Eric Hinson says, “January has come and gone, and February slipped out the door right behind it. Now it’s March, and you’re probably working hard to implement all those new campaigns and initiatives you developed in December. But did you set the right goals? And are you using the right tools to achieve those goals? The fact of the matter is,... [Read more]

Al Gomez says, “Google revealed in October that it uses artificial intelligence to help with 15% of search queries. Named RankBrain, the system analyzes vague, ambiguous queries and matches them with the most relevant results. It’s a critical component to the search-engine giant’s algorithm. In fact, Google’s Greg Corrado told Bloomberg... [Read more]

Tommy Wyher says, “Far too often companies have a blog that is sporadically updated with a random post but not much goes on the blog. This is a huge waste since a blog can be one of the best marketing tools available to the marketing department even if it is just a small company. Companies who have blogs that aren’t updated on a consistent basis... [Read more]

All online marketers need more traffic to their websites and offers. Whether you promote tee shirts, affiliate offers, Amazon or Ali Baba products or have a local business of your own that needs customers, traffic to your website is the place to start. If you consistently offer good targeted content on your site, giving your visitors what they are interested... [Read more]

Entrepreneur team says, “Writing long-form content, whether it’s a blog post or white paper, can be an overwhelming and even confusing process if you don’t take steps to prepare. To stay organized and tell your story from beginning to end, put these long-form content creation tips and tricks to use: 1. Create an outline The most important... [Read more]

Daniel Burstein says, ““Your brand is not what you say it is, but what your customers say it is.” Or so goes the old advertising maxim. If we were to update that to modern times, we might add, “And you can discover what they’re saying about your brand on social media.” When Cambria Jacobs, Vice President of Marketing, Door to Door Organics,... [Read more]

Laura Patterson says, “With the convergence of online and offline marketing, the constantly increasing accessibility of data, and substantial improvements in analytical capabilities, marketers can now measure far more than they could just a few years ago. Nowadays, as a marketer you’re necessarily measuring something. You could be selecting... [Read more]

Satish Gaire has just launched 'PandaText'. When you send a message to anyone, you want assurance that it arrived and, preferably, that they took the appropriate action.  Like most marketers, you would feel the same way about messages you send to your mailing list... [Read more]

Tim Peterson says, “Advertisers typically pay publishers and social celebrities for branded video or advertorial campaigns based on how many people see that branded content. And Facebook can be a super-easy way to get that content in front of a lot of people, especially if a publisher or celebrity can post that paid-for content to their own Facebook... [Read more]

David Reilly says, “For many B2B marketers, creating and distributing content is a challenging and time-consuming process. LinkedIn has traditionally been a very text-heavy social network for professionals, but has now evolved into a very powerful platform for hosting and distributing content. In this post I’ll examine how LinkedIn provides... [Read more]

Caroline Early says, “You know we love podcasting at Rainmaker Digital! And we especially love podcasting as a content marketing strategy for business. This week, Sonia Simone chats with Clark Buckner about B2B podcasting and content strategy on Copyblogger FM. This is an episode you won’t want to miss. Tune in to hear the five steps Clark... [Read more]

Now you can have a software solution for online marketing to attract and engage your audience: Easily Run Viral Giveaways; Easily Run Viral Contests & Sweepstakes; Easily Run Viral Product Launches.  Wilco de Kreij's new 'UpViral' makes all these (and more) a snap.... [Read more]

MOZ team says, “Belief in the process can be the make-or-break factor when it comes to convincing small businesses they need SEO. Overcoming skepticism can be daunting, but there are strategic ways to go about pitching your case to potential clients that will smooth the way for you. In today’s Whiteboard Friday, Rand covers a 5-step process... [Read more]

Trond Lyngbø says, “Imagine that you are in an auditorium, facing a large audience of your best customers. You’re getting ready to speak to them. You can say whatever you want, but there’s just one condition: As soon as you complete your first sentence, people can decide whether to stay inside and listen to the rest of your speech — or... [Read more]

Jami Oetting says, “Ads that make people share and buy can usually be summed up in one word: emotional. That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions — and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad. As... [Read more]

If you haven't already gotten your copy (thousands have) of 'MintsApp', then use this coupon when you check out: back2earlybird. The new 'MintsApp 2.0' is selling quickly... [Read more]

David Chapman says, “Many people ask me how they can optimize in AdWords. I tell them to look for opportunities in their campaigns. (highlight to tweet) There are numerous AdWords reports that can help you find areas with room for improvement. In this post, I am going to highlight some of the most actionable ones. Identify Metrics and Goals Here’s... [Read more]

Neil Patel says, “Anyone who has created content knows that it can be a minefield. There are so many ways to blow it. From a technical mishap to a social faux pas, you are constantly trying to avoid mistakes. After more than a decade of content creation, I’ve learned a thing or two. How? By committing (or nearly committing) every mistake on... [Read more]

Patricio Robles says, “In spite of its recent travails Twitter remains one of the most popular social networks, and a new update could hasten its rise as a potent dark social channel. This week, Twitter announced that it has added a Message button to tweets in an effort to make it easier to share them via DMs in the Twitter iOS and Android apps. According... [Read more]

Good videos persuade better than poor videos; that's a proven fact. But good videos aren't easy to make, or at least they weren't until 'EZ Video Creator'. Now, with the new software from Matt Bush, you can build videos quickly using templates you can copy and paste, and customize with your words... [Read more]

Jawad Khan says, “First impressions are always important. As a business owner, you already know that. In the Internet age, however, customers get the first impression of your business even before meeting you or using your product. Research shows that nearly 85 percent of customers search for companies on Google before making a purchase. This stats-rich... [Read more]

Yaniv Masjedi says, “Facebook has changed the game for small businesses ever since its launch 12 years ago. More than 40 million companies now utilize the social network to create pages, invite communities to events, advertise and engage with customers. It is hard to believe that a mere 13 years ago, most entrepreneurs used only the Yellow Pages... [Read more]

Ayaz Nanji says, “Google’s websites are the most visited by consumers in the United States, according to recent data from comScore. The report was based on February 2016 comScore Media Metrix data for both desktop computers and mobile devices. Google’s Web properties had 243 million unique visitors in February, out of a total US Internet... [Read more]

Cynthia Price says, “Email offers the best return on investment when compared with every other digital discipline, with 68 percent of marketers surveyed by Econsultancy rating it either “excellent” or “good” at delivering ROI. But far too many brands aren’t seeing that kind of return in the inbox because they’re not taking advantage... [Read more]

John Weiber says, “In today’s digital world, blogging is an important piece of the marketing pie. By minimizing its importance, you’re throwing away an opportunity to get your business some much-needed exposure. Many business owners choose not to blog because they think they don’t have the skills to write engaging content. But... [Read more]

Rob Rasko says, “There is a lot of chatter in our industry about the negative effects of ad blocking. And while ad blockers present a serious concern for our industry, would it hurt to consider, on a lighthearted note, that one shouldn’t be afraid to click on ads? I plan to click on more ads going forward, and in support of our industry, I’m... [Read more]

Jami Oetting says, “While Instagram engagement rates fell in 2015, the site remains the queen (or king) of social media engagement. The platform boasts a per-follower engagement rate of 2.3%, while Facebook reaches 0.2% and Twitter comes in at 0.03%. And it remains one of the most interesting and untested social networks for brands. Instagram... [Read more]