Melinda Emerson says, “No matter how much Web traffic you get, you always want more. After all, the more traffic your website receives, the more customers you have, at least in theory. But maybe you’ve struggled to get even 100 visitors a month to your website. How do other small businesses manage to attract hundreds of thousands of visitors?... [Read more]

Zak Stambor says, “That’s a 46-percentage point increase from a year ago, according to a new Salesforce report. Social media is generating better returns on investments this year than it did last year, according to Salesforce’s new “2016 State of Marketing Report.” The report finds that 75% of retailers and other marketers say that social... [Read more]

Ryan Robinson says, “Since it’s inception, email marketing has catapulted into becoming the primary method by which most businesses generate a substantial portion of their revenue. In fact, a few of my products are only available for purchase if you’re in my email community. To me, email marketing represents so much more than just a revenue... [Read more]

MintsApp 2.0 customer engagement software launches @ 11am EDT. We mentioned a week ago that Precious Ngwu was releasing the second version of his popular MintsApp software. This 2.0 version builds on the power of the original, but adds additional functionality that makes it even more powerful. The new technology pioneered by MintsApp 2.0 is known as... [Read more]

Faizan Raza says, “Nothing fuels a startup like sales. Even if the product isn’t perfect, selling a good product is better than forgoing sales to sell a perfect product later. Besides, updates to a product line down the road will be a great opportunity to get some repeat business from early adopters. Plus, new product releases represent excellent... [Read more]

Carly Okyle says, “Websites are a necessity for businesses of all sizes today — though, surprisingly almost half of small businesses don’t have websites. Still, there are so many design options to choose from and so many websites that it can be tough to know how to stand out. Beyond layout and color scheme, there are a lot of features... [Read more]

Brad O’Brien says, “There are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve honed over the years. It’s a structure that we follow 100 percent of the time for our clients. At its core, it’s simple and logical, yet it is not how most advertisers are structuring... [Read more]

Good videos persuade better than poor videos; that’s a proven fact. But good videos aren’t easy to make, or at least they weren’t until EZ Video Creator. Now, with the new software from Matt Bush, you can build videos quickly using templates you can copy and paste, and customize with your words. Over the weekend, this new software... [Read more]

Adobe team says, “The 2016 Adobe Marketing Summit began with a challenge from Adobe CEO, Shantanu Narayen: “This is the experience era,” he says. “Are our companies ready to compete, are we at risk of being disrupted by someone who can move faster?” Digital marketing is about to change more than it ever has, which is why... [Read more]

Sonia Simone says, “You may have noticed that Copyblogger founder and Rainmaker Digital CEO Brian Clark lives in Colorado. I do, too, as do some of our wonderful virtual team. And those of us in Colorado can’t help but notice a sharp shift in the tourists who visit our state every year. Once, it was smiling families from around the world looking... [Read more]

Peter Sena says, “As marketers, we fight and claw for the consumer’s attention — blood, sweat, or pixels, we will shed whatever we need to for a minute of mindshare. If that makes the self-destructing messages of social media platform Snapchat seem counterintuitive, I get it. After all, a platform built around disappearing content feels... [Read more]

Well-known marketers, Alex Mandossian and Steve Olsher are looking for a few beginning marketers to take under their wing for detailed, high-quality marketing training... [Read more]

Entrepreneur team says, “As a small business owner or entrepreneur, you’ve likely already tapped into Facebook, Twitter, Instagram, YouTube, and Pinterest to push your brand. Sure, these networks work great, but there are others out there that can help you reach niche audiences. If you haven’t considered these social networks, now might be... [Read more]

Patricio Robles says, “When Google decided to kill right-hand PPC ads, many speculated that the change would be a net negative for paid search marketers. A minority even suggested that there would be drastic effects, such as significantly higher CPCs for competitive keywords. So how have campaigns been faring since Google implemented the change? According... [Read more]

David Pierce says, “Technology makes it easier than ever to learn about people and the world around you. Despite significant progress, however, the tech community has left a gaping hole unaddressed: the tools available to our dogs to engage in social media marketing are completely unsatisfactory. So, what’s UpDog? UpDog is our new company-wide... [Read more]

A Buyers List in your niche is the epitome of a useful mailing list. This is a list of people who have actually bought something in your niche. People who have bought once are likely to buy again, more likely than someone who has never bought before... [Read more]

Andy Taylor says, “We’re just about a month out from Google’s sweeping changes to desktop SERPs, in which text ads were removed entirely from the right-hand rail and the number of text ads appearing above organic results increasingly grew to four, where there used to be three. As we reported a couple of weeks ago, the overall impact of the... [Read more]

Shane Barker says, “Is a low conversion rate harming your E-commerce business? Conversions are one of the top factors that determine the performance of E-commerce websites. That’s why many businesses panic when they’re not making enough sales. Maybe you need to better optimize your landing page for conversions. Or you could encourage people... [Read more]

MOZ team says, “Your content has quality links and your keyword targeting is an SEO’s dream. Yet for some mysterious reason, that content still isn’t ranking. What’s missing? In today’s Whiteboard Friday, Rand explains some of the advanced tactics Google may be using to evaluate and analyze your content and what you should... [Read more]

Don't let your website traffic go to waste. Making sales is the ultimate reason for driving traffic to your site. No sales means wasted traffic. Sean Donahoe has just released his new software, 'EZ Popups', which grabs visitors attention and coaxes more of them to engage with your offer... [Read more]

Patricio Robles says, “Facebook, Twitter, Instagram and Snapchat may hog the social media spotlight, but quietly Pinterest has become a potent social media marketing channel and, for some brands, one of the most productive. Like most social platforms, Pinterest has sought to woo businesses with offerings that help them engage more meaningfully... [Read more]

Michael Pici says, “Hi. My name is Michael Pici, and I thought I’d share some content around writing emails in order to … Okay, I’ll stop right there. Does that opening honestly make you want to read this blog post any further? Probably not. That’s why it shocks me that sales reps actually use this structure to contact... [Read more]

Zak Stambor says, “EBay is among the first e-commerce companies to join the FIDO Alliance, an industry group developing new authentication standards. EBay Inc. is looking to a future in which consumers no longer have to enter a password to sign into an e-commerce site. The online marketplace has joined the Fast Identity Online Alliance (FIDO),... [Read more]

Greg Sterling says, “A new report from comScore uses a vertiable mountain of data to expose and explain the multi-platform state of internet user behavior. However it equally makes clear that mobile is now the growth driver, while the desktop is rapidly becoming a “secondary touchpoint” for a large percentage of the US digital audience. The... [Read more]

Ameen Khwaja says, “eCommerce in India has attained a lot with the growth of technology and it acts as a strategic factor with the internationalization, shopping experience, mobile-oriented design and social integration. Even though all these factors are quite critical, nowadays each of the difference between the eCommerce websites likes to be... [Read more]

Anita Campbell says, “Digital marketing is not an area where you can kick back and relax for any length of time. Well, you can, but as it moves forward at a mile a minute you will end up getting left behind. Although things are changing on an almost weekly basis, we decided to have a look at what we expect to happen during 2016. Predictions in... [Read more]

Courtney Eckerle says, “Most email marketers know they’re supposed to throw the social sharing buttons into their email templates. … or do you? “When we first started doing that, that made sense and that was the best practice when social media first came around. But we never looked back at it and did a reality check to see if that still... [Read more]