IM NewsWatch, August 12, 2013 - Latest IM News including ‘Link Building vs. Content Marketing – MOZ Blog’ and much more...

August 12th, 2013 at 4:03 am EST

IM NewsWatch

Monday, August 12, 2013

‘Google Is Helping Facebook Steal Ad Revenue From Yahoo and The New York Times’ – Business Insider

The latest article on Business Insider is titled ”Google Is Helping Facebook Steal Ad Revenue From Yahoo and The New York Times”. Jim Edwards says, “Google’s recent redesign of Gmail — which shunts “promotional” email into a special folder rather than letting it clutter your inbox — is working to Facebook’s... [Read more]

‘20 Tools to Find Great Shareable Content’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “20 Tools to Find Great Shareable Content”. Lilach Bullock says, “Great content that provides value (or amusement from time to time!) is at the essence of social media. A solid social media strategy should involve sharing great content, even if it is not yours. By sharing... [Read more]

‘SEO’s Dilemma – Link Building vs. Content Marketing’ – MOZ Blog

The latest MOZ blog post is titled “SEO’s Dilemma – Link Building vs. Content Marketing – Whiteboard Friday”. Rand Fishkin says, “Web marketers increasingly face a fork in the road. Down one path is traditional link building, down the other is the broader world of content marketing. In today’s Whiteboard Friday, Rand helps... [Read more]

KD Outsourcing: How to outsource your Kindle publishing business #ad

You don’t have to do all the work for your new Kindle book yourself. There are excellent workers available for all phases of producing your book. In today’s environment, you can do the work that you enjoy doing and outsource the rest. There are five stages of book production: • Research to determine the best topic (the one to most likely... [Read more]

‘Google Starts Highlighting In-Depth Articles in Search’ – HubSpot

The latest article on HubSpot blog is titled ”Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories”. Ginny Soskey says, “Guys, I’m pretty psyched for the weekly news roundup today, if I may say so myself. There was a ton of stuff that happened in the news this week — it seemed like Facebook,... [Read more]

‘Five ways that video can boost your digital marketing campaigns’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Five ways that video can boost your digital marketing campaigns”. Melody King says, “The benefits of video in the ecommerce arena are well known – no other approach generates engagement and sharing, boosts search traffic and conversions to the levels that video does. But... [Read more]

‘If you measure social success by ‘likes’, you’re going to get click farms’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “If you measure social success by ‘likes’, you’re going to get click farms”. Tamara Littleton says, “Let’s be honest. Click farms aren’t exactly a big secret. Buying ‘likes’ and Twitter followers is a well-known shady practice. What the Channel 4 Dispatches... [Read more]

Keyword tool for competitive advantage #ad

Dylan Kingsbury and Aaron Sammon have just released Apex SEO. A complete Keyword Research tool. Since Google Keyword Tool is being retired (and replaced with “Keyword Planner” tool which is built to integrate with Adwords), marketers are scrambling to find a replacement. Apex SEO my be just what we need. This new research tool lets you: •... [Read more]

‘1/3 of ‘Pirate Bay’ Traffic Comes From the U.S.’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “1/3 of ‘Pirate Bay’ Traffic Comes From the U.S.”. Zoe Fox says, “Americans are by far the biggest users of online piracy destination The Pirate Bay, accounting for more than one-third (35%) of traffic to the site. The Pirate Bay turns 10 on Saturday. Statista‘s chart below... [Read more]

‘Here’s What Facebook Needs To Do Before It Offers Video Ads’ – Business Insider

The latest article on Business Insider is titled ”Here’s What Facebook Needs To Do Before It Offers Video Ads”. Quinton O’Reilly says, “For a feature that doesn’t even exist yet, there’s been a lot of talk surrounding Facebook and video ads. With talk of it potentially generating $1 billion by the end of... [Read more]

‘Quip Is Bringing The Word-Processing Era To Its End’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Quip Is Bringing The Word-Processing Era To Its End”. Michael Tchong says, “That word processor you use at the office? It was designed in the early ’80s, when the first version of Microsoft Word shipped. While revision after revision of this prehistoric technology have been released,... [Read more]

Weekend Special: 27 Niches and 10 strategies for IM Profits #ad

John Rhodes and Jay Boyer have released : Niche 10x. Just this weekend they are doing a “grand opening” sale on it for $9.90. After Monday, it will go to its normal price of $95. To succeed in niche marketing, you need: • A niche, not already crowded with marketers, but with people who are eager to buy a solution to their problem •... [Read more]

‘How to create the culture needed to successfully implement marketing automation’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How to create the culture needed to successfully implement marketing automation”. Sam Davies says, “The world has changed very quickly in the past decade and marketers have struggled to keep up with the advances that digital marketing now provides. Marketing automation has... [Read more]

‘Instagram Marketing in Just a Few Minutes a Day’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Instagram Marketing in Just a Few Minutes a Day”. Dave Conklin says, “When it comes to social media and its place in your overall SEO / internet marketing strategy, visual social channels like Instagram have been making themselves known as the place to be for target markets... [Read more]

‘How To Stay On Top Of Your Blogging Game’ by John Chow

John Chow’s latest blog post is titled “How To Stay On Top Of Your Blogging Game”. Chow says, “Let me start off by asking you this simple question – do you still think you are that top seller in your market? Are you really feeling the impact of this saturated market called the “blogosphere?” Maybe we will trash this out later in comments,... [Read more]

