IM NewsWatch, April 5, 2013 - Latest IM News including ‘How to prepare for the latest Facebook changes – Econsultancy’ and much more...

April 5th, 2013 at 3:27 am EST

IM NewsWatch

Friday, April 5, 2013

‘Getting Flexible: Working Content into Responsive Design’ MarketingProfs Seminar April 18

MarketingProfs is hosting a seminar with Sara Wachter-Boettcher on Thursday, April 11 at 12.00 pm ET. The topic of the seminar is “Getting Flexible: Working Content into Responsive Design”. MarketingProfs team says, “Responsive design is about more than adjusting layouts for smartphones and tablets. It’s about adopting a flexible... [Read more]

‘The Evolution of SEO Managers into Online Marketers‘ – Third Door Media Webinar April 25

Third Door Media is hosting a webinar on Thursday, April 25 at 1.00 pm EDT. The topic of the webinar is “The Evolution of SEO Managers into Online Marketers”. The TDM team says, “Search Engine Optimization (SEO) used to be a very technical role focused primarily around building links, viewing source code and monitoring search engine... [Read more]

‘Facebook Home Cover Feed Won’t Have Ads, Yet’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Facebook Home Cover Feed Won’t Have Ads, Yet”. Ginny Marvin says, “Mark Zuckerberg told Marketing Land at the Facebook Home announcement today that ads will not be served on the new Cover Feed at the launch. Zuckerberg confirmed that they are planning ad units, but... [Read more]

The Money Trigger: What it takes to build an online business #ad

A recent survey showed that the majority of people wanting to build an online business had been ‘trying’ for 2 years and in that time most had made nothing. Their perseverance is admirable. Nothing is achieved without it. But persisting in doing things that aren’t working may be a sign that you need to improve your approach. If you’re... [Read more]

‘The 7 Biggest Misconceptions of Successful B2B Marketing’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “The 7 Biggest Misconceptions of Successful B2B Marketing”. Russell Glass says, “Businesses have been selling to businesses for quite some time now, but only recently has B2B marketing risen to a whole new level with advancements in online targeting, display advertising, and marketing automation.... [Read more]

‘PAR Program Announces Reseller Program’ – ShoeMoney Blog

Jeremy Schoemaker’s latest blog post is titled “PAR Program Announces Reseller Program”. Schoemaker says, “The PAR Program is happy to announce our Reseller Program. The PAR Program works very well for any business selling a product or offering a service. So as you can imagine the market for this product is HUGE. We have been testing the reseller... [Read more]

‘Facebook Aims to Strengthen Loyalty with Facebook Home, But The App Suits Facebook More Than Its Users’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Facebook Aims to Strengthen Loyalty with Facebook Home, But The App Suits Facebook More Than Its Users”. Charles Golvin says, “Speculation leading up to today’s Facebook Android announcement painted a picture of significant disruption, including Facebook’s own branded device... [Read more]

Birdfather Pro: Become a marketing consultant, backed by an experienced team #ad

Sri Lankan marketer and entrepreneur, Sharanyan Sharma, just launched his second marketing business for local marketers. Like the first one (known as SEO Humvee), it is a hybrid of a franchise, business incubator, and outsourcing coordinator. He calls it Birdfather Pro. He has an opportunity for internet marketers who want to build a social media... [Read more]

‘Everything Marketers Should Know About Secondary CTAs’ – HubSpot

The latest article on HubSpot blog is titled ”Everything Marketers Should Know About Secondary CTAs”. Pamela Vaughan says, “Chocolate or vanilla? Comedy or drama? Heels or flats? People love options. After all, they don’t say “variety is the spice of life” for nothin’! So why not transfer this common knowledge... [Read more]

‘The Real Reason Advertisers Will Love Facebook ‘Home’ Phones: Permanent Logins’ – Business Insider

The latest article on Business Insider is titled ”The Real Reason Advertisers Will Love Facebook ‘Home’ Phones: Permanent Logins”. Jim Edwards says, “The most surprising part of Facebook‘s launch of “Home” for Android phones was when CEO Mark Zuckerberg admitted, “There are no ads in this yet,... [Read more]

‘Being Human: The Best B2B Marketing Strategy’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Being Human: The Best B2B Marketing Strategy”. Christabelle Tani says, “As online marketing grows up, buyers are smarter than ever before about how they’re being marketed to – meaning they’re much less receptive to marketing messages. This presents a challenge for... [Read more]

Jeff Hampton’s 24 hour Marketing Success Plan: Free #ad

Hampton says that, in one day, by following this process he has gone from nothing but an idea to a website ranked on Google’s page 1 (and Bing, too.). In fact, his videos show it happening. Now, to build his mailing list and to promote another product of his, he is training marketers on this 24 hour marketing plan at no charge. In this free video... [Read more]

