IM NewsWatch, April 11, 2013 - Latest IM News including ‘SEO Friendly URLs for WordPress – Web Marketing Today’ and much more...

April 11th, 2013 at 4:10 am EDT

IM NewsWatch

Thursday, April 11, 2013

‘Conversion Conference’, San Francisco, April 15-17

The ‘Conversion Conference’ is going to be held in San Francisco on April 15-17. Key speakers of the conference are Tim Ash, Charles Nicholls, Richard Banfield and more. The ‘Conversion Conference’ team says, “Learn Strategies Used by the World’s Top Conversion, Usability, and Testing Experts, Including: Measuring... [Read more]

‘SEO Friendly URLs for WordPress’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “SEO Friendly URLs for WordPress”. Chris Silver Smith says, “If you’ve been reading about the ongoing benefits of blogging or content marketing, you know that these activities are good for your site’s search engine optimization. There are numerous details to setting up a blog for optimal... [Read more]

‘Direct Request Link Building from Zero’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Direct Request Link Building from Zero”. Michael Garrity says, “Everybody has to start somewhere, and when you’re trying to build credibility and bring people to your website basically from scratch, there are myriad opportunities available to build links around the Web that will make users... [Read more]

FB Iframe SSL Converter Tool: secure your fan pages #ad

To assure their members’ security, Facebook requires that fanpage apps be sequred by SSL. You get error messages, warning you that you must have secured pages. And your visitors are not allowed to see your fanpages. They see a warning mesage instead. Since Facebook fan page apps are hosted elsewhere, on blogs or other web pages, the security requirement... [Read more]

‘Facebook Is Testing A New Content Distribution Product That Could Be Huge’ – Business Insider

The latest article on Business Insider is titled ”Facebook Is Testing A New Content Distribution Product That Could Be Huge”. Jim Edwards says, “Facebook has begun testing a new content distribution product that injects news stories and other types of content into users’ news feeds even though they haven’t liked the... [Read more]

‘Why Ranking Number One On Google Doesn’t Really Matter (That Much)’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Why Ranking Number One On Google Doesn’t Really Matter (That Much)”. Danie Pote says, “One of the most frequently asked questions I used to get from my clients is, “How can I rank number one for [insert keyword here]?” While improving your search visibility by optimizing... [Read more]

‘Why Your Keyword Strategy Is Incomplete Without User Intent’ – HubSpot

The latest article on HubSpot blog is titled ”Why Your Keyword Strategy Is Incomplete Without User Intent”. Jayson DeMers says, “Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketingefforts can be misguided, budgets misspent, and strategies designed... [Read more]

Add Bonuses for better sales #ad

What does it take to earn money as an affilliate? Being able to clearly spell out why a reader would want to investigate a product is a necessity. Having a group of followers who trust you certainly helps, although it isn’t exactly a necessity since you could use PPC to get buyers. But there’s one more thing: Creating a reason why you are... [Read more]

‘Is Facebook Home the Beginning or the End?' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Is Facebook Home the Beginning or the End??. Baer says, “In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched “Facebook Phone,” released to little acclaim last week. As it turns out, the phone isn’t a phone at all (Facebook... [Read more]

‘What you can learn about Content Marketing from Wiz Khalifa’ – ShoeMoney Blog

Jeremy Schoemaker’s latest blog post is titled “What you can learn about Content Marketing from Wiz Khalifa”. Schoemaker says, “He’s the Pittsburgh rapper behind that catchy “Black and Yellow” song that caught on like wild fire last year. His first major album named “Rolling Papers” was certified gold and sold over 500,000 copies. Now... [Read more]

‘9 Things Microsoft Does Right’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “9 Things Microsoft Does Right”. Mark Hachman says, “”Microsoft sucks.” Too many times, the conversation stops there. Yes, Microsoft gets plenty of criticism, much of it justified, on everything from its nasty attacks on Linux to the failings of its latest operating system. Along... [Read more]

80% Click-Through Amazon System: More click-throughs mean more sales #ad

Paul Nagel finds that he can get 80% of visitors to his Amazon affiliate site to click on his ads and go to Amazon. In Azon Autopilot Profits, Nagel shows you how it’s done. He also shows you how he gets clicks for just pennies per click, using the Bing and Yahoo search engines to build a long term stable, no hassle income. In this comprehensive... [Read more]

‘Reddit Co-Founder Asks Google, Twitter to Fight CISPA Mashable.com’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Reddit Co-Founder Asks Google, Twitter to Fight CISPA”. Lorenzo Franceschi-Bicchierai says, “As lawmakers prepare to discuss the controversial Cyber Intelligence Sharing and Protection Act, or CISPA, Internet freedom activists are ramping up their campaign against it. On Wednesday, the advocacy... [Read more]

