Greg Ball says, “When it comes down to it, most of your business expenses should help improve your company’s profitability. When you spend, it’s wise to ask yourself, “how does this move the needle?” Years ago when I was managing Burger Kings’ worldwide video operation, the philosophy at the time was that with every expenditure, I needed... [Read more]

Lucas Santo says, “On Pinterest – the social platform built on beautiful, shareable imagery – opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces. For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine. Consider this: we analyzed data from over 529, 000 Shopify... [Read more]

Ayaz Nanji says, “Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional “LOL” and “BTW”? BuzzStream and Fractl recently set out to answer such questions by surveying 1,200 people between the age of 18 and 64 about out their email etiquette preferences.... [Read more]

New customers are the life of any business. Finding them isn’t always easy, especially for local businesses. If you can offer a local business a website that will give them a steady supply of new leads, a smart owner should jump at the chance for this stream of new business. That’s why local marketing consultants need to look into Local Lead Gen... [Read more]

Derel S. says, “Security is one of the most daunting challenges for businesses today. Maxifier, a provider of performance optimization for premium publishers and media buyers, has introduced a new detection solution to identify fraudulent ad inventory. Part of its buy-side optimization platform – ADMAX TRADE, Maxifier’s new solution analyzes... [Read more]

Greg Sterling says, “Whether you call it Mobilegeddon, Mopocalypse or something else, Google’s mobile-friendly update arrives tomorrow. The update will be significant and potentially impact a large number of websites that aren’t mobile-friendly. Remarkably, some estimates suggest that as much as 40 percent of the top sites aren’t mobile... [Read more]

Patricio Robles says, “Despite the fact that it’s a mature tech giant and not a scrappy little startup, Facebook revenues continue to grow at a blistering clip. This not only suggests that Facebook has not only come a long way in figuring out its ad model but that advertisers are liking the results they’re seeing. But not all advertisers... [Read more]

Derek Thomas is a man who struggled with earning enough to live on from online marketing. He was an affiliate marketer but wasn’t doing well. Then he got interested in researching the keywords people were searching for. He applied the knowledge he gained to his business. He got so good at uncovering keywords that he became good at niche and affiliate... [Read more]

Quora team says, “What are some of the habits entrepreneurs have that other people don’t? Answer below by Quora user Oliver Emberton, founder of Silktide. Most people spend their money to get the most utility — fun, food, whatever. Entrepreneurs spend their money to make the most money. This one habit pretty much accounts for everything,... [Read more]

Craig Bradford says, “In the near future, I think Google Now could tell you are pregnant or diagnose you with a medical condition before your doctor ever could. Humans are great at recognising patterns but only if we know we are creating them or where to look. Remember the Target story of how they knew a young girl was pregnant before she or... [Read more]

Arnie Kuenn says, “Search engines take a number of signals into consideration when serving results to provide the most relevant and useful content to searchers. Though many elements of a website affect where the site’s pages rank, a website’s authority – its digital reputation as a trusted, reliable source – is certainly something that... [Read more]

If you need more traffic to your website, maybe you need to look in a new place. The official launch of The Traffic Monopoly was yesterday, but the price is still reasonable... [Read more]

Baer says, “When people talk about thought leadership in business, it’s usually with some sort of public relations slant. The term itself has become a catchall that people often use to label a variety of promotional efforts—including strategic PR. And while thought leadership certainly has its place in that side of the house, it also can work... [Read more]

Rainmaker team says, “One day we’ll look back at this period in history as the big swindle known associal media marketing. But on the upside, we’ll also view these times as the point when companies big and small realized the importance of owning their own home base and enticing prospects not only to visit, but to experience. Beyond being... [Read more]

Ciara Wood says, “Interaction between software developers and digital marketers may be limited, but spending time learning about how software developers spend their days can offer digital marketers some useful insights into how to better structure their own work. In essence, five things help software developers to make their work a success: perfect... [Read more]

Renouf is going to show you a game plan for getting traffic and converting your visitors into buyers. After all, these are the two ingredients for online success: (a) Getting plenty of traffic and (b) turning your visitors into buyers... [Read more]

Anna Francis says, “Earlier this year, Google announced that it would expand its use of “mobile-friendliness” as a ranking signal on 21 April 2015. When Google rolled out its Penguin algorithm, it affected around 4% of global searches and its Panda update affected approximately 12% of searches in England, but this new algorithm is likely... [Read more]

Baer says, “If you haven’t noticed, the creators movement is in full swing, with new developments from YouTube, Snapchat, Vessel, and more. With the proliferation of text and user preference toward visual and audio-based content, the highly connected user bases of the big social networks, and trust in peers vs. companies, I have no doubt as... [Read more]

Rainmaker team says, “Today’s guest on Hack the Entrepreneur is an entrepreneur and an inventor who consistently earns millions of dollars licensing his ideas to companies like Disney, Nestlé, and Coca-Cola. He is not high-tech, but he knows how to take an idea and make it a global sensation very quickly. Before becoming a savvy inventor, he... [Read more]

Paul Nicholls has just released the second edition of his training, 'Passive Cash Profits'. This new version hones and improves the techniques he shared in the first edition... [Read more]

Adario Strange says, “Google will allow users to download their search history — a handy tool if you’ve ever wanted a closer look at what really makes you tick online. The details of the functionality are outlined in a Google support document, which breaks down exactly how anyone can save their list of searches. First, visit history.google.com/history... [Read more]

Derek Newton says, “Every day seems to bring another way to market online: mobile, content, video, search, display/banner, sponsor and on and on. One of those, online video, is now back. Your first reaction may be something like: Online video? How five years ago! But it’s actually about to make a big comeback. In fact, when you really look... [Read more]

Scott Gerber says, “Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you’re not an expert. But there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions. To find out more, I asked 14 entrepreneurs from Young Entrepreneur... [Read more]

Terry Findley says, “Social media marketing has been a mot du jour for several years now, to the point where most outbound marketing and SEM professionals have become convinced they know how to do it right. The point here is not to undermine the expertise of such household names like Mari Smith, Stephanie Sammons, or Koka Sexton. They were repeatedly... [Read more]