Daniel Burstein says, “Anytime we share research about overall conversion rate benchmarks, I give the same caveat – while it’s helpful to understand conversion rates for your peers, the bigger question you must ask yourself is how to improve conversion rates on your own landing pages and in your own funnels. Is there a methodical way to increase... [Read more]

Matt McGee says, “Like a volcanic eruption, search marketers are raising their voices today over an unpopular AdWords change that Google announced late Thursday. If you missed the news, Google said that AdWords will no longer allow advertisers to prevent their ads from showing up on “close variants” of their keywords — i.e., ads will,... [Read more]

Carol Stott says, “HTML… I have a confession: I don’t even know what it stands for. But do marketers need to speak geek? Do you know your DKIM from your Kim Dotcom? Does thinking about SPF give you ADD? Surely email marketing is like driving a car: You don’t need to know how it all works, you just use it. It’s simple:... [Read more]

Josée Bédard has just released the new beautiful Urbania WP Theme for all internet marketers who need to be sure their sites work properly on mobile devices. Bédard knows that many of us are consultants who have clients who need to improve their sites, so a Developer’s License included so we can make as many sites with this theme as we choose. Urbania... [Read more]

Flora Pang says, “Google’s Hummingbird update made quite a ripple in the search engine marketing world by introducing a more conversation-focused approach to search engine, but it did not completely revoke the relevance of keywords. Conducting keyword research for SEO is still as important as ever. While there is no shortage of decent paid SEO... [Read more]

Robbert van den Heuvel says, “Content creation and marketing will only be successful if you have an organized content marketing plan as a roadmap for every task. Business owners and marketing departments often get discouraged with the ever-changing best practices for blog writing, SEO, and the social web. Businesses also tend to laser focus on... [Read more]

Stephanie Chan says, “For the latest confirmation of the porous boundaries that separate YouTube stars and their devoted fans, look no further than the latest trend on Twitter. Though it’s not what you might think at first glance. The Twitter hashtag #YouTubersIWantToBang has been trending since earlier Friday. As you’d expect, it’s... [Read more]

Michael Harris struggled with getting his YouTube videos ranked so he could increase his traffic (and ultimately his sales.) Then he realized that not only does Google own YouTube; it also owns Google+ Hangouts, and by using the Hangouts along with YouTube, he could quickly improve the ranking of his videos. In his new Tube Ranking Secrets, Harris shows... [Read more]

Christina Warren says, “Twitter is known for experimenting with different features in its mobile apps and on its website. Its latest experiment — which treats favorites more like retweets on the main timeline — has some users seeing red. A number of users are seeing tweets that users they follow favorite — or even popular tweets from accounts... [Read more]

Summer Luu says, “These days, creating online content and gaining results can get pretty overwhelming. There are countless vehicles to use, plenty of social media sites to distribute on, and more than enough platforms to create it on. It’s easy to get lost in the whirlwind of tactics, strategy and tools. So I thought it would be a good idea to... [Read more]

Pete Prestipino says, “New technologies are introduced on the Web every day. While some end up being huge successes, others are quickly deemed duds. The following are a few of the coolest solutions, services and tools that the digerati (yes, that’s a thing – but don’t tell anyone) have been discussing, sharing among themselves... [Read more]

TubeViperX software, by Lisa Allen is like nothing you have seen before. It is a premium video research and ranking tool that uncovers the secret video ranking factors Google is hiding from you. Here’s what TubeViperX can do for you: • Quickly research the factors other videos in your niche are using to rank for a keyword you want to target.... [Read more]

Tal Siach says, “If a tree falls in the forest… For decades, marketers have relied on their ability to tell a good story – and relied on mass media to do the rest. Twenty years ago, putting an ad on heavy national TV rotation would ensure it would be seen by 80% - 90% of your target audience. Today, media – and consumer attention – are... [Read more]

Luke Richards says, “Asia is a fascinatingly diverse continent when it comes to digital trends. Along with a wealth of data from all corners of the online world, the latest update to our Internet Statistics Compendium has seen some great mobile data from three key markets in the region: Hong Kong, India and Taiwan. I thought I’d share some quick... [Read more]

Rand Fishkin says, “One of the more interesting phenomena illustrated by Rand’s IMEC Lab project is that of “link echoes,” sometimes referred to as “link ghosts.” The idea is that if we move a page up in rankings by pointing links to it, and then removethose links, the bump in rankings often remains. In today’s... [Read more]

Do you need to create marketing pages online, or in brochures, or signage? Darren Smart has created Vector Video Mascots, with 31 cartoon people, in fully editable format, that you can use in any of your marketing work for yourself or your clients. They are in vector form, so you can scale them to any size you might need (especially useful if you create... [Read more]

Chow says, “In the world of digital marketing, we are bombarded every day with the jargon that we ourselves have created. Article after article about Google algorithm updates, a new “how to get more likes on Facebook” article, the post about the day-old technology platform and how that can benefit your business – the list goes on and on. For... [Read more]

Ayaz Nanji says, “Brands responded to 67% of the questions posted to their Facebook Pages by consumers in the second quarter of 2014, according to a recent report from Socialbakers. However, 87% of the brands examined in 2Q14 had their Walls closed to comments, up 2% from 1Q14, indicating that many companies still remain wary of providing... [Read more]

Jasper Martens says, “By now most of us are au fait with Linkedin and are, hopefully, using it to help forge our personal brand. But, while it’s a great platform for entrepreneurs, job seekers and consultants – it’s also a fantastic resource for businesses too. In fact, as an incredibly powerful marketing tool and with the potential to increase... [Read more]

These days there are people (and some entire companies) surfing the web seeking money by “legally” stealing it from websites that don’t have proper legal documents published. They could claim you stole content from them. They could claim you are preying on children, etc. There are dozens of scams they can use, each of them potentially... [Read more]

Mike Volpe says, “The conventional wisdom around compensation is that you should tie it to specific, measurable goals to get the best results. And a lot of traditional marketing automation vendors and thought leaders will tell you this means a CMO should set a goal for number of leads generated, amount of marketing-influenced pipeline created, or... [Read more]

Matt Asay says, “The Wall Street Journal thinks it’s news that Zulily is developing “more software in-house.” It’s not. At all. As Eric Raymond wrote years ago, 95% of the world’s software is written for use, not for sale. The reasons are many, but one stands out: as Zulily CIO Luke Friang declares, it’s “nearly... [Read more]

Jason Abbruzzese says, “Kevin Rose, the mind behind former Internet powerhouse Digg, will scale back his time with Google Ventures to pursue a new startup. Rose’s new company is called North Technologies, and details are still scarce. The company will be in the “consumer Internet space,” according to Re/code, which along with TechCrunchbroke... [Read more]

A professional graphical look is a way to attract their attention and get them to read your sales letter. Your headline is the first thing people see. It’s what draws them in, captivates them and keeps them around long enough to buy your products, Lucas Adamski has just released Graphics Treasure Chest to give your site a boost. Inside Graphics... [Read more]