IM NewsWatch, August 17, 2015 - 'Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients – HubSpot' and much more...

August 17th, 2015 at 9:01 am EDT

IM NewsWatch

Monday, August 17, 2015

‘Slack Decides Not To Kill Email For A Little While Longer, Integrates It Instead’ – TechCrunch

Drew Olanoff says, “Welp, not today. The team clearly listens to its users, as the company announced a new integration (for Standard and Plus plan customers) that’ll make them extremely happy. Email will probably never completely die; it’s how organizations communicate with the outside world. Now you can bring email into your Slack channels: Email... [Read more]

‘5 Marketing Lessons Learned Watching Donald Trump Run for President’ – ‘Entrepreneur’ Blog

Gregg Schwartz says, “Donald Trump has taken over the 2016 Republican presidential primary campaign. Whether you agree or disagree with him, there’s no denying that his candidacy has been a powerful force in the race and has commanded a great deal of media attention. Time will tell whether Trump’s campaign will be successful in winning the... [Read more]

‘Buyers and Sellers, Beware: Data Dangers of Ecommerce’ – ‘Business.com’ Blog

Geoffrey Grow says, “The rise of e-commerce offers consumers better access to goods, lower prices and an improved shopping experience—these are just some of the many benefits driving growth in the $1 trillion global e-commerce industry. From a business perspective, e-commerce gives exposure to a larger audience than could be reached with traditional... [Read more]

Tubeloot Pro: Use YouTube videos to sell Amazon products #ad

Brett Ingram has been experimenting with combining the power of YouTube’s popularity with Amazon’s enormous range of products. Now, he says, he has found a way to tap into the 6 Billion hours of YouTube videos that people watch every month and the 200 Million Amazon products to create your own “set-it-and-forget-it” automated... [Read more]

‘Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients’ – HubSpot

Lindsay Kolowich says, “Email marketers don’t have it easy these days. In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Mail. On top of that, you have to consider mobile... [Read more]

‘How To Use Video To Enhance Your Email Marketing Campaigns’ – ‘Marketing Land’ Article

Michael Litt says, “Love it or hate it, email is at the heart of many business relationships, and it is one of the main tools marketers use to develop and nurture relationships with prospective customers. Unfortunately, our inboxes are inundated with messages. It’s hard enough to get a response from someone expecting your email, let alone from... [Read more]

‘Report: Apple Pay is hitting a wall with Australian banks’ – ‘Mashable’

Ariel Bogle says, “Apple Pay, Apple’s first foray into mobile payments, was announced by the technology heavyweight in September last year, but its global roll out hasn’t been all smooth sailing. It ran into multiple problems on the London Tube after its UK introduction, while take up in the U.S. seems to be a little slow, and now... [Read more]

Good WSOs can be hard to create. Here's the easy way #ad

Mark and Victoria Barrett, who use the Warrior nickname of "Vicky Babe", have created many low-priced Warrior Special Offers over the last few years... [Read more]

‘Why No One Pays Attention to Your Marketing’ – MOZ Blog

MOZ team says, “Ever mass-deleted a bunch of impersonal emails from your inbox? Brand fatigue is a real threat to your marketing strategy. In today’s Whiteboard Friday, Rand discusses why brands become “background noise” and how you can avoid it“. Why No One Pays Attention to Your Marketing MOZ Blog  [Read more]

‘Get To Know The Four Types Of Data In The Internet Of Things’ – ‘ReadWrite’

David Friedman says, “Big data is one of the greatest economic opportunities of our time. It’s also incredibly vague. You’ve probably been in conversations where the different participants were using “big data” to refer to (a) large amounts of data; (b) data sets that exceed the capabilities of traditional databases; or (c) the software tools... [Read more]

‘Twitter’s Advice For Better Customer Service: Get Personal’ – ‘Marketing Land’ Article

Martin Beck says, “That brands should be “human” on social media has become a cliche. Worse, in some cases, brands take the advice too far and make embarrassing attempts to act like humans of a certain age. (See the Brands Saying Bae Twitter account.) But when it comes to customer service, authentic humanity works very well. That was the... [Read more]

Help local businesses do email right with Business Growth Content #ad

Local businesses need help with electronic marketing. They don't have the time or skills to do what is needed online. But their growth and long-term survival depend on it... [Read more]

‘Republishing older blog content: does it work?’ – ‘Econsultancy’ Blog

Graham Charlton says, “I recently read a post on Hubspot, looking at the tactic of reusing older blog content to attract extra traffic and links. In a nutshell, older posts are updated and republished as new. This means they benefit from promotion on Twitter, in emails, and the attention that comes with being the latest post on the site. I’d... [Read more]

‘Building a Playful Brand, Brick by Brick: The History of Lego Marketing’ – HubSpot

Lindsay Kolowich says, “Here’s a brainteaser for you: How many Lego bricks do you think exist in the world? Millions? Billions? Trillions? … How about hundreds of trillions? According to Lego’s website, there are 86 Lego bricks for every single person on the planet. Lego has been a household name for decades, and it remains... [Read more]

