IM NewsWatch, April 4, 2013 - Latest IM News including ‘Are Longer Emails Better? – Aweber’ and much more...

April 4th, 2013 at 3:48 am EST

IM NewsWatch

Thursday, April 4, 2013

‘Are You An Email Marketing Idiot?’ by Don Crowther’s Video

Don Crowther has published a video titled “Are You An Email Marketing Idiot?”. Crowther says, “Are you an email marketing idiot? Most people are! Because, there’s a huge problem with the way most of us do list-building… It’s based on what we focus on, and I believe that most of us are focusing on exactly the wrong things! Watch this 11-minute... [Read more]

‘Software Asset Management in 2013: State of SAM Survey Results’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Software Asset Management in 2013: State of SAM Survey Results”. Stephen Mann says, “At the end of 2012, Forrester and the ITAM Review, an IT asset management community site, ran a software asset management (SAM) survey to help understand where SAM is going in 2013. The resulting... [Read more]

‘Google Announces Blink, Its Own Rendering Engine For WebKit’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Google Announces Blink, Its Own Rendering Engine For WebKit”. Dan Rowinski says, “Google announced today that it is creating a new rendering engine, dubbed Blink, for thepopular but controversial browser engine WebKit that powers browsers such as Chrome and Apple’s Safari. The move... [Read more]

CPA Anime Profits: Create YouTube cartoons that bring CPA profits #ad

Dr. Alex has found that with some traffic sources, animated cartoons are effective for motivating clicks on CPA offers. He knows a traffic source that they work well with; there could be others, as well. He creates cartoons with available online tools, places them on YouTube, and then advertises on a particular traffic source to send traffic to view... [Read more]

‘Twitter’s New ‘Cards’ Look Like An E-Commerce Challenge To Facebook’ – Business Insider

The latest article on Business Insider is titled ”Twitter’s New ‘Cards’ Look Like An E-Commerce Challenge To Facebook”. Jim Edwards says, “Twitter rolled out a new function last night called “Cards” which allows users to display photos, app information and products for sale in a more visual, prominent... [Read more]

‘Merchandising For Email Marketing — Selecting Products and Promotions’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Merchandising For Email Marketing — Selecting Products and Promotions”. Cara Olson says, “How do you decide what products to feature in your emails or which offers to promote in your emails? If you don’t have a process in place that answers these questions, you should.... [Read more]

‘Google Authorship and Author Rank: Big for SEO in 2013 and Beyond’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Google Authorship and Author Rank: Big for SEO in 2013 and Beyond”. Haris Bacic says, “Traditionally, in the era before the Internet and therefore before Google, when a person authored a work in print, it was automatically protected under copyright law (PDF). However, authors still needed... [Read more]

The Money Tree Method: product creation for enduring profits #ad

Russ Ruffino built a $250,000 business his first year online that grew to nearly $1 Million his second year. In The Money Tree Method, he shows you how he did it, and he says anyone else can do it, too. His process was to create products, in 12 hours or less, and then quickly get them on the market. With this quick process, he was able to scale up his... [Read more]

‘5 Reasons to Consider Google Plus in Your Social Media Marketing Plan’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “5 Reasons to Consider Google Plus in Your Social Media Marketing Plan”. Karishma Srivastava says, “Google Plus has been around for quite a while now and marketers are using it to enhance their business successes. According to GlobalWebindex – Google+ is the second largest social... [Read more]

‘Why You Might Want to Be More Negative in Your Marketing’ – HubSpot

The latest article on HubSpot blog is titled ”Why You Might Want to Be More Negative in Your Marketing”. Corey Eridon says, “I love data. I’ve spent the last 5 years of my career dedicated to doing research on huge datasets of hundreds of thousands and millions of rows to reach best practice conclusions. And those conclusions are... [Read more]

‘FeedFront Magazine Issue 22 Now Available’ by Shawn Collins

Shawn Collins’ latest blog post is titled “FeedFront Magazine Issue 22 Now Available”. Collins Says, “The 22nd issue of FeedFront, the affiliate marketing magazine, is at the printer and is mailing to 38,593 subscribers in April 2013. Hundreds of copies of issue 22 of FeedFront will also be distributed at Affiliate Summit Meetups. This issue... [Read more]

Facebook Vault (List Building Edition): Get .01 Targeted Clicks in Almost Any Niche #ad

Mike Buontempo uses Facebook to drive targeted traffic to his business at very low cost, without any special ninja marketing skills. His training show you the 6 easy steps: 1. How to select a profitable niche 2. How to set up your webpage so it will convert visitors 3. How to drive traffic to that page 4. How to build a squeeze page that will attract... [Read more]

