Friday, August 16, 2013

The latest article on ’Marketing Land’ is titled “7 Issues That Will Kill Your Email Conversions”. Chris Hexton says, “Many posts list ways to increase the effectiveness of your email marketing campaigns… but what about the things you shouldn’t do? Here’s a list of seven things that will actively decrease the effectiveness... [Read more]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “25 Brain Lubricants to Generate Content Ideas?. Baer says, “Feeling stuck? The content’s not coming. It happens. I’m often asked where do you find ideas? I’m not sure I have the answers, but the question got me thinking. The tin man followed the yellow brick road. No... [Read more]

The latest article on Business Insider is titled ”REPORT: AOL’s $400 Million Video Ad Business Has Tons Of Bogus Inventory”. Jim Edwards says, “AOL just paid $405 million for a video ad business in which up to 80% of ads are bogus, according to Mike Shields at Adweek: Adap.tv has a particular problem with straight-up bogus... [Read more]

You probably know of Peter Garety. He has been mentioned in IM NewsWatch many times. This weekend (through Monday, August 19) is is offering a special on his product Niche Evaluation Storm. In this training, Garety shows you how to evaluate a niche market and find real buyers to buy your niche products Garety says that marketers often focus on specific... [Read more]

The latest article on ‘Business 2 Community’ is titled “How To: Speed Up Your Website”. Catalin Zorzini says, “It’s no big secret that web users like their content to be delivered in a swift and efficient manner. Research shows that people expect websites to load within a couple of seconds ideally, and that a delay of more than... [Read more]

The latest post on ‘ReadWrite’ is titled “Keep Calm—Google Didn’t Just Screw Gmail User Privacy”. Brian Proffitt says, “If Google’s lawyers didn’t just lie through their teeth in federal court, then a user of Gmail may have “no legitimate expectation of privacy in information he voluntarily turns over to third... [Read more]

The latest post on ‘Mashable’ is titled “Are Paid Facebook Ads Worth the Bucks?”. Scott Gerber says, “To advertise on Facebook, or not to advertise on Facebook? There’s still plenty of debate about whether advertising on Facebook (or social media in general) is worth it, and whether it’s more useful as a lead generation... [Read more]

Google has a bias for authority websites. Sites that demonstrate expertise in a niche rank much higher in the search results than thin affiliate sites. Todd Gross, Radu Hahaianu and Shannon Murphy have created a training program called Niche Supremacy. It’s a 3 week training course on how to build and monetize authority niche websites. Perhaps... [Read more]

The latest ‘Econsultancy’ blog post is titled “11 useful tips for designing welcome emails”. David Moth says, “When a customer signs up to an email newsletter they probably expect to receive a message from the brand welcoming them to the mailing list. So it’s no surprise that welcome emails can achieve open rates of above... [Read more]

The latest MOZ blog post is titled “A New Analysis of Google SERPs Across Search Volume and Site Type”. Matt Peters says, “One of the most common questions about this year’s Search Engine Ranking Factors study is whether there are any differences in search results across queries with different search volumes and topic categories. This post... [Read more]

The latest article on HubSpot blog is titled ”How to Get a Marketing Promotion: Top Execs Share Their Secrets”. Corey Eridon says, “Warm and fuzzies are nice, but let’s get real — we’re not in marketing for sunshine, rainbows, and unicorns. This is our job, and we want to do it well. And if we do it well, we hope... [Read more]

Andrew Anderson and faith Madison just released Newbie to Guru Rocket Training to show real beginners how to build an online business in record time. In your business you will need to have: • A website (and beginners should probably use WordPress to build it) • An email autoresponder so you can send out emails to your subscribers •... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: 4 tips to boost confidence in your analytics reporting”. Taylor Kennedy says, “Have you worked on a project where the data reporting was less than ideal? An odd conversion rate here, or something fishy about the funnel setup there. The momentum builds and before you... [Read more]

The latest article on ‘MarketingProfs’ is titled “Five Tips for Creating Relationships That Drive Sales”. Tom Cates says, “Strong customer relationships drive sales, sustainability, and growth, especially in today’s economy. Companies that build and maintain excellent customer and client relationships lead the pack, whereas those that... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “Why You Should Write Short Articles, Too”. Beth Hayden says, “After writing the first draft of a new Copyblogger post last week, I noticed something interesting. I wrote the conclusion, then looked at the word count (which was just slightly under 700 words) and thought, “What can I do... [Read more]

Today, Stig Villadsen has released his second product this week, Affiliate Startup Mechanic. It’s designed for the person who wants to get started in the world of affiliate marketing but who is confused by all detailed actions that seem to be needed. Affiliate Startup Mechanic is a simple effective guide to affiliate marketing. It will get you... [Read more]

