IM NewsWatch, April 3, 2013 - Latest IM News including ‘Building Marketing Into Your Mobile Products – Marketing Land’ and much more...

April 3rd, 2013 at 3:46 am EDT

IM NewsWatch

Wednesday, April 3, 2013

‘Shopping.com Rebrands As eBay Commerce Network: What It Means’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Shopping.com Rebrands As eBay Commerce Network: What It Means”. Ginny Marvin says, “Shopping.com, is rebranding as the eBay Commerce Network. The move marks the site’s transformation from shopping comparison engine to e-commerce advertising platform, where scale... [Read more]

‘The Magic Behind the Curtain: Marketing Automation [Infographic]’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “The Magic Behind the Curtain: Marketing Automation [Infographic]”. Verónica Maria Jarski says, “How is marketing automation like the Wizard of Oz? Without being noticed, both work furiously behind the scenes to produce an experience that works like magic. As defined by Marketo in the... [Read more]

‘Why Facebook, Twitter And Instagram Put Up Roadblocks To Each Others’ Content’ – Business Insider

The latest article on Business Insider is titled ”Why Facebook, Twitter And Instagram Put Up Roadblocks To Each Others’ Content”. Ryan Holmes says, “On March 4, TweetDeck — a Twitter service for managing multiple social media accounts — quietly launched the latest salvo in the social media wars. Tucked into an otherwise... [Read more]

Publishers make more than bloggers; sale ends at midnight #ad

Ryan Deiss discovered that although famous bloggers may earn well, typical blogs don’t. In contrast, authority site publishers have much better earnings. That’s illustrated by The Huffington Post, for example, or The Drudge Report or Mashable.com. Building an authority site is about the same effort as writing a blog, but with the better... [Read more]

‘How to Integrate Inbound Marketing Tactics Into Your PR Strategy' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How to Integrate Inbound Marketing Tactics Into Your PR Strategy?. Baer says, “In the past, public relations has revolved around pushing a message out to a targeted audience to build awareness and drive sales. As traditional public relations continues to migrate to digital... [Read more]

‘HubSpot Launches Free Tool to Analyze the Shareability of Your Tweets’ – HubSpot

The latest article on HubSpot blog is titled ”HubSpot Launches Free Tool to Analyze the Shareability of Your Tweets”. Dan Zarrella says, “I love data. I’ve spent the last 5 years of my career dedicated to doing research on huge datasets of hundreds of thousands and millions of rows to reach best practice conclusions. And those... [Read more]

‘Facebook Is In Danger Of Becoming Yahoo Because Advertisers Don’t Understand ‘Social” – Business Insider

The latest article on Business Insider is titled ”Facebook Is In Danger Of Becoming Yahoo Because Advertisers Don’t Understand ‘Social’”. Jim Edwards says, “Facebook is in danger of becoming a big, old-fashioned web publisher like Yahoo or AOL because it is now more concerned with audience “reach”... [Read more]

YouTube Video Marketing Guide from a YouTube Partner #ad

Chris Webb has been using YouTube for about two years. In that time, he has built a following consisting of thousands of people eager to get the training he offers them. For the first six months he struggled, but about that time he started to find methods that built his audience pretty steadily. It continued to grow till he had 100,000 views, and continued... [Read more]

‘Lead Generation Tips – A Prospect’s Position’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Lead Generation Tips – A Prospect’s Position”. Max Stinson says, “Discussing a prospect’s position is par for the course in any lead generation campaign. Software companies for example are very specific with which decision makers to target in a prospect company. It also... [Read more]

Reminder- ‘Boost Sales by Starting and Developing Your Business Blog‘ ‘Business 2 Community’ Webinar 2.00 pm ET

‘Business 2 Community’ is hosting a webinar on Wednesday, April 3 at 2.00 pm ET. The topic of the webinar is “Boost Sales by Starting and Developing Your Business Blog”. The ‘Business 2 Community’ team says, “Are you still trying to figure out how to incorporate a blog into your company’s activities? The concept of blogging... [Read more]

‘Mobile Innovation (Part 1): Welcome to Your Innovation Moment, Marketers’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Mobile Innovation (Part 1): Welcome to Your Innovation Moment, Marketers”. Christina “CK” Kerley says, “We are witnessing a sweeping phenomenon play out before our eyes. An extraordinary medium called mobile has set the world ablaze with anytime-anywhere communications and placed... [Read more]

CPA Cash Kings: Provide targeted offers to targeted viewers #ad

Ezra Wyckoff began doing CPA affiliate marketing three years ago. The first year, he didn’t do so well. But, by experimentation during that year, the next two years proved to be quite successful for him. Now, in CPA Cash Kings, he shares with us the things he did to make his CPA business consistently profitable. The key, he says, if to make sure... [Read more]

‘SEC Says It’s OK for Companies to Make Announcements via Social Media’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “SEC Says It’s OK for Companies to Make Announcements via Social Media”. Seth Fiegerman says, “The Security and Exchange Commission announced Tuesday that businesses can use social networks like Twitter and Facebook to reveal information company information to the public — as long... [Read more]

