IM NewsWatch, April 10, 2013 - Latest IM News including ‘Tactics to improve email engagement – MarketingSherpa’ and much more...

April 10th, 2013 at 4:00 am EDT

IM NewsWatch

Wednesday, April 10, 2013

’6 Marketing Metrics You DON’T Need To Know’ – MySmallBiz University Podcast

The MySmallBiz University team has published a podcast on “6 Marketing Metrics You DON’T Need To Know”. James Maduk says, “That little voice inside your head never stops when you’re an online marketer. You should do this, you should do that, buy this program, attend this seminar, If only you would do this one thing your... [Read more]

‘Our “Must Have” WordPress Plugins’ – ‘Marketing Con Queso’ Podcast

Michelle MacPhearson and Justin Brooke’s latest podcast episode on ’Marketing Con Queso’ is titled “Our “Must Have” WordPress Plugins”. MacPhearson and Brooke say, “If you use WordPress then this episode is a must watch. Michelle and Justin open up all of their websites and describe the most important and most often used wordpress... [Read more]

‘The Tablet Market is Fragmenting into Subcategories’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “The Tablet Market is Fragmenting into Subcategories”. JP Gownder says, “In recent research, I have laid out some similarities and differences between tablets and laptops. But the tablet market is growing ever more fragmented, yielding subtleties that aren’t always captured with... [Read more]

Mass Video Blaster Pro: Automate your YouTube marketing campaigns #ad

YouTube marketing is potentially profitable, but there are some pitfalls and hurdles along the way. One of these is the time to get your videos uploaded and running. Mass Video Blaster Pro will automatically upload your videos, to multiple Yahoo accounts, if you choose (and it makes sure the videos going to the multiple accounts are see as unique.) In... [Read more]

‘Rakuten LinkShare Advertiser Q2 2013 Webinar’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Rakuten LinkShare Advertiser Q2 2013 Webinar”. Collins Says, “Rakuten LinkShare advertisers are invited to join the network on Wednesday, April 10th @ 1:30pm EDT. They will take a look at past Q2 network performance, highlight some new tools from Rakuten LinkShare and introduce 3 new and notable publisher... [Read more]

‘Google Closing Social Login Gap With Facebook’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Google Closing Social Login Gap With Facebook”. Matt McGee says, “Facebook has been the dominant source of social logins, but Google is closing the gap and now accounts for more than one-third of all social logins. That’s according to the latest quarterly report from... [Read more]

‘Mobile Innovation (Part 2): Innovating Brand Engagement Through Mobile’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Mobile Innovation (Part 2): Innovating Brand Engagement Through Mobile”. Christina “CK” Kerley says, “Part 1 of this series covered how a constantly connected mobile planet is fueling unprecedented shifts in behavior and facilitating a massive set of marketing opportunities. For... [Read more]

Amazon Niche Nuke 2.0 finds profitable niches for Amazon affiliates #ad

Chris Sorrell is an experienced Amazon marketer who recognized that, while Amazon has millions of products for sale, some categories of Amazon products sell a lot better than others, and are more profitable for affiliates as a result. Sorrell decided he needed a way to find the profitable ones, so he created Amazon Niche Nuke, software that searches... [Read more]

‘The Inventors Of The Web Ad Banner All Just Admitted That It ‘Sucks” – Business Insider

The latest article on Business Insider is titled ”The Inventors Of The Web Ad Banner All Just Admitted That It ‘Sucks’”. Jim Edwards says, “Four ad execs who ran the first internet ad banner — an AT&T ad that ran on HotWired in 1994 — have all admitted to Digiday that, basically, they now hate it. This isn’t... [Read more]

‘Six Hashtag Tools For Twitter Marketing’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Six Hashtag Tools For Twitter Marketing”. Ryan Cruz says, “Companies, event organizers and those with a Twitter account and an understanding of hashtags are all reaching beyond their followers – this we all can see. Where should I get these great hashtags, and enjoy more pageviews,... [Read more]

‘Case Study – One Year Post Publication – What a Book Did for Susan Freeman’s Business' – ‘The Future of Ink’ Blog

The latest article on ‘The Future of Ink’ blog is titled “Case Study – One Year Post Publication – What a Book Did for Susan Freeman’s Business?. Lynne Klippel says, “Susan S. Freeman launched her bookStep Nowin January 2012. She was new in business and created her book as a branding tool along with her first website, blog and social... [Read more]

Ultimate Mobile Graphic Bundle: build professional mobile sites and mobile apps #ad

Good graphics go a long way to build an impression of quality in a visitor’s mind. Typically, though, they cost a lot to produce. Graphic designers aren’t cheap. But now there is another way. Jamie Garside and David Chamberlain has created a big bundle of graphics suitable for the small screens of smartphones and tablets. They call them... [Read more]

