This is a reminder for the eMarketer’s B2B Content Marketing Ad webinar on September 4. eMarketer team says, “We’ll address these key questions: Are B2B marketers too focused on leads? How can marketers achieve soft goals like branding—and measure success? Are intangibles as much a part of sales conversions as lead generation? Will... [Read more]

Allison Howen says, “Brands around the world are putting valuable resources, including time and money, into their social media initiatives every single day. To make sure that these resources are not being wasted on the social Web, it is important for marketers to pay close attention to the performance of their social media campaigns. Fortunately,... [Read more]

Selena Blue says, “A common way to gain lead information is by offering free content, such as a white paper or guide. But if it’s free, why don’t we have 100% lead capture rates? Why do prospects provide their information for one PDF guide, but not for another? The answer may not be in the incentive itself, but rather in how you’re presenting... [Read more]

Matt Bacak does email marketing, a lot of it. He sends many millions of emails every year, up to a million per day. He has learned a lot about what works to get a higher response from marketing emails. Over a period of many years, he has honed his email process to bring in a big response every time he mails. Now, in his new training, 17 Email Income... [Read more]

Greg Sterling says, “An increasing percentage of shopping starts on a smartphone but later concludes on another device or offline. Yet despite this and its smaller-screen challenges, mobile commerce is far outpacing the rest of US retail and e-commerce in terms of growth. According to recent figures from comScore, m-commerce grew 47 percent... [Read more]

Robert Fisher says, “What if you owned a paid directory site and every day you received emails upon emails stating that someone wants links removed. As they stacked up in your inbox, whether they were pleasant or they were sternly demanding you cease and desist, would you just want to give up? What would you do to stop the barrage of emails if you... [Read more]

Sylvan Lane says, “Millennials are so last year. As the generation that inspired countless thinkpieces eases out of the public eye, marketers are honing in on the next wave of consumers: Generation Z. These folks, born in 1995 or later, make up 25.9% of the United States’ population, contribute $44 billion to the American economy and differ... [Read more]

Infographics are all the rage in marketing today. These colorful graphics convey information in a more attention-grabbing way than plain text ever can. You can pay a freelance artist to create an infographic for you, but due to the complexity of infographics, a lot of back-and-forth communication will be needed to end up with a result you feel good... [Read more]

Trevor Klein says, “It is my great pleasure to announce the release of Moz’s third guide for marketers, written by the inimitable Paddy Moogan of Distilled: We could tell you all about how high-quality, authoritative links pointing to your site benefit your standing in the SERPs, but instead we’ll just copy the words straight from... [Read more]

Henneke says, “Are your blog posts helping you win clients? Blogging helps boost your authority, drive relevant traffic, and generate leads. But are your blog posts working for your business? Although business blogging is a longterm strategy, you can employ a few smart tactics to one single post in order to generate meaningful leads. Not just... [Read more]

Laura Hogan says, “Inbound marketing is a well-known practice to use to help grow your business, but it’s more interesting when you can use it for something more tactical– specifically when you get to use it to launch a product. I could lead you into a generic blog post with generic step-by-step instructions on how you might launch... [Read more]

Suzanne Bucciarelli (known as The Domaining Diva) has just released a new software package for people who want to tap into the income potential of an e-commerce store. If you want to sell any product online, whether products you build, products you procure through drop-shippers or even niche affiliate products, you need an online store where you present... [Read more]

Aaron Wall says, “Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overlap, and an undoing of your tight organization. In some cases the user intent is... [Read more]

Ayaz Nanji says, “Three-quarters of marketers who run global email campaigns say they do not maintain a list of regional preferences and instead manage localization on an ongoing basis, according to a recent report from Lionbridge. Most marketers surveyed (57%) say they do customize/translate email copy for specific countries or regions, and... [Read more]

Adam Hansen says, “Since the algorithms that control search engine results are always evolving, your SEO strategies need to be as well. Many marketers take these changes personally, assuming that Google and the other search engines are out to get them somehow. After putting hard work, time, money and other resources into a site it’s understandable... [Read more]

James Bradley and Paul Walker have been working on new software that they say requires no expertise, knowledge or experience to use, and has the potential to build your business without requiring you to spend anything on advertising. Their new software, Project Fast Income is a WordPress plugin that can help you pull quality content from around the... [Read more]

Laura Ramos says, “Phoenix in the summer. To say it’s “hot” is an understatement. Weather reports predict a rather balmy 92 degrees F for Thursday of this week. Mild compared to the last time I attended the Marketing Technology Summit, co-sponsored by the Phoenix chapter of the BMA and the Arizona Technology Council. This... [Read more]

Matt Southern says, “In every website’s life comes a moment of truth – that moment when you hit publish and your thoughts go public. Today, for content to thrive and not get forgotten after an hour it’s important to get more social media shares and build your following. The best way to do it is to build it organically. Make readers care. The... [Read more]

David Moth says, “New research from Econsultancy shows that a fifth (20%) of companies now use mobile push notifications. The findings, which are included in the Cross-Channel Marketing Report 2014, struck me as quite surprising given that it has the potential to be a very effective marketing channel. I’ve previously written of my love for push... [Read more]

Josée Bédard has just released the new beautiful Urbania WP Theme for all internet marketers who need to be sure their sites work properly on mobile devices. Bédard knows that many of us are consultants who have clients who need to improve their sites, so a Developer’s License included so we can make as many sites with this theme as we choose. Urbania... [Read more]

Christopher Ratcliff says, “This is despite the fact that 82% of companies agree that retention is in fact cheaper than acquisition. A figure up from 70% last year, and certainly bolsters the notion that on-going profit from a customer lifetime is higher than any one single transaction. Is your company more focused on acquisition or retention marketing? This... [Read more]

Matthew Solomon says, “Through the marketing funnel your leads will make multiple interactions with your content and website. Attribution is a way of understanding which marketing channels or campaigns contributed to a conversion on your website by looking at the different “touches” a lead makes during the lifecycle stages. Most... [Read more]

Christina Warren says, “Twitter just took another step toward becoming more like Facebook. Several days ago, we noticed that Twitter rolled out an experiment to some users that began showing actions — like favorited tweets — on the main Twitter timeline. (Earlier this month, it experimented with showing tweets from accounts users didn’t... [Read more]

Michael Harris struggled with getting his YouTube videos ranked so he could increase his traffic (and ultimately his sales.) Then he realized that not only does Google own YouTube; it also owns Google+ Hangouts, and by using the Hangouts along with YouTube, he could quickly improve the ranking of his videos. In his new Tube Ranking Secrets, Harris shows... [Read more]