Wednesday, August 14, 2013

The latest article on ’Marketing Land’ is titled “Facebook Now Making $0.80 Per Mobile User”. Greg Sterling says, “Facebook released new country-specific active user counts earlier today. It offered figures for the US and UK, saying that other countries would release them at their discretion. What these data show is... [Read more]

Patsi Krackoff’s latest blog post is titled “How to Become a #1 Expert with a Blog”. Krackoff says, “Are you #1? If you’re a doctor, lawyer, author, or consultant, you’d like your clients to believe they’ve come to the best professional around. It may be hard to make that claim. Unless, of course, you can stake out a niche online, and... [Read more]

The latest post on ‘ReadWrite’ is titled “Google Search Gets Even More Personal”. Adriana Lee says, “Google Now fans have been hoping for a desktop version of the intelligent mobile personal assistant, and now … well, it still isn’t quite here. But something similar is coming to desktops, smartphones and tablets in the... [Read more]

You already know how valuable videos can be in the sales process. The new release of Camtasia Studio 8 makes better videos (and a wider variety of videos) than ever before. It’s no longer limited to screen captures. It can merge video images from your camera with screen captures, for example, as well as many other new features. But there is a... [Read more]

The latest post on ‘Mashable’ is titled “Researcher: Advertise Your Facebook Post Within 24 Hours or Don’t Bother”. Todd Wasserman says, “If your brand just posted a status on Facebook, don’t waste time waiting to amplify it with an ad buy. If you don’t do so within 24 hours, you will lose a great deal of the engagement... [Read more]

The latest ‘Econsultancy’ blog post is titled “How misusing Tumblr might hinder your connection to the teen demographic”. David Olshanetsky says, “Back in June 2012 Tumblr creator David Karp and his team publicly announced a more focused attempt at getting advertising on people’s dashboards. One of the first brands... [Read more]

The latest article on HubSpot blog is titled ”How to Nail Down the Perfect Website Navigation”. Meghan Keaney Anderson says, “It takes up just a few pixels, but your main navigation is arguably the most essential and ever-present aspect of your website. What to include as part of your main navigation can be a hotly contested topic... [Read more]

Jack Hopman began his lead generation business in 2009. He finds profitable leads for offline businesses. He reports, though, that he had a hard time finding the businesses who were interested in getting hot leads, as strange as that sounds. He decided to focus his prospecting on businesses who already are primed to see the importance of the leads he... [Read more]

The latest MOZ blog post is titled “The Fundamentals of Building and Managing Your Community”. Mackenzie Fogelson says, “When it comes down to it, your job is to get stuff done. If you’re in marketing, it doesn’t matter if you work in-house, out-of-house, for a tiny company, or for the largest brand in the world. Your job is to get... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “How to Prevent Your Business from Becoming an Embarrassing Failure”. Sonia Simon says, “Did you see the new Lone Ranger movie? If you’re like most movie-goers, you didn’t. You saw one of the other blockbusters instead. Or you went to the beach. Or you stayed home and had an Orange is... [Read more]

John Chow’s latest blog post is titled “Hot Deal – HostGator’s $4.95 Domain Sale”. Chow says, “Right now, you can register any new .com / .net / .org / .info / .biz domain for only$4.95 per year, for up to three years. This offer will expire August 15th at 11:59PM Central. Grab your domains before they are gone! Now is the time to purchase... [Read more]

You probably have heard of cPanel. Your web hosting company probably includes it in their service. Cpanel is a administrative panel for websites. It makes it practical for average marketers like you to manage their own sites, once you understand how it works. You can check whether your site has a cpanel by adding “/cpanel” at the end of... [Read more]

MarketingSherpa team has published a video on ‘B2B Marketing: 4 steps a systems integrator took to achieve Marketing-Sales alignment‘. MarketingSherpa team says, “At B2B Summit 2012, Kelly Harman, Vice President, Marketing, Carousel Industries, presented, “Make Marketing Indispensable: Strategies for turning the sales team into your... [Read more]

Econsultancy is hosting the ‘Festival of Marketing’ event in London on October 8-10. The ‘Festival of Marketing’ team says, “The Festival of Marketing is where marketers meet to re-engineer the marketing discipline and multiply its impact on business. It’s a week-long celebration of change, inspired by the Modern Marketing... [Read more]

The latest post on ‘Mashable’ is titled “43% of Global Web Surfers Choose Google Chrome”. Zoe Fox says, “Google Chrome is the world’s most popular Internet browser, claiming 43% of the global market. Only 36% of Internet users in North America are Chrome users, one of the world’s lowest rates. Oceania is the only continent... [Read more]