‘3 Tips to Make Analytics More Actionable’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “3 Tips to Make Analytics More Actionable”. Feras Alhlou says, “I recently discussed with one of my colleagues about the ubiquity of analytics. He mentioned his wife had planned an event for their kids, and invited friends using an online evite platform. He said that the platform provided... [Read more]

‘Future Proof Search Engine Optimization Campaigns’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Future Proof Search Engine Optimization Campaigns”. Michael Garrity says, “The search results pages of popular search engines are changing dramatically into far more dynamic resources. Is your digital presence ready – is it future proofed? Many of the search engine optimization industry... [Read more]

‘How to use content marketing and Twitter Cards to boost your app downloads’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How to use content marketing and Twitter Cards to boost your app downloads”. Ryan Sommer says, “Twitter’s efforts to bring more eyeballs, and thus ad revenue, back to its web experience and branded apps have given content marketers reason to jump for joy. Here is a... [Read more]

QR Code Mastery: position yourself as a mobile marketing guru #ad

Shelley Owens is a business journalist and public speaker. Her specialty is business stories, particularly stories of value to small businesses. In the course of her long career, she has had many opportunities to speak and write for major audiences. Now, in her new product, she is turning her attention to online marketing for local businesses. She has... [Read more]

‘Lifting A Manual Penalty Given By Google (Personal Experience)’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Lifting A Manual Penalty Given By Google (Personal Experience)”. Lewis Sellers says, “On August 15, 2012, our agency’s website (which was in the middle of a complete redesign) was hit with a manual penalty by our friends over at Google. This came completely out of the blue as we’re a fairly... [Read more]

‘Creating Effective Advertising’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “Creating Effective Advertising”. Peterd says, “The Atlantic published an interesting chart comparing print advertising spend with internet advertising spend. So, print advertising is tanking. Internet advertising, whilst growing, is not growing particularly fast, and certainly isn’t catching up... [Read more]

‘3 Ways Your Website is Losing Readers’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “3 Ways Your Website is Losing Readers”. Jerod Morris says, “The last time you got into your car, did you notice if your wheels were properly aligned? My guess is that 99.99% of you didn’t even consider it. And if you did, would you really know how to check anyway? But it’s an important... [Read more]

You won’t get rich on $350 per day, will you? #ad

British marketer, David Kirby, has produced a guide to building a mailing list quickly and then using it to create a steady income of $350 per day or more. In fact, he says, he often gets over $350 in a day from his list. His new Rapid Subscribers and Sales (it’s the 4th revision, by the way) shows you his process for attracting a thousand or... [Read more]

Reminder- ‘How to Easily Create Rock Solid Teleseminars That Grow Your List, Your Reputation and Your Profits‘ Milana Leshinsky’s Webinar 1.00 pm ET

Milana Leshinsky is hosting a webinar on Thursday, April 4 at 1.00 pm ET. The topic of the webinar is “How to Easily Create Rock Solid Teleseminars That Grow Your List, Your Reputation and Your Profits”. Milana says, “On this one-time-only webinar training you will discover… The foundational element for creating your teleseminar... [Read more]

Reminder- ‘Profitable Product Creation‘ – Kathleen Gage’s Webinar April 4

Kathleen Gage is hosting a webinar on Thursday, April 4. The topic of the webinar is “Profitable Product Creation”. Kathleen says, “In this special webinar you will … Discover why information products are a “must do” to have a greater impact on your clients and customers on a global scale Learn how to determine if the products... [Read more]

‘Why Blog Audit Is the Fastest Way To Gain More Traffic’ by John Chow

John Chow’s latest blog post is titled “Why Blog Audit Is the Fastest Way To Gain More Traffic”. Chow says, “What is blog audit? It’s the art of evaluating how your blog is performing. Auditing your blog can be helpful if you approach it with an open mind, without bringing sentiments into it. For instance, most bloggers would attribute their blogging... [Read more]

Cool Apps for businesses and corporations #ad

Businesses want to get their message out to their customers and potential customers. These businesses know that mobile devices are growing in number daily. A great way to get their story in front of people is to provide customers with a free app that the customer finds helpful, but also gives the business a chance to promote their sales, specials and... [Read more]

‘Paid Search Marketing: A/B split test produces 144% increase in total leads’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Paid Search Marketing: A/B split test produces 144% increase in total leads”. John Tackett says, “Testing and optimizing elements of your PPC ad campaigns can significantly increase conversion when done strategically. So, in today’s MarketingExperiments blog post, we’re going to... [Read more]

‘Are Longer Emails Better? Why Scrolling May Be Your Friend’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Are Longer Emails Better? Why Scrolling May Be Your Friend”. Crystal Gouldey says, “Hey, you! Want to go down a slide? No, not our slides. But it’ll be fun. Ready? Let’s go: Wasn’t that cool? I made you scroll for a really long time. Scrolling used to be considered a hindrance to conversions... [Read more]

