eMarketer is hosting a webinar featuring Debra Aho Williamson on Thursday, April 17 at 1.00 pm EST. The topic of the webinar is “Six Guidelines for Measuring Real-Time Marketing Success”. eMarketer team says, “Real-time marketing (RTM) has captured marketers’ attention. However, questions remain about where real-time techniques... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Still Dominates on Mobile, But Its Lead Has Declined”. Seth Fiegerman says, “Facebook continues to dominate on iOS and Android, by time spent, but its lead has slipped slightly. The average U.S. user spent an average of 2 hours and 42 minutes per day on mobile devices in the first... [Read more]

The latest ‘Econsultancy’ blog post is titled “Content marketing for YouTube made easy”. Christopher Ratcliff says, “Up until now, it’s been a mystery as to how brands can truly make a success of marketing on YouTube. Largely it’s been a case of trial and error. Of the top 5,000 YouTube channels, only 2% are owned... [Read more]

Nothing beats the impact of video on a squeeze page. It arrests the visitor’s attention, and, if you use it well, it conveys your message clearly. Building a page like this used to be a tedious job. Now, it has become simpe when you use Alex Albert‘s new Power Easy Video Splash Site Software. This new software will create your pages with... [Read more]

The latest article on Return Path blog is titled ”Return Path’s New Email Diagnostic Solution Helps Brands Reach Gmail Inboxes”. Return Path team says, “Return Path, the global leader in email intelligence, today announced a new analytical solution that helps email marketers combat declining inbox placement at major mailbox providers,... [Read more]

The latest post on ‘ReadWrite’ is titled “Yahoo May Clone YouTube, For All The Good It Would Do”. Dave Smith says, “Yahoo is one of the few companies that can compete with Google in the realm of search—theoretically, at least. Now, the company reportedly plans to challenge Google in another area it dominates: user-generated videos. Yahoo... [Read more]

This is a reminder for Brad Callen’s Amazon webinar scheduled on April 2. Brad Callen is hosting a webinar with Dori Friend on Wednesday, April 2 at 8.00 pm ET. The topic of the webinar is “Amazon is the NEW Google: The Downfall of the Giant and How literally 1000′s of people have silently become MILLIONAIRES, while switching to... [Read more]

Google is picky about what backlinks it favors. Get too many of the wrong kind, and your site drops in the search results and may never be seen again. What’s the wrong kind? Things like: * Buying links or Link Exchanging * Using Automated Programs or Services to create links directly to your site * Text advertisements that pass Page Rank * Low-quality... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “7 Ways to Improve Email Subject Lines (and a Sneaky Way to Test)”. Pamella Neely says, “Subject lines are powerful elements of email campaigns. But that’s not really surprising. Subject lines are basically the headlines of an email message. Headlines are something writers and editors... [Read more]

Website Magazine is hosting a webinar on Tuesday, May 20 at 2.00 pm ET. The topic of the webinar is “SEO in 2014: Fact, Fiction and Sensationalism”. The WM team says, “With search optimization now a regular part of the marketing equation, businesses are increasingly reliant on incoming search traffic to support growth goals. SEO is... [Read more]

The latest article on ‘Website Magazine’ is titled “Webmaster Tools Now Tracks HTTPS Pages”. Pete Prestipino says, “Google’s Webmaster Tools platform is essential for those seeking to improve their position on the Web’s most popular search engine. There’s a lot of information and insights that can be gathered, but to... [Read more]

Well-designed pages are essential for your optins, your click-throughs and your sales. Many factors need to be done right to assure your page will be attractive to the target audience. Stefan King created Exact Landing Page Recipe to show you how to create top landing pages. King draws upon his long experience as a sought-after copywriter to give you... [Read more]

The latest post on ‘Mashable’ is titled “Who Is the Average Gmail User?”. Yohana Desta says, “Gmail, the popular email service hosted by Google, turns 10 years old on Tuesday. By 2012, it reached 425 million active global users, making it today’s most in-demand email service. And it’s only climbing upward, now estimated... [Read more]

The latest article on HubSpot blog is titled ”3 Cutting-Edge Examples of Website Personalization”. Meghan Keaney Anderson says, “Last year, research from Aberdeen’s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process... [Read more]

The latest article on ’Marketing Land’ is titled “The Fatal Mistake Content Marketers Are Making With Nofollow”. Danielle Wiley says, “RIP, content marketing. Thanks to Google’s algorithm updates and quality guidelines that require paid links to include a nofollow tag, there’s simply no value any more in online... [Read more]

There’s lots of money being spent on personal fitness, over $20 Billion in the US alone; worldwide, it’s a lot more. And this niche is growing daily. HP Jeschke has partnered with Naidy Phoon to create Fitness Money to show you how to make a steady income from fitness niche sites. In this new training, they show you how to become a profitable affiliate... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why You Should Cross-Promote Your Content?. Baer says, “You have a bunch of social channels right? Of course you do! And I’m sure when you do a blog post you leverage all those channels (Twitter, Facebook, G+, Instagram, etc) to help spread the word. Most definitely! But... [Read more]

MarketingSherpa has released a case study titled “B2B Email Marketing: Daring subject line gains 72 product launch email replies, 25% open rate”. Courtney Eckerle says, “In a crowded marketplace, companies can struggle for ways to make a memorable and actionable connection through email copy. A new product launch email had the objective... [Read more]

The latest MOZ blog post is titled “Parallax Scrolling Websites and SEO – A Collection of Solutions and Examples”. Carla Dawson says, “I have observed that there are many articles that say parallax scrolling is not ideal for search engines. Parallax Scrolling is a design technique and it is ideal for search engines if you know how to apply... [Read more]

This is a reminder for the Website Magazine webinar scheduled on April 8. Website Magazine is hosting a webinar on Tuesday, April 8 at 2.00 pm ET. The topic of the webinar is “5 Pitfalls Commonly Seen in Google Analytics Implementations”. The WM team says, “Website Analytics data has changed the game for marketers, designers, and... [Read more]

The latest article on ‘MarketingProfs’ is titled “Which Type of Online Content Most Influences Consumers?”. Ayaz Nanji says, “Expert reviews are the most powerful digital content type for influencing consumers’ purchasing decisions, according to a recent Nielsen report commissioned by inPowered. The findings were based on an in-person... [Read more]

The latest ‘Econsultancy’ blog post is titled “Five ways to ensure your marketing strategy grows with your business”. Shafqat Islam says, “One of the most daunting tasks for any new business is developing a marketing analytics model that can scale and grow with the company. With a fast-growing startup, the value of every... [Read more]

The latest article on ‘Website Magazine’ is titled “Barnacle SEO: The Next Hot Trend in SEO?”. The WM team says, “Will Scott was among the first to mention and explain Barnacle SEO back in 2007. Originally deemed as “SEO for the Sam’s Club crowd” this technique is making a strong comeback as penalization risks from Google continuing... [Read more]

The latest article on HubSpot blog is titled ”Completely Preventable Ways You’re Sabotaging Landing Page Conversions”. Larry Kim says, “If you’re serious about maximizing your investment in marketing, you’re probably at least trying to optimize your landing page conversion rates. You’re doing all the right... [Read more]