Thursday, August 1, 2013

The latest article on Business Insider is titled ”Facebook’s Video Ads Will Cost More Than The Networks Charge For The Super Bowl”. Laura Stampler says, “Bloomberg reported that Facebook is hoping to charge advertisers between $1 million and $2.5 million dollars per day for the 15-second long video ads that they are planning... [Read more]

The latest article on ‘Business 2 Community’ is titled “Revealed: Are LinkedIn Sponsored Posts a Good Advertising Channel or a Waste of Money?”. Peter Geisheker says, “LinkedIn is one of the hottest social media sites for business professionals. Companies and individuals alike have jumped on the LinkedIn train and are continually... [Read more]

Patsi Krackoff’s latest blog post is titled “Business Blog Writing: Must You Write It Yourself?”. Krackoff says, “Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog? Or can you outsource it to writers and guest bloggers? One of the main reasons to have a blog and... [Read more]

Rick Raddatz is a marketer respected by many marketers. He is responsible for Instant teleseminar as well as several other innovative marketing tools. For a month, now, his new tool, Profit Profit Profit, has been advertised in the sidebar of IM NewsWatch. It has been in pre-launch for this time. Now, it’s ready for launch. Since Raddatz has a... [Read more]

The latest ‘Aweber’ blog post is titled “Get Your Emails Delivered (A Guide)”. Amanda Gagnon says, “Mr. Email Marketer is hard at work at his desk, firing off emails. He’s doing a great job – he’s got link tracking set up and alt text in place – and he’s feeling kind of sassy. He’s been pleased by a recent upsurge in clicks through... [Read more]

The latest article on HubSpot blog is titled ”Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google”. Pamela Vaughan says, “Do those search engine optimized press releases you’re sending actually boost your search rankings? What about those guest blog posts you’re writing? While the question... [Read more]

The latest MOZ blog post is titled “The 100 Best Free SEO Tools & Resources for Every Challenge – Interactive”. Cyrus Shepard says, “At Moz, we love using premium SEO Tools. Paid tools are essential when you need advanced features, increased limits, historical features, or professional support. For other tasks, a free tool does the... [Read more]

Having a human presenter to welcome a visitor to your site is far more attention-getting than text or even a normal video. Haydee is an attractive presenter who can share your client’s message whenever someone comes to their site. She’s one of 11 available, both men and women. You can see them all here. There are prerecorded presentations... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “7 Ways to Survive Gmail’s New Promotions Tab”. Sonia Simone says, “So I’m going to guess you’ve heard about the new Gmail Promotions tab. Not least because a bunch of smart content marketers have probably emailed you in the last week with some very … concerned messages about you... [Read more]

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “Productivity: Tools to Help Increase Your Daily Productivity”. Gail says, “Are you looking for more time in your day? Is it difficult to organize home, work, kids, spouse, friends, relatives and time away – all into one life? You are NOT the only one! If WSOs* are any indication,... [Read more]

This is our last chance to tell you about Business 2 Community’s webinar on Thursday, August 1 at 2.00 pm ET. The topic of the webinar is “Beyond Social: Why Traditional Relationships Matter”. The ‘Business 2 Community’ team says, “Social media has done a great job of reminding businesses about the power of relationships.... [Read more]

Every online marketer, large or small, needs traffic to their offer. And that traffic needs to be cheap enough that the offer can be profitable even if only a small percent of the visitors actually buy. When he realized that Google was not sending traffic to affiliate sites as they used to, Simon Greenhalgh determined to find a new traffic method, one... [Read more]

The latest article on ’Marketing Land’ is titled “Gather Page Insights & Data With LinkedIn Company Page Analytics”. Greg Finn says, “The quest to improve and enhance LinkedIn’s company pages continues. Last week admins finally gained the ability to act as their own brand, and today they’ll be able to see the... [Read more]

The latest article on ‘MarketingProfs’ is titled “Social Media and the Government”. Nicole Rose Dion says, “We all knew that one day the government would catch up with this thing called “social media.” It was only a matter of time. Advertising as we know it has been around since the 19th century, so it makes sense that the government... [Read more]