‘How to Master Non-Awkward, Effective In-Person Networking’ – HubSpot

The latest article on HubSpot blog is titled ”How to Master Non-Awkward, Effective In-Person Networking”. Hannah Fleishman says, “Remember the good ol’ days when we found jobs through ads in the daily newspaper? Hard to believe, especially considering the fact that70% of jobs are found through personal relationships, according... [Read more]

‘Would You Talk To An Ad On Your Smartphone?’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Would You Talk To An Ad On Your Smartphone?”. Antone Gonsalves says, “Just looking at ads is bad enough, so who would want to talk to them? While many people would likely answer “no one,” voice-recognition software maker Nuance says the opposite is true. What Is A Voice Ad? Wanting... [Read more]

‘5 Reasons You Should Still Invest in Bitcoin’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “5 Reasons You Should Still Invest in Bitcoin”. Curt Hopkins says, “If you had invested $1,000 in Bitcoin just two months ago and sold it yesterday, you would have made about $9,000 in profit. Once reserved to the darkest corners of the Internet, Bitcoin is a digital crypto-currency that’s... [Read more]

Sales Funnel Ninja: Builds product download pages and related pages #ad

Coby Wright’s latest product is a piece of software that helps online marketers create their site, specifically it creates a product download page. Sales Funnel Ninja quickly and easily creates a monetized (more about this below) download page you can use for: • Delivering a product once the customer has paid • Delivering gifts (a.k.a., ethical... [Read more]

‘How Do I Get Started With Content Marketing?’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “How Do I Get Started With Content Marketing?”. Arnie Kuenn says, “Utilizing content marketing as part of a digital marketing strategy can prove to be beneficial for businesses and brands if these strategies are well executed. However, many marketers unfamiliar with content... [Read more]

‘Why Fab.com Dominates Social Media Commerce While Other Brands Struggle’ – Business Insider

The latest article on Business Insider is titled ”Why Fab.com Dominates Social Media Commerce While Other Brands Struggle”. Lucy Fisher says, “With high profile brands such as Gap, Gamestop and, in the US, JCPenney, having opened and then subsequently closed Facebook stores (presumably because they weren’t delivering ROI)... [Read more]

‘Is The Social Media ROI Worth It?’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Is The Social Media ROI Worth It?”. Mitz Pantic says, “Many people would like to know if Social media ROI is worth it? This is not an easy question to answer as everyone’s social media strategy and results are always very different. However before you make a serious commitment... [Read more]

Review Site Renegade: how to build review sites for affiliate sales #ad

For years, marketers have known that giving a review of a product can lead to commissions when people buy it. But what makes a good review site? How do you write reviews that fairly present the product and yet attract clicks on the buy button? Ben Clemons and Josh Fulfer have revised their Review Site Renegade training to create a new, improved version... [Read more]

‘Conversion optimisation in an internationalised online world: part two’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Conversion optimisation in an internationalised online world: part two”. Tom Waterfall says, “Welcome back. I hope you caught the first part in this series where I stressed how important it is that businesses recognise that countries and cultures interact with websites differentlyand... [Read more]

‘The Rise of “Open Business”' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “The Rise of “Open Business”?. Baer says, “A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. And of those customers who had attempted to contact a brand through social media for support, 57% said... [Read more]

‘I am speaking at Intersect 2013 this Friday!’ – ShoeMoney Blog

Jeremy Schoemaker’s latest blog post is titled “I am speaking at Intersect 2013 this Friday!”. Schoemaker says, “This is a great event for any of you locals to come out and hear me speak about my experiences of running a start up. This marks the seventh year of this event and there is a long list of other speakers that are making a name with... [Read more]

Chris Munch released his third “Emotional SEO” video; product coming at 11 #ad

This video continues explaining the concept of Emotional SEO and how it can help marketers prosper. In this third video, Munch’s business partner, Nick, will show you a live example of a “Share-Magnet” Page, which they’re using as the focal point for the surges of traffic their Emotional SEO gets them They use this surge to extract... [Read more]

‘What Types of Sites Actually Remove Links?’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “What Types of Sites Actually Remove Links?”. Aaron Wall says, “Since the disavow tool has come out SEOs are sending thousands of “remove my link” requests daily. Some of them come off as polite, some lie & claim that the person linking is at huge risk of their own rankings tank, some... [Read more]

‘Richard Branson, Pete Cashmore Talk Entrepreneurship in Google Hangout’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Richard Branson, Pete Cashmore Talk Entrepreneurship in Google Hangout”. Todd Wasserman says, “Legendary entrepreneur Richard Branson will be on hand with Mashable‘s own Pete Cashmore for a Google Hangout this morning to discuss travel, business and whatever topics come up.The Hangout... [Read more]

‘How Do You Know If Your Data is Accurate? A case study using search volume, CTR, and rankings’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “How Do You Know If Your Data is Accurate? A case study using search volume, CTR, and rankings”. Matt Peters says, “As inbound marketers, we have access to all kinds of data that offers huge value to our campaigns and businesses. However, this data is only valuable if we can unlock it. Our Data Scientist,... [Read more]