In 2009, recognizing that Canadians were travelling internationally to participate in large industry events, Rob Toth established what became Canada’s largest internet marketing event, Canada Marketing Summit. The annual event became Canada’s premiere conference on online marketing. As a result of a change in his business direction, Toth... [Read more]

Patsi Krackoff’s latest blog post is titled “You Business Blog: Should You Make Money with Sponsored Posts?”. Krackoff says, “Want to make money with your business blog? There are a lot of different ways to use your blog to make money. One of the most common is soliciting blog sponsors who pay a set dollar amount monthly or yearly to write... [Read more]

The latest ‘Econsultancy’ blog post is titled “12 things Google Glass will destroy (with 13 apps)”. Ben Davis says, “Google Glass for the majority is a long way off. In fact, if you go to the ‘MyGlass’ app page on Google Play, you’ll see, for those without Glass: ..there’s a picture of a puppy in pyjamas.... [Read more]

The latest article on ’Marketing Land’ is titled “Debunking Viewability Myths As Display Moves Toward This New Metric”. James Green says, “Once your brand strategy is in place, there is nothing more critical and basic than making sure that potential customers see your ads. This is why the viewability debate has created... [Read more]

Webmasters need up-to-date SEO tools ans strategies. In the last year and a half, Google implemented multiple Panda and Penguin updates, trying to improve the results for people who use the Google search engine. All of us can rejoice that we aren’t facing lots of spam on the first page any longer. On the other hand, the question of what legitimate... [Read more]

The latest article on HubSpot blog is titled ”The Shelf Life of Your Facebook Posts Is Shorter Than You Thought [Data]“. Pamela Vaughan says, “Do you know the shelf life of your Facebook posts? It might just be shorter than you think. Okay, admittedly most of us already knew the shelf life was fairly short, right? We’ve already... [Read more]

The latest post on ‘ReadWrite’ is titled “Die, Email, Die! A Flickr Cofounder Aims To Cut Us All Some Slack”. Owen Thomas says, “Does the world need another collaboration tool? Perhaps it does, if it’s as charming and useful as Slack, the latest project of Flickr cofounder Stewart Butterfield. A Side Project Turned Life Raft Few... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “Last Chance to Save on Our Small Business Marketing Summit”. Brian Clark says, “We’re only a month away from Copyblogger’s first ever Small Business Summit, but there’s still time to attend and save! That’s right … we’re hosting the Small Business Summit on September 12, 2013... [Read more]

The Kindle ecosystem makes a ton of money for Amazon. In fact, it makes so much on the e-books it sells that it can afford to lose money on the hardware. The Kindle books are so profitable because they offer the reader instant gratification. But Amazon isn’t the only one profiting from Kindle books. The authors are profiting, as well. All the... [Read more]

The latest post on ‘Mashable’ is titled “Google Search Will Pull Info From Your Email for Smarter Results”. Samantha Murphy says, “Google is ramping up its search functionality to make it easier to pull up what you’re looking for, from details about your flight’s status and upcoming dinner reservations to tracking information... [Read more]

The latest ‘Econsultancy’ blog post is titled “30+ compelling mobile search statistics”. David Moth says, “Mobile search is an unavoidable part of digital marketing as if brands don’t adapt to consumer behaviour then they risk becoming sidelined if their competitors are faster to react. Google has already predicted... [Read more]

The latest article on HubSpot blog is titled ”What Is a Call-to-Action? [FAQs]“. Ginny Soskey says, “We’ve talked a lot about calls-to-action on the blog. How to get people to click on them. How to design them. And even how to make them “smart” so different people viewing your website will see different calls-to-action”. What... [Read more]

Max Milner has created a package of 15 proven squeeze pages that all support a video in the squeeze page. He calls them Magic Video Squeeze pages. He calls them “magic” because of the combination of attractive design with enhanced squeeze techniques. He says they work exceptionally well in attracting people to opt-in. They come with 8 colors... [Read more]

Denise Wakeman’s latest blog post is titled “Six Ways to Boost the Visibility of Your Email List”. Wakeman says, “You know that your email list is the most important marketing asset you have, even more so than your website (coming from a web designer that’s a big statement, but I believe it to be true). Let’s say you agree, and let’s... [Read more]

The latest article on Business Insider is titled ”Here’s The Top Advice From The Most Elite Facebook Marketing Specialists”. Cooper Smith says, “Among Facebook marketing specialists there’s a super-exclusive group chosen by Facebook. These companies are known as Strategic Preferred Marketing Developers (SPMDs), of which... [Read more]

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