IM NewsWatch, April 24, 2013 - Latest IM News including ‘Mindset that Makes Online Marketing Work – Marketing Land’ and much more...

April 24th, 2013 at 4:00 am EST

IM NewsWatch

Wednesday, April 24, 2013

‘How Microsoft Won A 76% Market Share In Adtech’ – Business Insider

The latest article on Business Insider is titled ”How Microsoft Won A 76% Market Share In Adtech”. Jim Edwards says, “In a delightfully counter-intuitive op-ed for AdExchanger, Chris O’Hara, chief revenue officer at NextMark, claims Microsoft has a 76% market share in media planning adtech. The stat will come as a surprise... [Read more]

‘Benchmark Your Marketing Performance Management’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Benchmark Your Marketing Performance Management”. Laura Ramos says, “Ask CMOs what tops their challenges list, and most admit that improving marketing’s accountability ranks right up there. B2B marketing execs worry about measuring marketing performance a bit more than B2C since... [Read more]

‘Facebook Launches New Mobile Design for Business Pages’ – HubSpot

The latest article on HubSpot blog is titled ”Facebook Launches New Mobile Design for Business Pages”. Pamela Vaughan says, “If you’re the proud owner of a Facebook business page, your page’s mobile presence is about to get a makeover. Today, Facebook announced some design and layout improvements to the mobile version... [Read more]

Mobile Listbuilding accelerator 30 day Challenge: Serious listbuilding for 2013 #ad

Charles Kirkland and Jason Parker have collaborated to create a 30-day challenge they call Mobile Listbuilding Accelerator. List building through mobile devices had to come; it was just a matter of time. And Parker and Kirkland are just the people to show you how to use this cutting edge approach to listbuilding. They are both experienced marketers... [Read more]

Reminder- ‘How to Build Your Own Client Attraction System‘ Adam Urbanski’s Webinar April 25

Adam Urbanski is hosting a webinar on Thursday, April 25 at 9.00 am PT. The topic of the webinar is “How to Build Your Own Client Attraction System”. Webinar Details Organizer: Adam Urbanski Topic: How to Build Your Own Client Attraction System Day/Date: Thursday, April 25 Time: 9.00 am PT – Time Zone Converter Register for webinar... [Read more]

‘The Importance and ROI of Events: Marketers Still Face Challenges’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “The Importance and ROI of Events: Marketers Still Face Challenges”. Vahe Habeshian says, “Even as events remain a vital part of the marketing mix, and a key channel for direct one-to-one customer engagement, marketing executives—lacking visibility into the conversion pipeline—don’t... [Read more]

‘The Mindset that Makes Online Marketing Work’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “The Mindset that Makes Online Marketing Work”. Ginny Marvin says, “When I started publishing online back in 1998, I didn’t have a shred of traditional marketing experience. It may sound counter-intuitive, but that ended up giving me a huge advantage. The first marketing... [Read more]

Niche Definition Strategy: Finding a niche where you can profit #ad

If you are at a loss for what niche to focus on, Finnish marketer Hannu Polvi has a concise training e-book called Niche Definition Strategy to show you how to choose a niche that: 1. You can feel “at home” in and 2. You can earn some money in Niche Definition Strategy gives a rationale for Polvi’s process and then he launches into... [Read more]

Reminder- ‘Why Normally 99% Of People Who Try To Make Money Online Fail Instantly But You Wont‘ Adam Horwitz’s Webinar April 25

Adam Horwitz is hosting a webinar on Thursday, April 25 at 9.00 pm EST. The topic of the webinar is “Why Normally 99% Of People Who Try To Make Money Online Fail Instantly But You Wont”. Webinar Details Organizer: Adam Horwitz Topic: Why Normally 99% Of People Who Try To Make Money Online Fail Instantly But You Wont Day/Date: Thursday,... [Read more]

Reminder- ‘Move From Blogging to Creating Purpose-Driven Content‘ Denise Wakeman’s Webinar 10.00 am PT

Denise Wakeman is hosting a webinar on Wednesday, April 24 at 10.00 am PT. The topic of the webinar is “Move From Blogging to Creating Purpose-Driven Content”. Webinar Details Organizer: Denise Wakeman Topic: Move From Blogging to Creating Purpose-Driven Content Day/Date: Wednesday, April 24 Time: 10.00 am PT – Time Zone Converter Register... [Read more]

Reminder- ‘The Evolution of SEO Managers into Online Marketers‘ – Third Door Media Webinar April 25

Third Door Media is hosting a webinar on Thursday, April 25 at 1.00 pm EDT. The topic of the webinar is “The Evolution of SEO Managers into Online Marketers”. The TDM team says, “Search Engine Optimization (SEO) used to be a very technical role focused primarily around building links, viewing source code and monitoring search engine... [Read more]

Solo Ad Success Secrets: Hard Hitting List Building, Secrets #ad

Big Al has just released Solo Ad Success Secrets, which clarifies the underlying principles of what will make or break your Solo Ad campaigns. To start with, you need to be aware of the Solo Ad Myths and fatal Mistakes marketers make when buying solo ads. These are shared in this e-book so you don’t have to learn by sad personal experience. Then... [Read more]

