IM NewsWatch, August 20, 2013 - Latest IM News including ‘New Data Insights On Pinterest’s Potential – MarketingProfs’ and much more...

August 20th, 2013 at 4:03 am EST

IM NewsWatch

Tuesday, August 20, 2013

‘5 Content Strategies to Convert Leads to Sales‘ – Web Marketing Today Webinar August 21

Web Marketing Today is hosting a webinar on Wednesday, August 21 at 2.00 pm EDT. The topic of the webinar is “5 Content Strategies to Convert Leads to Sales”. The WMT team says, “The first step of a successful lead-generation program is to obtain your prospects’ names and email addresses. But, after that, what will entice... [Read more]

MarketingExperiments’ ’3 high-performing webpage templates that consistently improve conversion ‘ Webinar on Replay

MarketingExperiments’ ’3 high-performing webpage templates that consistently improve conversion ’ webinar is on replay. The MarketingExperiments team says, “Often, marketers do not really know where to begin when it comes to the structure of a webpage. They lean on best practices, favoring those they find most aesthetically... [Read more]

‘Manage Your Marketing: Social Media and the Intern Issue’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Manage Your Marketing: Social Media and the Intern Issue”. Margie Clayman says, “Quite often, when we talk to companies about beginning to use social media marketing, we are told that they would really love to, but they just don’t see how they can incorporate that much... [Read more]

How to create a membership Site #ad

Mark Salmon just announced Membership Millionaires Bootcamp, to show you how to create a profitable membership site. As you might guess, it’s delivered on a membership site, itself. In fact, “bootcamp” is actually an understatement. Besides taking you through the process is training sessions, Salmon also includes software to make setting... [Read more]

‘Twitter Adds Related Links To Your Tweets—And You Can’t Say No’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Twitter Adds Related Links To Your Tweets—And You Can’t Say No”. Selena Larson says, “Twitter wants to make it easier for you to find news, and today decided to do so byadding a “related headlines” section to newsworthy tweets—whether the authors of those tweets like it or not. Related... [Read more]

‘Upgrade Your Digital Marketing Strategy With #Mashies Twitter Chat’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Upgrade Your Digital Marketing Strategy With #Mashies Twitter Chat”. Ryan Lytle says, “Digital marketing is a field that’s constantly evolving. With each new social platform, mobile device or website redesign, a brand’s strategy for reaching new audiences while engaging current... [Read more]

‘Three major benefits of using personalisation in marketing’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Three major benefits of using personalisation in marketing”. Andrew Davies says, “Who doesn’t enjoy that feeling of walking into a shop and being recognized, welcomed and treated as an individual? We appreciate the familiarity when the sommelier remembers our favourite grape... [Read more]

Proven Conversions: Ways to make more money on your site #ad

For one week only, Dan Lew is offering his Proven Conversions training for just $9. His regular price is $67, he says. In this training, you will discover 28 strategies to improve your conversions, making visitors into customers.Everyone has been tested and proven, Lew says. The nice things about improving your conversions is that you don’t need... [Read more]

‘How One Social Media Marketer Can Manage Millions of Fans and Followers’ – HubSpot

The latest article on HubSpot blog is titled ”How One Social Media Marketer Can Manage Millions of Fans and Followers”. Lisa Toner says, “There are many challenges that a social media manager has to face head on in today’s world. Not only do you need to educate, respond, monitor, and engage your followers, but there’s... [Read more]

‘Online Marketing Tips for Nonprofits’ – MOZ Blog

The latest MOZ blog post is titled “Online Marketing Tips for Nonprofits”. Steve Ollington says, “Here are some useful ways for charities and non-profits to increase their online exposure, without draining too much of their already limited resources. I include tips to increase brand awareness and donations at no cost (except for a little time... [Read more]

‘8 Reasons You Should Never Quit Your Blog for Google+’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “8 Reasons You Should Never Quit Your Blog for Google+”. Demian Farnworth says, “There’s one constant in the world of digital content publishing — there will always be new and exciting tools to explore, and new ways to use them. Take the case of poor Mike Elgan. He’s getting picked... [Read more]

Email Secret Weapon: Top email subject lines improve opens #ad

Well-known Atlanta marketer, Matt Bacak, has just released his collection of attention-getting subject lines that he calls his Email Secret Weapon. He includes 1001 subject lines that he has tested against other subject lines in A-B tests. These are the winners he is offering you. Tweak and adapt them any way you need to; bend them so they apply to... [Read more]

‘Foursquare Ads: Worth It For Your Business?’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Foursquare Ads: Worth It For Your Business?”. Rebekah Henson says, “Foursquare, the popular check-in app for smartphones, recently started rolling out ad placements for small local establishments. The new ads display in the app’s “Explore” tab and in the results when users search for similar... [Read more]

‘Transparent Marketing: 3 tips to help build your online credibility’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Transparent Marketing: 3 tips to help build your online credibility”. John Nye says, “Building credibility can be tough, both in your professional life and in your marketing. At times, it can even feel a little like pushing a boulder uphill. It takes a lot of work to move a very small... [Read more]

‘Why The App Won The Software War’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Why The App Won The Software War”. Devanshi Garg says, “The word “app” has become ingrained into the global lexicon of software development. As time has passed and technology has evolved, people have viewed software from progressively different perspectives. Microsoft Office is... [Read more]