Reminder- ‘Boost Sales by Starting and Developing Your Business Blog‘ ‘Business 2 Community’ 2.00 pm ET

‘Business 2 Community’ is hosting a webinar on Wednesday, April 3 at 2.00 pm ET. The topic of the webinar is “Boost Sales by Starting and Developing Your Business Blog”. The ‘Business 2 Community’ team says, “Are you still trying to figure out how to incorporate a blog into your company’s activities? The concept of blogging... [Read more]

Reminder- ‘The Expanding Facebook Universe’ MarketingProfs Seminar April 11

MarketingProfs is hosting a seminar with Jeff Bullas on Thursday, April 11 at 12.00 pm ET. The topic of the seminar is “The Expanding Facebook Universe”. MarketingProfs team says, “There’s no denying that we live in a social world where Facebook is (arguably, to some, perhaps) king. With Facebook changing on what seems like... [Read more]

Offline Business Themes [VOL 10]: themes for offline business sites #ad

Sean Lowery is an old hand at crafting website themes for consultants to use in building sites for offline businesses. This is his 10th set. In this latest set he addresses the needs of: • Window cleaning companies • Trucking companies • Asphalt Paving companies • Fitness Centers • Dog care centers The themes in Offline Business Themes are... [Read more]

‘How to create non-news driven content for SEO and content marketing’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How to create non-news driven content for SEO and content marketing”. Ryan Sommer says, “Savvy marketers know that content marketing is key when it comes to building up a relationship with other sites, social networks, and syndication partners. Whether or not you agree with... [Read more]

Reminder- ‘Getting More Leads and Sales from LinkedIn‘ Bob Jenkins & Josh Turner’s Webinar 7.00 pm CDT

Bob Jenkins & Josh Turner are hosting a webinar on Wednesday, April 3 at 7.00 pm CDT. The topic of the webinar is “Getting More Leads and Sales from LinkedIn”. Webinar Details Organizers: Bob Jenkins & Josh Turner Topic: Getting More Leads and Sales from LinkedIn Day/Date: Wednesday, April 3 Time: 7.00 pm CDT – Time Zone Converter Register... [Read more]

‘SEO from a Newb’s Perspective’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “SEO from a Newb’s Perspective”. Brooke McDonald says, “Sometimes it’s fun to temporarily place yourself back in the mindset of a beginner. You probably can’t remember the day before you understood SEO backwards and forwards, can you? Well, I’m still there. (Yes, thank you for the supportive... [Read more]

Build your mailing list to build your income #ad

Even beginners need a mailing list. In fact, they need to concentrate on building a list more than anyone else does. The methods in 10 Minute List Building are tried and true. Every successful marketer uses some or all of them. After reading it, you will know how to build a profitable list. Even if you are clueless about list-building, this will get... [Read more]

Reminder- ‘How to Easily Create Rock Solid Teleseminars That Grow Your List, Your Reputation and Your Profits‘ Milana Leshinsky’s Webinar April 4

Milana Leshinsky is hosting a webinar on Thursday, April 4 at 1.00 pm ET. The topic of the webinar is “How to Easily Create Rock Solid Teleseminars That Grow Your List, Your Reputation and Your Profits”. Milana says, “On this one-time-only webinar training you will discover… The foundational element for creating your teleseminar... [Read more]

Reminder- ‘Profitable Product Creation‘ – Kathleen Gage’s Webinar April 4

Kathleen Gage is hosting a webinar on Thursday, April 4. The topic of the webinar is “Profitable Product Creation”. Kathleen says, “In this special webinar you will … Discover why information products are a “must do” to have a greater impact on your clients and customers on a global scale Learn how to determine if the products... [Read more]

‘Case Study: How Aurélien Amacker Escaped the Cubicle to Find Success in Content Marketing’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Case Study: How Aurélien Amacker Escaped the Cubicle to Find Success in Content Marketing”. Beth Hayden says, “This case study kicks off a new series at Copyblogger: Real-world stories of people like you who have used the “Copyblogger method” of content marketing to strengthen their... [Read more]

Cool Apps for businesses and corporations #ad

Businesses want to get their message out to their customers and potential customers. These businesses know that mobile devices are growing in number daily. A great way to get their story in front of people is to provide customers with a free app that the customer finds helpful, but also gives the business a chance to promote their sales, specials and... [Read more]

‘How To Keep Your Email List Cost Down’ by John Chow

John Chow’s latest blog post is titled “How To Keep Your Email List Cost Down”. Chow says, “I received the following email from Jeffrey Von Stetten about the list service provider cost. I will be answering this question in an upcoming lesson of IM John Chow. However, I figure I will post the answer here to give you an example of the level of... [Read more]

‘Email Marketing: Regional insurance provider uses segmentation to raise brand awareness and fight national competition’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: Regional insurance provider uses segmentation to raise brand awareness and fight national competition”. Courtney Eckerle says, “Capital Insurance Group needed a way to bring its email program to the forefront of its communications with customers. To reach consumers... [Read more]

