IM NewsWatch, April 8, 2014 - ‘Optimize Your Emails for Gmail’s New Image-Heavy Inbox – HubSpot' and much more...

April 8th, 2014 at 7:55 am EDT

IM NewsWatch

Tuesday, April 8, 2014

‘Three Brands Will Inspire You With Their Social Depth Strategies’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Three Brands Will Inspire You With Their Social Depth Strategies”. Kim Celestre says, “If you don’t understand what social depth is, just go to your favorite retail brand website. Most likely, you will find either ratings and reviews and/or colorful photo galleries on the site,... [Read more]

‘Embrace Google’s Promotions Tab’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Embrace Google’s Promotions Tab”. Pete Prestipino says, “Google gave a real gift to digital marketers last week when it began testing a new layout for the Promotions tab in Gmail. It’s certainly optimal to land in the Primary tab, but this new feature provides a visual opportunity... [Read more]

‘Andromeda: Google’s Secret Weapon To Keep Amazon And Microsoft On Their Toes’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Andromeda: Google’s Secret Weapon To Keep Amazon And Microsoft On Their Toes”. Jodi Mardesich says, “Years ago, Google figured out that users prize speed above almost everything when it comes to surfing the Web. They’re now applying that insight to courting developers, too, through a... [Read more]

An Autoresponder and Email manager without Monthly fees? Yes #ad

Sean Donahoe‘s Rapid Mailer is being released today at Noon EDT. It is an alternative to the mailers that require an ongoing monthly fee. In fact, there is more than one reason to consider Donahoe’s new autoresponder. Maybe you use (or are considering) a 3rd party service like Aweber, GetResponse, MailChimp, Constant Contact, iContact,... [Read more]

‘Get 1 Million+ Views by Leveraging Social Partnerships’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Get 1 Million+ Views by Leveraging Social Partnerships?. Baer says, “Mike McCamon, Chief Community Officer at Water.org, joins the Social Pros Podcast this week to discuss transitioning a non-profit from direct mail to new media, the best way to use celebrity to your brand’s... [Read more]

‘Mobile is now the main driver of global adspend growth: stats’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Mobile is now the main driver of global adspend growth: stats”. Christopher Ratcliff says, “Mobile advertising, including display, search and in-app ads, is now growing six times faster than desktop internet. Forecasts suggest that mobile advertising will continue to grow... [Read more]

‘Use Paid Promotion to Refine Your SEO and Make Your Visitors More Valuable’ – MOZ Blog

The latest MOZ blog post is titled “Use Paid Promotion to Refine Your SEO and Make Your Visitors More Valuable”. Shannon Skinner says, “Ever considered paid promotion in your online marketing plan? It isn’t just about reaching more people; it can help refine your headlines, remarket your brand, and quite a bit more“. Use Paid Promotion... [Read more]

WP Optins (version 3) sale ending #ad

Derrick Vandyke and Karin Haworth announced the third release of WP Optins Sale about a month ago. DUring this time, they have had it on sale for $10 off the regular price, but the sale is coming to an end. Until April 11, you can still save $10.00 on this plugin that lets you create high-converting squeeze pages on your WordPress blog or website. It... [Read more]

‘How to Optimize Your Emails for Gmail’s New Image-Heavy Inbox’ – HubSpot

The latest article on HubSpot blog is titled ”How to Optimize Your Emails for Gmail’s New Image-Heavy Inbox”. Pamela Vaughan says, “A few weeks ago, we reported that Gmail was experimenting with a brand new, Pinterest-like design for its Promotions tab. Because the image-heavy design was so new and none of us had access to it... [Read more]

‘8 Tips for Success on Facebook’s New Video Advertising Platform’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “8 Tips for Success on Facebook’s New Video Advertising Platform”. Scott Gerber says, “Facebook has been changing the game for advertisers since its inception a decade ago. And with its new video advertising platform, there are now even more ways to reach your target audience. But how... [Read more]

‘Copyblogger’s 2014 State of Native Advertising Report’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Copyblogger’s 2014 State of Native Advertising Report”. Demian Farnworth says, “?Native advertising is paid content that matches a publication’s editorial standards while meeting the audience’s expectations. Think Captain Morgan’s campaign on BuzzFeed in general, their 15 Things... [Read more]

