Jeanne Jennings says, “This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx. Note from Jeanne: All of us at Alchemy Worx are very excited about Touchstone, a new subject line tool we’ve developed that’s currently in beta (sign up for free here). Below is an... [Read more]

Lee Odden says, “As companies mature in their use of content marketing from simply creating “more” content for SEO purposes to creating really useful content designed to reach specific customer segments to influence business outcomes, the importance of content differentiation becomes paramount. According to the Content Marketing Institute and... [Read more]

Lisa Furgison says, “As a non-profit, you work hard to offer unmatched services, promote a cause and improve your community. Like most non-profits, you’re probably doing all of this with limited staff and a tight budget. Fortunately, email and social media marketing are great ways to spread the word about your organization. “Email and social... [Read more]

Suzanne Bucciarelli (known as The Domaining Diva) has just released a new software package for people who want to tap into the income potential of an e-commerce store. If you want to sell any product online, whether products you build, products you procure through drop-shippers or even niche affiliate products, you need an online store where you present... [Read more]

Erin Haselkorn says, “With more than half of marketers personalizing messages across more than one channel, and 87 percent of companies engaging in cross-channel marketing, the need for data insight is great. A variety of channels and a strong need to engage with consumers on a personal level means looking for new ways to better understand the... [Read more]

Pete Prestipino says, “Believe it or not, a vast majority (92 percent) still occur offline. A new study from Ripen Ecommerce explores the reasons what exactly is keeping shoppers offline and the answers might surprise you. When asked what would make them most likely to purchase an item in-store instead of online, 30.8 percent said they wanted... [Read more]

Ginny Marvin says, “In its latest move to prove the value of its AdWords advertising platform, Google haslaunched Website Call Conversions. The new conversion type tracks phone calls that happen after a user lands on a website from an AdWords ad. By adding code to their sites, advertisers can track whether calls are made by users who click on... [Read more]

James Bradley and Paul Walker have been working on new software that they say requires no expertise, knowledge or experience to use, and has the potential to build your business without requiring you to spend anything on advertising. Their new software, Project Fast Income is a WordPress plugin that can help you pull quality content from around the... [Read more]

Clement Teo says, “Every business must transform into a digital business. Digital businesses continuously exploit digital technologies to create new sources of value for their customers and increase their operational agility to serve those customers. In Asia Pacific, CIOs have had limited success in driving digital business transformation. Organizations... [Read more]

Martha Bennett says, “To compete in the age of the customer, it’s essential to make the most of the data you have access to, whether it’s from internal or external sources. For most organizations, this implies a need to review and challenge existing approaches to how they capture, process, and use data to support decision-making. But it’s... [Read more]

Jim Keenan says, “I don’t know if social selling will ever reach mainstream adoption. I think more likely than the day social selling becomes commonplace in the average B2B sales organization is the day when the change in sales driven by social selling becomes so profound that the industry looks totally different. We’re in a transitional... [Read more]

Josée Bédard has just released the new beautiful Urbania WP Theme for all internet marketers who need to be sure their sites work properly on mobile devices. Bédard knows that many of us are consultants who have clients who need to improve their sites, so a Developer’s License included so we can make as many sites with this theme as we choose. Urbania... [Read more]

Selena Larson says, “In its latest effort to engage newbies, Twitter is sharing “favorite” tweets on some accounts as if they are re-tweets. It comes on the heels of another experiment earlier this month that displayed suggested follows in your timeline, similar to ads. Twitter CEO Dick Costolo hinted at timeline changes in the past,... [Read more]

Arie Shpanya says, “Dynamic pricing is a pricing strategy in which prices change in response to real-time supply and demand. While this isn’t a brand new pricing strategy, (American Airlines first introduced it in the early 80’s) it is currently taking ecommerce by storm. Dynamic pricing allows retailers to remain competitive with 24/7 price... [Read more]

Ann Handley says, “Business, like life, can be complicated. Products can be intricate and concepts may seem impenetrable. But good contentdeconstructs the complex to make it easily understood. It sheds the corporate Frankenspeak. It conveys ideas in concise, economic, human, and accessible terms. A bit of wisdom from my journalism days: No one will... [Read more]

Michael Harris struggled with getting his YouTube videos ranked so he could increase his traffic (and ultimately his sales.) Then he realized that not only does Google own YouTube; it also owns Google+ Hangouts, and by using the Hangouts along with YouTube, he could quickly improve the ranking of his videos. In his new Tube Ranking Secrets, Harris... [Read more]

Paddy Morgan says, “As much as content and advertising agencies would like you to believe it, content produced by a business doesn’t just go viral on it’s own. There is often something that pushes it really, really hard when it first goes live which gains momentum, and eventually the content is spread far and wide enough that it doesn’t need... [Read more]

Kurt Wagner says, “Twitter knows best — at least it hopes it does. The social network started surfacing tweets this weekend that users never actually said they wanted to see, a strategy intended to introduce users to new content they wouldn’t otherwise discover. Twitter is showing users tweets that have been favorited by those they follow —... [Read more]

Corey Eridon says, “I’ve been not writing this post for a long time. What I mean by that is — I’ve had this post in my head for a long time, but I couldn’t think of a way to write it without alienating a lot of people. I might still alienate a few here, but I think I found a productive way to say what I’ve been... [Read more]

TubeViperX software, by Lisa Allen is like nothing you have seen before. It is a premium video research and ranking tool that uncovers the secret video ranking factors Google is hiding from you. Here’s what TubeViperX can do for you: • Quickly research the factors other videos in your niche are using to rank for a keyword you want to target.... [Read more]

Graham Oakes says, “Are you doing what’s best, or simply seeking the protection of the herd? It’s an enticing idea: ‘Best practice’. It suggests a clearly defined path to success; a recipe for perfectly honed websites, trouble-free projects, delighted users; a silver bullet. But what is ‘best practice’? I don’t mean... [Read more]

Martin Beck says, “Tumblr, one of the most visual social media/microblogging networks, is making a move to help brands better understand what’s happening in the 130 million photos uploaded on the site everyday. As reported first by Mashable today, Tumblr has agreed to a partnership with Ditto Labs, a Cambridge, Mass., startup that analyzes... [Read more]

Allison Howen says, “Selecting an e-commerce platform is one of the most important decisions an Internet retailer will make. This platform will determine the direction of an online business and will play a vital role in its future success. Luckily, there is not a shortage of platforms to choose from, which means that with a little research, merchants... [Read more]

Do you need to create marketing pages online, or in brochures, or signage? Darren Smart has created Vector Video Mascots, with 31 cartoon people, in fully editable format, that you can use in any of your marketing work for yourself or your clients. They are in vector form, so you can scale them to any size you might need (especially useful if you create... [Read more]