IM NewsWatch, April 19, 2013 - Latest IM News including ‘5 Tips for Taking Over Tumblr – Website Magazine’ and much more...

April 19th, 2013 at 5:42 am EST

IM NewsWatch

Friday, April 19, 2013

‘Facebook Home’s Marketing Pros and Cons’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Mobile Minute [VIDEO]: Facebook Home’s Marketing Pros and Cons”. Amanda Klohmann says, “Since the announcement of Facebook Home two weeks ago, the mobile world has been buzzing. It’s indisputably been the biggest mobile story since SXSW, which is why we’ve dedicated this... [Read more]

‘Google Exec Reveals Secrets To Its Brilliant, Tear Jerker Ads’ – Business Insider

The latest article on Business Insider is titled ”Google Exec Reveals Secrets To Its Brilliant, Tear Jerker Ads”. Laura Stampler says, “While Google is known for its innovative technology, its creativity has also spread to another realm: Marketing. “Not only am I dumbest guy at Google, but I’m the sappiest,”... [Read more]

‘Effective Social Media Marketing Strategies Need a Powerful Content Plan’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Effective Social Media Marketing Strategies Need a Powerful Content Plan”. Vickie Pittard says, “How do you decide what to write about? Does your blog have a content plan? Do your social media posts have some structure and relationship to your blog posts or your other marketing programs?... [Read more]

AutoWebinarPress: Use WordPress for Automated Webinars #ad

Webinars are proven marketing tools, bringing in sales and building relationships with your customers. In fact some people says that webinars are the quickest and easiest way to make money. This is especially true since with webinars you can sell higher ticket items and convert 10 times more than normal websites. The more you can automate your webinars,... [Read more]

‘5 Necessary Email Marketing Tools’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “5 Necessary Email Marketing Tools”. Ryan Welton says, “Using email to market services is hardly new. But in 2013, email marketing is an important, sophisticated business process – and it will likely continue to grow in importance and sophistication. So, I thought I’d outline some of... [Read more]

‘3 Simple Ways to Spruce Up a Product Page’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “3 Simple Ways to Spruce Up a Product Page”. Amberly Dressler says, “Purchasing apparel online is a bit like rolling virtual dice. Unless a consumer has previously tried on the item, he or she is taking a gamble that it will be a flattering fit – or will even fit at all. Combine this risk... [Read more]

‘The Cloud Is Officially Boring. Finally’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “The Cloud Is Officially Boring. Finally”. Matt Assay says, “It’s official: the cloud is boring. While some of you already felt like cloud was BOA (boring on arrival), the reality is that it’s been causing all sorts of headaches within the enterprise. Until now. As Forrester analyst James... [Read more]

30 Min Web Commercials for local businesses; do them right and profit #ad

Commercials are highly attractive to local businesses, and many of them are willing to pay hundreds of dollars to get them created. The marketer who knows how to create good ones can build a comfortable long-term income stream. Peter Beattie has just released 30 Min Web Commercials, a complete training package to show you how to create professional... [Read more]

‘Three reasons why publishers hate living in a post-Penguin, post-Panda world’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Three reasons why publishers hate living in a post-Penguin, post-Panda world”. Chris Lake says, “It sometimes sucks, being a publisher in a post-Penguin, post-Panda world. It’s great that Google is cleaning up webspam, but it’s not so great to be on the receiving end of... [Read more]

’4 Clever PPC Opportunities Ecommerce Marketers Won’t Want to Miss’ – HubSpot

The latest article on HubSpot blog is titled ”4 Clever PPC Opportunities Ecommerce Marketers Won’t Want to Miss”. Chris Darabi says, “If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true forecommerce... [Read more]

‘The Difference Between Penguin and an Unnatural Links Penalty’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “The Difference Between Penguin and an Unnatural Links Penalty (and some info on Panda too)”. Marie Haynes says, “Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration?... [Read more]

Kindle Traffic Sniper: why isn’t your Kindle book selling? #ad

If you ever posted a Kindle book on amazon you know that the most frustrating part is not being able to know for sure what kind of traffic you are getting. Without this kind of feedback, * You can’t split test your title, your graphics, your description. and * You can’t calculate an accurate conversion rate for your ads. So even if you’re making... [Read more]

‘The Art of Stress-Free Blog Marketing’ by John Chow

John Chow’s latest blog post is titled “The Art of Stress-Free Blog Marketing”. Chow says, “Is blogging all about hard work? If you want to achieve tremendous success online with your blog, you’ll need to adapt to changes as soon as they occur. “Art” deals with creating, innovating and breathing life into your life and business. When... [Read more]

