IM NewsWatch, April 8, 2014 - ‘Optimize Your Emails for Gmail’s New Image-Heavy Inbox – HubSpot' and much more...

April 9th, 2014 at 8:00 am EDT

IM NewsWatch

Wednesday, April 9, 2014

‘The Hashtag Test: Best and Worst Practices for Social Media Marketers’ – TopRank Blog

The latest TopRank blog post is titled “The Hashtag Test: Best and Worst Practices for Social Media Marketers”. Nick Ehrenberg says, “Hashtags are wonderful social media marketing tools. They can highlight trends, tie campaigns to chosen keywords, and isolate conversations. The allure of the hashtag is strong, especially for brands that desire... [Read more]

‘Which Social Networks Deliver the Most Engaged Users?’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Which Social Networks Deliver the Most Engaged Users?”. Ayaz Nanji says, “YouTube, Google+, and LinkedIn drive the most engaged social referrals to websites, according to a recent report from Shareaholic. In its analysis, the company examined the the average visit duration, pages per visit,... [Read more]

‘Google Penalties – All You Need to Know’ – VerticalResponse Blog

The latest VerticalResponse blog post is titled “Google Penalties – All You Need to Know”. Chipper Nicodemus says, “Penalties from search engines, mainly Google, have become more and more common in the past few years. Some penalties have resulted in crippling the organic traffic of some big name sites and tons of little guys, too.... [Read more]

Animated CTAs: More people will push your buttons #ad

Igor Burban‘s new WordPress plugin, Animated CTAs, gives you unforgettable (and almost irresistible) buttons to get people to take action today. These buttons aren’t cheesy butterfly or flower animations. They are strictly business. You can invite people to opt in, to like you on Facebook, buy your product or anything else. These buttons... [Read more]

‘Content ROI Is a Myth’ – HubSpot

The latest article on HubSpot blog is titled ”Content ROI Is a Myth”. Kieran Flanagan says, “As a profession, marketing has evolved a lot over the past 5 years. Previously, when asked to justify our marketing budgets, we used to squirm in our chairs and mutter something about “brand awareness.” Today, marketers want to measure... [Read more]

‘How To Succeed With Content Marketing In Organic Search’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “How To Succeed With Content Marketing In Organic Search”. Jim Yu says, “Say you have a presentation with a very powerful message about the mission of your brand. You’re qualified to speak on the subject matter because you live and breathe it — and your audience cares,... [Read more]

‘On-Page SEO: Anatomy of a Perfectly Optimized Page’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “On-Page SEO: Anatomy of a Perfectly Optimized Page”. Korah Morrison says, “It is hard to sum up the perfect search engine optimization (SEO) tactics for every website or Web page, and that is mainly because, for the average website owner, it takes quite a bit of education and experience... [Read more]

GRT Yahoo Edition: Real website visits from interested people #ad

Cliff Carrigan has developed GTA Yahoo Edition software to search Yahoo Groups for groups in your niche. The people in these groups are in them because they are intensely interested in your subject. And often they are talking not just talking generally about the topic, but specifically about problems they are having and are seeking solutions for. And... [Read more]

‘Use Negative Keywords to Optimize PPC Campaigns’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Use Negative Keywords to Optimize PPC Campaigns”. Melih Oztalay says, “In “High Quality Scores Mean Lower Pay-per-click Costs,” my article last week, I addressed the concept of a pay-per-click quality score, and its inverse relationship with per-click cost. In this post, I will review... [Read more]

‘LinkedIn Recommendations: Valuable Real Estate You’re Losing Deals On’ – HubSpot

The latest article on HubSpot blog is titled ”LinkedIn Recommendations: Valuable Real Estate You’re Losing Deals On”. Kurt Shaver says, “After a recent training session, one of my clients sent out requests to 25 of his customers, asking if they would write a recommendation on his LinkedIn profile. Within a week he received a... [Read more]

‘Two GoToWebinar Tricks You Need To Use’ by John Chow

John Chow’s latest blog post is titled “Two GoToWebinar Tricks You Need To Use”. Chow says, “If you were at the webinar I hosted with Tim Paige, then you may have noticed two quick hacks we did to GoToWebinar in order to boost attendance rates. Either one of these webinar hacks can increase attendance at your next webinar by 30% or more, and... [Read more]

