Wednesday, August 14, 2013

Denise Wakeman’s latest blog post is titled “Six Ways to Boost the Visibility of Your Email List”. Wakeman says, “You know that your email list is the most important marketing asset you have, even more so than your website (coming from a web designer that’s a big statement, but I believe it to be true). Let’s say you agree, and let’s... [Read more]

The latest article on Business Insider is titled ”Here’s The Top Advice From The Most Elite Facebook Marketing Specialists”. Cooper Smith says, “Among Facebook marketing specialists there’s a super-exclusive group chosen by Facebook. These companies are known as Strategic Preferred Marketing Developers (SPMDs), of which... [Read more]

The latest article on ‘Business 2 Community’ is titled “You Should Be Scared: While I Was Away, My SEO Rankings Dropped!”. Fredrick Muriuki says, “Hello Friend, …and I am back. When I was away, I had time to reconsider a few things about my online business. Because, just like you, I am scared I might be doing all the wrong things... [Read more]

Webmasters need up-to-date SEO tools ans strategies. In the last year and a half, Google implemented multiple Panda and Penguin updates, trying to improve the results for people who use the Google search engine. All of us can rejoice that we aren’t facing lots of spam on the first page any longer. On the other hand, the question of what legitimate... [Read more]

The latest article on ‘MarketingProfs’ is titled “Email Best-Practices for Developing and Maintaining Crucial Customer Relationships”. Kevin Gao says, “Once marketers have learned the various basics of an email marketing campaign, they might feel they are ready to develop long-term customer plans. Often, however, an important missing ingredient... [Read more]

The latest article on ’Marketing Land’ is titled “Tackling The Tablet — A Mainstay For Consumers, A Must-Do For Marketers”. Kendall Allen says, “Whether you’re an early adopter or still admiring from a distance, there is no doubt that tablets are becoming increasingly prevalent among consumers. Sure, not everyone you... [Read more]

The latest post on ‘ReadWrite’ is titled “Death Before Dishonor: Secure Email Services Shut Down Rather Than Comply With Feds”. Sajid Ahmed says, “After secure email provider Lavabit—famously used by NSA leaker Edward Snowden—shut its services down in an attempt to avoid what its CEO Ladar Levison called “crimes against the... [Read more]

Max Milner has created a package of 15 proven squeeze pages that all support a video in the squeeze page. He calls them Magic Video Squeeze pages. He calls them “magic” because of the combination of attractive design with enhanced squeeze techniques. He says they work exceptionally well in attracting people to opt-in. They come with 8 colors... [Read more]

The latest post on ‘Mashable’ is titled “More Than 40% of Americans Use Facebook Every Day”. Kurt Wagner says, “Facebook unveiled new U.S. user metrics on Tuesday, announcing that more than 128 million users log into the web version of the site every day. That’s more than 40% of all Americans. On mobile, that number drops slightly... [Read more]

The latest ‘Econsultancy’ blog post is titled “Amazon vs eBay: seven key differences to consider”. Arie Shpanya says, “Amazon and eBay are household names for a reason: nearly 200m people use the two marketplaces to shop online. Consequently, when you’re choosing which of these marketplaces to host your online store... [Read more]

The latest article on HubSpot blog is titled ”How to Be Persistent in Sales Without Annoying Your Prospects”. Niti Shah says, “So you’ve done the preliminary research on a prospect and they look like they could be a company you could really help. Next step? Get them on the phone. There will be times when you get a prospect... [Read more]

The Kindle ecosystem makes a ton of money for Amazon. In fact, it makes so much on the e-books it sells that it can afford to lose money on the hardware. The Kindle books are so profitable because they offer the reader instant gratification and a huge selection. Any reader can get their fill at Kindle’s literary buffet. But Amazon isn’t... [Read more]

The latest MOZ blog post is titled “Inside In-depth Articles: Dissecting Google’s Latest Feature”. Dr. Pete says, “Google has officially launched their latest feature, in-depth articles. We pulled some preliminary data on how widespread in-depth articles are since launch, what kind of queries they appear on, and which sites are getting the... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “How to Write the In-Depth Articles that Google Loves”. Demian Farnworth says, “Hey marketer, are you a lover of long-form content? In-depth reporting? Then you’ll love this statistic: Ten percent. That’s the percentage, according to a recent Google study called Daily Information Needs,... [Read more]

