Kristen Dunleavy says, “Eight years ago, Jared Polin filmed a video of himself talking about his camera gear. It was awkward. He was visibly uncomfortable in front of the camera. But he kept going. He created another video. And another, and another. In 2010, he launched his website Fro Knows Photo to show off his photography expertise and land... [Read more]

Ronald Dod says, “While all online businesses need a professionally-guided ad campaign, perhaps the best way to promote your business is through your customers. If you believe that your products are the best, you can and should talk about that. But, if you’re honest, you will admit that you are not exactly the most objective person when it... [Read more]

Aaron Orendorff says, “Back in February, Joe Pulizzi dropped this bombshell of a headline: One Thing Is Killing Content Marketing and Everyone Is Ignoring It. Not surprisingly – just five days later — it was the most-shared CMI article on social media. With 51 comments and counting, the question is, “Why?” Easy … people are frustrated.... [Read more]

Now you can have a software solution for online marketing to attract and engage your audience: • Easily Run Viral Giveaways • Easily Run Viral Contests & Sweepstakes • Easily Run Viral Product Launches Wilco de Kreij‘s new UpViral makes all these (and more) a snap. Yesterday, we told you about the training videos from de Kreij.... [Read more]

Tyler Horvath says, “When you spend a half a million on Facebook advertising, you are pretty much forced to know Facebook ads inside and out. In the year it took to spend $500,000 on Facebook ads, I learned a ton of very useful information about how to make the best ads, how to gain more followers and how to reach the most potential customers. If... [Read more]

Maggie Malek says, “In an advertising world where tracking matters more than ever — where understanding our consumers and knowing exactly how to reach and target them is top of mind — dark search and social can be terrifying to marketers. Getting past this fear and understanding the data behind “dark” is exactly what Marshall Simmonds... [Read more]

Lindsay Kolowich says, “Instagram isn’t just a go-to social network for individuals anymore. Many marketers have caught wind that it’s a powerful social network they need to have some sort of presence on. The platform’s heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for... [Read more]

If you haven't already gotten your copy (thousands have) of MintsApp, then use this coupon when you check out: back2earlybird. The new MintsApp 2.0 is selling quickly.  This software is designed to keep visitors to your site engaged by offering them quizzes, polls and questions to participate in. That interaction tends to hold people's attention. .... [Read more]

Ayaz Nanji says, “Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric. The report was based on data from a survey conducted in February 2016 of 190 marketers who work at companies of various sizes, 68% of them... [Read more]

Anthony Carbone says, “Instagram is quickly becoming one of the biggest and most followed social media platforms in the world. While many businesses focus solely on Facebook and LinkedIn, Instagram has proven to be one of the hidden keys to online social media success. If you have created your own Instagram and started posting photos, you’re... [Read more]

Raechel Duplain says, “You have your documented content marketing strategy. You know your tactics. It’s working. Content marketing is working for you. What do you do now? Sit back, relax, and watch your strategic content pull in lead after glorious lead? Well, yes … but no too. It’s time to get more strategic about how you’re working.... [Read more]

Good videos persuade better than poor videos; that's a proven fact. But good videos aren't easy to make, or at least they weren't until EZ Video Creator. Now, with the new software from Matt Bush, you can build videos quickly using templates you can copy and paste, and customize with your words..... [Read more]

Tamar Weinberg says, “Pinterest’s ad marketplace is expanding its borders. The Wall Street Journal reports today that Pinterest is opening its advertising platform overseas, enabling those in the United Kingdom to utilize its self-service platform to purchase ads for the millions of UK users the image sharing social network serves. Pinterest... [Read more]

Mike Bainbridge says, “It is 2016 and almost a decade since Amazon launched its all-conquering AWS public cloud service. Infrastructure hosting as we once knew it, has been reduced to a commodity purchase. If you want to host a website or online application, it has never been easier. Building a highly scalable, fully redundant environment can... [Read more]

