MarketingProfs team says, “Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors? To find out, Litmus examined the forwards generated by more than 400,000 commercial email campaigns with at least 500 opens sent between January 2013 and March... [Read more]

Kevin Lindsay says, “Let me set the scene: It’s 6:30 p.m. on a Tuesday night. I’m home, my wife’s home, my kids are home. Finally, we can start to wind down from a long day and enjoy some quality time together around the dinner table. Are you with me? We sit, plates are passed, first bites are taken, and… The phone rings. Who could possibly... [Read more]

Emma Snider says, “The best sales reps know that prospects ultimately buy based on their emotions. Sure, logic, data, and plain old common sense can go a long way in persuading a prospect to see things your way. But at the end of the day, whether or not a buyer signs the contract comes down to how they feel — about your product or service,... [Read more]

Unique YouTube software was announced a few days ago by Cyril Gupta and Andre Stoelinga. It’s called Tube Engage Pro. Over the last few years there have been many software announcements by people hoping to help you improve your marketing success with YouTube. But, to the best of our knowledge, this is the first software to help you build your... [Read more]

Seth Rand says, “In today’s business world, social media marketing is a strategy that no company can afford to ignore. With new social media platforms popping up every day, how do you decide which sites your company should have a presence on? Below is a list of the top social media sites, along with the reasons you should—or shouldn’t—consider... [Read more]

Georges Berzgal says, “It’s warm outside and Christmas is far from most people’s minds at the moment. But for commerce marketers, it’s a different story. Retailers are already thinking about how they can captivate consumers and drive revenue this year. With IMRG reporting that UK shoppers spent £21.6bn in the eight weeks running up to... [Read more]

Lindsay Kolowich says, “You wouldn’t design a new kitchen without creating a blueprint first, would you? Similarly, you’d never want to design a website without creating a sitemap. A sitemap is a file of code that lives on your web server and lists all of the relevant URLs that are in the structure of your website. It helps search... [Read more]

How about a source of traffic that is picture-oriented and intended for mobile users.  Did you know this kind of service can be used by marketers to sell products; their own products, affiliate products or CPA offers?... [Read more]

Entrepreneur team says, “Working with big retail distributors has helped my company take its product growth to the next level, but forging these types of relationships doesn’t come without risk. I’ve heard numerous horror stories about how large retailers end up putting startups out of business when entrepreneurs fail to conduct in-depth... [Read more]

Greg Sterling says, “The Wall Street Journal reported Friday that The European Commission (EC) is expanding its antitrust probe of Google. Currently, the EC is in the late stages of its vertical search inquiry and has filed formal charges, which Google has until August 31 to rebut. It’s at an earlier stage of investigating Google’s management... [Read more]

Dan-Petrovic says, “Question: How does a search engine interpret user experience? Answer: They collect and process user behaviour data. Types of user behaviour data used by search engines include click-through rate (CTR), navigational paths, time, duration, frequency, and type of access. Click-through rate Click-through rate analysis is one of... [Read more]

Reddit users tend to be fanatical about it. It's hard to go a day without a dose of Reddit. And there are a  lot of these users. Plus, the scope of the Reddit subject matter is quite far-ranging. That makes it a useful platform for marketers... [Read more]

Anca Bradley says, “All businesses, including online stores, brick and mortar shops or service providers, benefit when customers provide feedback online—provided that feedback is positive, of course. Research has proven the power of online reviews, with 88 percent of surveyed customers reporting that they are influenced by an online customer... [Read more]

Parry Malm says, “What is the deal with referral spam? Aside from it being mega annoying, pointless, and stupid? If you use Google Analytics, you definitely know what I’m talking about. It’s those almost-real-but-actually-fake-spamming-links that show up on your analytics and screw up your KPIs. It annoyed me. So I figured out how to get it... [Read more]

Elisa Silverman says, “Some 27 million pieces of content are shared each day, according to a study by Nielson and AOL. And that was in 2011! All this content flying around demonstrates the (true) clichés that content is king and distribution is queen. However, in the attention economy, actually getting your content noticed is what makes you belle... [Read more]

And savvy marketers want to sell to these people, people who are dedicated to their phones, not a computer. Sell what? Well, there are thousands of products and services you might sell.  One source of products that sell well is Clickbank... [Read more]

Russell Working says, “What a great blog post that was, if you do say so yourself. Trouble is, a few weeks after you shared the URL on LinkedIn, it vanished beneath the stream of your newer posts. If you’re seeking to establish yourself as a thought leader—and who isn’t inspired by your thoughts?—try blogging from LinkedIn, rather... [Read more]

Carly Stec says, “For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In fact, if you’re highly experienced, you probably do all three at once.) But with new social media networks and innovative software cropping up almost daily, even seasoned social... [Read more]

Business.com team says, “Those who can, teach. Online classes can be effective marketing vehicles for your business, as well as potential money-makers. What you teach depends on your expertise and interests. It might be fun to teach something related to a hobby or other interest of yours, but doing so probably won’t help your business. Course... [Read more]

Sam Robinson has just released 'Zap Deals' software It builds sales pages with a count down timer. Visitors have a limited time to decide and buy. You will see it in action on their sales page. Once you land, you have 2 hours to buy. Watch the timer at the bottom of the page... [Read more]

Patricio Robles says, “Despite the rampant competition in the popular app stores, many companies continue to invest heavily in developing mobile apps. Because of the high costs frequently associated with building mobile apps and marketing them effectively, churn is one of the biggest threats companies face in delivering profitable mobile strategies. High... [Read more]

Quinn Whissen says, “You’ve probably heard this before: “Content marketing is hard…Content marketing takes a long time.” Sorry to say, I’m not here to tell you that’s wrong: It is hard, and it does take time. But that doesn’t mean content marketing doesn’t work. It does. It just takes consistency, dedication and yes, time, before... [Read more]

Zeynep Ilgaz says, “Working with big retail distributors has helped my company take its product growth to the next level, but forging these types of relationships doesn’t come without risk. I’ve heard numerous horror stories about how large retailers end up putting startups out of business when entrepreneurs fail to conduct in-depth analyses... [Read more]

Ayaz Nanji says, “All of the 10 most expensive paid search keywords are related to mesothelioma, a cancerous tumor that is at the center of many asbestos-related lawsuits, according to a recent report from Adgooroo. Long-tail keywords referring to mesothelioma attorneys in specific states, plus general structured settlement keywords, are the priciest... [Read more]

Matt McGee says, “Safer password management is one of the highlights in WordPress 4.3, which was released this week. Also added in the latest release are new text formatting shortcuts and the ability to change site menus in the Customizer, among other things. WordPress 4.3 brings a completely new approach to passwords. When new users are added,... [Read more]

Sam Edwards says, “As you’ve probably heard before, YouTube is the second largest search engine in the entire world. That means aside from Google (which owns YouTube) no website is used more frequently each month than YouTube. In fact, the most recent statistics suggest Google attracts an estimated 1.1 billion unique monthly visitors. YouTube... [Read more]