Zach Watson says, “As businesses gain access to greater amounts of customer data, and consumers themselves have more options for services and products, marketing strategies have become more complex. The number of specialties within marketing has expanded, and now includes positions dedicated to social media, search engine optimization, content... [Read more]

Kristin Hovde says, “Being transparent in your marketing campaign will bring you closer to your customers. It will take down the wall separating the two worlds and will allow your customers to get to know you and your company better. Transparency is not only about letting your customers get to know you better, it’s also about not hiding any... [Read more]

Ted Ammon says, “Pinterest has long been recognized as a female-centric social media platform with 80% of its total users identifying as female, but the times are changing. One of the biggest differences we see lately is the ability to narrow search results for males, so search results show men’s watches or women’s watches, based... [Read more]

A lot of people shy away from video marketing, for various reasons. For example: • Being in the video is intimidating • Having to generate many links to the video so it gets watched • Needing to buy expensive software to create the video • From start to finish, it seems like a lot of long, hard work. Ivana Bosnjak has come up with a solution... [Read more]

Matt McGee says, “You won’t believe it! (Actually, I think you will.) Clickbait headlines often work on social networks and across the web, but they’re not a good idea for your marketing emails. That’s according to “The Art and Science of Effective Subject Lines,” a new study out today from Return Path. The company looked at more than... [Read more]

Emily Konouchi says, “In the crowded consumer inbox, everything is at a premium—especially the recipient’s time. Consumers are doing a cost-benefit analysis on a minute-by-minute basis—even if they don’t know it. They’re weighing the pros and cons of their routes home from work. They’re debating whether to pay the extra... [Read more]

Baer says, “Digital marketing education is changing, and we’re changing too. Starting today, we are completely overhauling our email. Starting today, we are launching…. Definitive: High grade digital marketing guidance, topically sorted, and curated to the max. Each day (M-Th) we select a topic and provide you the 3 best resources about... [Read more]

If you want more people to see your videos, you’ve got to drive more traffic. But how do you send more traffic to see your videos? Well, most people try to do it through SEO, either using Google search or YouTube search. If if everybody is doing it, you can’t expect to get outstanding results from it. You’re just another “me,... [Read more]

Tom Anthony says, “We increasingly use apps, wearables, smart assistants, smart watches and smart TVs for searches, and none of these are returning the 10 blue links of days gone by. These technologies and trends are intersecting and converging, giving rise to a new paradigm of search: Data-Driven Search“. Search Trends: Are Compound Queries... [Read more]

Gregory Ferenstein says, “Google’s entire multi-billion dollar software utopia is designed to find the perfect search result. Back in 2005, before U.S. and EU government regulators painted Google as a monopoly, now-Chairman Eric Schmidt was quite open about the search giant’s end game. He said that Google should ultimately only give one search... [Read more]

Lance Ulanoff says, “Poor Twitter. It finally manages to break 300 million monthly active users and boost revenues by 74% year-over-year, and its stock is still trading down almost 20%. Of course, Twitter’s earnings report did leak an hour early — and investors were expecting, well, more. The problem is that they may never get it. Perhaps... [Read more]

Jon Shawcross has been an SEO specialist for years. He runs an international SEO company called Onvizi. In his work he has learned more than a little about SEO, and now in SEO Enigma Reloaded he is sharing that wisdom with you... [Read more]

Rainmaker team says, “Ever find yourself scratching your head, trying to figure out what to write about on your blog? We’ve all been there. It’s tough to come up with blog post topics week after week, and it’s not easy to keep all those ideas organized, either. This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts... [Read more]

Chuck Frey says, “If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe they’re too expensive or complex, it’s time to rethink that opinion. Twitter’s affordable, well-designed promotion tools can help your brand generate leads, build an audience, and amplify your content – no matter the size of... [Read more]

Olivia Kirwan says, “It’s very easy for social media marketers to get caught up in the latest “in” thing. Snapchat! Meerkat! Periscope! As each new social network pops up, many people feel the pressure to be on every single one. However, social media is only an effective inbound marketing tactic if you’re doing the right... [Read more]

We told you about Social Video Magic last week. Since announced, last week, hundreds of marketers have invested in it during this introductory period.  What makes it so attractive?... [Read more]

Verónica Maria Jarski says, “Everybody writes, but not everybody who writes gets to his or her intended destination. To help content marketers find their way, best-selling author Ann Handley offers this writing GPS. Before you write, know why you are writing. “Anything you write—even an individual blog post—should be aligned with a... [Read more]

Ginny Marvin says, “With mobile ingrained in our daily behavior, technologies that can tie digital advertising to in-store visits and sales are finally becoming a reality. When it comes to store visits reporting, though, advertisers have to have faith that the data is accurate and actually holds meaning. Earlier this month, when Xad launched... [Read more]

Owen Thomas says, “PayPal is making some of the advances it’s pushed in mobile-app payments available on the Web, the company announced Tuesday. Its in-app checkout experience, which it calls One Touch, is now rolling out to websites which already use PayPal’s payment technology. Consumers will notice a new option to stay logged into... [Read more]

Dr. Amit Pareek has created a thorough introduction to all aspects of media buying for marketers. "Media Buying" is a technical term for buying advertising... [Read more]

Peter Gasca says, “We all know the drill. To be competitive these days, brands need to engage with customers regularly. Technology and social platforms have made it easy to do so, and there seems to be no shortage of opportunities for engagement. The problem is that too many brands are getting it wrong. To tackle the goal of engagement, many... [Read more]

Rainmaker team says, “Listen to Search & Deploy host Loren Baker and Dennis Goedegebuure discuss content for marketplaces, the power of community and audience, and how that content helps attract links and interaction around e-commerce sites“. Dennis Goedegebuure on the Holistic Practice of SEO and Content Marketing ‘Copyblogger’... [Read more]

Samantha Murphy Kelly says, “Twitter confirmed early success of its Periscope app on Tuesday with news that it racked up more than 1 million users just 10 days after launch. The company said during an earnings call with investors that its live broadcast app — which was acquired by Twitter in March — is off to a strong start, with more than... [Read more]

Drew Hendricks says, “Social media is arguably the single most powerful tool online marketers have at their disposal, and there’s no arguing with it anymore. According to the 2014 Social Media Marketing Industry Report, a whopping 97% of businesses were using social media as a part of their marketing efforts. Even though almost everyone... [Read more]

Phil Gerbyshak says, “Whether rushing to get sales in the door during the holiday season or making sure throughout the year that they stay on track to meet goals, or tweaking strategies on the go or looking at next year’s marketing budget… hoping it hasn’t been slashed (again!), senior marketers are trying to maintain or expand... [Read more]

Selena Blue says, “It can be easy to overlook the importance of a subject line when crafting an email. After all, it’s just one line. The email itself is where most of the magic happens. However, without an effective subject line, only the most motivated customers will open your email to see what’s inside. In a recent MarketingExperiments... [Read more]

Bill Tancer says, “In last week’s webinar I went over some of the results of the Digital Marketer survey to discuss what marketers could learn from the findings. Most importantly we found that the biggest challenges to cross-channel marketing are also the biggest opportunities for unlocking cross-channel marketing potential. The data shows... [Read more]