Lisa Kasanicky says, “If there’s one thing I love about yoga besides the catnap at the end, it’s that instructors will often remind you that the practice is not a competition. “Don’t let what others are doing affect your practice,” they’ll say. Or, “No one is grading you on your performance.” Lovely sentiments. But not in the... [Read more]

Pete Prestipino says, “Today’s consumers (end-users) are looking for a personalized encounter on the ‘Net and digital publishers are increasingly focused on providing an optimal experience and are actively integrating solutions to make it happen. Real-time content optimization engine Dynamic Yield for example, has released a new... [Read more]

Martin Beck says, “Facebook has adjusted its advertising policy to allow marketers to show ads more frequently in the News Feed, Digiday reported today. The change, which went into effect Aug. 6, allows advertisers to show users the same ad twice a day; previously, the daily limit was one. Similarly, brands now are permitted to serve two News... [Read more]

Matt Bacak does email marketing, a lot of it. He sends many millions of emails every year, up to a million per day. He has learned a lot about what works to get a higher response from marketing emails. Over a period of many years, he has honed his email process to bring in a big response every time he mails. Now, in his new training, 17 Email Income... [Read more]

Jason Bowden says, “A responsive website design comes highly recommended by Google in order to enhance your website optimization process. While a responsive design is considered to be a subject matter about website design and development, it is also an important aspect of any search engine optimization strategy. A responsive website design provides... [Read more]

Pamela Vaughan says, “Raise your hand if this sounds familiar … As an inbound marketer, you work hard to keep your content engine going. You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers... [Read more]

Rob Beatty says, “Building an email is a complex process met with the intention of creating an engaging, easy to read, informative and attractive final product. To keep up with advancing technology, emails also need to be readable on multiple devices like smartphones and tablets. Optimizing email for mobile and other advances in technology is... [Read more]

Infographics are all the rage in marketing today. These colorful graphics convey information in a more attention-grabbing way than plain text ever can. You can pay a freelance artist to create an infographic for you, but due to the complexity of infographics, a lot of back-and-forth communication will be needed to end up with a result you feel good... [Read more]

Graham Charlton says, “There are many factors that can influence the design of your call-to-action and it’s certainly a feature that benefits from extensive testing and tweaking. An effective CTA should leave the shopper in no doubt about the next step they need to take to add an item to their basket, complete a purchase etc. To achieve this,... [Read more]

Brian Kurtz says, “I was on the phone earlier this week with copywriting legend John Carlton and we were ranting about all sorts of topics. (You know, like you do when you’re on the phone with John Carlton.) He made the observation that the next “big thing” in marketing may not be in the areas of whiz-bang technology, but rather in the blocking... [Read more]

Nathan Grimm says, “Do you want a free tool that tracks your organic search rankings in Amazon? Yes? You’re in luck. I am going to show you how to build your own organic search rank tracking tool using Kimono Labs and Excel. This is a follow-up to my last post about how to rank well in Amazon, which covered the basic inputs to Amazon’s... [Read more]

Suzanne Bucciarelli (known as The Domaining Diva) has just released a new software package for people who want to tap into the income potential of an e-commerce store. If you want to sell any product online, whether products you build, products you procure through drop-shippers or even niche affiliate products, you need an online store where you present... [Read more]

Chow says, “Email marketing is the best sales driver. By far, communicating with loyal subscribers through email will produce tremendous results than facebook and twitter engagements combined. If you want to increase your bottom line and grow your online business, you need to get started with EM. Many online entrepreneurs are still on the fence.... [Read more]

Hunter Boyle says, “We get a ton of questions about using video and email together effectively. So we asked our friends atWistia for their best tips on how to get started. Kristen Craft, Wistia’s director of partnerships (and a fellow craft beer lover), breaks it down for us in this special guest post… Cookies and milk, chips and salsa, peanut... [Read more]

Courtney Eckerle says, “Statewide program Healthier Tennessee has the goal to inspire people to eat better, move more and quit using tobacco. To do this, the marketing team developed a “Small Starts” initiative, buoyed by behavior-triggered email sends and a “Fresh Starts” giveaway. Beginning with only the short list... [Read more]

James Bradley and Paul Walker have been working on new software that they say requires no expertise, knowledge or experience to use, and has the potential to build your business without requiring you to spend anything on advertising. Their new software, Project Fast Income is a WordPress plugin that can help you pull quality content from around the... [Read more]

Summer Luu says, “Instagram continues to be one of the hottest social media platforms. Brands and businesses of all industries are taking notice and are looking to get into the action, finding the Instagram community another way to connect with their audience. If you’re looking to get started with this photographic group of users, here are 6 ways... [Read more]

Christopher Ratcliff says, “Amtrak is the intercity train service run by The National Railroad Passenger Corporation, connecting more than 500 US destinations and three Canadian provinces. According to The Make Good in its piece on content marketers that are ahead of the curve, Amtrak has seen a rise in train ticket sales that perhaps goes against... [Read more]

Nathan Safran says, “Most brands got on board with content marketing by creating general, untargeted content. Now, those brands are evolving past that; they’re creating content that maps to the position of the buyer in his or her journey. (The buyer’s journey refers to the buyer’s progression through a research and consideration phase,... [Read more]

Josée Bédard has just released the new beautiful Urbania WP Theme for all internet marketers who need to be sure their sites work properly on mobile devices. Bédard knows that many of us are consultants who have clients who need to improve their sites, so a Developer’s License included so we can make as many sites with this theme as we choose. Urbania... [Read more]

Marc Herschberger says, “I can see it now: Spreadsheets and flowcharts tracking dozens of KPI’s are littered across a desk. Notes with scribbles saying “direct traffic down” and “unsubscribe rates increasing” are stuck to the side of a computer screen. In front of it is a marketing manager about ready to lose his last shred of sanity... [Read more]

Daniel Burstein says, “Open your website analytics report and there are many numbers staring you in the face. But are they good or bad? Wouldn’t you love to peek into the analytics reports for other companies and see what numbers they are experiencing? In this MarketingSherpa Chart of the Week, we do just that, and explore the percentage... [Read more]

Agnipravo Sengupta says, “Search Engine Optimization, or SEO as we popularly know it, is perhaps the most important thing to do these days if a business wants to have a successful online presence. Sadly though, most business owners still think that creating an official website if enough to put them up on the map and bring them customers like never... [Read more]

Michael Harris struggled with getting his YouTube videos ranked so he could increase his traffic (and ultimately his sales.) Then he realized that not only does Google own YouTube; it also owns Google+ Hangouts, and by using the Hangouts along with YouTube, he could quickly improve the ranking of his videos. In his new Tube Ranking Secrets, Harris... [Read more]