‘Marketing to the Mobile Man and the Mobile Woman’ – ‘Business.com’ Blog

Peter Daisyme says, “It’s been a fairly recent development that in order to have a company, you must have a website for that company before all else. However, we’ve now hit the time when, in order to have a company, especially a scalable company, you need a mobile responsive site and possibly even a mobile app. And a smooth interface is... [Read more]

Qilio 2.0: new tool for free Facebook marketing #ad

Many people are not maximizing their return on their investment in ads on Facebook. Facebook will do about 95% of the work for you (if you handle it right), and they don't charge you for it... [Read more]

‘Make every character count: How to craft a killer app store description’ – ‘Mashable’

Brian Akaka says, “From taking note of beta tester feedback to fixing bugs and signing off on your app’s promo reel, the never-ending to-do list in the lead up to an app launch is undoubtedly an overwhelming experience for any developer and their team. With so many things running through your mind, it’s often easy to overlook other... [Read more]

‘3 Ideas to Generate Sales Leads While Having Fun in the Process’ – HubSpot

Bill Cates says, “I want to talk about having fun with referrals. Yes, you read that right. You can actually have fun in the process of generating sales referrals. And when you make it fun, everything gets very easy and feels very natural. Let me give you a few examples. 1) Oh, I’ll Take About 100 People. Art is a financial professional... [Read more]

‘Google: Alphabet Restructuring Won’t Affect Developers’ – ‘ReadWrite’

Adriana Lee says, “Google surprised everyone Monday with fundamental changes to its organizational DNA, putting a new holding company, Alphabet, above a newly fashioned Google Inc. and other subsidiaries for its Google X “moonshots” lab and ventures arm. Days later, the world is still trying to make sense of it. As similarly dubbed businesses... [Read more]

The Science Of Making an Extra $200 - $250 Per Day #ad

98% of your visitors leave your web site without taking any action. According to Kevin Fahe​y, if you engage these visitors properly, you can make an extra $200 - $250 per day... [Read more]

‘CultureSphere Promises A “Bottoms Up” Approach To Employee-Driven Social Media Sharing’ – TechCrunch

Anthony Ha says, “While businesses have plenty of options if they want to push their employees to do more social media sharing, CultureSphere founder and CEO Danny Gordon said the existing tools all take a similar “top down approach” — senior marketing and social media executives decide what’s worth sharing, then everyone else just shares... [Read more]

‘A 10-Step Plan for Dramatically Attracting New Customers’ – ‘Entrepreneur’ Blog

Aaron Agius says, “It’s not easy to drive dramatic inbound-lead growth. In fact, many entrepreneurs seem to think it’s an impossible task. But what if I told you it was a lot simpler than you think? Seeing a huge increase in inbound-lead growth — essentially attracting new customers — is possible, regardless of your industry.... [Read more]

‘Stay at Home Entrepreneur: How to Make an Income While at Home With The Kids’ – ‘Business.com’ Blog

Maureen Hannan says, “Let’s face it: having a family is expensive. Babies need diapers. Kids need school supplies. Everyone needs food and a warm, safe home. There’s a trick to money that is sometimes overlooked in financial advice, and it can change the way you think about money. Frugality has its limits because the ability to save money... [Read more]

‘How to make the most from your next industry conference appearance’ – ‘Econsultancy’ Blog

Lori Goldberg says, “Programming an industry conference with quality speakers, relevant keynotes and bantering panelists is no easy task. The event’s producer must balance commerce and quality by allowing sponsors to buy their way into marque forums while also programming the event with diversity, rising stars, innovators and thoughtful opinion-makers. Ultimately,... [Read more]

‘Global Mobile Ad Revenue Up 64%; Mobile Display Ads Top Search First Time Ever’ – ‘Marketing Land’ Article

Amy Gesenhues says, “The IAB reports total global mobile ad revenue in 2014 reached $31.9 billion, an impressive 64.8 percent jump over 2013. For the first time ever, mobile display ad earnings topped search. Climbing to $15.1 billion, mobile display ads represented nearly half (47.4%) of the total mobile ad revenue in 2014 and saw the highest... [Read more]

‘5 Ways to Use Twitter for Social Selling’ – ‘Business.com’ Blog

Darin Reffitt says, “While a majority of professionals have embraced LinkedIn and the value it provides as a tool for networking, sales and marketing, it seems that Twitter can be a harder sell for some entrepreneurs and sales professionals. For some, highly restrictive company social media policies—coupled with occasional stories of how a... [Read more]

‘Pinterest’s Tim Kendall Talks Monetization And Commerce’ – TechCrunch

Matthew Lynley says, “Tim Kendall’s new job is to make sure Pinterest’s partners are finding new ways to make money off one of the most engaging platforms on the Internet. He’s been plenty busy since he got started, including launching Buyable Pins. We sat down with him to find out a little bit more about the company’s commerce plans. “It... [Read more]

‘A 10-Step Plan for Dramatically Attracting New Customers’ – ‘Entrepreneur’ Blog

Aaron Agius says, “It’s not easy to drive dramatic inbound-lead growth. In fact, many entrepreneurs seem to think it’s an impossible task. But what if I told you it was a lot simpler than you think? Seeing a huge increase in inbound-lead growth — essentially attracting new customers — is possible, regardless of your industry.... [Read more]

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