Arie Shpanya says, “Many retailers resort to sales and discounts to boost sales. However, smarter retailers have demonstrated there’s more to it than that. The busiest times of a retailer’s business cycle are usually synonymous with storewide sales and massive discounts. From Black Friday to Prime Day, popular shopping days typically... [Read more]

Ayaz Nanji says, “Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average? To find out, Moz and Fractl analyzed 75,315 job listings posted on Indeed.com in June 2015 containing 10 digital marketing keywords, such as “content marketing,” “SEO,” “social... [Read more]

Martin Beck says, “Facebook has landed the latest punch in the heavyweight battle with Google for referral traffic supremacy. According to new data from Parse.ly — a content analytics platform serving some of the biggest publishers on the internet — the social network passed Google as the leading source of referral traffic in June and in July... [Read more]

The key principle of marketing success is showing the right message to the right people at the right time. Once you have your advertisement crafted, you need to find the right people and show them your message when they are interested in your topic. YouTube can help you do that. It has statistics on what videos (and what channels) get the most views,... [Read more]

Selena Blue says, “An image is a powerful tool in the digital world. It can draw attention, communicate value, increase shareability and so much more. In fact, HubSpot pulled together the “17 Stats You Should Know About Visual Content Marketing in 2015” to display this. From what your peers are doing to how effective visual content is for... [Read more]

David Green says, “Throughout the year, I talk to a lot of people who do A/B and multivariate testing to increase conversion rates. Even in very large companies with well-known brands, it’s not uncommon to hear stories of many tests without a lot of lifts. Often, when they first started testing, there were easy wins. Now, not so much. These... [Read more]

Charlie Keegan says, “When you’re desperate to spread the word about your ecommerce site and get visitors clicking on products, your first thought may be to blast out a coupon to everyone on your contact list. While coupons definitely work, they’re not the only marketing tools you have in your toolbox. Several other techniques exist and have... [Read more]

Brett Ingram has been experimenting with combining the power of YouTube's popularity with Amazon's enormous range of products. Now, he says, he has found a way to tap into the 6 Billion hours of YouTube videos that people watch every month and the 200 Million Amazon products to create your own "set-it-and-forget-it" automated business that generates Amazon commissions... [Read more]

Entrepreneur team says, “Sometimes it’s best to say nothing at all. Public relations is not just about having a message, it is about having the right message at the perfect time. When crafting that message, understanding what not to say is every bit as important as what you do say, and when you say it. Sometimes that step is as simple as understanding... [Read more]

David Mihm says, “Those of you who have logged into your Moz Local dashboard recently may have noticed a few updates this week! I thought I’d post a quick announcement to highlight them. New distribution partners: Bing, Citysearch, and Insider Pages Long-time users of Moz Local know that we’ve been helping you examine listing accuracy on two... [Read more]

Karissa Bell says, “Facebook Notes may soon be getting a major facelift. The company is testing a refreshed design for its long-ignored Notes feature that makes the stories look more like blog posts than standard Facebook updates. “We’re testing an... [Read more]

Mark and Victoria Barrett, who use the Warrior nickname of "Vicky Babe", have created many low-priced Warrior Special Offers over the last few years... [Read more]

Jimmy Rodela says, “LinkedIn can play a crucial role when it comes to growing your customer base. According to Expandedramblings.com, the platform has about 380 million users as of July of this year. Considering how LinkedIn’s users are composed of businessmen and professionals, you can’t go wrong with looking for customers at LinkedIn. While... [Read more]

Jeffrey Vocell says, “This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. Marketers were anxious. Fear mongering abounded. But now that “Mobilegeddon” is actually upon us, some are saying that the reports of doom and destruction have been... [Read more]

Tom Dibble says, “Although the relationship between dynamic personalisation and search engines is anything but a happy marriage, it seems to be evolving in the right direction. Do you remember those Christmas mornings as a kid, when you rushed downstairs, dizzy with excitement and nervous in anticipation of what Santa left waiting for you under... [Read more]

Local businesses need help with electronic marketing. They don't have the time or skills to do what is needed online. But their growth and long-term survival depend on it. Take email as an example. Most don't collect the email addresses of their clients... [Read more]

David Booth says, “There have been some tremendous advances in understanding the value of digital (and offline) marketing initiatives in recent years. And with everything from tracking pixels to sophisticated analytics and attribution platforms, many marketers have finally begun to use the ocean of available data to guide their marketing dollars. For... [Read more]

Andrea Johnson says, “Don’t wait for the perfect time or tool to end batch and blast emails and, instead, send prospects and customers relevant information now. That’s the word from Diana Primeau, Director of Membership Services, CBS Interactive, parent company of CNET, the world’s largest tech media source for news, reviews and downloads. Primeau... [Read more]

Business.com team says, “Grit is the quality of perseverance in overcoming challenging obstacles to achieving a goal. The expression “true grit,” besides being a famous John Wayne movie, usually suggests an unfaltering devotion to doing what is right no matter how difficult it may be to accomplish. By definition, entrepreneurs have grit. Running... [Read more]

Many people are not maximizing their return on their investment in ads on Facebook. Facebook will do about 95% of the work for you (if you handle it right), and they don't charge you for it. There's a new advertising platform that takes advantage of this Facebook facility to  place ads on your fan page, in a (Faceebook-approved) way that avoids the Facebook fees... [Read more]

Jennifer Slegg says, “Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. On Thursday, August 6th, people began to notice that the usual 7-packs that frequently showed up in the search results for local businesses were suddenly replaced with 3-packs in the desktop search results.... [Read more]

Ken Bowen says, “As marketers, we often hear the old adage that it is five times more expensive to gain a new customer than it is to retain an existing one. This stat has been circulating since the 1980s, but didn’t take hold in the industry until July 1990, when the Harvard Business Review cited the five times figure in an article. Though the... [Read more]

Greg Randall says, “Tackling the topic of product detail page layouts is daunting because there is no short answer. Saying one element such as large product images increases conversion, though it’s proven, does not tell the full story. The product detail page needs to be dealt with as a whole. This article will do just that. It will focus... [Read more]

Laura Patterson says, “When CMOs own and define their company’s marketing technology strategy, their organization achieves more targeted, relevant, and efficient customer engagement and greater revenue contribution, according to participants in a CMO Council study titled “Quantify How You Unify.” Marketing Technology: You Can’t... [Read more]

Hamish Campbell says, “In today’s competitive marketplace, entrepreneurs—tasked with raising capital, attracting talent and getting their businesses off the ground—are up against a staggering statistical fail rate. But by following some basic principles related to design, marketing and user experience—tenets of some of the most powerful... [Read more]

Lindsay Kolowich says, “What do you do when you meet someone in a business setting and you want to find out more about their career? You look them up on LinkedIn, of course. LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences. It’s... [Read more]

Drew Olanoff says, “Welp, not today. The team clearly listens to its users, as the company announced a new integration (for Standard and Plus plan customers) that’ll make them extremely happy. Email will probably never completely die; it’s how organizations communicate with the outside world. Now you can bring email into your Slack channels: Email... [Read more]

Gregg Schwartz says, “Donald Trump has taken over the 2016 Republican presidential primary campaign. Whether you agree or disagree with him, there’s no denying that his candidacy has been a powerful force in the race and has commanded a great deal of media attention. Time will tell whether Trump’s campaign will be successful in winning the... [Read more]