Friday, August 2, 2013

StrongView is hosting a webinar on Wednesday, August 21 at 2.00 pm EDT. The topic of the webinar is “Strategies for Using Social Data to Improve Digital Marketing”. The StrongView team says, “Marketers have a plethora of data at their fingertips to aid in creating relevance for their customers. But as everyone with an over-sharing... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “5 Basic Steps for High Rankings on Google”. Andy Curry says, “If you have a website for your local business, you definitely want it ranking high in Google. To do this, the most important thing to remember is Google is all about relevancy. This means if your site has little to do with what... [Read more]

The latest article on ‘Website Magazine’ is titled “Become a SoLoMo Superstar with WordPress”. Amberly Dressler says, “Today’s savviest blogs and brands understand the importance of a seamless social-local-mobile experience for not only for the experience of end-users, but also for visibility on the search engines. WordPress, by far... [Read more]

If you build apps for iPhone, iPad or Android (or want to), you may already know about Seattle Clouds. They provide app building software that simplifies the process. The problem is that their protection of their users is incomplete. If you build apps with their software, your clients (typically, local businesses) can find out that they are your supplier... [Read more]

The latest post on ‘ReadWrite’ is titled “Design Management Systems Make Web Design Accessible”. Lauren Orsini say, “Content management systems (CMS) have changed everything about how we maintain websites. Thanks to modular drag-and-drop options on CMS setups like Drupal, Joomla, and WordPress, anyone can navigate a site’s back end... [Read more]

The latest ‘Econsultancy’ blog post is titled “Personalized jewelry, personalized email: How Limoges raised revenue per email by 300%”. Cielo Lutino says, “Although sales in the fine jewelry and better watch category declined in 2012, you wouldn’t know it from looking at the ledger of Limoges Jewelry, maker of personalized... [Read more]

The latest post on ‘Mashable’ is titled “LinkedIn Revenues Jump 59%”. Todd Wasserman says, “LinkedIn reported another good quarter on Thursday as the company’s revenues jumped 59% to $363.7 million and earnings came in at $0.38 per share, beating the consensus estimate of $0.31. “Accelerated member growth and strong engagement... [Read more]

AJ Montoya is a graphics designer. He didn’t want to use the same old graphics everyone else is using, so he learned Photoshop and started making his own. He has just released his Massive Graphics Pack for Marketers, so our work can get a lot easier. It has over 275 graphics we can use. These graphics are made for marketing. Montoya needed them... [Read more]

The latest article on HubSpot blog is titled ”Facebook Finally Introduces Embedded Posts: What You Need to Know”. Ginny Soskey says, “Yesterday, Facebook launched a new feature that we’ve always wanted: the ability to embed Facebook posts on websites. Just like tweets, this new feature will allow you to embed all public statuses,... [Read more]

The latest ‘Aweber’ blog post is titled “Small Businesses Getting AWesome Results With Email Newsletters”. Rebekah Henson says, “Email marketing works. How much does it work ? How about a $40 return on every $1 you invest in your marketing? But stats don’t always convince. What about real results? From real businesses? These are the stories... [Read more]

The latest MOZ blog post is titled “How Website Speed Actually Impacts Search Ranking”. Zoompf team says, “Google has long stated website performance will impact search ranking, but what exactly does this mean? In this article, Zoompf researches over 40 different speed metrics to determine the most impactful performance changes you can make to... [Read more]

Having a human presenter to welcome a visitor to your site is far more attention-getting than text or even a normal video. Haydee is an attractive presenter who can share your client’s message whenever someone comes to their site. She’s one of 11 available, both men and women. You can see them all here. There are prerecorded presentations... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “How To Keep a Blog Post Outline From Going Off the Rails”. Sean D’Souza says, “Good doggie, nice doggie. Yes, dogs will often do exactly what you say. A cat, on the other hand, has a mind (and will) of its own. In the realm of content creation, the outlines you write for your articles... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “Metrics and Analytics: 4 questions every marketer should ask their data analysts”. Benjamin Filip says, “As a manager for the MECLABS data sciences division, I often work with marketers who understand the value of metrics, but they have a limited background in statistics. And, from a... [Read more]

MarketingSherpa has published an article titled “E-commerce: What is Internet-based retargeting, and how can marketers use it?”. David Kirkpatrick says, “Customer engagement is something most consumer marketers are probably hearing a lot about right now. It’s a great way to build relationships, particularly through social media... [Read more]

Every online marketer, large or small, needs traffic to their offer. And that traffic needs to be cheap enough that the offer can be profitable even if only a small percent of the visitors actually buy. When he realized that Google was not sending traffic to affiliate sites as they used to, Simon Greenhalgh determined to find a new traffic method, one... [Read more]

The latest post on ‘Mashable’ is titled “How Much Social Traffic Does Mainstream Media Receive?”. Zoe Fox says, “Social media is a main traffic driver for many top U.S. media properties. But which social networks drive the most traffic? While Twitter may seem like the most obvious traffic driver to news sites,Facebook, in addition... [Read more]

The latest ‘Econsultancy’ blog post is titled “Emotion: The elephant in the room for marketers?”. Guy Reason says, “Imagine that you are standing in the beer aisle in a supermarket. You want to pick a lager among a whole range of similar looking brands. One name stands out to you. You may remember drinking it when you went... [Read more]

The latest article on HubSpot blog is titled ”What It’s Like Growing an Inbound Company Culture”. Tiffany Sauder says, “Most people think of a transition to inbound marketing solely as a marketing decision. But it’s really a cultural decision. When you go inbound, it takes a whole lot of confidence — and maybe even... [Read more]

Ben Shaffer is a very experienced marketer who knows the problems WordPress can present to unwary webmasters, particularly those with several sites to manage. Security is a top concern, and updates to plugins, themes or WordPress, itself, can be crucial to good security. When a new version becomes available, you want to get it installed as quickly as possible. Quick... [Read more]

The latest post on ‘Mashable’ is titled “The Evolution of Facebook Mobile”. Taylor Casti says, “You comment on a friend’s status while waiting for the bus. You upload a picture via Instagram. You send a few chat messages while walking down the sidewalk. Facebook may have been born on the desktop, but like the users who have... [Read more]

The latest ‘Econsultancy’ blog post is titled “Stronger correlation between Google+ and search rankings than Facebook and Twitter: report”. David Moth says, “Sites that have a high number of social shares, comments, tweets and +1s tend to rank better in Google, according to a new report from Searchmetrics. And of all the... [Read more]

The latest article on HubSpot blog is titled ”Pinterest Rolls Out Price Alerts to Encourage More Sales”. Ginny Soskey says, “When Pinterest first opened its doors to the public, many people thought it was just a fad. They said it was “only” a social network for stay-at-home moms and people planning their weddings. Despite... [Read more]

Luther Landro is famous for his local niche sites he makes available to marketing consultants. In them, he usually includes an appointment-request function. Now, in WP Appointment Assistant, he makes this appointment system available for any WordPress site. This can reduce the workload of harried receptionists. Now, when people find the website, they... [Read more]

The latest post on ‘ReadWrite’ is titled “Facebook Makes Web Browsing More Secure”. ReadWrite Editors say, “For two years, Facebook has allowed users to implement a more secure connection to the site. But it hasn’t been the default for all users until today, when Facebook announced that it would move all of its 1 billion-plus... [Read more]

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