‘Viral Marketing: Month-long sweepstakes generates 1,170% ROI and 488% lift in email subscribers’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Viral Marketing: Month-long sweepstakes generates 1,170% ROI and 488% lift in email subscribers”. David Kirkpatrick says, “Contests and sweepstakes are a great way to promote a new product and grow email subscriber lists. Utilizing an existing audience to reach new prospects through... [Read more]

‘Google Now Has $50 Billion in Cash for Acquisitions and Investments’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Google Now Has $50 Billion in Cash for Acquisitions and Investments”. Seth Fiegerman says, “Next time you wonder how Google can afford to buy dozens of startups every year, consider just how much money it has on hand. The search giant’s cash pile grew to just more than $50 billion in... [Read more]

Embarrassing Niches are profitable niches #ad

Once again, Eleanor Ruse has released a package of marketing aids for a niche that has a lot of buyers. Embarrassing Niche Profits helps you sell problem-solving information to people who want to keep their problem secret because they find it embarrassing. She has created reviews and other marketing materials to help you sell Clickbank products related... [Read more]

‘Resource Review: Tony Laidig and the Expert Media Show’ by Gail Trahd

Gail Trahd’s latest ‘PLR Health Wizard’ Blog post is titled “Resource Review: Tony Laidig and the Expert Media Show”. Gail says, “It is very infrequently that you encounter individuals who spend hours of their time educating and sharing content without asking you to pull out your wallet and pay for the experience. In fact, just last week... [Read more]

‘Is Your Time Worth What You Think It Is?’ by Ali Brown

Ali Brown’s latest blog post is titled “Is Your Time Worth What You Think It Is?”. Ali says, “Time is the most important asset you have—and unlike money, once you’ve spent it, you can’t earn any more. That’s why it’s so important to make the most of your 24 hours, especially as a business owner. So, how can you become... [Read more]

‘Four often overlooked factors in PPC advertising’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Four often overlooked factors in PPC advertising”. Pete Whitmarsh says, “When planning and optimising PPC advertising, it’s important to look at how external factors can effect its success. In this post I’ll look at some oft-overlooked factors which can affect... [Read more]

Smart Web Formula: Building a productive website from scratch #ad

There are a lot of ways to build websites. Some are easy; some are hard. Some get you up and making money soon; some don’t. Derek Madden and Jon Shawcross have just released Smart Web Formula to help you get on the fast track for a profitable website. In this new training, they show beginners how to build a sales website (he uses WordPress to... [Read more]

‘5 Quick Tips to Improve your Adwords Landing Page’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “5 Quick Tips to Improve your Adwords Landing Page”. Juan Pablo Castro says, “Search Engine Optimization (or simply SEO) is crucial for your business on the web. Without good SEO practices and rankings, no one will find you when searching for your product or service. You don’t... [Read more]

‘Understanding How Prospects Find your Business’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Understanding How Prospects Find your Business”. Kathleen Fealy says, “The days of prospective customers finding your business only through its website are over. Many web channels — videos, images, reviews, blogs, forums, social media sites, directories, and more — can now lead your... [Read more]

‘5 Tips for Taking Over Tumblr’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “5 Tips for Taking Over Tumblr”. Michael Garrity says, “While Facebook and Twitter were racking up hundreds of millions of users apiece, many of whom are largely inactive on the social networks, the microblogging site Tumblr was slowly accumulating its own large and much more dedicated user... [Read more]

Online Contests can bring viral buzz and growth to your business #ad

Travis Ketchum has just announced a 7-day sale on Contest Domination. During the sale, Ketchum and his partners have dropped the price from the regular $360/year to less than 10% of that. With this software, you can create contests for any purpose without needing any technical skills. Its easy fill-in-the-blanks interface and professional templates... [Read more]

‘Microsoft Announces Q3 Revenue of $20.49 Billion, CFO Departure’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Microsoft Announces Q3 Revenue of $20.49 Billion, CFO Departure”. Emily Price says, “Despite reports that Windows 8 has been torpedoing PC sales, Microsoft’s third quarter wasn’t too bad. The company’s revenues of $20.49 billion were just under what analysts were expecting... [Read more]

‘Email Marketing – Its not that hard’ – ShoeMoney Blog

Jeremy Schoemaker’s latest blog post is titled “Email Marketing – Its not that hard”. Schoemaker says, “Email Marketing – Its not that hard. Most of you know me as ShoeMoney – The incredibly handsome and most talented internet/affiliate marketer in the history of the internet. Yes, as you can see I have grown more humble since the launch... [Read more]