Download: ‘How HubSpot Does Inbound: Creating a Content Machine’ eBook

HubSpot has released a free ebook titled “How HubSpot Does Inbound: Creating a Content Machine”. The HubSpot team says, “People always ask, “How does HubSpot publish such high volumes of content?” The answer lies behind all our work to build a content machine. We realized early on that to “do” inbound marketing,... [Read more]

Multi-Site Indexer: Backlinks, lots of them, for your site #ad

There are many sites dedicated to indexing the internet, That is, they build giant lists of information about other sites. Indexing is part of what Google does, for example. But there are many other sites that build and manage indexes of the web. Some specialize in a particular niche, such as a medical site index or a sports site index. Others gather... [Read more]

‘US Retail Ecommerce Outlook—What’s Driving Growth?‘ eMarketer Webinar April 18

eMarketer is hosting a webinar on Thursday, April 18 at 1.00 pm EDT. The topic of the webinar is “US Retail Ecommerce Outlook—What’s Driving Growth?”. eMarketer team says, “”Retail ecommerce in the US, powered by technology and business innovations, will grow at a healthy 14% average annual rate from 2012 to 2017, according... [Read more]

Download: Silverpop’s ’7 Digital Marketing Strategies Made Better Through an Integrated Marketing Platform’ eBook

Silverpop has released a free ebook titled “7 Digital Marketing Strategies Made Better Through an Integrated Marketing Platform”. The Silverpop team says, “Marketers need to know a whole lot about their customers and prospects to deliver the content today’s sophisticated, social-savvy buyers want – when they want it. Download... [Read more]

‘Building Marketing Into Your Mobile Products’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Building Marketing Into Your Mobile Products”. Kim Cohen says, “Starting a new business venture can be a daunting experience, especially when introducing mobile products. You not only have to deal with all the business logistics and financial burdens of your new business;... [Read more]

Mobile CPA Anarchy: Catch the mobile rising tide for more CPA success #ad

If you want to grow your CPA income faster, you need to look into the mobile market. Dan DaSilva has recently been applying CPA marketing techniques to the mobile market. Since mobile, as of mid-2013, is already larger that the PC market and is growing much faster, he has found it’s the place to be. In Mobile CPA Anarchy, DaSilva shows you how... [Read more]

‘Google Gives Developers More Ways to Incorporate Google+’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Google Gives Developers More Ways to Incorporate Google+”. Emily Price says, “Late last month, Google gave developers the ability to add Google+ sign-ins to their sites, and the company expanded that feature on Tuesday, giving developers more options to go along with it. Google+ sign-ins... [Read more]

‘Brands that use Vine: five great examples vs. five bad examples’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Brands that use Vine: five great examples vs. five bad examples”. David Moth says, “Twitter’s Vine launched to much fanfare at the beginning of the year and brands have been quick to experiment with the video sharing tool to both promote their products and generally... [Read more]

‘This Company Alleges A Huge Portion Of Online Advertising Is Based On Fraud’ – Business Insider

The latest article on Business Insider is titled ”This Company Alleges A Huge Portion Of Online Advertising Is Based On Fraud”. Jim Edwards says, “A huge portion of the web advertising eco-system is based on fraud, according to Spider.io, a company that analyzes web traffic. The company tells AdExchanger that it has detected... [Read more]

DotCom Profit Sniper: How to buy domains cheap and quickly profit selling them #ad

Mike Tyler has been flipping domains for big profits for three years now. He has found a source for domains that have all the earmarks of a winner (a bit of age, for example, and numerous backlinks). When he locates a good candidate domain, he buys it, dresses it up with an attractive set of pages, and flips it. And he says he makes $hundreds in profit... [Read more]

‘A Simple Explanation of the Math Behind 7 Common Marketing Metrics’ – HubSpot

The latest article on HubSpot blog is titled ”A Simple Explanation of the Math Behind 7 Common Marketing Metrics”. Ryan Ghods says, “There’s this misconception that marketers don’t know how to do math. Instead of debating whether there’s any validity to that statement (because that debate is ridiculous), let’s... [Read more]

‘Improve Your Marketing Styles With Infographics’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Improve Your Marketing Styles With Infographics”. Liezl De Ocampo says, “Information graphics or infographics refers to the graphic visual representation of ideas, data or information. It has been around for many years. You may not know what it is called but you should have... [Read more]

‘The Best iPad App for Google Reader Is Now Free’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “The Best iPad App for Google Reader Is Now Free”. Pete Pachal says, “Mourning the impending demise of Google Reader? You’ll at least be able the take some solace in the news that Reeder, one of the most popular apps for using the service, is now free. As of today, Reeder is free for iPad and Mac,... [Read more]

Local Commerce Crusher Report: Sell eCommerce sites to local merchants #ad

Many local merchants see the future rushing at them, and they know that the future of commerce is online. They had better get on this steamroller before is squashes them. But they don’t know how. Fortunately they have you, a marketing consultant who can lead them through the pitfalls of getting an eCommerce site running through which they can... [Read more]

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