SBT team says, “Finding success as a producer of content is often a hit-or-miss endeavor. With such a flood of content being produced by so many people on a constant basis, getting your name out there as an effective author can be incredibly challenging. Whether you’re writing for a personal or professional blog, strategically producing content... [Read more]

Well-known marketers, Alex Mandossian and Steve Olsher are looking for a few beginning marketers to take under their wing for detailed, high-quality marketing training. Like every other entrepreneur and independent marketer, the most critical problem you face is getting enough exposure of your business and its products and services to the people who need your help.... [Read more]

Daniel Louis says, “Getting your audience to consume your meaningful content day in and day out is no mean feat. Ensuring that your content is fresh helps you stay ahead of the curve. But how can you do that? How can you get more people to find your content worthy of their time without investing a significant amount of your time? Create or repurpose... [Read more]

Matt Byrom says, “As marketers, we’re always looking for new ways to engage our audiences with branded content. Video has become a huge part of this with 61 percent of businesses saying they now use video as a marketing tool. We also know that 69 percent of audiences prefer to watch video when it’s available on a web page. So we can... [Read more]

Amy Gesenhues says, “In case there was any doubt left, Facebook is serving notice that it’s super-serious about its video platform, Facebook Live. The company announced a set of new features to Facebook Live and, more importantly, says it’ll make Live one of the primary tabs in its mobile app — replacing the Messages icon. That Facebook... [Read more]

Don't let your website traffic go to waste. Making sales is the ultimate reason for driving traffic to your site. No sales means wasted traffic. Sean Donahoe has just released his new software, 'EZ Popups', which grabs visitors attention and coaxes more of them to engage with your offer,.... [Read more]

Nina Zipkin says, “Etsy has stitched its way into the custom website space. The ecommerce marketplace yesterday rolled out a new way for its users to showcase and sell their products. Using Pattern, a custom website creator that links up with existing Etsy shops, sellers can select a custom domain and all the information from the seller’s... [Read more]

Jack Simpson says, “Anyone can be a writer these days. All you need is a computer with an internet connection and a tenner to spend on a domain name. The problem is: anyone can be a writer these days. But digital writing requires a unique approach that caters for the way people read online, i.e. through scanning the page for information that is... [Read more]

Pamela Wilson says, “The fastest way to become a proficient content creator is to make writing part of your daily routine. When you write habitually, you open up a channel that allows the ideas in your head to more easily become a physical expression of those ideas. You go from thoughts to words on a page faster. Your writing improves. And because... [Read more]

Jo Cameron says, “Finding out what’s hampering your site on its journey to the top of the SERPs can feel like a mystery sometimes. Why aren’t I ranking? Why are people bouncing off my page? Why, why, why? To stop you going ’round and ’round in circles and to find the answers to these questions, I’m calling on the sweet,... [Read more]

Murray Newlands says, “Snapchat has been a notoriously difficult platform on which to market a brand. Content on the app, while reaching over 100 million viewers, is deliberately temporary and marketing has been prohibitively expensive for all but the most lucrative brands. Many companies abstained from engaging early on due to misinformation,... [Read more]

Barry Molts says, “Just because you build a business website, does not mean that prospects will come. But once someone visits your site, how can you keep them there through effective engagement? The goal is to increase the number of pages they view and the overall time they spend on the site. More time will ultimately mean a deeper impression... [Read more]

Ryan Skinner says, “Last week Salesforce published its ‘State of Marketing’ survey results, which included some interesting findings for data-driven marketers. First of all, the over-ambitious title* and the survey’s methodology tell you to take the findings with a grain of salt. 43% of the survey’s 4,000 respondents were... [Read more]

Lindsay Kolowich says, “Inbound marketing is shown to be incredibly effective for attracting website visitors and generating leads. But for many companies, there’s still a place for outbound marketing tactics (like print advertising, broadcasting, and so on) alongside those inbound tactics. So how can offline marketing work hand-in-hand... [Read more]