IM NewsWatch, April 25, 2013 - Latest IM News including ‘Generating ROI from social media – Econsultancy’ and much more...

April 25th, 2013 at 4:00 am EST

IM NewsWatch

‘Marketing Campaign Strategies for the Social and Mobile World’ MarketingProfs Seminar May 16

MarketingProfs is hosting a seminar with Rebecca Wardlow on Thursday, May 16 at 12.00 pm ET. The topic of the seminar is “Marketing Campaign Strategies for the Social and Mobile World”. MarketingProfs team says, “This PRO seminar will help you get your mobile-first plan in place by teaching you how consumers are using their mobile... [Read more]

‘Five Best-Practices for Americans Marketing to Europe’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Stop Saying ‘Awesome’: Five Best-Practices for Americans Marketing to Europe”. Bob Boehnlein says, “Globalization brings exciting opportunities and enormous challenges for all parts of a business, but nowhere is that more apparent than in the marketing department. On the one hand,... [Read more]

‘This Ad Guy Audited His Facebook Account To Prove That It’s Not Filling Up With Ads’ – Business Insider

The latest article on Business Insider is titled ”This Ad Guy Audited His Facebook Account To Prove That It’s Not Filling Up With Ads”. Jim Edwards says, “You’ve probably complained — and heard other people complain — that Facebook just seems to be filled with ads these days. By contrast, the current received wisdom... [Read more]

PhotoClone Amazon affiliate store; get started fast #ad

Today digital cameras form one of the most popular consumer electronics niches online. In fact, digital photography began growing dramatically once compact cameras became widely available and digital SLR cameras became more accessible to ordinary consumers. People who once used disposable Kodak cameras now use sophisticated digital cameras. With over... [Read more]

‘The Role of Social Media in Niche Marketing’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “The Role of Social Media in Niche Marketing”. The Wishpond Blog team says, “What is Niche Marketing? What do golf clubs, Japanese animation, and tattoo parlors have in common? These items are not being advertised towards the general population, but for a small subset of customers... [Read more]

‘Technopolitics Podcast: Zero Trust – Your Only Hope For A Secure Network’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Technopolitics Podcast: Zero Trust – Your Only Hope For A Secure Network”. Mike Gualtieri says, “With apologies to the late great President Ronald Reagan, “trust but verify“ is outmoded advice when it comes to computer network security. So, why do so many information... [Read more]

‘Selling to Cyborgs: Marketing in the Age of Google Glass’ – HubSpot

The latest article on HubSpot blog is titled ”Selling to Cyborgs: Marketing in the Age of Google Glass”. Dan Lyons says, “A few years ago, Scott Adams (the “Dilbert” guy) wrote a somewhat provocative blog post in which he argued that if you’re carrying a smartphone with you at all times, then you’ve basically become a kind... [Read more]

Evil Facebook Magician Ads: not black magic, just effective #ad

Dr. Ben Adkins, a chiropractor who has been an online and offline marketer, too, for several years, has been using Facebook ads for 2 years now, to grow multiple personal offline businesses as well as help other business owners grow theirs. Through hard work and experimentation, Adkins has figured out how to set up productive ads in 8 simple, painless... [Read more]

‘Calling Green Eggs and Ham On Your SEO Scam’ – ShoeMoney Blog

Jeremy Schoemaker’s latest blog post is titled “Calling Green Eggs and Ham On Your SEO Scam”. Schoemaker says, ““I will not eat green eggs and ham!” The famous words from the self-proclaimed Sam I Am, remind me of the constant pestering of sales pages I see promoting automated, instant, push-button, magic-pill, panda crushing, penguin snuffing,... [Read more]

‘How Hackers Steal Trade Secrets By Targeting Smaller Companies’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How Hackers Steal Trade Secrets By Targeting Smaller Companies”. Antone Gonsalves says, “Cyberespionage is usually considered a threat to government agencies and large corporations such as defense contractors and banks. But a new Verizon report on data breaches finds that cyberspies are going... [Read more]

Final Reminder- ‘How to Build Your Own Client Attraction System‘ Adam Urbanski’s Webinar 9.00 am PT

Adam Urbanski is hosting a webinar on Thursday, April 25 at 9.00 am PT. The topic of the webinar is “How to Build Your Own Client Attraction System”. Webinar Details Organizer: Adam Urbanski Topic: How to Build Your Own Client Attraction System Day/Date: Thursday, April 25 Time: 9.00 am PT – Time Zone Converter Register for webinar... [Read more]

Slider Bot: powerful, customizable WordPress Slider; flash sale #ad

Sliders are frequently used on websites to show photos, drawings and even videos, one after the other. You’ve seen them. A graphic slides away to be replaced by the next. But sliders for WordPress sites have been limited in their function. You can’t customize the slider based on what page it is displayed on. They rotate the same images on... [Read more]

Reminder- ‘Secrets of a SPIM Marketer with Christine Clayfield‘ Chris Freville’s Webinar 3.00 pm EDT