‘Experiment Driven Web Publishing’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “Experiment Driven Web Publishing”. Peterd says, “Do users find big headlines more relevant? Does using long text lead to more, or less, visitor engagement? Is that latest change to the shopping cart going to make things worse? Are your links just the right shade of blue? If you want to put an end... [Read more]

‘How to Build a Content Marketing Strategy’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “How to Build a Content Marketing Strategy”. Stephanie Chang says, “As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns. But when you’re creating a content... [Read more]

How To Find Profitable Low Competition Niches Fast #ad

Trevor Dumbleton is a prolific marketer and product creator. Like all product creators, he wanted to make sure his products would sell once he created them. This requires finding a “hungry niche”, but one that is under-served. Finding a niche like that and producing a product to address the needs of that niche almost assures success. Based... [Read more]

‘What if Author Rank Never Happens?’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “What if Author Rank Never Happens?”. Brian Clark says, “We recently concluded an entire series of articles by our Chief Copywriter Demian Farnworth on the topics of Authorship, Author Rank, and Google+ for the online content creator. It was a smashing success, which indicates that writers... [Read more]

‘How To Use Networking To Get Backlinks’ by John Chow

John Chow’s latest blog post is titled “How To Use Networking To Get Backlinks”. Chow says, “Without question, business is all about building relationships rather than taking shortcuts. Of course you want to find more efficient ways of doing things, but it’s hard to take shortcuts when networking. Believe it or not, you can network your way... [Read more]

‘Value Proposition: How do you create an effective value prop?’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: How do you create an effective value prop?”. Daniel Burstein says, “In today’s Web clinic at 4:00 p.m. EDT – “How You Can Use Email to Discover the Essence of Your Value Proposition (in 5 Simple Steps)” – Austin McCraw, Senior Editorial Analyst, MECLABS, will... [Read more]

Chris Munch released his third “Emotional SEO” video; product coming at 11 #ad

This video continues explaining the concept of Emotional SEO and how it can help marketers prosper. In this third video, Munch’s business partner, Nick, will show you a live example of a “Share-Magnet” Page, which they’re using as the focal point for the surges of traffic their Emotional SEO gets them They use this surge to extract... [Read more]

‘Retargeting: 5 tactics from drip email to lead generation’ – MarketingSherpa Article

MarketingSherpa has published an article titled “Retargeting: 5 tactics from drip email to lead generation”. David Kirkpatrick says, “This article has long been in the making. The journey began with a marketing event cocktail hour conversation, then another discussion over a steak dinner, and closed with lunch at a day-long educational... [Read more]

‘Integrated Marketing Week 2013: Jonathan Salem Baskin on “Search is not broken”‘ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Integrated Marketing Week 2013: Jonathan Salem Baskin on “Search is not broken”". Ryan Sommer says, “As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space. Our second interview features... [Read more]

Reminder- ‘Driving Web traffic and ad sales through strategic content development: A Case Study with The Weather Channel‘ Experian Webinar April 16

Experian is hosting a webinar with on Tuesday, April 16 at 2.00 pm EDT. The topic of the webinar is “Driving Web traffic and ad sales through strategic content development: A Case Study with The Weather Channel”. Experian team says, “During this webinar Paul Hutton, Sr. Director of Digital Intelligence, The Weather Channel, and Ethan... [Read more]

Amazon Niche Nuke 2.0 finds profitable niches for Amazon affiliates #ad

Chris Sorrell is an experienced Amazon marketer who recognized that, while Amazon has millions of products for sale, some categories of Amazon products sell a lot better than others, and are more profitable for affiliates as a result. Sorrell decided he needed a way to find the profitable ones, so he created Amazon Niche Nuke, software that searches... [Read more]

‘Five Ways to Increase the Value of Your 404 Pages’ by Gail Trahd

Gail Trahd’s latest ‘PLR Health Wizard’ Blog post is titled “Five Ways to Increase the Value of Your 404 Pages”. Gail says, “A 404 page is an error message that your visitors receive when they get to a page that is no longer viable. In other words, your reader may have clicked on a broken or dead link or you may have removed a page from... [Read more]

Final Reminder- ‘The Expanding Facebook Universe’ MarketingProfs Seminar 12.00 pm ET

MarketingProfs is hosting a seminar with Jeff Bullas on Thursday, April 11 at 12.00 pm ET. The topic of the seminar is “The Expanding Facebook Universe”. MarketingProfs team says, “There’s no denying that we live in a social world where Facebook is (arguably, to some, perhaps) king. With Facebook changing on what seems like... [Read more]

‘The Social Media Impression Crisis’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “The Social Media Impression Crisis”. Ana Raynes says, “The social media industry is on the brink of a crisis because of widespread confusion over the definition of the industry term “impression.” Here’s the problem: nearly every social media toolset uses the word “impression”... [Read more]

