Tucker Schreiber says, “Every time someone makes a purchase from your store they get an email receipt. It’s an amazing way to connect with your customers—but it’s often overlooked as a marketing opportunity. Chances are, you’re missing out on sales because of that. In this post, we’ll take a look at how you can use email receipt templates... [Read more]

Nicole Rende says, “As a result of the recent Penguin updates, link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile. Over the years, this type of algorithm update has only grown smarter,... [Read more]

Kim says, “You know what they say about first impressions. They’re a one-shot deal. Your initial outreach to people who subscribe to your email marketing campaign is no exception. The opportunity knocks once in an inbox. If you don’t hit your first email to new subscribers out of the park, it’s likely the “unsubscribe” graveyard for... [Read more]

We told you about Social Video Magic last week. Since announced, last week, hundreds of marketers have invested in it during this introductory period. What makes it so attractive? • It uses the Facebook Video Player. This is the only Facebook video marketing software that uses the Facebook video player. This allows your videos to play automatically... [Read more]

Carmel DeAmicis says, “Last week, Pinterest* celebrated the one-year anniversary of Guided Search, a feature that helped move the site beyond its “social scrapbooking” roots. The company says that the search tool increased user queries by 30 percent. It’s become particularly popular among men, who use it to surface content that’s... [Read more]

Roz Lemieux says, “In an era when the average consumer is bombarded with thousands of marketing messages per day, personalization has become a key way to break through the noise. And consumers are asking for it: 75% say they prefer personalized offers (Aberdeen Group), and 61% say they’re even willing to give up a degree of privacy to enable... [Read more]

Matt McGee says, “Hot on the heels of the 4.1.2 security release, WordPress has announced version 4.2, which is available now. This version of WordPress sports an updated Press This tool, which allows quick posting to your blog by quoting the text, video or images from another website. Press This works on mobile devices and as a desktop browser... [Read more]

Dr. Amit Pareek has created a thorough introduction to all aspects of media buying for marketers. “Media Buying” is a technical term for buying advertising. Dr. Pareek has just released Media Buying Made Easy, a 37-page complete introduction to the subject. In it, he takes you from the very basics to a complete education in buying ads online. And... [Read more]

David Kirkpatrick says, “One of my recent MarketingSherpa Blog posts, “Content Marketing 101: Tips on content strategy” covered some basics of content marketing. For today’s post, I want to dig into the MarketingSherpa Newsletter archive to highlight what can be a challenging aspect of content marketing — quantifying and proving its... [Read more]

Baer says, “I read influencer marketing blogs and newsletters every day. Don’t get me wrong—a good tips post has helped me greatly over the years. But I’m a sucker for posts containingfacts, strategies backed up with data, and most of all… charts! There is always good research coming out in the world of marketing, but in the past few... [Read more]

Baer says, “Now how many of those were read today? Your guess is as good as mine. A very teeny tiny minority, if you choose to rely on the most basic 80–20 Pareto’s Principle. But have you noticed the number of views, shares, and comments when the post is written by people like Seth Godin? Or Neil Patel? Or Arianna Huffington? So what are... [Read more]

Phil Henderson is a no-nonsense kind of marketer who looks for online business opportunities that are as simple as possible. He has found that arbitrage, where you advertise a service and then outsource the work and profit on the difference between what you receive from your client and what you pay your supplier, meets his criteria for simplicity and ease, while still being quite profitable... [Read more]

Mike Murray says, “Time-strapped, budget-conscious B2B and B2C marketers can’t afford to make unwise choices with SEO andcontent marketing. You won’t find a do-everything-for-me software product, but you can make excellent progress by continually asking these questions: Am I confident that my team and I understand SEO? Do we have the time... [Read more]

Brandon Olson says, “If you’ve ever looked for information on using LinkedIn, odds are you’ve come across helpful material from Viveka von Rosen. Viveka is an internationally known LinkedIn expert and author of the best-selling book,LinkedIn Marketing: An Hour a Day. She’s taught a whopping 95,000 (and counting) people how to create business... [Read more]

Rainmaker team says, “Most podcasts fail. It’s unfortunate, but true. That might psyche out some potential showrunners before they even start. But savvy showrunners will recognize an opportunity to learn from the mistakes of others. Obviously, there are many possible mistakes that can lead to podcasts failing. But there are some common ones... [Read more]

Hacked sites go downhill fast. Google doesn’t trust them (and rightly so) and removes them from the search results. It can take months or years to rebuild trust... [Read more]

Jerome Ternynck says, “It’s no secret that social media and online profiles have changed the rules of the job search game in more ways than one. Data shows that 73% of millennials found their last job through a social network and 77% of organizations are using social networks for recruiting purposes. With more and more recruiters looking online... [Read more]

Rand Fishkin says, “Many SEOs are frustrated by the ever-expanding repertoire of answer boxes and results from the Knowledge Graph on Google’s SERPs. One thing we can be sure of is that they’re not going away anytime soon, so in today’s Whiteboard Friday, Rand offers some strategic advice (as well as several tactics) for getting... [Read more]

Patricio Robles says, “Google has launched a free tool for AdSense publishers that provides content recommendations. Dubbed Matched content, the tool is similar in nature to popular offerings from companies like Taboola and Outbrain, and “generates contextually relevant and personalized article recommendations from the pages on your website”... [Read more]

If you don’t have traffic, you don’t have an online business. Face it; that’s the brutal fact of life. You need sources where you can find traffic. Facebook, Google Search, Google Adwords and Bing Search are the most famous, but there are others that are often overlooked, even though they provide lower cost, high quality traffic... [Read more]

Adam Wiggins says, “Prospecting is the bread and butter of sales. At times neglected and even dreaded, it’s something we need to apply ourselves to regularly in order to maintain a steady flow of new prospects into the sales pipeline and ensure the continued healthy growth of our businesses. So what are the rules of the game? Regardless of... [Read more]

Amy-Mae Elliott says, “One of the biggest complaints about Messenger is the annoying notifications. You can manage these both in the app and in your iPhone’s settings to ensure they are at a level — and of a style — that suits you. To manage notifications in-app, head to the Settings menu (the cog icon at the bottom-right of your screen)... [Read more]

Martin Beck says, “Earlier this month, Twitter started displaying more context about trending topics for mobile users of the network. This week, the company is moving the experience to the web, gradually rolling out the feature on Twitter.com. Not everyone is seeing the change yet, but those who do are being presented with a description for each... [Read more]

Brandon Olson says, “Did you know consumers spend 60 percent of their “digital time” on mobile devices? Yet less than half of businesses are using mobile marketing to reach their customers. Surprising, isn’t it? With the increase in mobile usage by consumers (by the way, the number continues to climb every day), you simply can’t ignore... [Read more]

Aaron Agius says, “Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they’ve got to know who you are in the first place. Your ability to encourage any of these actions comes from your brand’s authority — and one of the best ways to build that is... [Read more]

Craig Hodges says, “About this time last year, I wrote about how to choose a content marketing agency. Revisiting the topic this time, a few things have changed. The seven points are still relevant, but the agency landscape has evolved greatly in the last 12 months. Spending in the sector has accelerated significantly as the skill set of content... [Read more]

Ayaz Nanji says, “SEO can be time-consuming. Why? Because if you’re ranking well in searches, your competitors won’t take it lying down; and if you’re not ranking well, you shouldn’t take it lying down… Moreover, SEO is ever-changing, and keeping up takes constant maintenance. So… SEO might seem a Herculean... [Read more]