‘Use Email Marketing to Increase Sales’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Use Email Marketing to Increase Sales”. Andy Curry says, “Give me one good reason you shouldn’t do email marketing in your local business and I’ll give you five better reasons why you must. For starters, you must build a list of people to stay in communication with. If you don’t have... [Read more]

‘Easy Website Intros with Intro.JS’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Easy Website Intros with Intro.JS”. Pete Prestipino says, “One of the most effective ways to introduce website users to new features is through guided tours. Developing these guided virtual introductions can be cumbersome however – at least without the right scripts! With a little... [Read more]

‘Portal 2.0: The Potential Of Twitter’s New Cards’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Portal 2.0: The Potential Of Twitter’s New Cards”. Dan Rowinski says, “When Twitter started, it was just a service where you could post status messages on the Web via text message. It would soon take on a life of its own. Developers saw the value that Twitter could bring and started... [Read more]

Amazon Disclaimer: Every Amazon affiliate needs one #ad

Amazon requires all its affiliates to include a disclaimer in their promotions, telling people that the affiliate stands to earn a commission from a sale. Leave out the disclaimer, or don’t word it just right, and your affiliate days can come to a screeching halt. Fortunately, Jeff Hampton has just released a WP plugin that creates the correct... [Read more]

‘How Small Businesses Can Take Advantage of Facebook’s Graph Search’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How Small Businesses Can Take Advantage of Facebook’s Graph Search”. Todd Wasserman says, “If you missed the search revolution the first time around, you may have a second chance with Facebook Graph Search. Emphasis on “may.” The tool, which Facebook rolled out in January,... [Read more]

‘How to Create a Monster Fan Base’ MarketingProfs Seminar April 25

MarketingProfs is hosting a seminar with Jackie Huba on Thursday, April 25 at 12.00 pm ET. The topic of the seminar is “How to Create a Monster Fan Base”. MarketingProfs team says, “Anyone who’s tried to put together a loyal and dedicated customer base knows the goal can be hair-pullingly elusive; one brand skyrockets, while... [Read more]

’66% of marketers say email delivers ‘excellent’ or ‘good’ ROI’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “66% of marketers say email delivers ‘excellent’ or ‘good’ ROI”. David Moth says, “Two-thirds of marketers (66%) state that email delivers an ‘excellent’ or ‘good’ ROI, with 8% of businesses achieving more than half of their sales through this... [Read more]

MAO Flynn’s “Closing Down Sale” on IM Training and software #ad

You may know Flynn from his successful “Detonator” products such as Sales Detonator, List Detonator and Backlink Detonator, or any of his other training products he has developed over the last few years. He has decided to remove his sales pages, such as on the Warrior Forum, and stop selling these products. You can no longer buy the individual... [Read more]

‘33 Link Building Questions Answered’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “33 Link Building Questions Answered”. Rhea Drysdale says, “When it comes to link building idea generation, the sky’s the limit! In today’s post, Rhea Drysdale offers her tips for best practices and a philosophical approach to link building that will help bring your ideas to life”. 33... [Read more]

‘A Short Guide to Writing Good Copy’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “A Short Guide to Writing Good Copy”. Kelton Reid says, “The term “style” is thrown around a lot by writers, but it’s a misnomer for copywriters because “style” doesn’t work in the extremely short attention economy of the internet. Good copy isn’t necessarily “stylish.” But... [Read more]

‘Five Reasons Why People Can’t Make Money Online’ by John Chow

John Chow’s latest blog post is titled “Five Reasons Why People Can’t Make Money Online”. Chow says, “The common statistic that gets thrown around a lot is that 95% of people fail tomake money online. It’s because of this that I often get asked what the secret to my success is. I could give you my secret now. However, I think it’s better... [Read more]

The Money Tree Method: product creation for enduring profits #ad

Russ Ruffino built a $250,000 business his first year online that grew to nearly $1 Million his second year. In The Money Tree Method, he shows you how he did it, and he says anyone else can do it, too. His process was to create products, in 12 hours or less, and then quickly get them on the market. With this quick process, he was able to scale up his... [Read more]

Download: ExactTarget’s ’3 Truths Every CMO Needs to Know About Social Media and the Customer Experience’ Guide

ExactTarget has released a free guide titled “3 Truths Every CMO Needs to Know About Social Media and the Customer Experience”. The ExactTarget team says, “As the lines between customer service and marketing blur, it’s becoming more important than ever to develop a social strategy for both elements of your business. In this guide, 3... [Read more]

‘Website Marketing: What to Test on Your Website’ by Gail Trahd

Gail Trahd’s latest ‘PLR Health Wizard’ Blog post is titled “Website Marketing: What to Test on Your Website”. Gail says, “One of THE most important parts of a business is to learn what makes you money and what doesn’t. When a dentist opens his office prices are established based on the salary of the individual providing the service, as... [Read more]