Giant Marketing Kit: software, templates, graphics & more #ad

Maulana Malik has built a Giant Marketing Kit, full of tools every online marketer needs, 34 packages of tools, all for one low price. The star of the product might be his new Crysta WordPress theme, crisp and professional, mobile-ready and responsive. But that’s just the beginning.... [Read more]

‘Twitter’s New Profiles: Everything You Need to Know’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Twitter’s New Profiles: Everything You Need to Know”. Lance Ulanoff says, “The rumors and feature teases are true: New Twitter profiles are here, with a brand-new, yet oddly familiar, look. The new design is rolling out slowly, unless you’re a celebrity or a new user. And it... [Read more]

‘5 Ways to Build Long-Lasting Authority’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “5 Ways to Build Long-Lasting Authority”. John Jantsch says, “?Authority is where it’s at these days. Of course, as a Copyblogger reader you know that already. Google values authority so much that it’s trying to build an authority measurement into its algorithm. Authority has simply... [Read more]

‘Content marketing ideas: five key tools and one killer tip’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Content marketing ideas: five key tools and one killer tip”. Chris Lake says, “Last month I released the Periodic Table of Content Marketing, a kind of visual checklist to help people create the right kind of content to support their business goals. But what is the right... [Read more]

An Autoresponder Email manager without Monthly fees? Yes #ad

Sean Donahoe‘s Rapid Mailer is being released today at Noon EDT. It is an alternative to the mailers that require an ongoing monthly fee. In fact, there is more than one reason to consider Donahoe’s new autoresponder. Maybe you use (or are considering) a 3rd party service like Aweber, GetResponse, MailChimp, Constant Contact, iContact,... [Read more]

‘Starting Over, Part 1: A Pre-Launch Checklist’ – MOZ Blog

The latest MOZ blog post is titled “Starting Over, Part 1: A Pre-Launch Checklist”. Dr. Peter J. Meyers says, “Writing about marketing can be a full-time job, and there comes a point when you risk losing touch with the day-to-day challenges of actually being a marketer. A while back, I had an idea – what if I started over? What if I launched... [Read more]

‘How marketers are using emails to help the sales force’ – MarketingSherpa Article

MarketingSherpa has published an article titled “How marketers are using emails to help the sales force”. Daniel Burstein says, “”"Since expanding into email marketing, our sales force is showing a higher rate of qualified lead conversions, as they are better prepared with the working knowledge of what the prospect has proactively... [Read more]

‘Want to Get Your Emails Delivered? Fix This Today’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Want to Get Your Emails Delivered? Fix This Today”. Justin Premick says, “When you send your email campaigns, what email address do your subscribers send replies to? If you said, “my Yahoo/Hotmail/AOL/Gmail address,” I have some unpleasant news for you: You’re hurting your email deliverability. And... [Read more]

WP Optins (version 3) sale ending #ad

Derrick Vandyke and Karin Haworth announced the third release of WP Optins Sale about a month ago. DUring this time, they have had it on sale for $10 off the regular price, but the sale is coming to an end. Until April 11, you can still save $10.00 on this plugin that lets you create high-converting squeeze pages on your WordPress blog or website. It... [Read more]

‘Web Optimization: How to get your customers to say heck yes!’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Web Optimization: How to get your customers to say heck yes!”. Daniel Burstein says, “For e-commerce marketers, and many marketers with a subscription-based business, the value of the products they sell on the Internet is intangible when the purchase decision is made. So who better to... [Read more]

‘How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests’ – HubSpot

The latest article on HubSpot blog is titled ”How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests”. Sarah Goliger says, “Every marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that’s easier said... [Read more]

‘LinkedIn Releases Content Shock And Awe’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “LinkedIn Releases Content Shock And Awe”. Arnie Kuenn says, “With the rise of content marketing and the amount of content published daily always increasing, some marketers predict that eventually, the content bubble will burst. This notion, referred to ascontent shock,... [Read more]

SpeedAzon: One page websites that can earn on autopilot #ad

There are lots of ways to build Amazon affiliate websites. There are many HTML templates and WordPress themes to form the backbone of your site, and many plugins to make your site function better. But most of these take a lot of time to set up and get tuned to run properly. But sometimes the extra work isn’t worth the delay. Getting your site... [Read more]

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