The latest ‘Aweber’ blog post is titled “Optimizing Your Campaign for Gmail”. Rebekah Henson says, “With over 400 million users worldwide, there’s a pretty big chance many of the subscribers on your email list are reading your newsletters in Gmail. Just like it’s a good idea to optimize your emails for people reading them on mobile devices,... [Read more]

Some people have been panicking over losing the Google Keyword Tool, and it could indeed be a problem if there were no replacement. But visionary marketers and their programmers have developed new solutions to fill the void without skipping a beat. One of these new SEO research tools is Apex SEO, created by Dylan Kingsbury and Aaron Sammon, gives you... [Read more]

MarketingSherpa has released a case study titled “Email Marketing: How an e-commerce site eschews discounts in favor of eco-friendly content”. Courtney Eckerle says, “When Paul Cannella started his online business 10 years ago, he became the first manufacturer of eco-friendly canine waste bags in the United States, and snagged the... [Read more]

John Chow’s latest blog post is titled “Automate Your Follows and Likes with Follow Liker”. Chow says, “There are always going to be people who are against social media automation. I remember when I was one of the people who was opposed to scheduled tweets, but I use those all the time now. Most of us time-stamp our blog posts too. As long as... [Read more]

Marketo has released an ebook titled “Engaging Email Marketing”. The Marketo team says, “Your customers are deluged with information. Are your emails the ones that will stand out? To catch the attention of today’s digital buyer, you need to re-think your approach to email marketing and make your emails more trusted, relevant,... [Read more]

“Banner blindness” is something that must be confronted by every marketer. People can ignore banners and not even notice they are doing it. Now, Craig Sowerby has released EWS Top bar, a WordPress plugin to place a “ribbon” or “bar” across the top of your WordPress pages so capture the attention of your visitors so... [Read more]

The latest post on ‘Mashable’ is titled “Twitter Buys Startup Marakana to Power ‘Twitter University’”. Todd Wasserman says, “In an effort to provide “world-class technical training” to its engineering staff, Twitter on Tuesday announced Twitter University, a project fueled by new acquisition Marakana. A Twitter... [Read more]

The latest article on ‘MarketingProfs’ is titled “How Using Tablets as Sales Tools Boosts Productivity, Profits [Video Infographic]”. Zach Redler says, “With more and more sales reps using their mobile devices during sales calls, CSOs and CMOs have been scrambling to find ways to capitalize on the trend. In fact, according to CSO Insights,... [Read more]

The latest article on Business Insider is titled ”How Mobile Marketing Is Being Shaped By The Explosive Growth In Big Data”. The BT team says, “The world is awash in data, much of it created by mobile devices, and it can be used to help create more valuable services and advertisements for the mobile consumer. CIBC, a Canadian bank,... [Read more]

Sean Miller and Zack Carter, along with the technical member of the team, Jack Clayton, have been working on improving their affiliate commissions for quite a while. Through refining their techniques and developing proprietary technology, they report they have brought in over $250,000 to their business and have then taught their students how to follow... [Read more]

The latest ‘Econsultancy’ blog post is titled “Three ways for marketers to drive a winning tablet strategy”. Carin van Vuuren says, “There’s no denying that the tablet is more than a passing fad. With tablet shipments expected to grow 58.7% in 2013, rising from 144.5m to reach 229.3m, and with 34% of the US population currently... [Read more]

The latest article on ’Marketing Land’ is titled “How Pay-Per-View Networks Cost Advertisers $180 Million A Year In Impression Fraud”. Ginny Marvin says, “A significant percentage of the top 100 online advertisers are being victimized by pay-per-view (PPV) networks that perpetrate impression fraud, according to a new study... [Read more]

The latest article on ‘Business 2 Community’ is titled “The Definitive Glossary of Facebook Marketing Terms”. Mickael Bentz says, “Recent research from Social Media Examiner shows roughly two out of three B2C marketers put Facebook at the top of their social media list for such purposes as keeping customers informed, establishing... [Read more]

The latest article on HubSpot blog is titled ”The Tell-Tale Signs It’s Time to Hire a Marketing Agency”. Amanda Bray says, “To say inbound marketing is a burgeoning market could be an understatement. With the help of partnership-focused analytics tools, more people are trading their fulltime jobs — willingly or by necessity... [Read more]

The latest MOZ blog post is titled “How to Carve Out Marketing Strategies by Mining Your Competitors’ Backlinks”. Annie Cushing says, “You can do your own Watergate-style investigation, learning the secrets of your competitors’ marketing strategies by scrutinizing their backlinks. Pivot tables in Excel can help you make sense of all... [Read more]

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