John Boitnott says, “Successful businesses consistently search for new ways to reach customers, not only through new channels of communication, but through the channels they use each day. Google, as one of the top tools used by consumers everywhere, has the attention of almost every brand. If they can find a way to reach Google users through their... [Read more]

Dan Steiner says, “To bring in deals, sales teams need a pool of potential clients to call or email. That pool must be regularly refreshed with new promising leads that fit a company’s ideal customer profile. Businesses spend a lot of money and effort acquiring contact information for targeted customers. However, the dirty secret is that businesses... [Read more]

Jim Yu says, “The value of social signals has been hotly debated for many years, particularly after Matt Cutts of Google said in January 2014 that the search giant does not take social signals into account in its algorithm. Citing issues like cost-efficiency and the frequency with which the information could be updated, Cutts said that social... [Read more]

Omar and& Melinda Martin have been using a system they call Content Nitrous to enhance their websites so they can earn more money through improving the experience for the website visitors. This isn’t something new, something they have only experimented with. They have been doing this quietly for years. This week, they are sharing their private... [Read more]

Kevin Lindsay says, “Let me set the scene: It’s 6:30 p.m. on a Tuesday night. I’m home, my wife’s home, my kids are home. Finally, we can start to wind down from a long day and enjoy some quality time together around the dinner table. Are you with me? We sit, plates are passed, first bites are taken, and… The phone rings. Who could possibly... [Read more]

Selena Blue says, “We all know by now that mobile has become an important tool for ecommerce consumers. However, do we treat it with the same level of investment that it deserves? What experience are we giving our customers: a desktop replica or something better? In Q1 of 2015, 59% of all retail time was spent on mobile devices, according to comScore’s... [Read more]

John Fetto says, “Once data is accurate, enriched and linked for a complete and clear understanding of each consumer, what’s next? Many marketers struggle to understand how to make this multitude of data actionable, enabling real decisions about their marketing strategy. In our award-winning, annual Digital Marketer Report we discuss using a... [Read more]

Now, you can have your own product, without the product creation cost or delay. Edmund Loh has created IM How To Videos and is offering to let you sell these videos as your own, replacing his name on the cover with yours, then replacing the product name he selected with one that you select, and then keeping all the income from every sale. This is... [Read more]

Lindsay Kolowich says, “Landing pages exist to serve one purpose: getting website visitors to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a successful landing page requires some detailed planning and creative testing. Regardless of what your business is selling or the... [Read more]

Nigel Fenwick says, “Retail CIOs have always had a tough job, but digital makes it tougher. Emerging digital technologies threaten to transform retail experiences both in stores and at home. Without a good business case, CIOs at large retailers will find it hard to prepare their business to compete with small, nimble startups. My latest report... [Read more]

Jack Simpson says, “As with many things that have become a staple of the digital marketing world, cross-selling is nothing new. Even the guy in the petrol station will offer you a discounted Mars Bar after you’ve filled your tank. If you’re not offering customers extra products you’re missing an opportunity for greater revenue, so it’s... [Read more]

Unique YouTube software was announced a few days ago by Cyril Gupta and Andre Stoelinga. It's called 'Tube Engage Pro'. Over the last few years there have been many software announcements by people hoping to help you improve your marketing success with YouTube... [Read more]

Brian Sutter says, “Small businesses have always lived and died by word of mouth. Even before the Internet, a business was in trouble if too many people said bad things about it. Fast-forward to today, when any customer can say almost anything about your business, and all the world can read it. One negative review can cripple a new business.... [Read more]

Chloe Basterfield says, “Social sharing goes beyond your friends list. Even ultra-social apps like Pinterest can work wonders for marketers with the right approach. It’s been described as a ‘guide for brides’ and a ‘pasteboard for patterns’ but Pinterest is going places you never suspected. Which means it may now be... [Read more]

Daniel Burstein says, “Ecommerce has long been considered to have a cost advantage over brick-and-mortar retailers. After all, real estate, inventory and human resource costs are all lower. However, these reduced costs come at an expense — Internet retailers rely on a third-party for fulfillment. Which means their margins and perhaps overall... [Read more]

Want a source of traffic that is picture-oriented and intended for mobile users?  Did you know this kind of service can be used by marketers to sell products; their own products, affiliate products or CPA offers?... [Read more]

Adam Toren says, “Trust is one of the most challenging things to earn and the easiest to break. When you’re first starting to build your brand, gaining the trust of your prospective new clients and keeping the trust of your current clients is life or death for your business. When you add the extra dimension of building trust online, with a... [Read more]

Dan Warner says, “Online business reviews are a hot topic these days, both for marketers and legal teams. Because of this, a lot of lawyers have dedicated a lot of ink to the aftermaths of online reputation attacks. But not much has been penned about the inverse: How to write a critical review without fear of litigation. Tip #1: Don’t Troll Don’t... [Read more]

Lindsay Kolowich says, “”Could you take a look at the wireframe and let me know if I need to adjust the leading and the kerning so there’s enough white space? Thanks!” … Come again? Sometimes, designer-speak can seem like gibberish. But marketers work so closely with designers on things like website design, infographics,... [Read more]

Reddit users tend to be fanatical about it. It's hard to go a day without a dose of Reddit. And there are a  lot of these users. Plus, the scope of the Reddit subject matter is quite far-ranging. That makes it a useful platform for marketers... [Read more]

Farooq Bhatti says, “Street View Trusted, formerly known as Google Business View, is a tool for businesses to showcase their premises via a virtual tour hosted on the world’s leading search engine. Utilising the same technology as Street View, the platform allows businesses to show their ambiance, décor and style to online users in a visually... [Read more]

MarketingProfs team says, “Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors? To find out, Litmus examined the forwards generated by more than 400,000 commercial email campaigns with at least 500 opens sent between January 2013 and March... [Read more]

Kevin Lindsay says, “Let me set the scene: It’s 6:30 p.m. on a Tuesday night. I’m home, my wife’s home, my kids are home. Finally, we can start to wind down from a long day and enjoy some quality time together around the dinner table. Are you with me? We sit, plates are passed, first bites are taken, and… The phone rings. Who could possibly... [Read more]

Emma Snider says, “The best sales reps know that prospects ultimately buy based on their emotions. Sure, logic, data, and plain old common sense can go a long way in persuading a prospect to see things your way. But at the end of the day, whether or not a buyer signs the contract comes down to how they feel — about your product or service,... [Read more]

Seth Rand says, “In today’s business world, social media marketing is a strategy that no company can afford to ignore. With new social media platforms popping up every day, how do you decide which sites your company should have a presence on? Below is a list of the top social media sites, along with the reasons you should—or shouldn’t—consider... [Read more]

Georges Berzgal says, “It’s warm outside and Christmas is far from most people’s minds at the moment. But for commerce marketers, it’s a different story. Retailers are already thinking about how they can captivate consumers and drive revenue this year. With IMRG reporting that UK shoppers spent £21.6bn in the eight weeks running up to... [Read more]