Chad Pollitt says, “Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple. Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social... [Read more]

Allison Howen says, “Pinterest referral traffic is growing at an alarming rate. In fact, a recent study from Piqora found that the average visit-per-pin increased 172 percent in the first half of 2014. Moreover, the average revenue-per-pin grew by 67 percent in the same time period. This data proves that Pinterest offers many opportunities... [Read more]

Frederick Vallaeys says, “AdWords is great at telling you how much money your ads cost and how many conversions you’re getting but what happens between the click and the conversion remains a mystery unless you add Google Analytics to the equation. It can tell you what people do on your site, so if they’re not converting, it can help you find... [Read more]

These days there are people (and some entire companies) surfing the web seeking money by “legally” stealing it from websites that don’t have proper legal documents published. They could claim you stole content from them. They could claim you are preying on children, etc. There are dozens of scams they can use, each of them potentially... [Read more]

James Diamond says, “Every day we are bombarded with new marketing channels, customer channels and the never ending battle of stakeholder management. This means marketers need to focus on message creation, execution efficiency and conversion testing across every platform in order to meet the challenges of managing cross-channel interactions and... [Read more]

Michael O’Grady says, “With 44% of all retail sales in Europe set to be offline sales that are influenced by the Web in 2018, it’s not surprising that online display advertising spend in Europe will grow more than three times faster than total advertising spend over the next five years. Forrester’s Online Display Advertising... [Read more]

Kevan Lee says, “Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen powerups. That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim. Tools for productivity, for efficiency, for research, and so... [Read more]

A professional graphical look is a way to attract their attention and get them to read your sales letter. Your headline is the first thing people see. It’s what draws them in, captivates them and keeps them around long enough to buy your products, Lucas Adamski has just released Graphics Treasure Chest to give your site a boost. Inside Graphics... [Read more]

Selena Larson says, “I was a teenage early adopter. To me, it seemed like everyone else in my 8th grade class already had a cell phone when I got my first one a decade ago. But back then, only a third of American teens had sent a text message, according to the Pew Research Center. Three out of four teens, however, used instant messaging on their... [Read more]

Todd Wasserman says, “If you see a Facebook ad on your phone for a shirt and then bought that shirt 18 hours later on your desktop, should the mobile ad get the credit? Facebook believes it should — and is rolling out “cross-device reporting” on Wednesday to make that case to advertisers. The new feature lets advertisers see where... [Read more]

Ornaith Killen says, “The New Mobile Display Ecosystem report, published by Econsultancy in association with OpenX, explores the latest trends in mobile advertising and looks at what the future might hold. The report, which includes insights from more than 20 industry leaders, explores the impact of increasingly mobile-centric consumer behaviour... [Read more]

In Summer of 2012, Lani released their Proxy Demon software to help marketers find a Proxy Server they could use and find it quickly and easily. It was a big hit with marketers around the world. Here’s what one of the original purchasers said about this software: On my first run, I was able to scrape more than 40,000 proxies within a few seconds... [Read more]

Lindsay Kolowich says, “Wouldn’t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? Think of how much bandwidth it would save you and your team! But unfortunately, just because something works for other companies doesn’t... [Read more]

Allison Banko says, “For B2B marketers, this year is all about video — or at least it should be. According to B2B Marketing’s “Social Media Benchmarking Report 2014″ (link in the Related Resources section), videos rank as the best-performing content in the B2B space. With videos, however, engagement can emerge as a major... [Read more]

Experian is hosting a webinar with Kerry O’Hara & Ethan Van Auken on Thursday, August 21 at 2.00 pm ET. The topic of the webinar is “From intuition to insight: A journey to customer-centricity”. Experian team says, “During the webinar, you’ll learn the process Veterinary Pet Insurance used to achieve an insights-driven... [Read more]

If you are marketing online, nothing converts better than a persuasive video. And recently, animated videos have been doing especially well for marketers. Those animated videos with the cute cartoon characters and colorful graphics often keep you watching until the very end. And these days, they convert viewers into buyers because people enjoy them.... [Read more]

Kurt Wagner says, “With an endless barrage of attention, however do celebs separate signal from noise on Twitter? Consider this example last year when one celeb sparked a tweetstorm after being left off a Yahoo list of the top 18 celebrities of 2013. Poor Heidi Klum, who was name-checked multiple times on the thread, probably had no idea this... [Read more]

Mandy Edwards says, “To use Google Plus or not use Google Plus. That is the latest question. Google Plus is one my favorite platforms to use. There is a wealth of information there, but many think it’s a ghost-town. This week’s Q&A question was simply, Is Google Plus worth my time? There is a great debate in the social marketing world about... [Read more]

Christina Warren says, “Google announced on Tuesday that it has added new spam filtering support to Gmail to help crack down on phishing attacks. Last week, Gmail added support for non-Latin characters as a first step in helping email become more global. This is good news for countries where users speak and write in non-Latin languages, but... [Read more]

When things go wrong for a customer, they most want your attention and caring. How you respond to their help requests can make the difference between losing a sale and making a customer for life. Andrew Hunter has built Sonic Reply to assure that you can promptly and efficiently address problems customers care about most. When you handle the customer... [Read more]

This is a reminder for Business 2 Community’ webinar on email marketing. Business 2 Community is hosting a webinar with Aaron Bolshaw on Thursday, August 14 at 2.00 pm ET. The topic of the webinar is “Using Data and Design to Create a Knockout Email Nurture Program”. The ‘Business 2 Community’ team says, “This session... [Read more]

Martin Beck says, “When millennials want to learn more about local small businesses, they turn to Facebook over other social channels, according to a survey released this week by Gannett-owned marketing firm G/O Digital. It wasn’t even close. Facebook was cited by 62% of those surveyed as the most effective social channel for researching local... [Read more]

Rachel Serpa says, “Today’s seasoned marketers have weathered a slew of digital marketing fads, theories and game changers, from the dawn of email, to 3rd party tracking cookies and counting Facebook likes. Yet, if there is one thing these marketing vets have learned, it’s that the marketing landscape will never stop evolving. And as channels... [Read more]

This is the latest version of Arbitrage Underdog, released a year ago. Arbitrage Underdog Reloaded is the only software of its kind. It pulls service requests directly from Craigslist (and, in this newest version, it also searches several other sites). By scouring these databases of people looking for help in some technical jobs, it produces hot leads... [Read more]