Giga Pin Traffic: Don’t depend on Google for your traffic #ad

Ivana Bosnjak got fed up with tryng to get traffic from Google SEO. The hoops she had to jump through to rank well got harder and harder. Now, she has found a way to get traffic that is quicker and gives more dramatic results. Bosnjak has turned to Pinterest for her traffic. Its 70 Million users make up a major marketplace for her sales. And they are... [Read more]

‘The Resources You Need to Get Started With Business Blogging [In Under 100 Words]‘ – HubSpot

The latest article on HubSpot blog is titled ”The Resources You Need to Get Started With Business Blogging [In Under 100 Words]“. Corey Eridon says, “If you don’t know what business blogging is get an introduction here. Ready to start writing? Cool, let’s go! Start by selecting strong topics and keywords. If you’re... [Read more]

Reminder- ‘Strategies for Using Social Data to Improve Digital Marketing‘ StrongView Webinar August 21

This is our second chance to remind you about StrongView’s webinar on Wednesday, August 21 at 2.00 pm EDT. The topic of the webinar is “Strategies for Using Social Data to Improve Digital Marketing”. The StrongView team says, “Marketers have a plethora of data at their fingertips to aid in creating relevance for their customers.... [Read more]

Reminder- ‘How to Create & Measure Quality Content Your Audience & Search Engines Will Love‘ – Third Door Media Webinar August 20

This is our second chance to tell you about the Third Door Media’s webinar on Tuesday, August 20 at 1.00 pm EDT. The topic of the webinar is “How to Create & Measure Quality Content Your Audience & Search Engines Will Love”. The TDM team says, “Join Conductor’s Director of Research, Nathan Safran, as he explores the... [Read more]

Facebook Social Lead System for cheap, high quality leads #ad

Ryan Shaw has been testing many forms of paid traffic for year. When he pays for traffic, he wants to get the most responsive traffic available. He was surprised when he found that Facebook traffic was some of the best-performing traffic he ever got. One fan page brought him in $50,000 in earnings. When he first started using FB ads, they only brought... [Read more]

‘Retailers Are Banking On Mobile Ads’ – Business Insider

The latest article on Business Insider is titled ”Retailers Are Banking On Mobile Ads”. Gillian West says, “National retailers have invested more in mobile (smartphone and tablet) advertising than any other type of retailer, accounting for 34 per cent of total retailer mobile spend in Q1, according to Millennial Media and comScore’s... [Read more]

‘Why This Ecommerce Startup Is Chasing a Different Kind of Growth’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Why This Ecommerce Startup Is Chasing a Different Kind of Growth”. Dani Fankhauser says, “When it comes to ecommerce, the recipe for success includes setting up a great digital experience that matches buyers and sellers, then letting network effects take charge to accelerate the number of... [Read more]

‘Do SEO For Someone Else’s Site—10 Good Reasons To GO FOR IT!’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Do SEO For Someone Else’s Site—10 Good Reasons To GO FOR IT!”. Mitz Pantic says, “I highly recommend that before you become a website entrepreneur, you do SEO for someone else’s site. There are just too many great benefits to doing someone eles’s SEO for a few months... [Read more]

Lazy Money Magician: Because even lazy people need to eat #ad

Simple Spencer used to work long and hard to build his internet business. His family missed him as he worked late into the night on making his business work. But now he says he has found a better way.... [Read more]

‘Five things digital marketers should do in August to stay ahead of the game’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Five things digital marketers should do in August to stay ahead of the game”. Dale Lovell says, “It’s the summer. Medialand is on holiday, and even if you are at work there is a holiday feel around. It’s harder to get hold of the right people, the decision makers that are... [Read more]

‘Don’t Miss These 25 Digital Media Resources’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Don’t Miss These 25 Digital Media Resources”. Taylor Casti says, “Tech news? What tech news? It was Shark Week. We know you were too busy learning about the Megalodon to worry about artificial intelligence and Windows 8 tricks. Luckily, Mashable has got you covered. We’ve rounded... [Read more]

‘Why JavaScript Will Become The Dominant Programming Language Of The Enterprise’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Why JavaScript Will Become The Dominant Programming Language Of The Enterprise”. Nolan Wright says, “There is no denying that since its inception in the mid 90’s, JavaScript has become one of the most popular Web development languages. In September 2012, industry analyst firm, RedMonk, showed... [Read more]

’5 Ways You Can Capitalize on Facebook’s News Feed Algorithm Update’ – HubSpot

The latest article on HubSpot blog is titled ”5 Ways You Can Capitalize on Facebook’s News Feed Algorithm Update”. Ginny Soskey says, ““Usually, when Facebook makes a change to its interface or News Feed algorithm, the company just up and does it. One day you’ll log into Facebook and everything suddenly looks different,... [Read more]

’22 more reasons why I’ll leave your website in 10 seconds’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “22 more reasons why I’ll leave your website in 10 seconds”. Chris Lake says, “A few years ago I compiled a list of things that I find abhorrent when using websites. Things that I cannot tolerate for more than a few seconds, and which invariably cause me to press the back... [Read more]

‘Facebook Video Ads Will Generate $1 Billion in 2014’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Analyst Prediction: Facebook Video Ads Will Generate $1 Billion in 2014″. Kurt Wagner says, “Facebook users may not be excited to see video ads hit their News Feeds, but company stockholders should be. A report released by Morgan Stanley on Wednesday predicts that Facebook’s video advertisements... [Read more]

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