The latest ‘Econsultancy’ blog post is titled “Twitter Cards: in the right place at the right time to create a new kind of web”. Maximilian Tatton-Brown says, “What’s the difference between a tweet and a blog post? What about a collection of tweets and a website? You may start with a description of 140 characters, but... [Read more]

The latest article on ‘The Forrester Blog’ is titled “Do people complain more on Twitter or on Facebook?”. Nate Elliott says, “In researching our recent report on Google Plus, I asked social listening and intelligence provider Converseon for some help. They agreed to review more than 2500 direct user interactions with 20 leading brands... [Read more]

The latest ‘SEO Book’ blog post is titled “The Positive Negative SEO Strategy”. Peterd says, “There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn’t appear to be their... [Read more]

Last September, IM NewsWatch advertised Rick Gueli‘s guide to marketing with YouTube videos, a guide that he called YouTube Charisma. This guide, from a man who has successfully ranked many YouTube videos and used them to market his products, reflected what he had discovered about what works and what doesn’t. Now, Gueli has released an... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “There is No One-Size-Fits All Content Marketing Approach?. Baer says, “A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content,... [Read more]

The latest VerticalResponse blog post is titled “5 Ways to Take Privacy Seriously with Your Email Marketing”. The VR team says, “Information is power. This phrase is especially true when it comes to marketing. The more information you have about your customers, the more targeted and effective your email marketing can be.According to the... [Read more]

MarketingSherpa has released a case study titled “E-commerce: B2B grows online traffic 25% through use of marketing cloud”. Allison Banko says, “The genesis of cloud computing has completely reshaped how people collaborate, share and store everything from documents to music to data. The technology is gaining traction as a system hosted... [Read more]

Lightbox popups have been shown to get more subscribers to opt-in. Many major sites use them to increase their email list size. George Katsoudas has built a WordPress plugin called 1-Minute List Builder WordPress Plugin, to provide a flexible lightbox capability to any WordPress site. Katsoudas believes you know what works on your site . That’s... [Read more]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Recycled email addresses may threaten consumer trust”. Monique Robbins says, “Both Microsoft and Yahoo! announced new procedures for recycling inactive email addresses. Usernames that have been inactive for 360 days will be deactivated and reoffered to new users. From a consumer’s... [Read more]

The latest MOZ blog post is titled “Local Landing Pages: A Guide To Great Implementation In Every Situation”. Miriam Ellis says, “Do you keep seeing terms like “city landing pages” and “service area pages” mentioned on Local SEO blogs and find yourself wondering if this form of marketing is a good match for your business?... [Read more]

The latest MOZ blog post is titled “Now Accepting #MozCon 2014 Speaker Submissions. Ready, Set, Pitch!”. Erica McGillivray says, “Are you ready for MozCon 2014, July 14-16th, in Seattle? We’ve been up to our elbows in planning since December and about knee-high since the last MozCon. Before we go any further, you have bought your MozCon... [Read more]

Your Google ranking (and to some degree, your Bing ranking) for keywords is the heart of your online marketing campaign. Combine that fact with the principle that “content is king” and you realize that your website’s success is dependent on having good content that the search engines like. Curation is the best way to get top content... [Read more]

The latest article on HubSpot blog is titled ”One Way to Future-Proof Your SEO”. Shawn Segundo says, “We reside in a digital world of 301s, 404s, anchor text, link building, and keyword metrics. Search engines continue to evolve and become smarter and more efficient at deterring would be SEO-bandits, and the people keeping up with... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “How to Decide Which Content to Sell and What to Give Away for Free”. Chris Garrett says, “?You are all well aware by now that content is vitally important to your business. But how do you decide which content should be freely available and which content you ought to charge for? Is it... [Read more]

The latest article on ‘MarketingProfs’ is titled “Marketing Lessons From March Madness: Go Deep Young Team!”. Jonathan Moran says, “Michael Jordan once said, “Talent wins games, but teamwork and intelligence win championships.” Every March, college basketball programs strive for balance: closing out the regular season in style... [Read more]

Well-designed pages are essential for your optins, your click-throughs and your sales. Many factors need to be done right to assure your page will be attractive to the target audience. Stefan King created Exact Landing Page Recipe to show you how to create top landing pages. King draws upon his long experience as a sought-after copywriter to give you... [Read more]

The latest article on ‘Website Magazine’ is titled “Driving Organic Search Traffic for SMBs”. Allison Howen says, “ReachLocal is driving more organic search traffic to SMB websites, thanks to its new ReachSEO offering. ReachSEO leverages local SEO best practices to increase search traffic for SMBs with websites powered by the company’s ReachEdge platform.... [Read more]

The latest article on ’Marketing Land’ is titled “Google Moves Universal Analytics Out Of Beta”. Amy Gesenhues says, “Since first being offered in October of 2012, Google announced today Universal Analytics is now out of beta, making all the features, reports and classic analytics tools — including remarketing and... [Read more]

The latest ‘Econsultancy’ blog post is titled “Five inspiring examples of B2B product pages”. Graham Charlton says, “B2C and B2B product pages will often differ due to the nature of the products and services being sold, but there are common elements. Both need to clearly explain what the product or service is, how much... [Read more]

Nothing beats the impact of video on a squeeze page. It arrests the visitor’s attention, and, if you use it well, it conveys your message clearly. Building a page like this used to be a tedious job. Now, it has become simpe when you use Alex Albert‘s new Power Easy Video Splash Site Software. This new software will create your pages with... [Read more]

The latest article on ’Marketing Land’ is titled “Email Marketers Aren’t Ready For Gmail’s Grid View, Yet: What You Need To Know To Stand Out”. Ginny Marvin says, “Google is very good at forcing an issue. The company knows visuals are increasingly important for user engagement, so last week, it began testing a new... [Read more]

The latest ‘SEO Book’ blog post is titled “Bing Lists ‘Alternatives’ In Search Results”. Aaron Wall says, “Bing recently stated testing listing ‘alternatives’ near their local search results. I wasn’t able to replicate these in other search verticals like flight search, or on an iPhone search, but the format of... [Read more]

The latest article on HubSpot blog is titled ”4 Signs Your Marketing Strategy Needs an Overhaul”. Annie Zelm says, “When you drive a car that’s almost 10 years old and is approaching the 150,000-mile mark, you’re constantly watching for signs of poor performance. You don’t wonder if something will go wrong — you know it’s... [Read more]

Google is picky about what backlinks it favors. Get too many of the wrong kind, and your site drops in the search results and may never be seen again. What’s the wrong kind? Things like: * Buying links or Link Exchanging * Using Automated Programs or Services to create links directly to your site * Text advertisements that pass Page Rank * Low-quality... [Read more]