Chow says, “We have chatted a bit on here about how to create great landing pages. We have looked at design ideas, along with other random ideas. What we felt was in order was an A-Z guide to creating an effective landing page, that would spell it out for everyone in complete package right here. Lets take a look at all the things that go into... [Read more]

Eric Siu says, “On February 26, Google dropped a major bomb in a seemingly-casual blog post on mobile-friendly search results. While the engine has always made mobile-readiness and the easy access of information a priority, it has now spelled out that it will use mobile-friendliness as a stronger ranking signal than ever before. It will also... [Read more]

Adam Toren says, “Video is an excellent marketing tool for your website that can help attract leads, convert customers and boost your online sales. Whether it’s company testimonials, hiring videos for your career site, product reviews and demos or even customer recommendations, video is a compelling format medium for your customers. According to... [Read more]

When we consider the fact that 55% of video traffic will be mobile in 2015, we realize that any website using video (and most are) needs to be sure that its videos are easily accessed on mobile devices. But a second question arises once you accept the need for mobile video: What is the easiest way to monetize this traffic? The best way to use mobile... [Read more]

Ayaz Nanji says, “Mobile clicks accounted for 40% of all marketing email clicks in the fourth quarter of 2014, a 10% year-over-year increase, according to a recent report from Yesmail. The report was based on data from 4Q14 and 4Q13 marketing emails sent via Yesmail’s campaign management platform. The researchers examined year-over-year... [Read more]

Travis Wright says, “Google+ is unofficially officially dead. Now, what? Google’s Bradley Horowitz announced on Google+ last month that the platform will be split into two new services: Streams and Photos. “Photos” are self-explanatory, and “Streams” are going to cover just about everything else. If you’re fond of Google Hangouts,... [Read more]

Baer says, “Podcast listening increased 25% last year in the United States, partially due to an increase in usage among businesspeople. Marketers – especially digital marketers like us who have to stay on top an ever-changing tech and trends landscape – love podcasts because they are the most time-efficient education format. You can multi-task... [Read more]

We don’t have a lot of details yet, but tomorrow we will let you in on the new set of 5 resale products Dr. Amit Pareek and Eric Holmlund are launching. Here is a glimpse of these upcoming products: 1. Keyword Research Simplified. 2. Private Blog Network Simplified. 3. SEO for Businesses Simplified. 4. Social signals for SEO. 5. SEO Profits Simplified. You... [Read more]

Robert Rose says, “We’ve just finished our Intelligent Content Conference, our amazing Executive Forum, and our 100th client advisory engagement. It’s time for a little bit of reflection. The exponential growth of content marketing has revealed an interesting skills gap that is hindering the efforts of companies to transform content marketing... [Read more]

Daniel Beulah says, “What is a brand? Specifically, what is a brand in the 21st century, when we have the ability to converse directly with our customers? Is it a product, a culture, a destination, service or ingredient? Or is it something more metaphysical? Steven Jones said in his book, Brand Like a Rockstar, that, Brands are so much bigger than... [Read more]

Chris Getman says, “So it’s finally time. You’ve decided your business needs a new website. There are probably a variety of reasons why (it’s outdated, it’s not mobile friendly, it doesn’t represent your brand, etc.)—but where to start? Well, many businesses will write a website RFP (request for proposal) and then send that RFP out... [Read more]

Last week, we told you about Joshua Zamora’s new software, VideoPages. It builds web pages with embedded video (sales pages, opt-in pages, etc.) It comes with several templates that let you vary the look of your pages... [Read more]

Karissa Bell says, “Instagram is making it easier to keep tabs on posts from friends, celebrities or other users you want to follow more closely. The app’s latest update adds the ability to subscribe to posts from specific users and introduces two new editing tools that allow you to adjust the color tones of your photos The new editing tools,... [Read more]