‘Microsoft Ad Says IE Is Privacy Leader: What’s The Real Story?’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Microsoft Ad Says IE Is Privacy Leader: What’s The Real Story?”. Mark Hachman says, “On Monday, Microsoft premiered a television ad that portrays its Internet Explorer as the defender of user privacy among modern browsers. The ad highlights IE’s use of Do Not Track and its Tracking... [Read more]

Reminder- ‘How to Create a Monster Fan Base’ MarketingProfs Seminar April 25

MarketingProfs is hosting a seminar with Jackie Huba on Thursday, April 25 at 12.00 pm ET. The topic of the seminar is “How to Create a Monster Fan Base”. MarketingProfs team says, “Anyone who’s tried to put together a loyal and dedicated customer base knows the goal can be hair-pullingly elusive; one brand skyrockets, while... [Read more]

Reminder- ‘Secrets of a SPIM Marketer with Christine Clayfield‘ Chris Freville’s Webinar April 25

Chris Freville is hosting a webinar on Thursday, April 25 at 3.00 pm EDT. The topic of the webinar is “Secrets of a SPIM Marketer with Christine Clayfield”. Freville says, “I am hosting a webinar on Thursday 25th April with Christine Clayfield, author of the best selling book “From Newbie To Millionaire”. She has been a SPIM... [Read more]

Modern Market 2.0 WP Theme for offline (and online) businesses #ad

Modern Market 2.0 Wp Theme works for any niche. Because it is responsive to mobile devices, it is especially helpful for local businesses. Flexibility is at the heart of this new WordPress theme: • You can choose almost any color from your admin panel. • You can choose from 350 fonts (or upload your own custom font is you choose.) • You can choose... [Read more]

‘Apple Posts First Profit Decline in a Decade’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Apple Posts First Profit Decline in a Decade”. Seth Fiegerman says, “Apple beat Wall Street’s estimates for revenue and sales of the iPhone and iPad in the March quarter, but the company’s profits declined year-over-year for the first time in a decade. Apple sold 37.4 million iPhones... [Read more]

‘Why the Bible is the only content marketing guide you’ll ever need’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Why the Bible is the only content marketing guide you’ll ever need”. Dare Lovell says, “There are 773,692 words in the Bible. It is one of the most read books of all time. The content message in the Bible is everywhere. We all know it, even if we think we don’t. As content... [Read more]

‘9 Ways to Improve Your Business Blog’s Performance Overnight’ by Denise Wakeman

Denise Wakeman’s latest blog post is titled “9 Ways to Improve Your Business Blog’s Performance Overnight”. Wakeman says, “A lot of people are blogging for business because (when done right), it’s a proven way to establish authority, to stay top of mind in social media and to generate new sales leads. With that said, we all have room... [Read more]

SEO fit for a prince at a price we all can afford #ad

SEPrince is still selling well after its big launch Monday; over 1000 sold so far. SEPrince is an all-in-one traffic PC desktop solution that its creators say can: • Build High-Quality, Diverse Backlinks • Create Social Signals and Backlinks • Get backlinks Indexed quickly with built-In pinger • Manage each traffic campaign with built-in Project... [Read more]

‘My Secret To Good Online Video Lighting: A $20 Lamp From Ikea’ – ‘Entrepreneurs-Journey’ Blog

The latest ‘Entrepreneurs-Journey’ blog post is titled “My Secret To Good Online Video Lighting: A $20 Lamp From Ikea”. Yaro Starak says, “Over the last two weeks I’ve been doing some video recording work at home. My goal was to create a new optin video for the new EJ design I have coming out soon. I also needed to create the video for the... [Read more]

‘How To Build The Perfect Pinterest For Business Profile Infographic’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “How To Build The Perfect Pinterest For Business Profile Infographic”. Gerry Moran says, “Use Pinterest for business as a picture-perfect addition to your digital and social media strategy. The Pinterest user base, which has recently reached 12M, continues to grow, and it... [Read more]

‘How to Incorporate Key Performance Indicators Into Your Video Marketing' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How to Incorporate Key Performance Indicators Into Your Video Marketing?. Baer says, “Recently, we discussed ways to use a call-to-action with videos, but there is one more step to a CTA: measuring its effectiveness. When measuring the success of your video, there are... [Read more]

Video Conversion Booster: Embed a call to action in your videos #ad

“Jerome 007″ has just released a WordPress plugin that lets you embed a call to action in any YouTube video or video hosted on a WordPress blog. He calls the plugin Video Conversion Booster. You can chose the time the call to action shows up. So your video can give the viewer a good reason to act; that should improve the response rate when... [Read more]

‘Transmedia Storytelling: Building Worlds For and With Fans’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Transmedia Storytelling: Building Worlds For and With Fans”. Brad Friedman says, “Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand’s story across multiple media outlets and platforms, while still giving users an active... [Read more]

