Selena Blue says, “It can be easy to overlook the importance of a subject line when crafting an email. After all, it’s just one line. The email itself is where most of the magic happens. However, without an effective subject line, only the most motivated customers will open your email to see what’s inside. In a recent MarketingExperiments... [Read more]

Bill Tancer says, “In last week’s webinar I went over some of the results of the Digital Marketer survey to discuss what marketers could learn from the findings. Most importantly we found that the biggest challenges to cross-channel marketing are also the biggest opportunities for unlocking cross-channel marketing potential. The data shows... [Read more]

Bill Faeth says, “If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. However, not all statistics... [Read more]

If you’re using software to help you with your Facebook targeting – or if you’re thinking about it – you need to read this right now: Targeting your ads is key to a profitable Facebook campaign. You can select who should see your ads. If you know the keywords people are using when they search for your niche and product category,... [Read more]

Matt Asay says, “Mobile commerce is booming. Indeed, according to Forrester’s estimates, by 2018, mobile commerce (excluding travel/food services) will exceed 53% of US online sales. But in a striking reversal to the norm, wherein the rich get access to the future first, mobile commerce is thriving first with the comparatively poor. This suggests... [Read more]

Chow says, “Often we hear about bounce rate and how it affects our bottom line. For those of you NOT aware of bounce rate, here’s a quick definition from Google: “Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).” A high bounce... [Read more]

Celina Burnett says, “Marketers are investing more in social media yet many are struggling to effectively measure the business value of their activity. The volume and real-time nature of social media metrics, as well as the multitude of analytics tools available, is overwhelming and can make social media simultaneously the most measurable channel... [Read more]

We told you about 'Social Video Magic' last week. Since announced, last week, hundreds of marketers have invested in it during this introductory period.  What makes it so attractive?... [Read more]

Jodi Harris says, “Like all content marketers, you are probably crunched on time and always looking to trim unnecessary processes. But you shouldn’t think of personas as one of those “nice-to-have” tools that will be abandoned as soon as you build them. Having documented personas, even in their simplest forms, will not only help you crystallize... [Read more]

JP Mangalindan says, “Get ready, Messenger users: Facebook’s popular app is about to get a whole lot more in your face. Facebook announced on Monday a new iOS and Android update for Messenger that brings the ability to video chat other users. The feature is coming to 18 markets around the globe at first, including the U.K., France, Greece,... [Read more]

Demian Farnworth says, “Fans of the Internet love to mock print magazines. They love to gloat and preen as the gate to Big Media’s kingdom has been thrown open — and the gatekeepers are torn from their thrones and tossed in the moat (the pockets of their blazers stuffed with rocks). We watch from a distance as the city burns to the ground.... [Read more]

Dr. Amit Pareek has created a thorough introduction to all aspects of media buying for marketers. "Media Buying" is a technical term for buying advertising... [Read more]

Dominic Woodman says, “Listings sites have a very specific set of search problems that you don’t run into everywhere else. In the day I’m one of Distilled’s analysts, but by night I run a job listings site, teflSearch. So, for my first Moz Blog post I thought I’d cover the three search problems with listings sites that... [Read more]

Patricio Robles says, “Major publishers and online media companies are all vying for a piece of the rapidly expanding online video advertising spend pie. In advance of next week’s NewFronts, Yahoo has unveiled a new native video ad format. As detailed by AdAge’s Tim Peterson, the new ads, which will appear on the Yahoo Homepage... [Read more]

YEC team says, “Seeing your name in print might be nice, but it’s not a trackable metric. When it comes to real marketing, there are specific numbers you should be following and working to improve. So what’s your strategy? To find out what others were tracking to qualify success, we asked 12 entrepreneurs from YEC what marketing metrics they... [Read more]

Hacked sites go downhill fast. Google doesn’t trust them (and rightly so) and removes them from the search results. It can take months or years to rebuild trust.... [Read more]

Chow says, “And even if you could, do you want to? Before we dive into this question, let’s go back in time. Let’s go all the way back to 2006 when John discussed the notion of trading hours for dollars. By far the most conventional way to make money is with a traditional job. You go into work, you put in your hours and, in exchange, your... [Read more]

Karissa Bell says, “Instagram just made emoji posted within the app a lot more powerful. The company updated its iOS and Android apps Monday with the ability to add emoji hashtags to posts along with three brand-new filters. Previously, Instagram’s hashtag feature did not support emoji, so comments or captions with the hashtag symbol and... [Read more]

Rainmaker team says, “In 2009, today’s guest on Hack the Entrepreneur co-founded Loudpixel, a successful social analytics company, where she was also Director of Analytics. After many successful years, she realized it wasn’t quite what she wanted to be doing, so she made a change. Currently, she is an independent wedding and lifestyle photographer.... [Read more]

If you’re using software to help you with your Facebook targeting – or if you’re thinking about it – you need to read this right now: Targeting your ads is key to a profitable Facebook campaign. You can select who should see your ads. If you know the keywords people are using when they search for your niche and product category,... [Read more]

Arie Shpanya says, “Giving away products for free is far from sustainable, but then again there’s a time and a place for everything. Customers love getting things for free. Who doesn’t? The word free carries incredible power for any retailer, but it comes with an obvious cost. A wise man once said “with great power comes great responsibility”... [Read more]

Tucker Schreiber says, “Every time someone makes a purchase from your store they get an email receipt. It’s an amazing way to connect with your customers—but it’s often overlooked as a marketing opportunity. Chances are, you’re missing out on sales because of that. In this post, we’ll take a look at how you can use email receipt templates... [Read more]

Nicole Rende says, “As a result of the recent Penguin updates, link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile. Over the years, this type of algorithm update has only grown smarter,... [Read more]

Kim says, “You know what they say about first impressions. They’re a one-shot deal. Your initial outreach to people who subscribe to your email marketing campaign is no exception. The opportunity knocks once in an inbox. If you don’t hit your first email to new subscribers out of the park, it’s likely the “unsubscribe” graveyard for... [Read more]

We told you about Social Video Magic last week. Since announced, last week, hundreds of marketers have invested in it during this introductory period. What makes it so attractive? • It uses the Facebook Video Player. This is the only Facebook video marketing software that uses the Facebook video player. This allows your videos to play automatically... [Read more]

Carmel DeAmicis says, “Last week, Pinterest* celebrated the one-year anniversary of Guided Search, a feature that helped move the site beyond its “social scrapbooking” roots. The company says that the search tool increased user queries by 30 percent. It’s become particularly popular among men, who use it to surface content that’s... [Read more]

Roz Lemieux says, “In an era when the average consumer is bombarded with thousands of marketing messages per day, personalization has become a key way to break through the noise. And consumers are asking for it: 75% say they prefer personalized offers (Aberdeen Group), and 61% say they’re even willing to give up a degree of privacy to enable... [Read more]