‘Seven Essential Skills for the Content Strategist’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Seven Essential Skills for the Content Strategist”. Jason Hirthler says, “The word “content” is about as necessarily vague as the word “change” is in political circles. It has become a portmanteau, a kind of verbal suitcase into which people pack whatever meaning they... [Read more]

Free website graphic download, and low-priced upgrades #ad

Underground graphic designer, Dee Ferdinand and his team has just released a unique triple-decker Graphics Pack that contains over 280 graphics modules. He is letting us download 20 of themat no charge. There are many types of graphics included in the free sample (and also in the larger pack, of course). The free sample contains: • 5 Add to Cart... [Read more]

‘How to Take Charge of Your Personal Brand' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How to Take Charge of Your Personal Brand?. Baer says, “Dorie Clark, Forbes contributor and author of Reinventing You, joins the Social Pros Podcast this week to discuss avoiding being pigeonholed in your current job, how to make a career change organically that will make... [Read more]

‘Five of the best… mobile product pages’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Five of the best… mobile product pages”. David Moth says, “Designing attractive, usable mobile product pages is a fine art that many sites still struggle with. I feel that responsive design has been a brilliant agent for change in mobile design because it has forced... [Read more]

‘Are You a Marketing Artist or Scientist?’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Are You a Marketing Artist or Scientist?”. Mark McGuinness says, “Let’s face it, you already know the answer to that question. Instinctively, you know whether you belong with the black-clad Bohemians sipping coffee and absinthe in the cool cafes, doodling in your moleskine and staring... [Read more]

Giveaways on your Facebook fan page build your list #ad

You can use a Facebook fan page to build a targeted list in any niche of your choice, as well as gathering a large number of Facebook fans. Karthik Ramani discovered that he could use Facebook giveaways to get viral shares and grow his count of fans. He shows us how to do it in Fan Page Giveaway List Builder. Ramani says the process is simple. In fact,... [Read more]

‘How to Make Awesome GIF’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How to Make Awesome GIF”. Christine Erickson says, “We’ve all been there: searched for the perfect animated response to a Gchat conversation, only to realize that GIF you had in mind is now MIA. What gives, Tumblr? Perhaps it’s time you step up your game and start making your own GIFs.... [Read more]

‘Why I’ve Left the Media Business’ – HubSpot

The latest article on HubSpot blog is titled ”Why I’ve Left the Media Business”. Dan Lyons says, “Today is my first day as a marketing fellow at HubSpot. In my last job, I was the editor in chief of a technology news site called ReadWrite. Before that I was the technology editor atNewsweek, and before that I was a technology... [Read more]

‘Rel=Confused? Answers to Your Rel=Canonical Questions’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Rel=Confused? Answers to Your Rel=Canonical Questions”. Dr. Pete says, “In light of Google’s recent post on common rel=canonical mistakes, I explore the most commonly asked questions we get in Q&A regarding canonicalization”. Rel=Confused? Answers to Your Rel=Canonical Questions SEOmoz  [Read more]

Smashing Kindle Book Cover Templates for better sales #ad

If you are planning to create a Kindle book, you should know that how a book looks in the Kindle sales pages has a big effect on how many sales it gets. You need a professional book cover for best results. But hiring a professional can be expensive. For a good cover, you can expect to pay at least $50. For 12 high-quality covers, bought in bulk, you... [Read more]

‘Email Marketing: Use website content to increase list size’ – ‘MarketingExperiments’ Video

The ‘MarketingExperiments’ team has posted a video on “Email Marketing: Use website content to increase list size”. Brad Bortone says, “Optimization Summit 2013, held May 20-23 in Boston, is just weeks away. To help get you in the proper mindset for four days of hands-on learning and expert-led presentations, we’re continuing our series... [Read more]

‘Managing the Sales Process Digitally’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Managing the Sales Process Digitally”. Michael Garrity says, “Being a sales rep can be difficult, especially in today’s increasingly competitive business landscape. Luckily, companies continue to come out with useful business automation solutions that can take care of specific aspects... [Read more]

‘Email reputation: what is the expiration date of your opt-ins?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Email reputation: what is the expiration date of your opt-ins?”. Michael Linthorst says, “Assuming that you’re an email marketer with a conscience (and that knows a little about deliverability) you only send emails to people that opted in. Maybe you even chose to go with... [Read more]

Keyword Scout Lite: Low-cost, high-value keyword research #ad

Shannon Murphy, Todd Gross and Josh MacDonald have released the new Keyword Scout Lite. The original version was released here in December, 2011, for $95, with a couple of functions not included in the new “Lite” version. ;Keyword Scout Lite, which runs on Windows XP or higher, gives you the same benefits of the best keyword research tools,... [Read more]

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