Darin Reffitt says, “While a majority of professionals have embraced LinkedIn and the value it provides as a tool for networking, sales and marketing, it seems that Twitter can be a harder sell for some entrepreneurs and sales professionals. For some, highly restrictive company social media policies—coupled with occasional stories of how a... [Read more]

Matthew Lynley says, “Tim Kendall’s new job is to make sure Pinterest’s partners are finding new ways to make money off one of the most engaging platforms on the Internet. He’s been plenty busy since he got started, including launching Buyable Pins. We sat down with him to find out a little bit more about the company’s commerce plans. “It... [Read more]

Aaron Agius says, “It’s not easy to drive dramatic inbound-lead growth. In fact, many entrepreneurs seem to think it’s an impossible task. But what if I told you it was a lot simpler than you think? Seeing a huge increase in inbound-lead growth — essentially attracting new customers — is possible, regardless of your industry.... [Read more]

Mark and Victoria Barrett, who use the Warrior nickname of “Vicky Babe”, have created many low-priced Warrior Special Offers over the last few years. Now, in their WSO Creation – Live Masterclass, they offer to show you how to create them yourselves. They are holding this webinar Sunday, 8:00 PM (New York time), which is Monday, 10:00... [Read more]

Pamela Vaughan says, ““How do I grow traffic to my blog?” It’s one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. On the HubSpot blogging team, we found that investing in the growth of... [Read more]

JP Gownder says, “I’ve just released a significant new report, How To Build The Innovation Center That Differentiates Your Business. I interviewed companies from a variety of verticals – travel, retail, energy, clothing, financial services – and spoke to thought leaders in innovation theory to help I&O leaders solve a series of... [Read more]

Cyrus Shepard says, “Recently, Moz announced the results of our biennial Ranking Factors study. Today, we’d like to explore one of the most vital elements of the study: the Ranking Factors survey. Every two years, Moz surveys the brightest minds in SEO and search marketing with a comprehensive set of questions meant to gauge the current... [Read more]

Local businesses need help with electronic marketing. They don't have the time or skills to do what is needed online. But their growth and long-term survival depend on it... [Read more]

Jeff Julian says, “For most marketers, coming up with ideas is easy at first. We have them when we are at the gym, driving to work, or sitting at our favorite coffee house. Most of us are pretty creative, and we develop some compelling content. Problems start to arise after we have been generating ideas for a little while and the well starts... [Read more]

Deri Jones says, “Is this latest development from the internet giant a help or hindrance to brands that sell online? What is the Google ‘Buy’ button? First mentioned on Econsultancy in May, on clicking a Google AD containing the proposed ‘Buy’ button, consumers will be taken to a Google-hosted shopping page where they will complete... [Read more]

Martin Beck says, “Direct messages on Twitter can now be much more long-winded. The company announced that starting today, it is dropping the 140-character limit for private messages within its network. The new limit is 10,000 characters. Twitter said the change will begin rolling out today on twitter.com, the iOS and Android apps, TweetDeck... [Read more]

IM NewsWatch is always on the look-out for products that offer marketers a chance to be distinctive. Artisanal products, crafted by hand, with the skill of an expert, can benefit marketers who know that the look of a product, advertisement or website affects its success... [Read more]

Casey Ark says, “If you’ve ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be. As a general rule, free stock photos are extremely difficult to find. A huge portion of the stock photo market is owned by professional companies like Shutterstock and 123RF, who charge $20 or more... [Read more]

Bethany Cartwright says, “When you’re sifting through your News Feed, what tends to catch your attention? More likely than not, it’s YouTube videos, pictures, animated GIFs, and other visual content, right? This isn’t to say text-based content isn’t important. After all, you’re reading this post right now. But what... [Read more]

Jed Mole says, “Back in the pre-digital era, marketing was so much more straightforward. You needed great creative for a memorable TV ad, but then it was a case of buying time on the one or two commercial terrestrial channels and maybe of reiterating some messaging in direct mail, print and/or outdoor display. Simple. It’s different now.... [Read more]

Many people are not maximizing their return on their investment in ads on Facebook. Facebook will do about 95% of the work for you (if you handle it right), and they don't charge you for it. There's a new advertising platform that takes advantage of this Facebook facility to  place ads on your fan page, in a (Faceebook-approved) way that avoids the Facebook fees... [Read more]

Frederic Lardinois says, “Skyscraper launched last year as a pretty straightforward blog advertising service with a focus on helping bloggers make money through direct ad sales. That’s still a main part of its business, and it is currently serving up more than 1.5 million ads every day, but as its co-founder Paul Burger told me last week, the... [Read more]

Razwana Wahid says, “You pour weeks—months—of your life developing a solution that’s perfect for your buyers, release it to the world, and eagerly await sales to start pouring in. Only to discover that they don’t. And you blame the app you’ve developed: What’s wrong with it? Should I add more features? Did I use the... [Read more]

Jacob Warwick says, “Recent studies have shown that up to 86% of companies are invested in content marketing; however, about half of B2B and B2C marketers are challenged when measuring the ROI of their content marketing campaigns. This issue is apparent when taking into consideration that 60% of B2B marketers are still using web traffic to... [Read more]

98% of your visitors leave your web site without taking any action. According to Kevin Fayhe, if you engage these visitors properly, you can make an extra $200 - $250 per day... [Read more]

Justin McGill says, “Being the founder of a company that specializes in cold email, we have seen everything that works and all that doesn’t. By “works,” I mean emails that generate responses and leads. We have several different formulas for cold emails, but one in particular we call the “QVC” formula. Q = Question V = Value prop C... [Read more]

Christopher Ratcliff says, ““You’re getting a bad rep, young man. Smoking in the toilets. Bunking off early. Listening to rock and roll music. What are you rebelling against?” “What have you got?” you reply as you kick-start your motorcycle and zoom off to an early death, leaving a trail of dust and alienated friends behind you. You... [Read more]

Martin Beck says, “In May, Google started displaying Twitter results in a limited way, only on mobile and only within the US. Now it appears that Google is experimenting with bringing such results outside the country and to the desktop. The folks at Conductor tipped Search Engine Land that they are consistently seeing the Twitter integration... [Read more]

Katie Carlin says, “The publishing industry is nothing if not dynamic, evolving and adapting on a daily basis. Everything from content format to technical infrastructure are shifting toaccommodate digital readers, increase circulation, and drive more revenue for advertisers. So which trends are the hottest right now? Mobile Madness There’s... [Read more]

Kristen Dunleavy says, “Devoting more time to family while doing what you love: isn’t that the American dream? It was for Courtney Slazinik, the entrepreneur behind Click It Up a Notch. It all started when Courtney bought her first DSLR (aka a very fancy camera) in 2010. But something was… off. “My pictures didn’t look like my friend’s... [Read more]

Kylie Davidson says, “Have you ever been at a social event and a person, unknown to you, eagerly greets you by name? Recall the creepy feeling you got in that situation. It leaves you thinking — who is this person and how do they know this personal information? Thanks to the Internet, marketers have the ability to collect and use an absurd... [Read more]

Josh Constine says, “Facebook plans to open up its Periscope livestreaming competitor to more than just celebrities. In replies to requests from Verified Pages about when they’d get access to the VIP-only Facebook app Mentions that houses Facebook Live, the company wrote “In the future, Mentions will be available to verified Profiles”. When... [Read more]

Local businesses need help with electronic marketing. They don’t have the time or skills to do what is needed online. But their growth and long-term survival depend on it. Take email as an example. Most don’t collect the email addresses of their clients. Even the most savvy probably don’t know how to maximize email effectiveness. If... [Read more]