Sales Funnel Ninja: Builds product download pages and related pages #ad

Coby Wright’s latest product is a piece of software that helps online marketers create their site, specifically it creates a product download page. Sales Funnel Ninja quickly and easily creates a monetized (more about this below) download page you can use for: • Delivering a product once the customer has paid • Delivering gifts (a.k.a.,... [Read more]

‘Windows 8 Stabs The PC Market In The Gut’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Windows 8 Stabs The PC Market In The Gut”. Mark Hachman says, “The PC market tanked in the first quarter, IDC reported. Shipments fell by a stunning 14% from a year earlier, almost twice what IDC had predicted and the worst performance since the firm began tracking the market in 1994. Can... [Read more]

‘Twitter Shuts Down Ribbon’s In-Stream Payment Option Hours After Launch’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Twitter Shuts Down Ribbon’s In-Stream Payment Option Hours After Launch”. Seth Fiegerman says, “Ribbon, a San Francisco payments company, made headlines early Wednesday with the launch of a new in-stream payment option for Twitter that lets users buy and sell items directly through... [Read more]

’27 Time-Saving Tools and Tricks to Be a More Productive Marketer’ – HubSpot

The latest article on HubSpot blog is titled ”27 Time-Saving Tools and Tricks to Be a More Productive Marketer”. Meghan Keaney Anderson says, “Today’s marketers are increasingly strapped for time. We live in a world where inboxes buzz at 11pm and “busy” is the most common response to “How are you?” If this sounds familiar,... [Read more]

Ultimate Mobile Graphic Bundle: build professional mobile sites and mobile apps #ad

Good graphics go a long way to build an impression of quality in a visitor’s mind. Typically, though, they cost a lot to produce. Graphic designers aren’t cheap. But now there is another way. Jamie Garside and David Chamberlain has created a big bundle of graphics suitable for the small screens of smartphones and tablets. They call them... [Read more]

‘Is Google right to group desktop and tablet together in Enhanced Campaigns?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Is Google right to group desktop and tablet together in Enhanced Campaigns?”. David Moth says, “A few months ago Google announced a huge change to the way that marketers managed paid search with the launch of Enhanced Campaigns. One of the biggest changes this involved was... [Read more]

‘The Chinese Just Discovered That Advertisers Track You On The Internet — And They HATE It” – Business Insider

The latest article on Business Insider is titled ”The Chinese Just Discovered That Advertisers Track You On The Internet — And They HATE It”. Jim Edwards says, “In the West, web users have known for years that advertisers drop “cookies” onto their desktops (via their web browsers), and that these little pieces of code... [Read more]

‘Why Should Drupal Power Your Content Marketing Campaign?’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Why Should Drupal Power Your Content Marketing Campaign?”. Mike Allton says, “Have you ever had a new house built, or maybe watched one go up in your neighborhood? We live in a growing community and now that the economy is improving, construction is exploding again. We have two... [Read more]

Amazon Niche Nuke 2.0 finds profitable niches for Amazon affiliates #ad

Chris Sorrell is an experienced Amazon marketer who recognized that, while Amazon has millions of products for sale, some categories of Amazon products sell a lot better than others, and are more profitable for affiliates as a result. Sorrell decided he needed a way to find the profitable ones, so he created Amazon Niche Nuke, software that searches... [Read more]

‘Making Do With Google’s Leftovers’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Making Do With Google’s Leftovers”. Matt Assay says, “It’s perhaps one of the industry’s great ironies that today’s hottest enterprise technology is yesterday’s leftovers at Google. Hadoop, an open-source implementation of Google’s MapReduce technology, is... [Read more]

‘UK digital ad spend up 12.5% to £5.42bn in 2012: report’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “UK digital ad spend up 12.5% to £5.42bn in 2012: report”. David Moth says, “UK digital ad spend increased by 12.5% to almost £5.42bn in 2012, according to a new report from the Internet Advertising Bureau (IAB). The figures show that marketers have responded to the fact that... [Read more]

‘Secrets for Dealing with Downtime’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Secrets for Dealing with Downtime”. Chris Heyn says, “Downtime effectively occurs for two reasons that are either planned or unplanned. Serious downtime can be caused by: • Network failure either LAN or WAN • A server fault resulting in it becoming offline Sometimes it is necessary to... [Read more]

Mass Video Blaster Pro: Automate your YouTube marketing campaigns #ad

YouTube marketing is potentially profitable, but there are some pitfalls and hurdles along the way. One of these is the time to get your videos uploaded and running. Mass Video Blaster Pro will automatically upload your videos, to multiple Yahoo accounts, if you choose (and it makes sure the videos going to the multiple accounts are see as unique.) In... [Read more]

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