Digital Publishing Blueprint: How to do iPad Publishing #ad

Digital Publishing expert, Ed Dale has just released some informative videos & extra goodies that will help you create your own “digital publishing empire”, step-by-step via Apple’s “Newsstand”. We just learned that Dale has released some fantastic info over the past week that you may be interested in. In describing... [Read more]

‘Twitter Provides Context With Related Headlines Feature’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Twitter Provides Context With Related Headlines Feature”. Kurt Wagner says, “Twitter is great for breaking news or for grabbing a public comment from a celebrity. It’s not always as thorough in providing context. The micro-blogging network is trying to change that with an update it rolled... [Read more]

‘Just 11% of people expect to receive customer service via social media’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Just 11% of people expect to receive customer service via social media”. David Moth says, “An inevitable consequence of the push to achieve sales through multiple channels is that businesses must also be prepared to deliver multichannel customer service. Poor levels of service... [Read more]

‘How to Save Up to 50% on Your PPC With Quality Score’ – HubSpot

The latest article on HubSpot blog is titled ”How to Save Up to 50% on Your PPC With Quality Score”. Larry Kim says, “In PPC, there are lots of metrics to track, so it can quickly get confusing and then overwhelming. Marketers often ask me, “What’s the one metric I should optimize for? I just want to know the top one or two levers... [Read more]

Nexius: The all-purpose WordPress Theme #ad

You probably don’t need or want a complicated theme. They are a pain to learn and customize. You want a simple, but flexible, theme that you can use on many projects. Athe power and flexibility it offers should be available with simple clicks on a menu selection. Sean Lowery has just announced his Nexius Theme, designed to be easily customized... [Read more]

‘Are You Argo-izing Your Content?’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Are You Argo-izing Your Content?”. Sue Duris says, “I participated in a recent tweet chat, and the topic for the week was storytelling, which seems to be the latest marketing buzzword, although corporate storytelling isn’t anything new. Keep in mind that storytelling... [Read more]

‘New Data Insights On Pinterest’s Potential’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “New Data Insights On Pinterest’s Potential”. Bob Gilbreath says, “Just a few months ago, Pinterest took a big step forward in its utility for businesses by providing free access to its own suite of analytics tools. I’ve excitedly dug in to understand the new data and am now even more... [Read more]

‘5 Cool Apps To Save You From Social Media Overload’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “5 Cool Apps To Save You From Social Media Overload”. Elliot Morrow says, “Do you need a break from social media overload? Your friends and colleagues are constantly learning about something new, and it’s hard to keep up. The only way to stay connected was to waste time... [Read more]

How to Sell on Teleseminars and Webinars #ad

Sean Mize is a trainer of internet marketers. He has created dozens of training packages. His latest is How to Sell on Teleseminars and Webinars. The title says it all. Well, almost. The actual full title is How to Sell on Teleseminars and Webinars – Quick and Easy High Powered Training Program – Exactly How to Script and Sell Live and that... [Read more]

Final Reminder- ‘How to Create & Measure Quality Content Your Audience & Search Engines Will Love‘ – Third Door Media Webinar 1.00 pm EDT

This is our last chance to tell you about the Third Door Media’s webinar on Tuesday, August 20 at 1.00 pm EDT. The topic of the webinar is “How to Create & Measure Quality Content Your Audience & Search Engines Will Love”. The TDM team says, “Join Conductor’s Director of Research, Nathan Safran, as he explores the shift... [Read more]

‘Developers Keep Hating On Microsoft’s Revamped MSDN’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Developers Keep Hating On Microsoft’s Revamped MSDN”. Matt Asay says, “Microsoft recently revamped its Microsoft Developer Network (MSDN) site to give its developer community a more consistent cross-platform experience. Unfortunately, in an attempt to give developers a “more... [Read more]

‘Google Automatically Encrypts Cloud Storage Data’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Google Automatically Encrypts Cloud Storage Data”. Vignesh Ramachandran says, “Google will now auto-encrypt data for its paid cloud storage service, possibly in response to public wariness over NSA snooping. Before data is even written to disk, Google Cloud Storage will automaticallyprotect... [Read more]

Webinar Organizer finally open for business #ad

Ben Gordon pre-announced  Webinar Organizer about 10 days ago, but it just opened for business Saturday. As mentioned before, this software replaces services like GoToWebinar and Webex, which has a hefty charge for a monthly subscription. It also replaces other software-based webinar services. For a small a one-time fee. you get software that runs... [Read more]

‘A noisy newcomer: SoundCloud now embeds in Google Plus’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “A noisy newcomer: SoundCloud now embeds in Google Plus”. Ben Davis says, “Google+ continues to enrich its offering with embedded SoundCloud widgets now enabled. Here at Econsultancy, and across the web, many predict that G+ will gradually become more and more prominent. Google+... [Read more]

‘What Google’s ‘In-Depth Articles’ Algorithm Update Means For Your Content Strategy’ – HubSpot

The latest article on HubSpot blog is titled ”What Google’s ‘In-Depth Articles’ Algorithm Update Means For Your Content Strategy”. Rebecca Churt says, “Just a couple weeks ago, Google released a new feature – ”in-depth” articles. The idea was to bring quality content to surface. According toresearch,10%... [Read more]

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