‘The Death Of The QR Code’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “The Death Of The QR Code”. Aaron Strout says, “When was the last time you scanned a QR code? Be honest. If it was in the last month, are you hooked? Yes, that was a rhetorical question because I can’t name one person I know that actively scans QR codes, and I’ll... [Read more]

QR Code Mastery: position yourself as a mobile marketing guru #ad

Shelley Owens is a business journalist and public speaker. Her specialty is business stories, particularly stories of value to small businesses. In the course of her long career, she has had many opportunities to speak and write for major audiences. Now, in her new product, she is turning her attention to online marketing for local businesses. She has... [Read more]

‘ Sophisticated, Demanding Mobile Customers: Ready or Not, Here They Come!’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “ Sophisticated, Demanding Mobile Customers: Ready or Not, Here They Come!”. Melissa Parrish says, “A few weeks ago, my dad and I were talking about the policy on airplanes to turn off all devices from the time the door closes until the plane has reached 10,000 feet. My point: I don’t... [Read more]

‘Introducing Mashable Choice’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Introducing Mashable Choice”. Lance Ulanoff says, “Mashable has been reviewing products, apps and services for years, and we work hard to let you know when we like these products (and when we don’t). For a clear answer to “Should I buy it or use it?” we’re now providing Mashable... [Read more]

’29 useful Twitter tips for beginners’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “29 useful Twitter tips for beginners”. Simon Hawtin says, “I blogged a while back offering five simple suggestions to optimise Tweets. As it went down well I thought it worthwhile expanding on this and giving my insight on growing a follower base and increasing engagement. Twitter is... [Read more]

Facebook Vault (List Building Edition): Get $.01 Targeted Clicks in Almost Any Niche #ad

Mike Buontempo uses Facebook to drive targeted traffic to his business at very low cost, without any special ninja marketing skills. His training show you the 6 easy steps: 1. How to select a profitable niche 2. How to set up your webpage so it will convert visitors 3. How to drive traffic to that page 4. How to build a squeeze page that will attract... [Read more]

‘Facebook Home Puts Facebook First and Everyone Else Second’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Home Puts Facebook First and Everyone Else Second”. Lance Ulanoff says, “”We’re not building a phone and we’re not building an operating system.” That’s what FacebookCEO Mark Zuckerberg said on Thursday as his company launched Facebook Home, something that essentially... [Read more]

‘A 15-Step Guide to Creating Viral-Ready Branded Content’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “A 15-Step Guide to Creating Viral-Ready Branded Content”. Sasha Zinevych says, “Content marketing is hot. As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. 33% of... [Read more]

‘Experts Speak: Everyday Design Tools’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Experts Speak: Everyday Design Tools”. Amberly Dressler says, “Occasionally, a design tool comes along that establishes its place as an essential, can’t work without it solution for Web designers and developers. The available design tool options are nearly limitless, but here are... [Read more]

CPA Anime Profits: Create YouTube cartoons that bring CPA profits #ad

Dr. Alex has found that with some traffic sources, animated cartoons are effective ior motivating clicks on CPA offers. He knows a traffic source that they work well with; there could be others, as well. He creates cartoons with available online tools, places them on YouTube, and then advertises on a particular traffic source to send traffic to view... [Read more]

‘Facebook Home: A Facebook Phone & A New Facebook Mobile Experience’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Facebook Home: A Facebook Phone & A New Facebook Mobile Experience”. Fredrick Paul says, “The journalists, analysts and camera crews queued up in a chilly rain at Facebook’s Menlo Park, California, headquarters to get the first look at Facebook’s new home on Android –... [Read more]

‘How To Move Your List And Not Lose Any Subscribers’ by John Chow

John Chow’s latest blog post is titled “How To Move Your List And Not Lose Any Subscribers”. Chow says, “In my last post about cleaning your email list, I got a question about moving a list form Get Response to Aweber. This used to be as easy as downloading the Get Response list, and then uploading it to Aweber. The CANSPAM rule of 2003 no... [Read more]

‘How to prepare for the latest Facebook changes’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How to prepare for the latest Facebook changes”. Rhian Simms says, “Since it was announced a few weeks ago, we’ve seen a lot written about yet more changes to Facebook from our friends at ‘Zuck Towers’. I thought it might be worth looking at what the changes... [Read more]

You won’t get rich on $350 per day, or will you? #ad

British marketer, David Kirby, has produced a guide to building a mailing list quickly and then using it to create a steady income of up to $350 per day. In fact, he says, he often gets over $350 in a day from his list. His new Rapid Subscribers and Sales (it’s the 4th revision, by the way) shows you his process for attracting a thousand or more... [Read more]

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