GEOptin: Builds high-converting squeeze pages for WordPress #ad

Emilis Strimaitis just announced GEOptin (seems to have an “o” missing, but it’s his product, so he gets to name it:). It’s a WordPress plugin for building squeeze pages without all the technical drama. In fact,he has a 71 year-old student named Sandra who with a little coaching was able to build a squeeze page in about 30 minutes. But... [Read more]

‘Case Study: How to Build a Vast Audience by Mastering the Art of the Interview’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Case Study: How to Build a Vast Audience by Mastering the Art of the Interview”. Beth Hayden says, “Srinivas Rao graduated from business school in 2009, straight into one of the worst U.S. job markets we’ve faced since the Great Depression. But, instead of getting frustrated at the lack... [Read more]

‘How Microsoft uses Facebook, Twitter, Pinterest and Google+’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How Microsoft uses Facebook, Twitter, Pinterest and Google+”. David Moth says, “For the latest in our series of posts looking at how the world’s biggest brands use social I’ve turned the spotlight on Microsoft. Bill Gates’ empire still looms large over the global software... [Read more]

‘Tactics to improve email engagement’ – MarketingSherpa Article

MarketingSherpa has published an article titled “Tactics to improve email engagement”. Courtney Eckerle says, “In this week’s chart, we learn about the types of tactics marketers use to improve their emails’ relevance and engagement. Be sure to share your own analysis of this chart in the MarketingSherpa LinkedIn Group... [Read more]

Squeeze Ninja Software: Creating a compelling Lead Capture page in minutes #ad

Squeeze Ninja may be the easiest way to create attractive squeeze pages. A squeeze page is part of a bigger ecosystem: When People fill in their information on the squeeze page, the system presents a “confirmation page” telling them that their information was captured and telling them an email was sent to them. Then when they respond to... [Read more]

‘Omnichannel Loyalty: The New Customer Connection [Infographic]’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Omnichannel Loyalty: The New Customer Connection [Infographic]”. Verónica Maria Jarski says, “Omnichannel loyalty (OCL) is “an enterprise-level initiative to drive, track, measure, and reward incremental behavior throughout the enterprise and customer experience,” according to... [Read more]

'Using Holiday Trends To Schedule Ad Campaigns' – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “sing Holiday Trends To Schedule Ad Campaigns”. Gabe Donnini says, “Every holiday comes with its own traditions and methods of celebration. Whether it be Fourth of July cookouts, Halloween trick-or-treating, Christmas gifts or Valentine’s Day flowers, each has its own... [Read more]

Reminder- ‘The Expanding Facebook Universe’ MarketingProfs Seminar April 11

MarketingProfs is hosting a seminar with Jeff Bullas on Thursday, April 11 at 12.00 pm ET. The topic of the seminar is “The Expanding Facebook Universe”. MarketingProfs team says, “There’s no denying that we live in a social world where Facebook is (arguably, to some, perhaps) king. With Facebook changing on what seems like... [Read more]

MAO Flynn’s “Closing Down Sale” on IM Training and software #ad

You may know Flynn from his successful “Detonator” products such as Sales Detonator, List Detonator and Backlink Detonator, or any of his other training products he has developed over the last few years. He has decided to remove his sales pages, such as on the Warrior Forum, and stop selling these products. You can no longer buy the individual... [Read more]

‘Microsoft Skewers Google For Giving Your Personal Data To App Developers’ – Business Insider

The latest article on Business Insider is titled ”Microsoft Skewers Google For Giving Your Personal Data To App Developers”. Michael Liedtke says, “Microsoft is skewering Google again with scathing ads that say as much about the dramatic shift in the technology industry’s competitive landscape as they do about the animosity... [Read more]

‘The New Buyer Conversation: Goodbye Sales, Hello Google’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “The New Buyer Conversation: Goodbye Sales, Hello Google”. Mike Lewis says, “The term “Content Marketing” has become quite the buzzword in 2013 – especially from marketing professionals. But, even with its ubiquity, marketers are still struggling to define the meaning.... [Read more]

Reminder- ‘Best Practices from the World’s Most Social Technology Companies‘ ‘Business 2 Community’ Webinar April 17

‘Business 2 Community’ is hosting a webinar on Wednesday, April 17 at 2.00 pm ET. The topic of the webinar is “Best Practices from the World’s Most Social Technology Companies”. The ‘Business 2 Community’ team says, “Join the leading enterprise social practitioners from Cisco, Dell, Samsung, and SAP in a frank conversation... [Read more]

Jeff Hampton is giving away his new SEO training, free for a limited time #ad

A couple of weeks ago, Hampton gave away the first version of this SEO package. Now he has made updates and is inviting everyone to download the revised version to get the updates. Like the first version, Instant SEO shows us effective ways to improve our SEO to increase our rank in the search engines. Hampton has found these changes improve both Google... [Read more]

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