Chris Freville is hosting a webinar on Thursday, April 25 at 3.00 pm EDT. The topic of the webinar is “Secrets of a SPIM Marketer with Christine Clayfield”. Freville says, “I am hosting a webinar on Thursday 25th April with Christine Clayfield, author of the best selling book “From Newbie To Millionaire”. She has been a SPIM... [Read more]

Final Reminder- ‘The Evolution of SEO Managers into Online Marketers‘ – Third Door Media Webinar 1.00 pm EDT

Third Door Media is hosting a webinar on Thursday, April 25 at 1.00 pm EDT. The topic of the webinar is “The Evolution of SEO Managers into Online Marketers”. The TDM team says, “Search Engine Optimization (SEO) used to be a very technical role focused primarily around building links, viewing source code and monitoring search engine... [Read more]

‘Are you getting personal with your customers?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Are you getting personal with your customers?”. Robert Durkin says, “Content is king. This phrase might have been around a long time, but it’s still applicable to marketing. Of course, nowadays it’s only truly valid if the content is personalised. Otherwise, the message... [Read more]

WP Local Dominator Theme:Makes you look like an offline marketing expert #ad

If you want to make highly functional, attractive websites for your local clients, Maulana Malik’s new WordPress theme, WP Local Dominator Theme, can give you a head start. Does you local client want to list their products? This theme can do it (and includes advanced search capabilities). Do they want to integrate their Facebook page with their... [Read more]

‘Mobile to Account for 25% of U.S. Online Sales by 2017’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Mobile to Account for 25% of U.S. Online Sales by 2017″. Lauren Indvik says, “Tap and buy: Come 2017, approximately 25% of online retail transactions in the U.S. will take place on mobile devices, more than double the number that occurred in 2012, according to an eMarketer study published... [Read more]

Reminder- ‘Why Normally 99% Of People Who Try To Make Money Online Fail Instantly But You Wont‘ Adam Horwitz’s Webinar 9.00 pm EST

Adam Horwitz is hosting a webinar on Thursday, April 25 at 9.00 pm EST. The topic of the webinar is “Why Normally 99% Of People Who Try To Make Money Online Fail Instantly But You Wont”. Webinar Details Organizer: Adam Horwitz Topic: Why Normally 99% Of People Who Try To Make Money Online Fail Instantly But You Wont Day/Date: Thursday,... [Read more]

Final Reminder- ‘How to Create a Monster Fan Base’ MarketingProfs Seminar 12.00 pm ET

MarketingProfs is hosting a seminar with Jackie Huba on Thursday, April 25 at 12.00 pm ET. The topic of the seminar is “How to Create a Monster Fan Base”. MarketingProfs team says, “Anyone who’s tried to put together a loyal and dedicated customer base knows the goal can be hair-pullingly elusive; one brand skyrockets, while... [Read more]

3-step formula to build subscriber list with solo ads #ad

Solo ads can be effective marketing tools, but they can also be a “money drain” if not used wisely. Nick Breen has found a process for using solo ads to get opt-ins and sales from solo ads. It took a lot of experimentation and split-testing, but now he can predictably earn a profit from ads he places. He has supparized what he has discovered... [Read more]

‘Getting Granular With User Generated Content’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “Getting Granular With User Generated Content”. Aaron Wall says, “The stock market had a flash crash today after someone hacked the AP account& made a fake announcement about bombs going off at the White House. Recently Twitter’s search functionality has grown so inundated with spam that... [Read more]

‘Machine Learning and Link Spam: My Brush With Insanity’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Machine Learning and Link Spam: My Brush With Insanity”. Ian Lurie says, “Using machine learning to combat dirty link profiles can save hours of time and countless dollars spent on hand-checking web pages. In today’s post, Ian Lurie walks us through a tale of successfully implementing machine... [Read more]

‘Build a Better Professional Network and Transform Your Business’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Build a Better Professional Network and Transform Your Business”. Sonia Simone says, “Did you know there is a direct correlation between who you spend time with and what your life looks like? True. You tend to be happier if you hang out with happy people, more successful if you hang out... [Read more]

Mobile Listbuilding accelerator 30 day Challenge: Serious listbuilding for 2013 #ad

Charles Kirkland and Jason parker have collaborated to create a 30-day challenge they call Mobile Listbuilding accelerator. List building through mobile devices had to come; it was just a matter of time. And Parker and Kirkland are just the people to show you how to use this cutting edge approach to listbuilding. They are both experienced marketers... [Read more]

‘CHART: If A Video Doesn’t Go Viral Within 3 Days On The Web, It’s Toast’ – Business Insider

The latest article on Business Insider is titled ”CHART: If A Video Doesn’t Go Viral Within 3 Days On The Web, It’s Toast”. Dominic Green says, “Video technology company Unruly Media has published new insights into the life cycle of branded viral videos. According to Unruly’s research, the most critical days in... [Read more]