‘What’s the Best Way to Backup Your WordPress Website?’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “What’s the Best Way to Backup Your WordPress Website?”. Jerod Morris says, “Nearly 14 years ago today, some of the greatest advice in the history of online publishing was dispensed. Twas May of 1999 when the chart-topping modern day philosopher Terius Gray (better known by his apt stage... [Read more]

‘Ordinary People Making Extraordinary Income’ by John Chow

John Chow’s latest blog post is titled “Ordinary People Making Extraordinary Income”. Chow says, “I’ve received a lot of emails and comments over yesterday’s post about me making $128,804.40 in six months with MOBE. Most of the feedback were extremely positive. There were a few “Well, you can do this, but what about ordinary people?”... [Read more]

Professional Product Launch Service for your next product #ad

Mohamed Hammad is a professional product launch manager. He was trained by well-known product launch expert, Jeff Walker, and has practiced his trade for clients in weight loss and dating niches. Now he is offering his Professional Product Launch Service for your next product launch at a bargain price of $77, although the price is rising. In his role... [Read more]

Download: Bazaarvoice’s ‘Real ROI from Social in 5 Steps’ White Paper

Bazaarvoice has released a free white paper titled “Real ROI from Social in 5 Steps”. The Bazaarvoice team says, “Social has changed marketing forever. Not only are brand conversations happening 24/7, but they are taking place on multiple social channels around the world. Your team is investing time and effort engaging in these channels,... [Read more]

‘Social Email Integration: Sony Electronics nets 3,000 clickthroughs from email to “pin” on Pinterest’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Social Email Integration: Sony Electronics nets 3,000 clickthroughs from email to “pin” on Pinterest”. Courtney Eckerle says, “Email and social media both have an important part to play in the conversation between company and consumer, and should be strategically, operationally... [Read more]

‘Facebook Revamps Brand Pages for Mobile, Desktop Coming Soon’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Revamps Brand Pages for Mobile, Desktop Coming Soon”. Todd Olmstead says, “Social Media Day is a day to celebrate the ways in which social media has changed our lives for the better. It’s also a celebration of people — you, the people who make social media so fun, useful,... [Read more]

Social Link Builder: Give visitors an incentive to share #ad

Anton Lomax, the creator of Social Link Builder, says everybody loves a discount, and he’s right. You can take advantage of this desire for a bargain to build your list, sell more products and do it all virally. Lomax has created a WordPress plugin that lets you offer a reward in return for the visitor’s action to share your page with his/her... [Read more]

‘What Does a Content Career in Marketing Look Like?’ – HubSpot

The latest article on HubSpot blog is titled ”What Does a Content Career in Marketing Look Like?”. Corey Eridon says, “I graduated from college with a degree in Renaissance literature and European history. Needless to say, I was qualified for nothing. But I thought maybe a career in academic publishing made sense, and wouldn’t... [Read more]

‘Introducing the Modern Marketing Manifesto’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Introducing the Modern Marketing Manifesto”. Ashley Friedlein says, “There are two big questions about marketing as a discipline at the moment. Firstly, is it becoming more, or less, important within organisations? Secondly, has digital completely changed what marketing is... [Read more]

‘So, You Thought Site Retargeting Was Personalized?’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “So, You Thought Site Retargeting Was Personalized?”. James Moore says, “Marketing technologies and strategies are like a runaway train these days — if you blink, you’ll probably miss the latest techniques; and, if you don’t hold on for dear life, they will pass... [Read more]

Business in a Box: A complete marketing funnel for you #ad

Alex Beloev has created a new service he calls Guru Business in a Box, in which he builds a complete sales funnel for you including: • Affiliate Squeeze page that converts well • He sets up the squeeze on your hosting • High-converting emails to send to people who opt in on your squeeze page • Complete support by Skype, email and... [Read more]

‘Internet Sales Tax Poised to Pass Senate’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Internet Sales Tax Poised to Pass Senate”. Alex Fitzpatrick says, “A bill allowing states to collect sales tax from online retailers that lack a physical presence in their borders appears primed to pass the Senate this week. The Marketplace Fairness Act passed a procedural vote 74-20 Monday... [Read more]

‘3 Twitter Hashtag Campaigns That Were Smashing, Unequivocal Successes’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “3 Twitter Hashtag Campaigns That Were Smashing, Unequivocal Successes”. Anna Washenko says, “Hashtags have become an integral element of any company’s participation on Twitter. In fact, they’ve even started to appear offline on billboards and television commercials. They’ve... [Read more]

‘The wider impact of Facebook Home’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The wider impact of Facebook Home”. Rob Borley says, “Facebook’s announcement of ‘Facebook Home‘ has the potential to change the smartphone landscape. It has produced a Facebook Phone without the added complication of designing and building hardware. Its... [Read more]

How to make local businesses understand #ad

Local businesses need a mobile marketing strategy. So many of their customers earch using their phone or tablet. But often businesses don’t recognize their need. Now there is a professional presentation of the problem that will make it clear to local businesses, and you can use it to bring in new consulting clients. It’s called Mobile Marketing... [Read more]

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