Mitch Meyerson says, “When it comes to Facebook, some people talk about metrics, such as the perfect time to post, the perfect length of a post, or the perfect way to post a link. But none of that matters as much as posting content that your audience cares about. Yes, there are strategies that work better on Facebook in terms of getting more... [Read more]

Kurt Wagner says, “Your Twitter profile may soon include a new decoration: Advertising. Twitter is bringing promoted tweets, the app’s signature ad unit, to people’s profile pages as part of a new test. That means when you visit the page of another user, you may find a targeted Twitter ad waiting for you a few tweets into that user’s stream. The... [Read more]

Eugene Dediu says, “After your website visitors arrive at your online shopping cart, it’s simply a shame if your cart then fails you by not helping you achieve the conversion. Depending on what type of business you have, “conversion” can mean different things. For e-commerce websites, the main goal is a sale. Some websites are... [Read more]

Zapable was launched yesterday by Andrew Fox and his brother Chris Fox. It’s the latest, and arguably the best, app builder software available to marketers. It builds a wide range of apps that can be used for many marketing purposes, but one opportunity that shouldn’t be overlooked is building apps for local merchants. These merchants, including... [Read more]

Martin Beck says, “Social media management software company Sprinklr has raised $46 million in venture capital funding at a valuation $1 billion, the company said today. Sprinklr will use the capital to continue expanding into “adjacent product markets and geographies” according to a Sprinklr release. The 5-year-old company, which has now... [Read more]

Baer says, “Scott Stratten’s viral, social, and authentic marketing agency, UnMarketing, keeps him pretty busy. So do his books, like UnMarketing and UnSelling, his UnPodcast, and being one of Forbes’ top social media power influencers. He’s known for his sarcastic tone as he points out brand fails on Twitter. When asked why he goes... [Read more]

Kristen Dunleavy says, “Have you ever been so excited about your latest project that you just wanted to scream about it from the rooftops? Well, consider broadcast emails your business’s megaphone. Broadcasts are perfect for delivering your company’s news, whether you’re announcing a new product, promoting a limited-time sale, or keeping... [Read more]

Ezra Wyckoff has invented “the road less taken” in the tee shirt business and his business has taken off, bringing him and his students big results... [Read more]

Chow says, “In this Driving with John Chow video, I show you my top two Internet marketing tips for the beginner Internet marketer. Do these two tips correctly, and you’ll be ahead of 90% of the affiliate marketers out there. You Must Own The Customer Most new affiliate marketers getting into the business do what I call hit and run affiliate marketing.... [Read more]

Cecille says, “Don’t let the title fool you. Yes this is about monetizing your mobile site (or your mobile app, if you have one), but these mobile app affiliate programs are not only for mobile sites. You can monetize any site with them, as long as the mobile app is within your niche. Entrepreneur.com wrote in August last year that the mobile... [Read more]

Michael Yamnitsky says, “As companies get serious about digital transformation, we see investments shifting toward extensible software platforms used to build and manage a differentiated customer experience. My colleague John McCarthy has an excellent slide describing what’s happening: Before, tech management spent most of its time and... [Read more]

At 3000 sold, and counting, Arbitrage Underdog Reloaded must be helping a lot of marketers improve their business. This is software that is proven effective in buying inexpensive services and selling them for a significant profit... [Read more]

Karissa Bell says, “It’s already April Fools’ Day in Japan and Google isn’t wasting any time. In a video posted to Google Japan’s YouTube page, the company introduced Google Panda, its new adorable take on voice-enabled search. “Google Panda is engineered with state of the art emotional and conversational intelligence,”... [Read more]

Mike King says, “Simply put, if you’re not measuring, you’re not marketing. In fact, if you’re whipping up blog posts and infographics without business objectives, you’re basically partaking in a very expensive version of arts and crafts. Your job as a content marketer is to show your boss the money — not traffic, not links — mon-naay. Let’s... [Read more]

Patricio Robles says, “Facebook is the world’s largest social network, but it’s not just a social network. If this wasn’t already evident, it should be now that reports have surfaced indicating the tech giant is negotiating with prominent publishers to host their content within Facebook’s walls so that users don’t have... [Read more]

This collection of video elements can get you started fast.  Look at what’s included: Total collection of more than 120 animated slides that cover different themes such as initial video introduction, product features, special effect, transitional, contents listing display and many more... [Read more]

Ginny Marvin says, “In the latest outlook on the display advertising market in the US, Twitter and Facebook are poised for growth while the former stalwarts, Google and Yahoo, are expected to see their share slip. Twitter, is poised to surpass Yahoo in US display revenues for the first time this year, according to data released by online research... [Read more]

Larry Kim says, “Way too often—several times a week—I’m amazed by what some marketers are still measuring. Maybe they don’t know any better. Maybe some are just married to legacy metrics that were once logical but now just need to die. Inspired by Rachel Sprung’s recent post on pointless marketing metrics, I’ve come... [Read more]

Jeffrey Vocell says, “Google is about to update their algorithm again, and this time it could have a big impact on your business. I mean, really really big. For context, when Google initially rolled out the Penguin algorithm update, it affected approximately 4% of global searches on desktop and mobile. When they rolled out Panda, it affected... [Read more]

CMO.com reports, " Consumers are 27 times more likely to click through online video ads than standard banners." Because video can attract so much attention and hold interest so well, maximizing the power of your videos is key to improving your success... [Read more]

Rainmaker team says, “Ever throw your hands up in frustration when it comes time to look for an image for your latest blog post? Let’s start with the bad news: a terrible stock photo is worse than no photo at all. The good news? There are more free stock photos available now than ever before! But you have to know where to look. And you need... [Read more]

Bola Awoniyi says, “How advanced are your email marketing activities? It can be difficult to know how far ahead or behind your organisation is from the industry standard, as it is often extremely difficult to completely figure out the inner workings of other companies. And even if that is possible, who has time to do all that? However, thanks to... [Read more]

Dan S. Kennedy says, “The advantages of mission-driven marketing to the average business owner are large and ongoing. We’d like to cover just a few of those substantial benefits, especially when it comes to connecting with the affluent. 1. Increased profits. When properly done, mission-driven marketing drives well-to-do customers to your door.... [Read more]

Amy Gesenhues says, “While marketing teams continue to create more and more content marketing materials, anew study from marketing software provider Acrolinx claims brands are not spending nearly enough time on the quality of their content marketing efforts. Using linguistic analytics software to evaluate grammar and style, Acrolinx leveraged... [Read more]

David Kirkpatrick says, “Ecommerce offers a great opportunity because it allows marketers to sell globally much more easily than opening brick-and-mortar locations around the world. This video from the MarketingSherpa video archive features Rob Garf, Vice President of Industry Strategy and Insights, Demandware, covering this topic with some tips... [Read more]

Tom Manvydas says, ““Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of integrated marketing services at Experian Marketing Services. Whether by intent or not, big data is improving the quality of life... [Read more]

Brian Carroll says, “Michael Lanning invented the term “value proposition” back in the 80s. Since then, it has become a staple in the marketing lexicon, and volumes have been written on the subject, including Lanning’s own book, Delivering Profitable Value: A Revolutionary Framework to Accelerate Growth, Generate Wealth, and Rediscover the... [Read more]

Amazon did over $74 Billion in revenues in 2014. And they are still growing. In December, over 60% of Amazon’s sales were made from mobile devices. Affiliates who ride this wave can grow with them. So savvy affiliates will take advantage of this massive and growing opportunity. Andrew Fox and his brother Chris Fox have created a series of videos... [Read more]