Baer says, ““The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will also be possiblewithout leaving the inbox. When the book was published last fall, there... [Read more]

Carly Stec says, “What do overalls, Mariah Carey’s Christmas album, and hashtags all have in common? Believe it or not, they are all products of the 90s. While hashtags didn’t rise to popularity (with the help of Twitter) until after 2007, they were actually first used during the late 90s to categorize items into groups on IRC (Internet... [Read more]

Christina Warren says, “Aereo Glass is back! At its annual Build conference, Microsoft showed off some new features of Windows 10, including a more transparent look and feel. Microsoft’s Joe Belfiore, the corporate vice president of the operating system group, showed off a bunch of new Windows 10 features — including updates to Cortana... [Read more]

There’s a thriving marketing for online consulting for local businesses. There are many services you can offer, one of the most fundamental, one that many local businesses still need, is a website to attract customers. In fact, many local businesses need help with their online marketing and don’t know where to turn. They will invest thousands of... [Read more]

Kristi Hines says, “If you are a Gmail user, you have likely received some emails that stand out from the rest with a call to action button within the subject line. If you’ve booked a flight recently, your airline may have sent you an email that includes an interactive way to view your travel plans. Similarly, Google Inbox app users might... [Read more]

Mitch Meyerson says, “The proliferation of smartphones and other mobile devices with broadband connections has made podcasting an ideal channel for claiming the attention of targeted prospects and getting them to buy from you. But things have changed: It used to be that by simply launching a podcast, you’d attract an audience. So few shows... [Read more]

Alesia Hsiao says, “There is no doubt that “sex sells” is one of the most familiar phrases in marketing. With major brands benefitting from using sex appeal in their marketing campaigns for decades now, risque imagery that was once considered to be taboo or pornographic decades ago can now be found splashed across magazine pages, TV... [Read more]

If you are looking for a boost in your marketing results, a boost that works for any niche and for any target market, investigate Targeting Inspector v2.0 Built on the success of the original Targeting Inspector,Version 2.0 adds new and powerful updates. Even if you invested in the original, you should consider the new version. It provides more market... [Read more]

JP Mangalindan says, “Microsoft has revealed a series of extensions for Office 2016 called “add-ins,” which let third-party developers offer services that work in tandem with the company’s software suite. The add-ins will work across different platforms. Among the first companies to take advantage are DocuSign, which now integrates... [Read more]

Paul Rouke says, “In the third article of my series on CRO, I highlight the four critical areas a business needs to crack in order to gain long-term growth through optimisation. Summary In the previous post to this, I talked about the five characteristics of businesses ready to grow through data driven optimisation. Hopefully, your business has... [Read more]

Cecille says, “Purchasing online is beyond a growing trend. Statistics show that is it fast becoming a way of life with digital shoppers estimated to reach 200 million this year. Most of us go online to purchase software, clothes and books but given the convenience shopping online offers, it’s no surprise we can purchase food items and medicines... [Read more]

Ivana Bosnjak has come up with a solution to all these problems so you can create videos simply, quickly and without expensive software. With Video Cash Bonanza, you (even if you are a beginner) can be a video marketer... [Read more]

Zach Watson says, “As businesses gain access to greater amounts of customer data, and consumers themselves have more options for services and products, marketing strategies have become more complex. The number of specialties within marketing has expanded, and now includes positions dedicated to social media, search engine optimization, content... [Read more]

Kristin Hovde says, “Being transparent in your marketing campaign will bring you closer to your customers. It will take down the wall separating the two worlds and will allow your customers to get to know you and your company better. Transparency is not only about letting your customers get to know you better, it’s also about not hiding any... [Read more]

Ted Ammon says, “Pinterest has long been recognized as a female-centric social media platform with 80% of its total users identifying as female, but the times are changing. One of the biggest differences we see lately is the ability to narrow search results for males, so search results show men’s watches or women’s watches, based... [Read more]

Jon Shawcross has been an SEO specialist for years. He runs an international SEO company called Onvizi. In his work he has learned more than a little about SEO, and now in SEO Enigma Reloaded... [Read more]

A lot of people shy away from video marketing, for various reasons. For example: • Being in the video is intimidating • Having to generate many links to the video so it gets watched • Needing to buy expensive software to create the video • From start to finish, it seems like a lot of long, hard work. Ivana Bosnjak has come up with a solution... [Read more]

Matt McGee says, “You won’t believe it! (Actually, I think you will.) Clickbait headlines often work on social networks and across the web, but they’re not a good idea for your marketing emails. That’s according to “The Art and Science of Effective Subject Lines,” a new study out today from Return Path. The company looked at more than... [Read more]

Emily Konouchi says, “In the crowded consumer inbox, everything is at a premium—especially the recipient’s time. Consumers are doing a cost-benefit analysis on a minute-by-minute basis—even if they don’t know it. They’re weighing the pros and cons of their routes home from work. They’re debating whether to pay the extra... [Read more]

We told you about Social Video Magic last week. Since announced, last week, hundreds of marketers have invested in it during this introductory period.  What makes it so attractive?... [Read more]

Baer says, “Digital marketing education is changing, and we’re changing too. Starting today, we are completely overhauling our email. Starting today, we are launching…. Definitive: High grade digital marketing guidance, topically sorted, and curated to the max. Each day (M-Th) we select a topic and provide you the 3 best resources about... [Read more]

If you want more people to see your videos, you’ve got to drive more traffic. But how do you send more traffic to see your videos? Well, most people try to do it through SEO, either using Google search or YouTube search. If if everybody is doing it, you can’t expect to get outstanding results from it. You’re just another “me,... [Read more]

Tom Anthony says, “We increasingly use apps, wearables, smart assistants, smart watches and smart TVs for searches, and none of these are returning the 10 blue links of days gone by. These technologies and trends are intersecting and converging, giving rise to a new paradigm of search: Data-Driven Search“. Search Trends: Are Compound Queries... [Read more]

Gregory Ferenstein says, “Google’s entire multi-billion dollar software utopia is designed to find the perfect search result. Back in 2005, before U.S. and EU government regulators painted Google as a monopoly, now-Chairman Eric Schmidt was quite open about the search giant’s end game. He said that Google should ultimately only give one search... [Read more]

Lance Ulanoff says, “Poor Twitter. It finally manages to break 300 million monthly active users and boost revenues by 74% year-over-year, and its stock is still trading down almost 20%. Of course, Twitter’s earnings report did leak an hour early — and investors were expecting, well, more. The problem is that they may never get it. Perhaps... [Read more]

Rainmaker team says, “Ever find yourself scratching your head, trying to figure out what to write about on your blog? We’ve all been there. It’s tough to come up with blog post topics week after week, and it’s not easy to keep all those ideas organized, either. This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts... [Read more]

Chuck Frey says, “If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe they’re too expensive or complex, it’s time to rethink that opinion. Twitter’s affordable, well-designed promotion tools can help your brand generate leads, build an audience, and amplify your content – no matter the size of... [Read more]