Anita Campbell says, “Digital marketing is not an area where you can kick back and relax for any length of time. Well, you can, but as it moves forward at a mile a minute you will end up getting left behind. Although things are changing on an almost weekly basis, we decided to have a look at what we expect to happen during 2016. Predictions in... [Read more]

Courtney Eckerle says, “Most email marketers know they’re supposed to throw the social sharing buttons into their email templates. … or do you? “When we first started doing that, that made sense and that was the best practice when social media first came around. But we never looked back at it and did a reality check to see if that still... [Read more]

Daniel Burstein says, “As a MarketingExperiments blog reader, I can already assume a few things about you. You’re an evidence-based marketer. You are an effective communicator. You have an exceptional understanding of marketing. You are skilled at analyzing campaign effectiveness. And you have experience in a wide range of marketing disciplines. But... [Read more]

Well-known marketers, Alex Mandossian and Steve Olsher are looking for a few beginning marketers to take under their wing for detailed, high-quality marketing training. Like every other entrepreneur and independent marketer, the most critical problem you face is getting enough exposure of your business and its products and services to the people who... [Read more]

Aaron Agius says, “It’s a common misconception that SEO and content marketing are two mutually exclusive business strategies. They’re not. In a way, it used to be true — keyword-stuffing once helped pages get ranked well, even if the content wasn’t valuable. Now, that’s not the case. Search algorithms have succeeded at offering... [Read more]

Faizan Raza says, “There’s little doubt that online reviews have become a staple of successful companies that market their products online. Amazon has shown the way in terms of how customers can interact safely and effectively with their products online. If your company is going to compete, you need your customers to spread the good news and... [Read more]

Jim Yu says, “Some 78% of CMOs view content as the future of marketing. But how we arrive at that future is already changing: We’ve learned that the job doesn’t end with simply producing content; making sure it performs is critical to driving engagement and reaching target audiences. However, the gap between production and performance... [Read more]

There are a lot of ways to earn a living online. Some (most, actually) are hit-and-miss, but a few are steady earners, month after month. Selling domains can be a steady business for you. Every day, hundreds of domains are sold. You can get a share of this business by building domains inexpensively and then offering them for sale. It’s called... [Read more]

Tamar Weinberg says, “Get ready for video ads in your Facebook Instant Articles. With video having such popularity as of late, the social network has acknowledged that video advertisements are coming. As you may recall, Instant Articles are a way for publishers to put their content within Facebook for a seamless user experience that doesn’t... [Read more]

Margarita Hakobyan says, “If you have a product that you want to sell online, the first step is, sensibly, to create the product, then create a stable, well-designed web page that can handle the traffic of your burgeoning business. But how do you create your customer base? How do you draw in your audience and keep their interest? Content marketing... [Read more]

Ben Davis says, “For years, brands and publishers in particular have been warned of the dangers of wallowing too far into Facebook. The rationale was that if brands didn’t prioritise their own publishing platforms (apps and websites), they would be vulnerable if Facebook decided to shake things up. 2016, to my mind, has seen the old argument... [Read more]

A Buyers List in your niche is the epitome of a useful mailing list. This is a list of people who have actually bought something in your niche. People who have bought once are likely to buy again, more likely than someone who has never bought before... [Read more]

Craig Bradwhaw says, “As digital marketers, the amount of data that we have to collect, process, and analyze is overwhelming. This is never more true than when we’re looking into what competitors are doing from a link building perspective. Thankfully, there are a few things we can do to make this job a little bit easier. In this post, I... [Read more]

Robert Bruce says, “Every writer who has ever lived has lusted after ideas. Where are they, how do I get them, and how do I keep them coming? If you’ve been writing long enough, you know that — like Solomon — there is nothing new under the sun. Try as you might to sweat them out of your head or pull them gently from the stars above, there... [Read more]

Blaise Lucey says, “Social ROI. What does it mean to you? Besides new followers and fans. Besides clicks and shares. Hard cash. A Facebook fan’s value. The cash money associated with a click on Twitter. Maybe it means very little. According to The CMO Survey, 40 percent of CMOs say that social media is underperforming relative to the rest... [Read more]

Would you like to get a $17k per day affiliate marketing strategy that uses a secret hack that is innovative, and likely to be something you haven't seen before?... [Read more]

Anita Campbell says, “If you run a B2B company (i.e., a business that sells to other businesses), have you ever wanted to benchmark your company’s social media efforts? See how you’re doing compared to others? TrackMaven recently conducted a study of B2B brands and their social media activity. The study found that LinkedIn just kills it when... [Read more]

Joe Shervell says, “I specialize in getting people to click on content. Whether that content is a blog post, an interactive resource or even an infographic, my aim is to get as many people as possible to click on the content, engage with it and share it. Related: How to Create Compelling Online Content That Gets Traffic My main message here is... [Read more]

Jack Simpson says, “Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from. Now, however, it seems there’s a new social media platform to get excited about every month. The landscape has completely changed, and it can be daunting for... [Read more]

Don't let your website traffic go to waste. Making sales is the ultimate reason for driving traffic to your site. No sales means wasted traffic. Sean Donahoe has just released his new software, 'EZ Popups', which grabs visitors attention and coaxes more of them to engage with your offer... [Read more]

Ayaz Nanji says, “More than two-thirds (67%) of small and midsize businesses are are already using social media as part of their marketing efforts or plan to start doing so sometime this year, according to a recent report from Clutch. The report was based on data from a survey of 352 owners and managers of businesses located the United States... [Read more]

Brian Massey says, “As I soar 35,000 feet above the Amazon jungle, my thoughts turn to the attentive audience I addressed in São Paulo, Brazil, this week. The attendees were executives and professionals from Brazil’s largest online businesses. These online retailers — brought together by Compasso, a UOLDIVEO company — sold everything from... [Read more]

Tamar Weinberg says, “In the startup world, an entrepreneur wears a lot of hats. From business operations to sales to marketing to customer communications, it’s a busy task especially for smaller lean teams that may not have the budget or revenues to support additional manpower. And that’s why automation is a great way to help minimize the... [Read more]

Samuel Edwards says, “As the popularity of online shopping grows, we’re seeing traditional brick-and-mortar businesses dip their feet into the waters of E-commerce. At the same time, it’s also becoming increasingly popular for E-commerce businesses to establish their own physical presences in key geographical markets. The result is a more... [Read more]

Shaun Buck says, “In No B.S. Guide to Maximum Referrals & Customer Retention, business coach and consultant Dan S. Kennedy and customer retention expert Shaun Buck present a systematic approach to help you keep, cultivate, and multiply customers so you replace income uncertainty with reliable income through retention and referrals. In this... [Read more]

Liz Willits says, “If you’re reading this, you already know how important your email list is. After all, you’ve been in business a while. You know you’re supposed to build an audience of excited fans who can’t wait to buy your next product or service. You’re well aware that you should spend more hours, days, months … maybe even years... [Read more]