‘Where to Test, What to Test, What to Ask’ – MarketingSherpa Video

MarketingSherpa has published a video titled “Where to Test, What to Test, What to Ask”. Daniel Burstein says, “This video provides a broad overview on the subject of testing and optimization programs that offer marketers both actionable advice, and actual examples of those concepts in practice. Some of the concepts Doty and Lapp... [Read more]

CPA Cash Kings: targeted offers to targeted viewers #ad

Ezra Wyckoff began doing CPA affiliate marketing three years ago. The first year, he didn’t do so well. But, by experimentation during that year, the next two years proved to be quite successful for him. Now, in CPA Cash Kings, he shares with us the things he did to make his CPA business consistently profitable. The key, he says, if to make sure... [Read more]

‘Driving Web traffic and ad sales through strategic content development: A Case Study with The Weather Channel‘ Experian Webinar April 16

Experian is hosting a webinar with on Tuesday, April 16 at 2.00 pm EDT. The topic of the webinar is “Driving Web traffic and ad sales through strategic content development: A Case Study with The Weather Channel”. Experian team says, “During this webinar Paul Hutton, Sr. Director of Digital Intelligence, The Weather Channel, and Ethan... [Read more]

‘Safari Still Leading With 61% Of The Mobile Browser Market’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Safari Still Leading With 61% Of The Mobile Browser Market”. Amy Gesenhues says, “Net Applications, a site that monitors web traffic, announced today that Apple’s iOS browser Safari won 61.79 percent of all mobile browser web traffic last month, a solid six-point percentage... [Read more]

‘Good Luck Building A Business In Today’s Youth Market’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Good Luck Building A Business In Today’s Youth Market”. Matt Assay says, “Teens may not have much money, but advertisers still focus on them so as to develop long-term brand loyalty. Get a teen buying Nike at 15, the thinking goes, and she’ll continue to buy Nike throughout her... [Read more]

Offline Business Themes [VOL 10]: themes for offline business sites #ad

Sean Lowery is an old hand at crafting website themes for consultants to use in building sites for offline businesses. This is his 10th set. In this latest set he addresses the needs of: • Window cleaning companies • Trucking companies • Asphalt Paving companies • Fitness Centers • Dog care centers The themes in Offline Business... [Read more]

’20% of consumers think hashtags are mainly useful for researching products’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “20% of consumers think hashtags are mainly useful for researching products”. David Moth says, “One in five (20%) consumers believe that hashtags are primarily useful for finding information on brands and products, though the most common use is for identifying trends (30%).... [Read more]

‘Why the Blog Post Is the New Ad Unit’ – HubSpot

The latest article on HubSpot blog is titled ”Why the Blog Post Is the New Ad Unit”. Steve Hall says, “Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content... [Read more]

‘How to Find Prospects on LinkedIn’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “How to Find Prospects on LinkedIn”. Ryan Welton says, “What Facebook is to personal connections, LinkedIn is to business. It can be a vital part of your strategy for obtaining new clients. In this article, I’ll detail how the site works and how you can use it to get in the door of businesses”. How... [Read more]

YouTube Video marketing Guide from a YouTube Partner #ad

Chris Webb has been using YouTube for about two years. In that time, he has built a following consisting of thousands of people eager to get the training he offers them. For the first six months he struggled, but about that time he started to find methods that built his audience pretty steadily. It continued to grow till he had 100,000 views, and continued... [Read more]

‘Business Gets Personal with Google+’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Business Gets Personal with Google+”. Allison Rice says, “When Google+ first arrived on the social media scene in mid-2011, it didn’t make much of a splash. In fact, Google made it a point of not making a big deal about its release. It was, as Google execs put it, simply an extension... [Read more]

‘5 Tips for Effective Email Copy’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “5 Tips for Effective Email Copy”. Jessica Young says, “While social media marketing might get all the attention, email marketing is still one of the most effective ways to reach customers and nurture your audience. In fact, according to the B2B Email Marketing Benchmark... [Read more]

‘Facebook’s Trying To Make It Easier For Advertisers To Track Campaign Success [THE BRIEF]‘ – Business Insider

The latest article on Business Insider is titled ”Facebook’s Trying To Make It Easier For Advertisers To Track Campaign Success [THE BRIEF]“. Laura Stampler says, “Good morning, AdLand. Here’s what you need to know today: Facebook updated its Ads Manager tool so that advertisers have an easier time assessing their... [Read more]

Build your mailing list to build your income #ad

Even beginners need a mailing list. In fact, they need to concentrate on building a list more than anyone else does. The methods in 10 Minute List Building are tried and true. Every successful marketer uses some or all of them. After reading it, you will know how to build a profitable list. Even if you are clueless about list-building, this will get... [Read more]

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