‘Why Blogging is The Lifeblood of a Business Website’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Why Blogging is The Lifeblood of a Business Website”. Hamzah Qutub says, “Whatever social media geeks say about death of blogging with the rise of social media and microblogging sites such as Tumblr, Twitter etc, the fact is that Blogging remains one of the most reliable tools... [Read more]

‘The 1 Deadly Flaw of Affiliate Marketing’ by John Chow

John Chow’s latest blog post is titled “The 1 Deadly Flaw of Affiliate Marketing”. Chow says, “On the surface, affiliate marketing sounds like an ideal business model to make money online. However, you’ll find that the model has a deadly flaw when you look closer. Do you know what that flaw is? You better or it might cost you your life savings. The... [Read more]

Video Conversion Booster: Embed a call to action in your videos #ad

“Jerome 007″ has just released a WordPress plugin that lets you embed a call to action in any YouTube video or video hosted on a WordPress blog. He calls the plugin Video Conversion Booster. You can chose the time the call to action shows up. So your video can give the viewer a good reason to act; that should improve the response rate when... [Read more]

‘Testing and Optimization: SAP’s Test Lab increased digital leads 27%, led to 20% budget savings’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Testing and Optimization: SAP’s Test Lab increased digital leads 27%, led to 20% budget savings”. David Kirkpatrick says, “Formalizing a testing and optimization program and really taking command of data analytics can be a powerful marketing asset. Four years in the making, this... [Read more]

Download: Silverpop’s ‘Almost Everything You Wanted to Know About Email Marketing’ eBook

Silverpop has released a free ebook titled “Almost Everything You Wanted to Know About Email Marketing”. The Silverpop team says, “The email marketing landscape is evolving constantly, and trying to keep up with this change is a challenge, even for veteran digital marketers. Download our comprehensive ebook and get tips on growing... [Read more]

‘Content marketing: It’s not all about the campaign’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Content marketing: It’s not all about the campaign”. Matt Owen says, “While it’s only one facet of our social output, Twitter often offers us a good overview of general trends in site traffic and response for Econsultancy, making it a good benchmark for content marketing... [Read more]

Modern Market 2.0 Wp Theme for offline (and online) businesses #ad

Modern Market 2.0 Wp Theme works for any niche. Because it is responsive to mobile devices, it is especially helpful for local businesses. Flexibility is at the heart of this new WordPress theme: • You can choose almost sany color from your admin panel. • You can choose from 350 fonts (or upload your own custom font is you choose.) •... [Read more]

’10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]‘ – HubSpot

The latest article on HubSpot blog is titled ”10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]“. Mike Volpe says, “At HubSpot, we have definitively strong opinions about inbound marketing, but we’re always interested in learning what the larger marketing community has to say about the matter. Every year since... [Read more]

‘From Marketer to Author: How to Publish a Book for Powerful Marketing’ MarketingProfs Seminar May 28

MarketingProfs is hosting a seminar with Guy Kawasaki on Thursday, May 28 at 12.00 pm ET. The topic of the seminar is “From Marketer to Author: How to Publish a Book for Powerful Marketing”. MarketingProfs team says, “In this very special online seminar from MarketingProfs, Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and... [Read more]

‘Is Your Twitter Password Strong Enough?’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Is Your Twitter Password Strong Enough?”. Paul Wagenseil says, “Worried about the security of your Twitter password after the @AP hack? A New York-based web developer has created a website to help you check. Coote’s site, ismytwitterpasswordsecure.com, greets you with gigantic type... [Read more]

Solo Ad Success Secrets: Hard Hitting List Building, Secrets #ad

Big Al has just released Solo Ad Success Secrets, which clarifies the underlying principles of what will make or break your Solo Ad campaigns. To start with, you need to be aware of the Solo Ad Myths and fatal Mistakes marketers make when buying solo ads. These are shared in this e-book so you don’t have to learn by sad personal experience. Then... [Read more]

‘Find Your Insights Silver Lining with The Customer Analytics Playbook’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Find Your Insights Silver Lining with The Customer Analytics Playbook”. Srividya Sridharan says, “The deluge of customer data shows no signs of abating. The perpetually-connected customer leaves data footprints in every interaction with a brand. This presents tremendous opportunities... [Read more]

‘Twitter’s good intentions: generating ROI from social media’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Twitter’s good intentions: generating ROI from social media”. Justin Rees says, “While there are already many companies doing great things with social media around customer service and analytics, the elephant in the room is still whether social can generate material ROI... [Read more]

‘Five Steps to Improve Your Marketing to Generation-Y’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Five Steps to Improve Your Marketing to Generation-Y”. Joeri Van den Bergh says, “Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere. Generation-Y is the first generation that grew up with the Internet, and these Millennials... [Read more]

Niche Definition Strategy: Finding a niche where you can profit #ad

If you are at a loss for what niche to focus on, Finnish marketer Hannu Polvi has a concise training e-book called Niche Definition Strategy to show you how to choose a niche that: 1. You can feel “at home” in and 2. You can earn some money in Niche Definition Strategy gives a rationale for Polvi’s process and then he launches into... [Read more]

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