Ayaz Nanji says, “The number of emails arriving in subscribers’ inboxes increased by 9% between 2Q13 and 2Q14, according to a recent report from Yesmail. The overall email open rate declined 3% during the same period, most likely because of the added volume of messages. Yet the number of opens for each active subscriber actually increased... [Read more]

Pete Prestipino says, “The Web is as local as it is global and that can make it difficult for those selling online. Selling products or services in multiple currencies has become somewhat easier however thanks to a new feature in Google AdWords that enables advertisers to track conversion values (the revenue driven) in the currency in which... [Read more]

Lindsay Kolowich says, “The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. In April 2014, they cracked down on like-baiting, frequently circulated content, and spammy links. This afternoon, they announced two brand new updates that’ll crack down on posts by brand... [Read more]

Mike Cowles shares his affiliate marketing (with list building) techniques in a free video here: Mike Cowles’ Affiliate Marketing Training In his video, he takes you through the whole affiliate marketing process, but with an important advanced feature, building your mailing list of buyers. Most affiliates fail to capture the mailing information... [Read more]

Clement Teo says, “In a previous blog entry, I argued that everyone needs to digitize their business, but not every business knows what to do. Transforming into a digital businesses, especially if you’re a traditional enterprise, is hard work. However, we believe that Asia Pacific is already primed for digital disruption. In my report, The... [Read more]

Ginny Marvin says, “Amazon and Google have long had an tenuous relationship — at once both cut-throat competitive and symbiotic. The companies compete head-to-head in online product search and local delivery services among other areas such as phones; yet, Amazon is one of Google’s largest text ad advertisers, and the online retailer gets... [Read more]

Hammad Baig says, “The presence of social media sites and the internet in general has given us a plethora of opportunities that were nonexistent just a few years ago. Have you even wondered why Television is so cheap, or why allot of well produced content on the internet is free? Well, it’s because of advertisement. As we move more and more towards... [Read more]

Richard Newton has just released a documentary on the remarkable story of a mechanic (who had moved into Newton’s old apartment) named Jonathan Murphy. Newton trains Murphy in marketing and changes his life in just 30 days. Newton wanted to prove his own success wasn’t a coincidence. Anyone, he believed, coming from a novice background,... [Read more]

Lee Odden says, “The most elusive of white rabbits in the content marketing world seems to be the question of how to best measure ROI. According to a study by CMI and MarketingProfs, over 50% of marketers are investing more budget in content marketing and the most effective marketers spend more than double than the least effective marketers. While... [Read more]

Kelsey Libert says, “If you’re running experiments and optimizing your presence on social media, it’s easy to get stuck in the weeds. You run a test, figure out what works, and then do more of what works. And if you do that again and again and again, you can get stuck doing the same-old-same-old optimization techniques, ignoring exciting... [Read more]

Chow says, “I remember a few years back taking my first job as a web analyst – it seemed pretty easy at the time. I mean, how hard was it to read some Google Analytics reports and explain what was going on to the clients. Little did I know how deep I would explore the world of analytics, and how this data has such a big impact on how businesses... [Read more]

Joshua Zamora is sharing his secrets for quickly getting your website ranked high in Google’s search results. His new training is called Zamurai PBN Blueprint. Professional SEO practitioners have ways and means they don’t usually share with others; after all, they depend on them for earning a living. But Joshua Zamora is going out on a limb... [Read more]

Jason Abbruzzese says, “Facebook is tweaking how stories appear on its News Feed in an attempt to minimize “clickbait,” or headlines that attract users to click on a story that may not offer much substance. The social network revealed the change in a blog post on Monday, citing continued pressure from users to present better content... [Read more]

Paul Cheney says, “Subscriptions have been the lifeblood of almost every media publication since the conception of the industry. But imagine for a moment that you were trying to subscribe to your favorite newspaper and you were presented with something that looked like the page below”. Subscription Checkouts Optimized: How experimentation led to... [Read more]

Phil Nottingham says, “Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results. One of these shifts was to dramatically scale back the prevalence of video snippets in universal search results, restricting them exclusively to domains where video is the core offering of the site. What does this mean... [Read more]

Joel Comm has been a leading online marketer for close to 10 years. He is best-known as the author of the best-selling book, The AdSense Code: What Google Never Told You About Making Money with AdSense In addition, he has come up with many other creative ideas for software, training and pre-built websites in online marketing. Now, he has just released... [Read more]

Satish Meena says, “In 2012, the number of smartphone subscribers worldwide passed the 1 billion mark, primarily due to adoption in North America and Europe. But the focus of the smartphone market is now shifting toward Asia Pacific, the Middle East and Africa (MEA), and Latin America. These three regions, which are home to 84% of the world’s... [Read more]

Jason Bowden says, “Integrating analytics to your search engine optimization campaigns is a major step that you can take in order to magnify the results of your SEO digital marketing system. Among the most valuable analytic tools in the industry today is the Google Webmaster Tool that has become the apple of the eye among the SEO pro and newbie alike.... [Read more]

Tom Caporaso says, “The 2014 holiday shopping season is now upon us. It may be too soon for “visions of sugar plums” to dance in children’s heads, but if you manage an e-commerce site, you presumably plotted out your holiday marketing campaign several months ago. After all, according to an Experian Marketing Services survey, nearly 70... [Read more]

Mike McKay looked at the coffee niche and saw a quite profitable sub-niche, upscale coffee equipment. People who buy this equipment are passionate about their coffee. And passionate people make a good target audience. So McKay created Coffee Machine Heaven, an Amazon Associates store for Amazon’s top coffee equipment. This store is automated and... [Read more]

Olivia Perek says, “As a marketer, you may be wary of inbound marketing. There’s a lot of buzz around the term but to be frank, this isn’t a trend for today, tomorrow or this year. Inbound marketing has been around for years and will continue to revolutionize and influence everyone from marketers to web developers to consumers. On average, inbound... [Read more]

Ellie Wilkinson says, “Hey Moz fans! I’m Ellie, and I’m part of the newly formed Customer Success team at Moz. As part of the “S” team, I work to teach customers how to be successful marketers and awesome Moz users. Whether you’re an old pro or a newb, we want to help you achieve your marketing goals. That’s why... [Read more]

Amy Gesenhues says, “Social media marketing platform LeadSift has launched a new marketing tool designed to help brands target consumers on Twitter, much like Facebook’s ad targeting. According to the announcement, LeadSift’s AIM tool uses demographic and psychographic information culled from tweets so that marketing messages can be crafted... [Read more]

If you are one of the many who are finding the tee-shirt business online a good money maker, you will be interested in this new product. (If you haven’t looked into the T-shirt (or “tee-shirt”) business, you can get more information here: Covert Tee-shirt Store.) The problem all merchants have is to keep people coming back for... [Read more]