MarketingSherpa has released a case study titled “Email Marketing: Li-Ning’s dynamic content nets 11% of clicks, 49% of email sales”. David Kirkpatrick says, “This case study spans the globe. Li-Ning is a multibillion-dollar sports brand company based in China that provides footwear, apparel, equipment and accessories for both... [Read more]

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “Internet Traffic Week Continues: Who is Stealing Your Content”. Gail says, “Getting spanked in the SERPs by someone who steals your content is frustrating! All that hard work in another person’s hands. There are a couple of options you can use to stop that from happening,... [Read more]

The latest post on ‘Mashable’ is titled “10 Online Activities That Dominate Americans’ Days”. Zoe Fox says, “Social networking was the most time-consuming online activity for Americans in 2012, followed by checking email, watching online video and using search engines. Internet users in the United States between the ages of... [Read more]

You already know how valuable videos can be in the sales process. The new release of Camtasia Studio 8 makes better videos (and a wider variety of videos) than ever before. It’s no longer limited to screen captures. It can merge video images from your camera with screen captures, as well as many other new features. But there is a “steep... [Read more]

The latest ‘Econsultancy’ blog post is titled “Four long term benefits of creating awesome content: case study”. Danny Ashton says, “As a supplier of infographics, I’m regularly asked by potential clients how a certain piece of content is worth thousands of pounds. Great content allows you to use a small amount of outreach... [Read more]

The latest article on HubSpot blog is titled ”The Only Time You Want Zero Engagement on Facebook”. Jay Acunzo Anderson says, “Facebook’s latest News Feed algorithm update allows Facebook to surface more relevant content more easily based on your past engagement with a post, a friend, or a brand page. Essentially, they want to... [Read more]

The latest article on ‘Business 2 Community’ is titled “How to Go Out on a Vine for Social Media”. VerticalResponse team says, “Add Twitter’s Vine app to the growing list of social media marketing tools that businesses large and small are using to grow their brands. This app allows users to create six-second looping videos to... [Read more]

In 2009, recognizing that Canadians were travelling internationally to participate in large industry events, Rob Toth established what became Canada’s largest internet marketing event, Canada Marketing Summit. The annual event became Canada’s premiere conference on online marketing. As a result of a change in his business direction, Toth... [Read more]

The latest article on Business Insider is titled ”Jumptap Reveals The 5 Secrets To Successful Mobile Video Advertising”. Laura Stampler says, “According to Adobe, video consumption on mobile devices increased by 300% in 2012 — and it’s only growing. As consumers become increasingly open to watching videos on their smaller... [Read more]

The latest article on ’Marketing Land’ is titled “Gmail’s Tabbed Inbox: The Good News & The Bad News”. Tom Sather says, “Reactions to Google’s new tabbed inbox in Gmail are reminiscent of past changes to some of our favorite inboxes. A quick Google search shows dozens of articles on how to survive major inbox... [Read more]

The latest post on ‘ReadWrite’ is titled “Almost Insta-Famous! 4 Tips to Rocking Your Instagram”. Stephanie Chan says, “Do you ever stare longingly at the front of Instagram’s Explore page and think, “In what world can I get that many likes?” With 130 million monthly users as of 2013, the sheer scale of the photo-sharing... [Read more]

You probably have heard of cPanel. Your web hosting company probably includes it in their service. CPanel is a administrative panel for websites. It makes it practical for average marketers like you to manage their own sites, once you understand how it works. You can check whether your site has a cPanel by adding “/cpanel” at the end of... [Read more]

The latest post on ‘Mashable’ is titled “New Patent Hints at ‘Pay-Per-Gaze’ Advertising for Google Glass”. Luisa Rollenhagen says, “Google has just been granted a patent that could potentially pave the way for advertising on Google Glass in the future. The patent, which was granted on Tuesday, outlines how advertisers... [Read more]

The latest ‘Econsultancy’ blog post is titled “Three steps to mobile marketing mastery”. Kieran Kilmartin says, “Mobile marketing involves much more than big budgets and a mobile-optimised website. In particular, as social and location intelligence technologies mature, integrating marketing data from these sources in to... [Read more]

The latest article on ‘MarketingProfs’ is titled “Eight Tips for Creating a Great LinkedIn Business Page”. Jessica Davis says, “According to current data (2Q13), LinkedIn had 238 million members. The professional social network’s popularity grows unabated, remaining a sought-after online destination for business networking, hiring, and... [Read more]

Jack Hopman began his lead generation business in 2009. He finds profitable leads for offline businesses. He reports, though, that he had a fard time finding the busineses who were interested in getting hot leads, as strange as that sounds. He decided to focus his prospecting on businesses who already are primed to see the importance of the leads he... [Read more]

The latest article on HubSpot blog is titled ”25 Helpful Sales Blogs You Don’t Want to Miss Out On”. Sam Mallikarjunan says, “I don’t know if you know this, but we here at HubSpot kind of like blogging. So naturally, we’ve written about some of the best inbound marketing blogs on the internet (on our blog), but... [Read more]

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