The latest article on Business Insider is titled ”What Actually Happens When You Click On Those ‘One Weird Trick’ Ads”. Alex Kaufman says, “You’ve seen them. Peeking out from sidebars, jiggling and wiggling for your attention, popping up where you most expect them: those “One Weird Trick” ads. These crudely drawn... [Read more]

Luther Landro is famous for his local niche sites he makes available to marketing consultants. In them, he usually includes an appointment-request function. Now, in WP Appointment Assistant, he makes this appointment system available for any WordPress site. This can reduce the workload of harried receptionists. Now, when people find the website, they... [Read more]

The latest article on ‘Business 2 Community’ is titled “How to Compute Social ROI”. Joyce Sun says, “Today we will attempt to tackle the mysterious question: how do you compute the return on investment generated by social media campaigns? Here are a few basic tools and indicators of Social ROI to review: Built-in Social Media Platform... [Read more]

The latest article on HubSpot blog is titled ”17 Compelling Stats That Make the Case for Smarter Site Design”. Rachel Sprung says, “As marketers, we’re constantly thinking about our company’s website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? Do we need... [Read more]

The latest article on ‘MarketingProfs’ is titled “Which Comes First: Content or Marketing Automation Software?”. Katie Hollar says, “For most software purchases, you identify a business process that could be accomplished more efficiently with the help of technology. Then you buy it. Then you use it. Then your life becomes easier. For marketers,... [Read more]

Ben Shaffer is a very experienced marketer who knows the problems WordPress can present to unwary webmasters, particularly those with several sites to manage. Security is a top concern, and updates to plugins, themes or WordPress, itself, can be crucial to good security. When a new version becomes available, you want to get it installed as quickly... [Read more]

The latest article on ‘Business 2 Community’ is titled “Three Things That All Social Networks Have In Common”. Marc Guberti says, “There’s plenty of social networks, and each one is different in its own way. Twitter has a 140 character limit, YouTube is all about uploading videos, LinkedIn is the perfect social network for building... [Read more]

The latest article on Business Insider is titled ”One Of Facebook’s Key Marketing Partners Is In Bankruptcy After Laying Off Most Of Its 100-Person Staff”. Jim Edwards says, “Syncapse, the social media marketing management company that had hoped to provide enterprise-level solutions for companies such as Coca-Cola and Johnson... [Read more]

The latest article on ’Marketing Land’ is titled “Advertising Has a Banking-Industry-Size Fraud Problem”. Oliver Jacob says, “Local advertisers are more susceptible than ever to deceptive digital agency practices. The metric commonly used to gauge success in local display advertising today, click-through rate (CTR),... [Read more]

Facebook Video Jacker will allow you to automatically and legally extract sales and opt-in subscribers from any Facebook Group, Timeline or Page simply by sharing any YouTube or Vimeo Video. Choose a video that suits your need. Using Facebook Video Jacker, add your branding and call to action. Then post it to Facebook, a blog, or your website. The software... [Read more]

The latest article on HubSpot blog is titled ”How to Succeed in Sales Today: Start Helping Your Prospects”. Pete Caputa says, “Sales is a vital part of any organization — if you’ve got a product or service, you’re going to need someone to sell it. Especially in the world of complex B2B sales, having a team of great salespeople... [Read more]

The latest article on ’Marketing Land’ is titled “Paid Search Can’t Scale Without Help”. Vic Drabicky says, “Whether you’re a brand or an agency, arguably the best place to be is to not know where to spend your next marketing dollar. It’s the point of scale, and all brands hit it — from the small start-ups to... [Read more]

The latest article on ‘MarketingProfs’ is titled “The State of Small-Business Website Marketing [Infographic]”. Verónica Maria Jarski says, “Thanks to content marketing and website optimization, many small businesses are winning more leaders at a lower cost than their larger competitors. Recently, BoostSuite analyzed data from more than... [Read more]

The latest article on Business Insider is titled ”REPORT: Facebook Will Sell 15-Second Video Ads For $2.5 Million A Day”. Laura Stampler says, “Bloomberg reports that Facebook will sell 15 second long television-style ads, that will appear on its site, for as much as $2.5 million a day. By comparison, 30-second ads on the Super Bowl... [Read more]

IM News Watch is compensated for the ads it shows, either when the product owner places the ad or when someone purchases a product from the ad or both. All entries about WSOs are ads. All entries marked with #ad are ads.