant Circle, Yellow Pages, and similar networks in order to help boost your local search visibility on Google. It sounds easy at first: you think you’ll just go to a few websites,... [Read more]

John Boitnott says, “Successful businesses consistently search for new ways to reach customers, not only through new channels of communication, but through the channels they use each day. Google, as one of the top tools used by consumers everywhere, has the attention of almost every brand. If they can find a way to reach Google users through their... [Read more]

Dan Steiner says, “To bring in deals, sales teams need a pool of potential clients to call or email. That pool must be regularly refreshed with new promising leads that fit a company’s ideal customer profile. Businesses spend a lot of money and effort acquiring contact information for targeted customers. However, the dirty secret is that businesses... [Read more]

Jim Yu says, “The value of social signals has been hotly debated for many years, particularly after Matt Cutts of Google said in January 2014 that the search giant does not take social signals into account in its algorithm. Citing issues like cost-efficiency and the frequency with which the information could be updated, Cutts said that social... [Read more]

Omar and& Melinda Martin have been using a system they call Content Nitrous to enhance their websites so they can earn more money through improving the experience for the website visitors. This isn’t something new, something they have only experimented with. They have been doing this quietly for years. This week, they are sharing their private... [Read more]