The latest article on ‘Website Magazine’ is titled “As Mobile Matures, Ad Spend Goes Up”. Amberly Dressler says, “Mobile is maturing right before our virtual eyes. Today, Covario – a search marketing firm – released its Global Paid Search Spend Analysis for the first quarter of 2014. One of the key findings of the study was the... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “How to Set Pay-per-click Advertising Goals”. Melissa Mackey says, “In my experience of managing pay-per-click advertising campaigns, the most common reason why campaigns fail is due to a lack of goal setting at the beginning. Sometimes advertisers are so anxious to “start a PPC campaign”... [Read more]

The latest article on ’Marketing Land’ is titled “IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles”. Greg Sterling says, “The IAB has just released its annual report on US digital advertising. The trade association said that Q4 2013 revenues hit $12.1 billion, and full year revenues were $42.8 billion, beating... [Read more]

Kevin Byrne has just released a new WordPress plugin, Interlink Express, that improves your on-site SEO by linking related pages to each other. It makes good sense to link related posts and pages together. That way, a visitor interested in a topic can easily explore all you have to say about it. That keeps them on your site longer(your “bounce... [Read more]

The latest post on ‘Experian Marketing Forward’ Blog is titled “The nuances of navigation in email”. David Hubai says, “What sets email apart from many other forms of advertising? It’s interactive. And one of the sections that best demonstrates this trait is the navigation area of an email. We’ve seen a number of analyses that show... [Read more]

The latest article on HubSpot blog is titled ”Google’s Keyword Encryption Coming to PPC Data Near You”. Ginny Soskey says, “These past six months, Google’s been a hypocrite. They encrypted keyword data for organic search, but left AdWords keyword data untouched. It seemed like the company was taking up a “pay-to-play”... [Read more]

This is a reminder for the eMarketer’s Real-Time Marketing webinar on April 17. eMarketer is hosting a webinar featuring Debra Aho Williamson on Thursday, April 17 at 1.00 pm EST. The topic of the webinar is “Six Guidelines for Measuring Real-Time Marketing Success”. eMarketer team says, “Real-time marketing (RTM) has captured... [Read more]

We have heard it over and over; over half the visits to your site come from mobile devices. For local businesses, the percent is especially high. Yes, we have heard it, but why are most of us (and most of our clients) not prepared for these mobile visitors? Too busy to fix their usability problems? Too intimidated to try? Matt Bacak and Alex Safie have... [Read more]

The latest article on ‘MarketingProfs’ is titled “Six Lessons From an Ambitious Content Marketing Project”. Rich Quarles says, “We recently launched an ambitious content marketing initiative—for ourselves. As a marketing agency, we do similar projects for clients all the time. I figured that writing for ourselves, about subjects we knew... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “Online Testing: 5 steps to launching tests and being your own teacher”. Selena Blue says, “Testing is the marketer’s ultimate tool. It allows us to not just guess what coulda, woulda, shoulda worked, but to know what actually works. But more than that, it gives us the power to choose... [Read more]

The latest post on ‘ReadWrite’ is titled “Protect Yourself Against Heartbleed, The Web’s Security Disaster”. Selena Larson says, “The recently discovered Heartbleed bug exposed a gaping hole in the security software that’s supposed to keep your information private while shopping, managing your finances or sending and... [Read more]

Typically, affiliate marketers don’t get the names of people who buy what they promote. Those names go only to the product creator. That’s too bad. Those names are precious. These are people with problems, looking for solutions and willing to pay for them. Offer them another product related to the first, and they are a “hot”... [Read more]

The latest post on ‘Mashable’ is titled “Twitter Announces Pop-Up Notifications for Web”. Kurt Wagner says, “Twitter is bringing notification alerts to the web. The company announced Thursday that users who access Twitter.com will soon receive pop-up notifications when others on the platform engage with them — for example, when... [Read more]

The latest ‘Econsultancy’ blog post is titled “Has Facebook killed organic post reach for brands? What should you be doing about it?”. Jason Navon says, “The last month has seen a host of speculation that Facebook organic post reach is set to decline. The prevailing view is that brands should expect to see organic reach... [Read more]

The latest MOZ blog post is titled “Content-Gap SEO: A Potentially Untapped Opportunity”. Rand Fishkin says, “With certain types of search queries, it may be possible to get rankings and results without having to grind on external links simply by identifying gaps in the content provided by those who currently rank and providing it on your pages.... [Read more]

Andrew Brocklehurst‘s latest product is software, called PDF Watchdog, designed to stamp out theft of your e-books, reports and white papers. Normally, if someone buys a PDF you are selling and passes it along to another person, you lose the income, and if there’s a lot of circulation, that could be a lot of lost income. With PDF Watchdog,... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “Agile Content Marketing: How to Attract an Audience That Builds Your Business”. Brian Clark says, “?It’s the question I get more than any other, and it’s one of the most important questions you’ll answer in marketing your business: How do I create a content marketing strategy that... [Read more]

The latest article on HubSpot blog is titled ”Dodge Demo Disasters: 3 Changes You Need To Make Today”. Mike Weinberg says, “Webinars and demos are ubiquitous today, particularly in the high-tech sales world. Typically, tons of work goes into preparing and delivering a webinar or demo call with a customer — and it shows. Unfortunately,... [Read more]

The latest ‘Econsultancy’ blog post is titled “21 first class examples of effective web form design”. Graham Charlton says, “Forms are important online. When well designed they make it nice and easy for people to sign up for newsletters, make a purchase, and so on. However, badly implemented forms can be a real barrier... [Read more]

Walter Jayanth has developed software called Azon Ripper and for about a month Amazon affiliates have used it to improve their sites. If you want to market Amazon products, it would pay you to know which niches are hot and which products in those niches are the best sellers. And, for good measure, you need to know which keywords Amazon customers are... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Tweaks News Feed Algorithm to Combat ‘Spammy’ Posts”. Kurt Wagner says, “Facebook is tweaking its news feed algorithm again, this time to combat posts that contains “like-baiting,” duplicate content and “spammy links.” Facebook says the algorithm... [Read more]

The latest post on ‘Mashable’ is titled “Widespread Encryption Bug, Heartbleed, Can Capture Your Passwords”. Adario Strange says, “Some websites running SSL encryption, such as Airbnb, Pinterest, USMagazine.com, NASA, and Creative Commons, among others, were exposed to a major security bug called Heartbleed on Monday. The bug was... [Read more]

The latest article on ’Marketing Land’ is titled “Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure”. Bryson Meunier says, “If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have the good fortune to focus on providing... [Read more]

Rick Warid is known for his niche products that help other marketers quickly establish a presence in lucrative niches, even if they know little about them. Warid’s new The 300 Body PLR Mega Pack tackles the body-building niche, a $22 Billion obsession of many people. In this new marketer’s quick start package, you get everything you need... [Read more]