Matthew Toren says, “Your business’s email list is hands down its greatest asset. You likely already know that, but building your list up from scratch can be challenging and confusing. The reality is that building up your list can take time, but more than time it takes some consistent, effective tactics. If you can stay disciplined, you will... [Read more]

Billy Cripe says, “It’s no secret that social media is emerging as a significant tool in the development of online success and web presence. According to studies, approximately 58 percent of marketers using social media for three years or longer report that it has helped them boost sales. One of the most significant misconceptions regarding... [Read more]

Jami Oetting says, “The “about” page is typically an afterthought. While designers, copywriters, and CEOs might spend weeks agonizing over what information and pictures are included on your homepage, they rarely consider what elements other than a short description should be included in the “about us” section of the... [Read more]

You may get clicks on your YouTube videos, but when people get to your video how engaged are they? Do they pay attention to the content? Do they stay until the end? Are they anticipating the next one you release? Without this kind of engagement, the clicks mean little. They don’t build your brand and they don’t build your sales. For example,... [Read more]

David Nield says, “ Google’s attempt to kill off C just got a new development: Today, the company announced a new update for Go, its own 6-year-old programming language, bringing it to version 1.5. It’s the sixth major update since Go’s inception in 2009, and it finally removes all traces of the C language it’s built on. Putting... [Read more]

David Nield says, “Amazon has announced that ads on its network (including the Amazon.com portal) will no longer be able to use Flash from September 1. It’s another nail in the coffin for the ailing interactive Web technology, which became the go-to tool for displaying videos, animations, games and other types of content online in the 2000s. “This... [Read more]

JP Mangalindan says, “Social media dynamos Instagram and Pinterest nearly doubled their users between 2012 and 2015, according to a new study — and Pinterest is winning. Pew Research Center, a Washington D.C.-based think tank, surveyed 1,907 adults this spring to learn about their social media habits. Among the discoveries: 31% of all adults... [Read more]

And savvy marketers want to sell to these people, people who are dedicated to their phones, not a computer. Sell what? Well, there are thousands of products and services you might sell.  One source of products that sell well is Clickbank. It has downloadable books and videos on just about any topic you can imagine, from Acne to Zoology... [Read more]

Farooq Bhatti says, “Big changes have been introduced in the way local businesses are presented on Google search results. Since early August 2015, Google altered the usual seven pack local listing to a smaller three pack (aka snack pack) listing across all its sites worldwide. How businesses react to these changes will define how easily consumers... [Read more]

Jackelyn Magwire says, “What is your gender? It’s a standard demographic question that many of us answered on the Online Marketing Industry Survey. It’s a compelling indicator of how our industry is evolving in an area that truly helps us become better marketers: gender equality. Why does gender equality matter to marketing, and why... [Read more]

Jacob Warwick says, “Businesses interested in leveraging the many benefits of content marketing seem to have an ever-growing list of solutions and content strategies to choose from. They can hire freelancers, outsource their content to an agency; or they can even onboard and train their own in-house teams. With so many options, it can be hard... [Read more]

Sam Robinson has just released Zap Deals software It builds sales pages with a count down timer. Visitors have a limited time to decide and buy. You will see it in action on their sales page. Once you land, you have 2 hours to buy. Watch the timer at the bottom of the page... [Read more]

Momchil Kyurkchiev says, “A mobile user’s entire app journey can happen in a matter of moments — sometimes in less than a minute. Think about this scenario: You’re commuting, reading an article about a new cruise. Curious, you search for the company mentioned, and soon enough you’re emailing to receive more information and... [Read more]

Carin Van Vuuren says, “As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy. Apps have quickly become a source of information, utility and point of contact between users and brands. In fact, according to Flurry, a staggering 86% of all time spent on mobile... [Read more]

Greg Brown says, “There are a lot of metrics that you can look at as a publisher to understand how well your content is resonating with audience members—pageviews, returning visitors, keyword performance, referrals, etc. Each of these gives you insight into some form of reader engagement. One metric in particular that is particularly indicative of... [Read more]

The key principle of marketing success is showing the right message to the right people at the right time. Once you have your advertisement crafted, you need to find the right people and show them your message when they are interested in your topic... [Read more]

John Moyer says, “Native advertising is a type of online advertising that matches the form and function of the platform on which it appears. When content is designed to match the style of the publication, it provides a tremendous boost to your web traffic. When you see a sponsored or featured post on a blog, magazine or newspaper site, the post... [Read more]

Hugo Messer says, “When compared to office-dwelling counterparts, managing a remote team has always been a challenge. But at least these days, modern technology helps the cause more than ever. Today’s tools enable communication and work in ways previously thought unimaginable. That doesn’t mean challenges don’t persist. Over the past 10... [Read more]

Michael Bird says, “The popularity of social media sites varies depending on the region using the internet. Though Facebook, Twitter, LinkedIn and Instagram seem to dominate in Europe and North America, they don’t all have the same power in the APAC region. In fact some countries in the region can’t access them at all. When targeting social... [Read more]

Brett Ingram has been experimenting with combining the power of YouTube's popularity with Amazon's enormous range of products. Now, he says, he has found a way to tap into the 6 Billion hours of YouTube videos that people watch every month and the 200 Million Amazon products to create your own "set-it-and-forget-it" automated business that generates Amazon commissions... [Read more]

Firas Kittaneh says, “The frenetic pace of change in the media landscape today is confronting marketers with challenges and setbacks they never faced before. With all of the moving parts associated with developing and implementing a solid market strategy, marketers are tasked with taming and managing a fierce, multi-headed beast. Feeling lost... [Read more]

Jenni Ryall says, “Tumblr has officially launched in Australia. It doesn’t mean much for users of the platform — besides local brands and businesses providing more localised content. The company, founded by David Karp in 2007, has more than 4.6 million users in Australia and 750,000 in New Zealand so it makes sense for the reblogging... [Read more]

Leslie Ye says, “Social selling is a hot topic — and with good reason. According to Forbes, 79% of salespeople who take advantage of it outsell their peers. If you’re unconvinced, maybe these stats will do the trick: 54% of salespeople have closed a deal as a direct result of social media. 72% of B2B buyers used social media to research... [Read more]

Olivia Dello Buono says, “1. Email is not a .JPG, print ad, or a one-page website Reusing content across mediums is a smart way to maximize resources, increase efficiency, and apply takeaways from other channels. Taking the featured image from a successful print run and using it in your go-to email template may seem like a quick win, but is unlikely... [Read more]

Daliah Saper says, “Facebook and Twitter are increasingly becoming the American public’s main source for news. With 63 percent of Facebook and Twitter users claiming they use these sites as news sources, it comes as no surprise that a company’s social media presence is continuously being monitored, updated and utilized as a client engagement... [Read more]

Kaleigh Moore says, “You work hard to create blog content that people actually want to read. You know it’s an important part of your content marketing efforts that will bring in new customers over time. But there are a few topics that online readers have seen time and time again—and at this point, they’re just becoming noise. An Algoso... [Read more]

And savvy marketers want to sell to these people, people who are dedicated to their phones, not a computer. Sell what? Well, there are thousands of products and services you might sell. One source of products that sell well is Clickbank. It has downloadable books and videos on just about any topic you can imagine, from Acne to Zoology. And they all... [Read more]

Al Gomez says, “At some point, you or your content specialist will complain that there are no great ideas left—or the good ones are already published somewhere. If you churn out content daily, finding resources for educational, entertaining, and witty information to share with readers may become a challenge. Such “content block”... [Read more]