Christopher Ratcliff says, “The proportion of companies that are unaware of the benefits of marketing automation continues to drop as technology adoption increases. Meanwhile the number of companies stating that they are ‘very’ or ‘quite’ clear on the benefits of marketing automation has increased by 6% to 88%. This comes from our brand new... [Read more]

Rainmaker team says, “Want to expand the reach of your business and find new audiences for your products and services? An affiliate program could be the answer for you. Copyblogger’s affiliate programs run like a well-oiled machine, and in this episode of Hit Publish, you’re going to find out why. We want you to take advantage of our hard-won... [Read more]

No matter what you do online, whether you’re promoting a CPA offer, selling physical products, collecting leads or anything else online, you need targeted traffic, large amounts of it and you need it now... [Read more]

Erica McGillivray says, “Missed LocalUp Advanced 2015? Forgot to take notes, or just want to relive the action? You can now purchase the bundle of 13 videos in order to get all the knowledge our speakers shared about local SEO in. Dive deep and learn how to wrangle content, get reviews, overcome technical mobile challenges, and so much more... [Read more]

Josh Haynam says, “As a marketer at an ecommerce site, there is constant pressure to deliver more sales. See how quizzes can help by personalizing your product selection. Personalizing your ecommerce site to offer up a tailored product for each visitor can increase conversions by 30% or more. Unfortunately, the reality is that personalization software... [Read more]

Rachel Sprung says, “I’ve been interested in data and analytics for a long, long time. As a ten-year-old, I remember creating Excel spreadsheets with my dad for his annual Fantasy Football pool. By the time I was 16, I was building Pivot Tables with my cell phone bill to figure out who I texted the most. (I promise I had other hobbies.) Since... [Read more]

The multi-national marketing team of IM Wealth Builders (Cindy Battye, John Merrick and Soren Jordansen) have just released their Covert Commissions online software membership site. This is a plug & play system for earning affiliate commissions virtually on autopilot... [Read more]

Ginny Marvin says, “A recent survey from video advertising technology company Mixpo found that Facebook video could overtake YouTube as the top video advertising platform in 2015. The survey of 125 agencies, brands and publishers, 87 percent said they are planning to run Facebook video ad campaigns, compared to 81.5 percent on YouTube, as... [Read more]

Lisa Calhoun says, “Content marketing crash—it’s that inevitable decline in engagement and conversion after you’ve gained huge ground. Even the best B2B content marketers can get mired in these muddy fields and question their effectiveness and leadership. The hustle to suppress our competitors’ content volleys with overbearing... [Read more]

Rainmaker team says, “Content is everywhere — it’s happening in coffee shops, on phone calls, and in the workplace. But capturing and documenting these ideas is necessary so that the creator or owner of that content has the ability to capitalize on it. Without documentation, all is lost. Conversations without accurate documentation can lead... [Read more]

Shayna Marks says, “Customer Referrals are embarrassing. As several others have pointed out, the act of asking for a referral often comes withuncomfortable consequences. It’s common for customers to experience feelings of shame, embarrassment or awkwardness. Naturally these emotional barriers reduce the odds of getting a referral. But why? What... [Read more]

Adrian Muller says, “Most marketers have customer engagement listed as one of their top priorities, but despite this general consensus, very few brands are actually rewarding customers that are actively engaged. A case for rewarding engagement Loyalty programs tend to reward solely purchase behaviour, the more you spend the bigger the reward, whatever... [Read more]

Tom Demers says, “You probably know more than you think. Not just about one thing – about all kinds of things. I’m not a great poker player, but I was a “winning” poker player when I played at really low levels. I played a lot of poker, and while I didn’t lose money, I didn’t really make very much, either. I don’t play much poker... [Read more]

Allison Howen says, “In email marketing, too many companies rely on metrics that do not give them an optimal return – defaulting to open and click-through rates as their only practice of data analysis. Though these are integral metrics to analyze throughout any email campaign, they are not the end-all, be-all. When aptly leveraged, the right... [Read more]