Derek Newton says, “Every day seems to bring another way to market online: mobile, content, video, search, display/banner, sponsor and on and on. One of those, online video, is now back. Your first reaction may be something like: Online video? How five years ago! But it’s actually about to make a big comeback. In fact, when you really look... [Read more]

Scott Gerber says, “Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you’re not an expert. But there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions. To find out more, I asked 14 entrepreneurs from Young Entrepreneur... [Read more]

Terry Findley says, “Social media marketing has been a mot du jour for several years now, to the point where most outbound marketing and SEM professionals have become convinced they know how to do it right. The point here is not to undermine the expertise of such household names like Mari Smith, Stephanie Sammons, or Koka Sexton. They were repeatedly... [Read more]

If you need more traffic to your website, maybe you need to look in a new place. The official launch of The Traffic Monopoly is at 3 PM EDT, today, but you can be get on the early bird list now and get your copy early for the best price. The Traffic Monopoly will show you how to instantly tap into a new traffic source that: • Converts more... [Read more]

Andrea Johnson says, “Email is more important than ever before. Consider these statistics: 70% of consumers prefer to be contacted via email, even those age 65+ (MarketingSherpa) 66% have made purchases as a direct result of email (Direct Marketing Association) Email is nearly 40 times more effective at acquiring new customers than Facebook or... [Read more]

Spencer Kollas says, “As we continue to progress into 2015, it is becoming even more imperative to reassess your deliverability strategy. Historically, marketers have struggled to stay ahead of the constantly changing email delivery landscape and master the practice to ensure their messages reach their customers’ inboxes. In fact, as of January... [Read more]

Adam Paulisick says, “Sometimes, investing in efforts to reach target audiences can seem like a big gamble, with the odds stacked against you… Here you are, charged with exciting media buys, and you find that there are literally thousands of data providers who tell you using their insights will allow you to find the perfect audience. But... [Read more]

James Renouf has produced many products for online marketers. Hie newest may be his best. It’s called Global Traffic Monetizer. Renouf is going to show you a game plan for getting traffic and converting your visitors into buyers. After all, these are the two ingredients for online success: (a) Getting plenty of traffic and (b) turning your visitors... [Read more]

Tim Ash says, “A marriage made in heaven — Conversion Rate Optimization (CRO) should be the perfect mate to content marketing. People rely on Internet self-service research for their scouting when making buying decisions about many products and services. In my experience with clients, 60-80 percent of the typical customer journey now takes place... [Read more]

Jon Myres says, “With more data, devices and channels to navigate than ever before, the role of a digital marketer has become increasingly complicated. Yet people haven’t been put off and interest in digital marketing jobs continues to skyrocket. At the point this graph starts to escalate, the customer journey across the internet was relatively... [Read more]

MOZ team says, “Given Google’s recent changes to SERPs and their April 21 mobile deadline, does SEO still come first? In today’s Whiteboard Friday, Rand walks you through tactics you can use to build a loyal audience before you need to do SEO”. How Google’s Evolution is Forcing Marketers to Invest in Loyal Audiences MOZ... [Read more]

Paul Nicholls has just released the second edition of his training, Passive Cash Profits. This new version hones and improves the techniques he shared in the first edition... [Read more]

Mitch Meyerson says, “Video marketing is a powerful tool for getting more visibility more quickly, so you can get your message out, attract your ideal clients, make more money, and have more impact. It’s been reported that your chances of getting a page-one listing on Google search increase by 53 times when you use video. Video marketing is... [Read more]

Karissa Bell says, “Mark Zuckerberg took to Facebook to defend Internet.org against claims the program conflicts with net neutrality, saying the two principles “can and must coexist.” In the lengthy post, Facebook’s founder and CEO said he supports net neutrality and reiterated the value of providing Internet access — even... [Read more]

Kristine Schachinger says, “Infinite scroll (or “endless scroll”) is a web design technique that automatically loads new content as a user scrolls down a webpage, presenting the user with a seemingly endless stream of content. (In some cases, websites will employ a “hybrid” version that displays a “load more” button once the bottom... [Read more]

In any marketing business, trust is the key to success. Trust seals are often essential to building trust. You have seen trust seals on many websites. They are those authoritative looking insignia issued by the Better Business Bureau, Verisign and others. Typically, having this endorsement of the ethics and legitimacy of the business does a lot to improve the sales on the site... [Read more]

Pamela Wilson says, “You’ve been there, and I have too. It’s that moment of sheer exhaustion when you finally put the finishing touches on that new ebook you’re going to give away, that audio recording you’ll sell, or that video series you’re using to launch your new membership site. You’re done. Finally! Except — and I hate to be... [Read more]

Ayaz Nanji says, “Some 85% of B2B companies say their sales team’s ability to articulate product/service value is one of the most critical factors in closing deals, according to a recent report from Corporate Visions. The report was based on data from a survey of more than 500 B2B marketers and salespeople from around the world who were... [Read more]

Tessa Wegert says, “Relevance. In digital marketing, it’s what brands covet and what publishers strive to provide. Relevance is the driving force behind behavioral marketing, contextual advertising, native — and virtually everything in between. A recent study from Cisco on shopping behavior found that the majority of consumers welcome... [Read more]

Luther Landro, no stranger to IM NewsWatch readers, has released his latest tool for online marketers: Ultimate WordPress Branding. This new software helps marketers and consultants who build sites for others. When you show a sample WordPress site to a potential client or when you actually build a site and turn it over to a client... [Read more]

Andrea Johnson says, “Even though the Internet Retailer Conference and Exhibition (IRCE) 2014, the world’s largest ecommerce event, was held during the FIFA World Cup in Brazil, more than 60 Brazilians made it to the conference. The contingent was led by Priscila Inserra, Executive Director, and Renato Gonzaga, President, Concierge Brazil. The... [Read more]

Kelly Smith says, “In the past, outsourcing served as a means of downsizing and cost reduction. Today it’s used by all types of organizations as a central point in developing strategies for corporate growth. During the last two decades, we’ve witnessed outsourcing go from national to global. Consider this: in 1993, 85% of business outsourcing... [Read more]

Jurgen Appelo says, “I recently hired a photographer because I saw her work on social networks, and I liked it. She did not send me a message saying, “Hi, I am a photographer. I am specialized in profiling public speakers. Maybe you need my services. Can I call you tomorrow at 9:00 am?” Last week, I found some nice lodging locations... [Read more]

Danny Sullivan says, “Yahoo and Microsoft have renewed their search partnership. What’s changed? What’s staying the same? Here’s the rundown. What Was The Old Deal? The core of the old deal was that Yahoo had to run Microsoft’s Bing ads for desktop searches. It didn’t have to for mobile searches but largely did until last year. Unpaid... [Read more]

Martin Beck says, “Advertisers will spend $23.68 billion worldwide to reach consumers on social media in 2015, according to new figures released this week by eMarketer. The total represents an 33.5% increase over eMarketer’s 2014 figure of $17.74 billion and means ad spending on social media will make up 13.9% of the total digital advertising... [Read more]

Thomas Husson says, “The global mobile revolution is still in its early stages! Forrester forecasts that there will be nearly 3.5 billion individual smartphone users among more than 5 billion individual mobile subscribers by 2019. Mobile will clearly be the new battleground where you must win, serve, and retain your customers globally. Mobile... [Read more]

Meghan Keaney Anderson says, “Starting on Tuesday, April 21, 2015, Google is going to make a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale of impact on search results, according to Google’s Webmaster Trends analyst Zineb Ait Bahajji. The change comes down... [Read more]