SpeedAzon: One page websites that can earn on autopilot #ad

There are lots of ways to build Amazon affiliate websites. There are many HTML templates and WordPress themes to form the backbone of your site, and many plugins to make your site function better. But most of these take a lot of time to set up and get tuned to run properly. But sometimes the extra work isn’t worth the delay. Getting your site... [Read more]

‘Study: Per Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Study: Per Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter”. Martin Beck says, “Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower... [Read more]

’12 useful tips for optimising email deliverability’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “12 useful tips for optimising email deliverability”. Graham Charlton says, “More than 20% of all commercial email does not make it to the inbox. This is not the spam, it’s the legtimiate stuff. The sole responsibility for catching and sorting out the good from the... [Read more]

Reminder- ‘5 Pitfalls Commonly Seen in Google Analytics Implementations’ Website Magazine Webinar 2.00 pm ET

This is a reminder for the Website Magazine webinar scheduled on April 8. Website Magazine is hosting a webinar on Tuesday, April 8 at 2.00 pm ET. The topic of the webinar is “5 Pitfalls Commonly Seen in Google Analytics Implementations”. The WM team says, “Website Analytics data has changed the game for marketers, designers, and... [Read more]

Video Script Genius: Cut through the fog to create good sales videos #ad

Peter Beattie reports that his research shows that, for most people, the hardest part of creating sales videos is writing a script that doesn’t sound amateurish, one that will be polished and persuasive. Beattie set out to banish that problem forever. He just introduced Video Script Genius, where he has captured his own templates and cheat sheets... [Read more]

‘Video Advertisers Face Fraud, Find Solution’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Video Advertisers Face Fraud, Find Solution”. Amberly Dressler says, “Despite major advances in online advertising, fraud is still a big thorn in Internet marketers’ sides – even those advertising using video. According to a recent study, 87 percent of advertisers do not... [Read more]

‘Amazon Dash: Monetizing Mobile Moments At Home’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Amazon Dash: Monetizing Mobile Moments At Home”. Julie Ask says, “Amazon is testing a new device to facilitate making a grocery list and ordering groceries through their AmazonFresh service in markets such as San Francisco and Seattle. (See TechCrunch article.) Consumers can add items... [Read more]

‘Google Analytics: Reviewing ‘Deep Visits’’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics: Reviewing ‘Deep Visits’”. Kevin Webster says, ““Deep visits” occur when users read multiple pages on a website. What can deep visits tell us about our website, and perhaps our customers? Deep Visits Vary Depending upon the nature of a business and its website,... [Read more]

Sophisticated targeted Facebook ads with Graph Authority App #ad

Precious Ngwu has produced the most extensive tool ever for finding individual Facebook members who are good prospects for your ads, for any niche you choose. He calls it Graph Authority App, and he released it over the weekend to rave reviews. This new tool, once you choose the niche to target, can find: ¦ People who are members of a group in that... [Read more]

‘Twitter Acquires Cover, an Android Lock Screen App’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Twitter Acquires Cover, an Android Lock Screen App”. Seth Fiegerman says, “Twitter has acquired Cover, an Android lock screen app, the two companies announced Monday. Terms of the deal were not immediately disclosed. Cover was founded by former Google employees and launched on an invitation-only... [Read more]

‘Social Pros Say Passion, Fun, and Understanding are Key to Social Success’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Social Pros Say Passion, Fun, and Understanding are Key to Social Success?. Baer says, “March was an exciting month for the Social Pros Podcast, with guests from WestJet, crowd-pleasing Canadian airline; PwC Consulting, the world’s second largest professional services... [Read more]

‘US smartphone engagement has overtaken desktop: stats’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “US smartphone engagement has overtaken desktop: stats”. Christopher Ratcliff says, “Since December 2010, US smartphone engagement has increased three-fold from 131bn total minutes spent on the device per month to 442bn by December 2013. Although tablets were very much in their... [Read more]

iCreateiSell: Stop paying 3rd party sales platforms #ad

Towhid Zaman and his development team have spent months creating a new sales platform for electronic products (such as software, e-books, downloadable music and more), a platform with a difference. iCreateiSell eliminates the sales platform fees charged by Apple, ThemeForest, Amazon, Clickbank or other major platforms because you install it on your... [Read more]

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