Jodi Harris says, “Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between... [Read more]

Ayaz Nanji says, “What’s the average length of a brand blog post? How many shares do blog pieces tend get on social media? Do post length and engagement differ between B2B and B2C companies? To find out, Hubspot analyzed data from 175,000 blog posts published via its platform; 49,952 on B2C customer sites and 124,876 on B2B customer sites. Blog... [Read more]

Mari Smith says, “Content is king! This well-worn marketing adage still reflects this fact about online marketing: content remains important and valuable for brands. But now, we can replace that adage with “FAST loading content is king.” On April 12, Facebook will officially roll out a new feature, Instant Articles, for all users. Instant... [Read more]

There are many way to get traffic to your eCommerce site (for example, your Shopify store). Most people choose to use paid ads on platforms such as Facebook. Wouldn’t it be a big help, especially when you are starting up, to get free traffic to your store? Your start-up costs could drop dramatically. If you see value in free traffic for your... [Read more]

Danny Sullivan says, “Facebook wants to ensure that Messenger is the new way that businesses can connect with people, pushing the platform and new bot support at today’s F8 annual developers conference. Facebook CEO Mark Zuckerberg spoke for the first 30 minutes of the opening keynote, outlining a broad vision of a world that’s better by being... [Read more]

Toby Nwazor says, “It is a new year and you must have made your plans. You must have made some projections with your management team to decide where you want your organization to be at the end of the year. One area you just can’t afford to ignore during this planning process is your sales department. It deserves your attention because your sales... [Read more]

Alex McEachern says, “We’ve already covered what retention marketing is, and why today’s elite ecommerce stores have already started on a retention-focused strategy. But where should you begin with your own retention strategy? Read on to learn what to do before you get started, how to allocate your marketing budget, and when you can... [Read more]

You don't have to settle for meager profits due to low sales. You can increase your conversions with a bit of work and some new software just released by Dr. Amit Pareek, a suite of tools he calls  'IM Conversions'. For example, a craft blogger got a 1,375% increase in optins when she started using the same technology Dr. Pareek has included in   'IM Conversions'... [Read more]

Ian Harris says, “Search marketing evolves on a daily basis. The constant introduction of new and innovative processes means that strategies can shift frequently as SEOs and marketers try to work out the best way to deal with new online environments. From Google updates to advances in technology, the methods we use to measure the success of an... [Read more]

Sonia Simone says, “Are your readers doing what you want them to do? Are they registering for your free membership site, downloading your ebook, or signing up for your email newsletter? If not, you need to learn a master craftsman’s copywriting secret. This technique acts like a remote control to get your readers to take action. Press this... [Read more]

Rand Fishkin says, “Yes. I’ve read the studies. I know the correlations. Long-form content, on average, earns more engagement, higher rankings, and more shares than their more concise brethren. But, that does not make long-form content the same as great content. It does not make long-form content the goal of every content effort. It certainly... [Read more]

All online marketers need more traffic to their websites and offers. Whether you promote tee shirts, affiliate offers, Amazon or Ali Baba products or have a local business of your own that needs customers, traffic to your website is the place to start... [Read more]

Matt Byrom says, “With 91 percent of businesses citing that they plan to increase or maintain their spending on video in 2016, it’s evidently clear that video marketing is not just a passing trend, but one of the very best ways to connect with your audience. Everywhere you look, people are sharing videos, or even making purchases after they’ve... [Read more]

Greg Finn says, “Avid Amazon shoppers may notice some patterns when performing product searches on the retail behemoth. Better-selling products tend to show up at a more frequent clip. A new study from Ripen eCommerce looked at more than 344,936 unique products and 746,500 search results to find what high-ranking products have in common. Amazon... [Read more]

Carrie Dagenhard says, “As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. Sure, we possess plenty of SEO know-how and a knack for delivering information in a way that’s entertaining and interesting. But, after vehement denial,... [Read more]

Satish Gaire< has just launched 'PandaText'. When you send a message to anyone, you want assurance that it arrived and, preferably, that they took the appropriate action.  Like most marketers, you would feel the same way about messages you send to your mailing list... [Read more]

Ben Davis says, “This year it’s the 10th anniversary of Econsultancy’s Email Marketing Industry Census, in association with Adestra. Subscribers can download the full census but first let’s look at three key charts from the report. Email atop the ROI charts Though marketers may seem to have had a love-hate relationship with email... [Read more]

Rob Garner says, “Diving into the world of real-time content, where your tweets, posts, blogs, etc., are consumed the minute they’re published, is not for the rigid. Every viable business is solving someone’s problem or making someone’s life better, which means that no matter the subject, someone will care enough to read about it – and... [Read more]

Laura Patterson says, “With the convergence of online and offline marketing, the constantly increasing accessibility of data, and substantial improvements in analytical capabilities, marketers can now measure far more than they could just a few years ago. Nowadays, as a marketer you’re necessarily measuring something. You could be selecting... [Read more]

Now you can have a software solution for online marketing to attract and engage your audience: Easily Run Viral Giveaways; Easily Run Viral Contests & Sweepstakes; Easily Run Viral Product Launches.  Wilco de Kreij's new 'UpViral' makes all these (and more) a snap... [Read more]

Entrepreneur says, “Facebook Inc. said on Tuesday it will allow developers to build chatbots inside its Messenger app to enable users to communicate with businesses directly in its latest effort to dominate enterprise transactions and customer service. The chatbots expedite Facebook’s moves to build out Messenger as the go-to place for users... [Read more]

Erik Devaney says, “Nowadays, getting a website up and running isn’t nearly as difficult as it once was. Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with. In fact, according to a report from the Society of Digital Agencies (SoDA), 77% of agencies... [Read more]

Erik Huberman says, “Startup owners know marketing their products is the most direct path to growth in sales and revenue, which undoubtedly leads many of them to hire in-house CMOs. However, marketing is similar to technology in that many leaders think it needs to be a core competency of their businesses, when, in reality, it doesn’t. Think... [Read more]

Chris Bishop says, “Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family. Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans. But no longer. Affiliate marketing has truly come of age. Isn’t affiliate just... [Read more]

Garrett Dunham says, “Email marketing works. Don’t believe me? Just look at the data. More than seven percent of all customer acquisitions are driven by email. This makes email the second most effective customer acquisition channel (behind search at 15.9 percent). Perhaps even more interestingly, customers acquired through email marketing spend... [Read more]

Sujan Patel says, “Back in 1996, when we were still paying by the hour for America Online, Bill Gates declared to the world in a famous essay that, “Content is king.” He foresaw that as our connection speeds improved, content would become the “killer app” of the web, creating a “marketplace of experiences, ideas, and products.” While... [Read more]

Brent Knauff says, “Assuming you don’t live in a shell, you have probably seen or heard of the Teenage Mutant Ninja Turtles. They’re the immensely popular superhero group that began as a comic in the 80s, and reached peak popularity in the 90s, and to this day, maintains a cult following with children and adults alike. Even as fun and interesting... [Read more]